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Celtics Take a Shot with Bushmills

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BOSTON – Bushmills Irish Whiskey, from the world’s oldest licensed whiskey distillery, announced its designation as an official partner of the Boston Celtics, one of America’s original NBA teams. Extending through the 2023 season and just in time for St. Patrick’s Day, the deal celebrates two champion institutions coming together and marks Bushmills’ first partnership with an NBA team

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As both brands honor a unique, rich history, Bushmills and the Celtics unite to bring Boston fans a taste of two iconic originals. “We’re an organization that places a great value on tradition and authenticity, and found Bushmills to be a seamless fit. We are proud to welcome Bushmills Irish Whiskey as an official partner of the Boston Celtics and we look forward to working together to create unique and memorable experiences for our fans,” said Ted Dalton, Senior Vice President, Partnerships & Business Development of the Boston Celtics.

Bushmills is teaming up with one of the most beloved Celtics in team history, 2008 NBA World Champion Paul Pierce. “As a former player on the Boston Celtics, one of the original NBA teams, I recognize another original when I see one. Bushmills is the original Irish whiskey and to celebrate the partnership, they’re buying the city of Boston a drink made for champions. No better way to cheer our team on,” said Pierce.

 

Lawrence Featured by Topps Football

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BROOKLYN – (Official News Release) – Having just completed one of the most decorated careers in college football history and weeks away from the likely No. 1 selection in the pro draft, Trevor Lawrence has signed on with Topps in a landmark deal that will see the winningest starting quarterback in Clemson history featured in an exclusive box set of cards scheduled for release in April. The set will be created in collaboration with Trevor’s brother and sister-in-law Chase and Brooke Lawrence, professional artists who will create exclusive artwork of the decorated 2018 national champion and first quarterback ever to win three ACC Championship Games.

The series will include 50 cards, including autographs on select pieces and will feature a mix of oil paintings and digital depictions crafted by Chase and Brooke. To create the exclusive artwork, Chase and Brooke took inspiration from psychedelic period pieces from the 1960’s-70’s as well as classic comic book and graphic novel illustrations.

“Trevor Lawrence is one of the most popular and visible players in college football in years and we can’t wait to capture his talent and personality in this set,” said Jeff Heckman, Global Director of Ecommerce. “We look forward to revealing the unique designs that Chase and Brooke will develop, and we think football fans across the country will love the series.”

 

Celtics “Earn” a New Uniform

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BOSTON – The Boston Celtics unveiled their 2020-21 “Earned Edition” uniform, designed exclusively for the 16 teams that qualified for the 2020 NBA Playoffs. This uniform set, which was worn on March 19 vs. Sacramento, marks the team’s fifth and final combination for the 2020-21 season.

While this season’s Earned Edition uniform carries over a series of notable components from various uniforms throughout the team’s collection, including the traditional ‘Celtics’ wordmark, standard shamrock on the belt buckle, and the Vistaprint jersey patch on the left shoulder, it also features an enhanced version of the franchise’s iconic color scheme. Three separate shades of green are projected through the uniform body and trim, marking the first time the team has ever featured three shades of green on a single uniform. As an additional nod to the team’s pursuit of an NBA championship, the Earned Edition uniform is adorned with special silver insignias including a silver Nike swoosh on the top left front of the uniform, a silver Earned Edition jocktag on the bottom right front, and a silver NBA logo on the back, above the player’s name.

The Earned Edition uniforms will be available to fans at retail beginning on Thursday, March 18, 2021.