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Sports Biz: Introducing FANZO to USA

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NEW YORK – (Staff Report from Official News Release) – FANZO, the tech platform that links brands, rights holders and broadcasters with fans who aren’t watching games in arenas or stadiums, announced that it will begin partnerships in North America after test-runs and scaling in Europe and the Pacific Rim. The new tech effort will support the millions of fans following the FIFA World Cup, being staged in North America this summer.

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The successful proof of concept came after multiple executions in the United Kingdom, continental Europe and Australasia and is backed by a $30 million investment in their product which attempts to solve the age-old issue of sports rights fragmentation and audience measurement in out-of-home premises. The FANZO platform enables digital activation with fans at a national scale, wherever they are watching sports in or out of home.

Trusted by 47,000 partner venues worldwide, and used by six million sports fans last year outside North America, FANZO counts properties ranging from TNT Sports to World Rugby as partners.

“Until now, reliably engaging the massive out-of-home audience has been impossible and has proved a hindrance to the commercial growth of sports as rights continue to fragment across different channels and platforms. FANZO has worked with global partners to solve this critical issue – simplifying broadcast for venues and helping fans watch games socially – opening up new possibilities for commercial growth in North America”, said FANZO co-founder Leo MacLehose.

“Our mission is simple. We believe that sports experienced alone is meaningless. So we’ve built a digital platform that brings fans together to create unforgettable sporting memories in the world’s best physical locations. Once there, our tech enables brands, rights holders and broadcasters to elevate the experience of watching sports in the most authentic local community spaces – restaurants and bars,” he said.

“Maximising the profitability our commercial subscribers see from sport is central to what we do. But we recognise the challenges that operators face when managing every aspect of their venues – not least pouring pints and delivering great hospitality experiences to guests”, said Alasdair Collis, Vice President, TNT Sports Business. “Since partnering with FANZO to create a new suite of automated digital marketing tools, we’re proud to offer TNT Sports Social venues compelling ways to grow their visibility online, drive loyalty and incremental footfall for live sports without adding to their daily to-do list.”

How FANZO Problem Solves For Every Side Of The Sports Market

Fans use FANZO to find great out-of-home venues nearby that are definitely showing their game on TV. In a sports market so convoluted that senators are calling in antitrust reviews, FANZO’s market-leading tech solves a major pain point for fans who just want to watch their team.

Commercial venues use FANZO’s B2B SaaS toolkit to market live sports online, generate new business from fans looking to watch sports socially nearby, whilst saving hours per week on digital promotion.

From quickly reviewing and updating schedules across multiple broadcasters to automating promotion with bespoke sports assets across social media.

Broadcasters include FANZO as part of their commercial package to venues to win new business, promising increased footfall and best-in-class marketing automation.

These tools reduce subscription churn by ensuring venues make the most of their sports content, increasing revenue per customer by upselling additional features and premium listings, whilst leveraging unique fixture data and insights to ensure long-term success over local rivals.

Brands use FANZO to impact behaviour throughout the out-of-home sports fan journey. Multiple digital touchpoints build awareness and consideration by ensuring fans choose to watch games in venues where certain products are sold.

From there, digital gamification rewards fans with real-world offers and prizes they can claim in-venue via FANZO’s mobile vouchering, helping brands sample new products, understand rate of sale and measure the impact of longer-term community-building efforts.

Celebrate the Soundtracks of Baseball

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WORCESTER – (Staff Report from Official News Release) – For decades, former Red Sox front office veep Dr. Charles Steinberg has helped shape the soundtrack of baseball – from iconic ballpark traditions to original songs that celebrate the spirit of the game. On Friday, May 8, he’ll bring that blend of music and baseball history to Worcester as the inaugural musical feature of the National Baseball Poetry Festival.

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Steinberg’s session, scheduled from 1:00 to 3:00 p.m. at Polar Park, will feature live performances of baseball songs, WooSox favorites, and mascot-themed music, along with behind-the-scenes stories drawn from his career in professional baseball. The program will conclude with an open Q&A, giving fans and families the chance to hear firsthand about the traditions, personalities, and moments that have defined the game’s cultural legacy. Participation in the session is free and open to the public.

A longtime baseball executive, educator, and musician, Steinberg has held leadership roles with the Baltimore Orioles, San Diego Padres, Boston Red Sox, Los Angeles Dodgers, Commissioner of Baseball’s office, and the Pawtucket and later Worcester Red Sox, where he has been widely recognized for blending sports, entertainment, and community engagement. He is also known for his contributions to some of baseball’s most beloved traditions, including helping bring music and storytelling into the ballpark experience in ways that connect generations of fans.

