Sports Business

By TERRY LYONS, Editor of Digital Sports Desk

BOSTON – In the span of one week in this glorious summer of 2025, Boston experienced the (Savannah) Bananas playing two games at America’s Most Beloved Ballpark and the Fenway Faithful going bananas over a Boston Red Sox come from behind victory in a Major League Baseball game played Friday night at Fenway. These are their stories.

If comparing the two? The Red Sox victory over the Tampa Bay Rays wins – every day of the week.

Let us compare the two in more detail, and then I’ll turn the column over to a third party observer who did a tremendous job describing the scene – much better than I can do from a press seat in the Fenway “Bresh Box.”

We’ll use the simple “good” and “not good” method of comparative analysis.

Savannah Bananas:

Good:

• The Build-up – On a very hot weekend afternoon (3pm start), there was a lot of excitement and revelry going on outside of the ballpark. The Bananas took over (bought out) adjacent parking lots and created mini carnivals and merch sales sites, with admission for anyone and not just ticket holders.
• On Jersey Street – There were bands playing and players making appearances, signing autographs on jerseys and inflatable plastic bananas. It was quite festive.
• The Fenway Concourse Scene: Fans jammed the concourse level and stood in line for Banana replica uniforms and every kind of “merch” you could imagine. It did not take a genius to realize the whole carnival was a “merch sale” play, somewhat like the sale of popcorn and circus lights at the old Ringling Bros. Circus at Madison Square Garden.
• Atmosphere Leading Up to Game: The pregame buzz was fantastic and much of it was generated by very excited children. The Game Operations staff for the Bananas organization should get some combination of an Oscar, an Emmy, a TONY, or a Grammy. The music and activity was pre-programmed and non-stop.
• Intros: The Banana Players were introduced with much fanfare, and they took the field, not from a dugout, but, instead, from the Green Monster. The players took the field doing flips, back-flips and other tricks, all choreographed to music which was pumping – non-stop – all night long.

Not Good:

• Once the Game Started: Although there were 18 talented baseball players competing, and some great celebrity (honorary) first pitches (Doug Flutie, Bill “Spaceman” Lee, Brock Holt, Johnny Damon), the game itself didn’t excite anyone. No one cared who won. Bananas vs Firemen? No villain.
• Rules: The Bananas pride themselves on a two-hour show, so they actually set a countdown clock. Nice idea. There’s the normal score of runs produced, but there’s also a side show for trick play points, like a toss of a ball between the legs before throwing a batter put at first. You can even “steal” first if the catcher bobbles a pitch or allows for a passed ball or can’t stop a wild pitch. Nice idea.
• Music: While the musical selections were good and the Fenway Faithful can sing a tune or two, the constant barrage of music just got to be too much. The dancing and cheerleading umpires were a sight to be seen at first, but it got to be a little much by the late innings. And, how could the Bananas NOT do “Sweet Caroline?”
• No Player Recognition: After the initial introductions, there was very limited fanfare over the Bananas’ players. If comparing the Bananas to the Harlem Globetrotters, there was no Meadowlark Lemon, and no Curly Neal. As the event moved along, there was no character development – no one player to root for in a big way. The Bananas were hawking one brand and one brand only. Money.
• Merch Sales, Good, Beer Sales Not Good: Only the Mormon Tabernacle Choir shows might sell less beer than the Bananas. Even on a hot day, the concession lines for hot dogs and soft drinks were quite long but the beer sales were non-existent.