“Ever since childhood, I have enjoyed baseball’s soundtrack,” said Steinberg. “Music can connect families, friends, and crowds in an endearing and enduring way. Many have recognized for decades that baseball is a game for poets; the opportunity to celebrate those words, to write those lyrics, and to add the music has been among the greatest privileges of my career. You can feel its impact.”

Among his many memorable moments in the game, Steinberg has shared stories about the origins and popularity of fan-favorite songs at ballparks – illustrating how music can transform a game into a shared cultural experience. His upcoming appearance at the Festival will offer an opportunity to hear those stories directly from the source, while also enjoying the music that has become part of baseball’s fabric.

“Dr. Charles Steinberg represents the very best of what makes baseball special – its traditions, its stories, and the way it brings people together,” said Steven Biondolillo, founder of the National Baseball Poetry Festival. “Having him join us as our inaugural musical feature adds a whole new dimension to the Festival experience. It gives attendees the chance to hear the music of the game directly from someone who has helped shape its sound and spirit for generations, and it’s another example of how we continue to grow the event in creative and meaningful ways.”

Steinberg has been instrumental in the establishment of such Fenway Park anthems as “Sweet Caroline,” “Tessie,” and “I’m Shippin’ Up to Boston,” as well as “Hells Bells” in San Diego, “Don’t Stop Believin’” in Los Angeles, plus his own compositions. His appearance is part of the fourth annual National Baseball Poetry Festival, which will take place May 7-10, 2026, primarily at Polar Park, home of the Worcester Red Sox. Founded in 2022, the Festival celebrates the intersection of baseball and the fine arts, bringing together poets, educators, students, and fans for a weekend of readings, workshops, performances, and ball games.

TL’s Sunday Sports Notes | On MVPs, Tanking & The Home Team Act

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Bronze Luka – Frozen Out From MVP Voting

By TERRY LYONS, Editor in Chief of Digital Sports Desk

BOSTON – There’s a four horse race looming for the Most Valuable Player in the National Basketball Association with a fifth horse ruled ineligible for lack of playing time/games. Here are the contenders, listed in alphabetical order:

  • Jalen Brown, Boston Celtics
  • Shai Gilgeous-Alexander, OKC Thunder
  • Nikola Jokić, Denver Nuggets
  • Victor Wembanyama, San Antonio Spurs

The following NBA players are ineligible for postseason awards because of the fact they did not play the minimum number of games to qualify. That number of games, 65, was increased as a deterrent for teams resting the top players too often, a growing trend known as load management.

  • *Luka Dončić, LA Lakers
  • Anthony Edwards, Minnesota Timberwolves
  • *Cade Cunningham, Detroit Pistons
  • Giannis Antetokounmpo, Bucks
  • Devin Booker, Phoenix Suns
  • Jimmy Butler, GS Warriors
  • Stephen Curry, GS Warriors
  • Anthony Davis, Dallas Mavericks / Wash (DC) Wizards
  • Joel Embiid, Philadelphia 76ers
  • Paul George, Philadelphia 76ers
  • Josh Giddey, Chicago Bulls
  • LeBron James, LA Lakers
  • Lauri Markkanen, Utah Jazz
  • Ja Morant, Memphis Grizzlies
  • Austin Reaves, LA Lakers
  • Domantas Sabonis, Sacramento Kings
  • Franz Wagner, Orlando Magic
  • Jalen Williams, OKC Thunder
  • Trae Young, Hawks / Wizards

Note: The NBA delayed its post season award voting and later ruled that Luka Dončić and Cade Cunningham were now eligible for awards.*

Put simply, team/front office analysts and player agents believe that the fewer games (and minutes) a basketball star plays over an 82 games regular season will translate to extended careers, thus more years on their contract extentions, thus, more money to be earned. Most likely, there’s a significantly better chance for such a player to earn “Super Max” money in a fair number of contracts, starting with the player’s second or third deal and continuing until the player decides to retire or is injured and forced to retire.

Now, for the award in unintended consequences: In negotiations for the NBA’s Collective Bargaining Agreement, labor and management decided to tie together the concept of that “Super Max” to the annual postseason awards, thus putting the ability for players to qualify for the big bucks in the hands of the 100+ voters, all media members who cover the league on an 82-games a year basis. The panel is also bolstered by votes from select members of the league’s national broadcast teams, and an international media member or three are tossed in for good reason.