Boston Red Sox

Good:

• Maxing Out Fenway Park: On the sports business and marketing side, the Boston Red Sox absolutely “max-out” tiny Fenway Park. From the “Green Monster Seats” in left field to the “Sam Adams Deck” in right field, every inch of the ballpark is packed with seats, fans, ads and revenue generating magic. Seemingly every season, the Fenway Sports Group figures out another way to make an extra buck, and that means booking acts like the Bananas and a whole schedule of Summer Concerts.
• Atmosphere: From carnival-like activities (all game long) on Jersey Street to good food all around the stadium to the best Game Ops, pre-game ceremonies, honorary first pitches, customer services and everything outside the lines, the Red Sox team (organization) is second to none in sports. They’ve carried that torch with pride for a couple decades. The buzz and excitement on Friday night was as good as its been since the 2018 World Series.
• The ballpark, itself, is an American treasure.
  • The crowd at a Sox game adds so much to the experience. Of course, it’s magnified when the team carries a nine-game winning streak, but Saturday’s sell out crowd of 36,453 made a 1-0 shutout and complete game by Sox SP Garrett Crochet seem like an event worthy of the Duck Boats being fired up.;
• As wonderful as the Savannah Bananas spectacle is and can be for fans all across the USA, there’s nothing like a real Major League Baseball game that matters in the standings.

Not Good:

• Inconsistency, trades, cold weather, errors, poor base-running can frustrate any home team fan anywhere in MLB. In Boston, the crowds take it a bit more serious than they should, but that is the price a franchise pays for playing in a city that only counts championships as a success.
• That’s about it in this category.
• Draw your own conclusions.

HERE NOW, THE NOTES AND A THIRD PARTY POINT OF VIEW: As promised, it’s time to turn the column over to a budding, young sports marketer. Here’s the viewpoint of James Gumina, a Yale University student who played baseball, learned Japanese and used to watch Red Sox games in the morning in Tokyo, as we experienced the game the “prior’“ evening in Boston. Gumina is co-founder of Yale’s Media Entertainment and Sports Business Association and he even has Theo Epstein on speed dial. Here’s his look-see:

By JAMES GUMINA

This weekend I watched the Savannah Bananas bring “Banana Ball” to a sold out crowd at Fenway Park. The game started at 3:30, but the show began on Jersey Street well over an hour before first pitch, with music, dancing, and a parade of players and characters. Once inside the stadium, on-field festivities began around 3, and nearly every seat was already occupied, a rarity for October Red Sox games, let alone a game in early July. Not only was it a packed house, it was chock full of yellow Bananas jerseys. The lines outside the stadium for merchandise stretched and snaked all over the concourse, and nearly every fan in the building under the age of 16 was wearing a replica jersey; the majority of which were sporting autographs from the players, a testament to the “Fans First” ethos behind the Bananas’ brand.

Once the game started a raucous crowd was treated to two hours of entertainment, including local Boston legends, like Doug Flutie and Bill Lee. “Banana Ball” is more of an event than a game, with action happening nonstop, both on the field and in the stands. From the dancing umpires and coaches, to the “Man-ana” cheerleading squad, there was not a moment of dead air from when I sat down at 3 to when it was over around 5:30. As a veteran of many Red Sox games, I cannot remember a crowd as engaged in a game since some of the playoff contests I have been to, especially given the brutal 90+ degree temperature. While it is easy to compare the product to that of Major League Baseball, “Banana Ball” is a fundamentally different experience. The Bananas make baseball the backdrop for unique, fun, and innovative ideas, and from the size of the crowd it is obviously working. I was also at the Red Sox game the following day, and it could not have been a more different experience. While the crowd was solid for a weeknight game, it still paled in comparison to the Bananas’ crowd in both size and energy. Based on my experience in the stadium I would almost describe the two as separate sports, the experience was that different. From the constant musical cues, to the dancing, to the backflips on the field, the Bananas drew your attention to a million different places at once, while MLB funnels your attention directly to the battle between the pitcher and the hitter.

If you have heard of the Bananas, and at this point most people have, chances are you first encountered them on social media. Their meteoric rise in recent years has been, in large part, due to constant viral attention on social platforms like TikTok, both from the team and from individual players (The Bananas have 2 million more followers on TikTok than MLB). This growth strategy is clearly at the forefront of the games, with camera crews all over the field. While some of the made for social media moments fell a little flat in-person, the vast majority still played well to the in-stadium experience, and clearly work very well for the social media and TV audience. These videos, and their focus on specific players like Jackson Olson, have allowed the Banana’s to not only turn the team into a must see event, they have also grown many of the players’ individual brands. For instance, Olson, the star of the Bananas, has more followers on Instagram than Red Sox star players Alex Bregman and Jarren Duran, let alone Tik Tok followers. With reach that large, it is no wonder that the Bananas are able to sell out some of the largest football stadiums in the world.