Big mistake.

Paraphrasing from the CBA with the help of the Villanova Law Review: “An NBA player qualifies for a Super Max contract (Designated Veteran Player Extension) by meeting specific performance criteria, primarily being named to an All-NBA team, winning MVP, or earning Defensive Player of the Year. The player must have 7-9 years of experience, be with their original team (or acquired via rookie deal), and have 1-2 years left on their contract.

Performance Criteria (Must meet one):

  • Named to an All-NBA Team (1st, 2nd, or 3rd) in the most recent season or in two of the previous three seasons.
  • Named Defensive Player of the Year (DPOY) in the most recent season or in two of the previous three seasons.
  • Named NBA MVP in any of the three previous seasons.

Eligibility & Service Requirements:

  • Experience: Player must have completed seven or eight years of service (YOS).
  • Team Requirement: The player must be on their original team or have been traded before their fifth season.
  • Contract Timing: Eligible with one or two years remaining on their current contract.

Key Rules & Limitations

  • Games Played Threshold: Under the latest NBA Collective Bargaining Agreement (CBA), players must appear in at least 65 regular-season games to be eligible for the postseason awards (All-NBA, DPOY, MVP) that trigger Super Max eligibility.
  • Roster Limits: Recent CBA changes removed the limit on how many “Designated Veteran” players a team can have on its roster at once.
  • Negotiation: Qualifying only makes a player eligible for the 35% max; the team is not required to offer the full amount and the terms of the deal must be negotiated.
  • Trade Restrictions: A player cannot be traded for one year after signing a Super Max deal.

“Super Max’ Benefits:

  • Allows a team to offer up to 35% of the total salary cap (vs. 30% for standard max).
  • The contract length is for five years.

As sure as actor George Clooney portraying Frank William “Billy” Tyne Jr., captain of doomed Andrea Gail, would attest, this season is The Perfect Storm where all the rules of the CBA, the post season awards and the anti-load management have come home to roost.

What are the biggest problems the system has put forth? Let us count just a few ways.

  • This season, players like Luka Doncic and Cade Cunningham deserve consideration for All-NBA, at the least, and MVP at the best.
  • The NBA Players Association (NBPA) is calling for the 65-game rule to be abolished or reformed, arguing that it unfairly disqualifies deserving players from end-of-season honors due to injuries. That comes long after they ratified the deal.
  • Tying the ability for a player to “Max” out to the whims of the media voting can (and will) place unjust pressure on the voters (media). The post season honors were intended to be a publicity/ attention grabber and cause for debate and an eventual photo op – not determine whether a player merits “Super Max” levels of salary.

By 2029 and 2030, the NBA maximum team salary figures will likely reach $200m and $220m, thus projecting the Super Max deals to come in at $80m per season and $400m per player over the life of a five-year deal – all potentially dependent on a vote or two on MVP or All-Defensive team honors.

All this said, the NBA is actively attempting to solve an obvious “Tanking” issue.

On Friday, April 10, the Associated Press reported that 168 NBA players did not play because of injury or illness.

One team, the OKC Thunder, might’ve had good reason, as they clinched the best record in the league and home court advantage for the duration of the playoffs.

“If we didn’t clinch [the No. 1 overall seed] coming into tonight, everybody would be playing,” Thunder coach Mark Daigneault said to reporters before the game. “We’ve earned the right through 80 games to manage their bodies and stuff like that.”

San Antonio’s Victor Wembanyama, needing to play 20 minutes to reach the 65-game standard and be eligible for postseason awards, was taken out after hitting exactly that number of minutes. That accomplished, he reported back into the game, evidently having convinced the Spurs’ hierarchy that he needed a bit more work. He finished the Friday night game with 40 points, 13 rebounds and five assists in 26 minutes during a 139-120 win over the Dallas Mavericks.

“If I had 65 [games] before, I, for sure, wouldn’t have played,” Wembanyama said.

While we examine the upper echelon of NBA teams (As of Saturday, OKC is 64-17, and playing .790 ball with an (8-2) record over their prior 10 games and San Antonio is 62-19, and playing at a .765 clip with a (9-1) mark over their prior outings, the opposite side of the playoff qualifying ledger gets pretty ugly.

Before today’s season finale at Toronto, the Brooklyn Nets lost consecutive games by scores of (123-94) and (125-108). Meanwhile, the Washington Wizards have won a grand total of one game since February 22. That’s (1-and-25) for those of you scoring at home.

Five teams sit between the 17-win and 22-win threshold, all battling it out for the slight advantages of the NBA Draft Lottery system which was addressed by NBA Commissioner Adam Silver quite definitively at the recent NBA Board of Governors meeting. A vote of the three proposals Silver presented to his Board will come in May. (See proposals HERE).
Captain Obvious was a Brooklyn Dodgers fan.

HERE NOW, THE NOTES: I preface this section by stating it is written in bipartisan fashion, and – in fact – I’ll be ripping some of the “good guys” in U.S. Senators Chris Murphy (D-Conn) and Richard Blumenthal (D-Conn) along with Senator Bernie Sanders (I-Vt.) and U.S. Rep. Greg Casar (D-Texas) as the aforementioned group of four have introduced the Home Team Act, and it’s a doozie.

The lawmakers on Thursday introduced a bill that “could counter” professional sports franchises’ plans for relocating. The Home Team Act, if passed, would “require team ownership to provide one year of notice before moving a team to a new location if the team would move across state lines or to a new metropolitan area.” During that year prior to the proposed relocation, the franchise in question would be “available for other (presumably local) prospective owners to purchase ‘at a fair and reasonable price.’” A team of appraisers would determine “what constitutes as ‘fair and reasonable.’”

While it all sounds nice and an effort by local politicians to support their local sports team, while currying favor (a.k.a. ‘sucking up) to the local constituents with hopes of some votes down the road, it is quite a strike against a business owners’ rights to do what he thinks is best for his business and, very possibly, the future health of the franchise.

The case in point is the decision by the Mohegan Tribe to sell the WNBA’s Connecticut Sun to the Tellman Fertitta family who plan to move the Sun to Houston to become the second coming of the Houston Comets – the once mighty dynasty of WNBA years gone by.

Last summer, there was quite a kerfuffle when the Mohegan Tribe had a handshake with former Celtics team owner Stephen Pagliuca to sell the team and slide it up I-95 to play in the Boston Garden. The WNBA put the brakes on that cozy agreement and noted that the relocation of franchises was subject to the bylaws of the WNBA’s Constitution and By Laws. quite simply, the league had canvassed various potential cities for expansion and/or re-location and not a peep was heard from Boston.

The WNBA also noted that Houston was in line for a franchise and locating a team in the Southwest USA might be best. Meanwhile, another bid to move the Sun to Hartford from lovely Uncasville, Connecticut did not gain traction. The WNBA also noted that current NBA Boston Celtics’ team owner Bill Chisholm might have a say in the matter.

The other major factor was the relocation to either Hartford or Boston would place the Sun/Comets in a building they did not own nor operate, thus severely limiting the potential earnings of the franchise. And, keep in mind, the margins for a WNBA franchise to operate and turn a profit are slim and require revenue sources from every possible source (concessions, parking, etc.).

The politicians and the Home Team Act don’t seem to do (nor care about) the calculations to make the team successful. and face, it, the franchise is up for sale and potential relocation for a reason. If it were drowning in revenue, chances are the club would not be up for sale.

EXCUSE ME SIR, MAY I HAVE ANOTHER: On April 3, the day before the NCAA Final Four tipped-off in Indianapolis, the office of the White House dropped an Executive Order on the world of collegiate sports that – quite frankly – seemed quite illegal right from the moment it became public.

“The Urgent National Action to Save College Sports” made quite a splash with the “we want college sports to be the way it used to be” crowd. Of course, that group of American society – the people who ignored the 2015 “O’Bannon vs NCAA” case or the June 6, 2025 settlement between the NCAA and NIL claims.

Those two cases, handed down by the NCAA and the courts, significantly changed the landscape of Name, Image and Likeness (NIL) rights and college athletics overall. The settlement called for backpay and the ability for athletes to be paid directly by their schools. There was no longer a limit on scholarships per sport/team.

The “Settlement” introduced significant changes to college athletics and NIL, but it did not settle all outstanding issues, such as whether student athletes should be considered employees by their schools and whether student athletes have the right to collectively bargain.

Those issues still needs to be decided, but, of course, a Collective Bargaining Agreement would need to have two definitive sides representing labor and management to begin negotiations. As of now, the NCAA does not represent all of the management team (see College Football Playoff group, Power Four Conferences, basketball conferences, such as the BIG EAST, Olympic sports – both men and women, along with Division II or III athletes, their schools and conferences.