While I do not think the Savannah Bananas’ version of baseball is going to dethrone that of Major League Baseball anytime soon, the Bananas have clearly established the brand and team as more than a gimmick offshoot of baseball. With a recently added fourth team, and no signs of that growth slowing down, the Bananas are looking to form their own style of independent league, one that could attract far more attention and fans than any traditional baseball independent league ever could. Often compared to the Globetrotters, through expansion and their social media dominance, the Bananas have a road map toward much more growth than the age-old Globetrotters. It is not clear exactly where that map will take them, but it is clear that the Savannah Bananas are here to stay.

Editor’s Note: When the Savannah Banana equipment trucks were packing up at Fenway on the evening of July 6, this reporter ask one of the technicians – okay, call ‘em roadies – what his next stop would be. “St. Louis,” he said. Yes, while the franchise played easy games in Savannah and Salem, Virginia this weekend, the big show was on its way to St. Louis for a July 18-19 pair of games at Busch Stadium. On July 26-27, they travel to Philadelphia for a pair of sold out games at Citizens Bank Park, and so on. The Banana Schedule for their 2025 “World Tour” is relentless.

It must get tiresome at some point?

TIDBITS & NUGGETS: If you’ve been following along via WWYI, you surely remember this space applauding the game of – James Wood – of the Washington Nationals. Remember that you heard it first as Wood was named to the 2025 National League All-Star team this week. … Wood will also participate in the HR festivities. In addition to Wood, the full list of participants for the 2025 MLB Home Run Derby include Ronald Acuña Jr., Byron Buxton, Junior Caminero, Oneil Cruz, Cal Raleigh, Brent Rooker and Jazz Chisholm Jr. … The event will take place on July 14, 2025, at Truist Park in Atlanta, with the All-Star Game on July 15 … Look out!

PREZ VANVLEET: The National Basketball Players Association announced that Fred VanVleet was elected President of the NBPA during the annual summer meeting of the Board of Player Representatives. VanVleet’s four-year term begins immediately. “It’s truly an honor to be elected as President of the NBPA by my peers and I look forward to continuing to advocate for the best interest of all the members,” said VanVleet. “With a deep appreciation for the complexities and challenges players face on all levels of their NBA journeys, I am committed to approaching this role with the passion, dignity, and dedication every player deserves.” … VanVleet, a nine-year NBA veteran and current Houston Rockets guard, began his professional career un-drafted in 2016.

U-19 = ONE-SIDED: The USA women’s U-19 team (1-0) tipped off the 2025 FIBA U19 Women’s World Cup this weekend. The USA is looking for its 11th overall and fourth consecutive gold medal at the event, and they began in high gear and grand style with a 134-53 win against Korea (0-1) in Brno, Czechia. The 134 points set a single-game U19 record, besting the USA’s own marks of 129 set in 2005 and 2021.

RED SOX: The Boston Red Sox won their season-high ninth straight game on Saturday. It’s the club’s longest winning streak since also winning nine consecutive from April 5-14th, 2019. … The victory also placed the Sox a game and a half above the AL East fourth place Tampa Bay Rays and set a 2025 season-high mark of seven games above .500 for the first time since August 21, 2024 when they were (67-60). … Boston won 11 of their last 12 games going into Sunday’s MLB first half finale against the visiting Tampa Bay Rays. … Boston’s Saturday (1-0) win ensured the club’s fourth consecutive series win as ace starting pitcher Garrett Crochet tossed a three-hit complete game, the first CG of his career and the second CG of Boston’s ‘25 campaign (Bryan Bello there the other). … Bello faces Tampa’s Ryan Pepiot in Sunday’s series and first half/ All-Star break curtain call. … The game will be on NESN and the MLB Network.