And, the athletes as a group would need to unionize to make it work.

Thus, the Executive Order put forth is like throwing a book of matches on top of a blazing fire of legal uncertainty in collegiate sports. and, clearly, what works for big-time college football doesn’t work for tennis or track and field. What works for the BIG EAST for men’s basketball, might not even work for the BIG EAST in women’s basketball.

While not a fan of piling “What About” on top of problems, how about a giant “What About” if applying all of the proposed laws and provisions of the EO on top of the IVY League schools?

The bottom line, the EO is a complete waste of time and money, as it will quickly be challenged in court and the findings will further divide the parties in an effort to find a legitimate working system for college sports.

What can be agreed upon:

  • The current (lack of) system for collegiate football and basketball is not sustainable.
  • The proposed limits to collegiate athletes is un-Constitutional. Why should they be singled out and limited?
  • There doesn’t;t seem to be an equal restriction plan for college coaches, Athletic Directors and school Presidents. They seem to be able to move around as they please, with no limitations of years served, not the number of times they change jobs.
  • Holding Federal Funding over the heads of the colleges is surely illegal.

One other point to be made, and it’s quite simple: Let’s reverse the Executive Order from collegiate athletes and apply it to elected officials:

We’ll call it, “Urgent National Action to Save Democracy,” and here are a few bullet-points for the EO.

  • Elected officials are limited to a five year period to serve
  • Elected officials may change jobs only once, this if a Congressman wishes to run for Senate after a five-year period of serving as an elected Representative in the House, “go get ‘em.” But that’s it. Only one job change.
  • Same goes for Senators who might want to run for President. And, you get one crack at it, one election – win or go home. NO changes to City council or Mayor or any other elected office. “You’re done.”
  • Presidents? One five-year term. Good-bye or go run for Dog Catcher back home.

We Have Spoken.

TIDBITS & NUGGETS: Boston Celtics point guard Payton Pritchard was named as the recipient of the 2026 Red Auerbach Award. The annual award, which was presented to Pritchard at mid-court by Celtics Team President Rich Gotham and Celtics President of Basketball Operations Brad Stevens, prior to Boston’s game against the New Orleans Pelicans on Friday night, is traditionally given to the Celtics player or coach who best exemplifies the spirit of what it means to be a Celtic through exceptional performance on and off the court.

“Payton’s growth and consistency speak to everything the Red Auerbach Award stands for – toughness, selflessness, and a commitment to the greater good of the team,” said Gotham. “He approaches his role with professionalism, purpose, and an amazing work ethic, earning the admiration and trust of his teammates and coaches alike.”

In 78 games (50 starts) this season, Pritchard is averaging career highs of 17.0 points (46.3 FG%, 37.4 3FG%, 88.8 FT%), 4.0 rebounds, and 5.1 assists in 32.4 minutes per game. The 2024 NBA champion and 2025 Sixth Man of the Year is one of only two Celtics players in history with multiple career 35-point games off the bench (Larry Bird).

Created in 2006, the award is named in honor of legendary Celtics coach, general manager and president, Arnold “Red” Auerbach.

SOX STRUGGLING, ALL BUT ABREU: The Boston Red Sox are struggling coming out of the gate this spring. They opened up on the road and won their season opener at Cincinnati. From there, they went (0-5) before they won another game when they returned to Fenway Park to face the san Diego Padres. After that win, it was three more losses before they put two wins together against the Milwaukee Brew Crew. With everyone on the club struggling, there’s been only one consistent source of production and that is from right fielder Wilyer Abreu who started in right in each of the Red Sox’ 13 games through Saturday, and is batting .392 (20-for-51) with a 1.101 OPS, eight runs, four doubles, one triple, three home runs and nine RBI. Going into the weekend, Abreu led the American League in total bases (35), hits (20) and batting aveerage (.392), while ranking third n SLG (.686), OPS (1.101), and extra base hits (eight, tied), 8th in OBP (.415) and doubles (four, tied), and T-11th in HR (3) and RBI (9).

MARATHON MAN: The Fenway Park Marathon will return to America’s Most Beloved Ballpark on Saturday, May 30, 2026. The race will offer runners a rare opportunity to complete a marathon distance entirely on the warning track inside Fenway Park while raising funds for two impactful nonprofits. Runners interested in securing one of the limited spots can register HERE

Originally run back in 2017, the Fenway Park Marathon is one of the most unique endurance events in the country, allowing participants to circle the historic ballpark’s warning track for 26.2 miles while surrounded by the sights and sounds of Fenway. The money raised via the race benefits the Red Sox Foundation and the Dave McGillivray Finish Strong Foundation. Registration is now open for the 2026 race, with participation limited to only 100 individuals. Due to strong interest in the event’s return, organizers have also added two new participation options for 2026: a half marathon distance and a relay team division of two, three, four or five runners on a team. All individual participants and teams are required to raise a minimum of $5,000 in support of the Red Sox Foundation and the Dave McGillivray Finish Strong Foundation. “Running a marathon inside Fenway Park is an experience unlike anything else in the sport,” said McGillivray. “Participants will spend the entire race on the warning track of one of the most beloved ballparks in the world, surrounded by family, friends, and fellow runners. It’s a celebration of endurance, community, and the power of giving back.” For Dave McGillivray,the Boston Marathon’s Senior Race Advisor, the event offers runners a chance to experience Fenway Park in an unforgettable way while supporting important community causes. … McGillivray will be a very busy man come April 20th when the 130th running of the Boston Marathon dissects the streets of Boston and the MetroWest ‘burbs.

ONE OF THE COOLEST EVENTS: The National Baseball Poetry Festival will return to Polar Park in nearby Worcester, on May 7-10. The event continues a growing New England tradition, celebrating the home plate that is baseball and storytelling. Ready to enjoy its fourth year, the festival continues to grow. In 2026 alone, adult poetry submissions have come from 42 states and 12 different countries and territories, reflecting the growing interest in baseball themed writing from students, poetry lovers, and baseball fans. Event organizers describe it as the first festival designed specifically to unite sports and the fine arts. Note that the festival’s youth poetry contest remains open for submissions through April 17, coinciding with National Poetry Month. The festival weekend itself brings together baseball fans, writers, educators, and community members for readings, workshops, pick-up and organized ballgames, and other events at beautiful Polar Park, home of the Worcester Red Sox.

Baseball Poetry in Motion

After earning his way to first base, a runner can make a mark,

He can take a lead-off the base, draw a pick-off attempt or two,

Maybe, he can distract the pitcher and extend his teammate’s at bat,

But careful he must be, as the catcher has a glove and a rocket,

He’ll fake to the mound, but throw a bullet right into your back pocket.”

PARTING WORDS & MUSIC: How about some music for the final round of The Masters Tournament?

While We’re Young (Ideas) is a weekly (every weekend) collection of Sports Notes and News written by Terry Lyons. The posting of each notebook harkens back to the days when you’d walk over to the city news stand on Saturday night around 10:00pm to pick-up a copy of the Sunday papers. Inside, just waiting, was a compilation of interesting sports notes, quotes and quips in a column that always sold a few newspapers. Wire Service reports are utilized within the column.

TL’s Sunday Sports Notes – Brought to you by Digital Sports Desk.

NCAA Tournament to Go to 76

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INDIANAPOLIS – (Wire Service Report) – NCAA’s leadership and basketball committees are expected to finalize expansion of the men’s and women’s NCAA Tournaments to 76 teams shortly after the conclusion of this year’s tournament, multiple media outlets reported on Friday.

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Per the report, the new format would see 52 teams earn berths directly into what is currently the first round of the NCAA Tournament, while the remaining 24 — 12 lower-seeded automatic qualifiers and the final 12 at-large teams — would play 12 opening-round games Tuesday and Wednesday. They would be held in the longtime First Four home of Dayton, Ohio, and at an additional site to determine which teams would advance to Thursday and Friday’s first round.

However, these details could also reportedly change as the NCAA continues to talk with its men’s tournament TV partners in Warner Bros. Discovery and CBS, which have broadcasting rights through the 2031 tournament.

The report didn’t indicate how quickly expansion could be added, but it could theoretically come as soon as the 2027 NCAA Tournaments. But expansion “will happen” barring something unforeseen in the next few days.

It would mark the first expansion of the tournament since the field moved from 65 to 68 teams with the addition of the First Four games in 2011. The field had been 64 or 65 teams since 1985.

The Big 12 and Atlantic Coast Conference were the leading voices behind tournament expansion, according to reports. However, it’s also something that NCAA president Charlie Baker has said he’s in favor of doing.

–Field Level Media

McGrady Takes Next Step to Build OBL

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ORLANDO – OBL (Ones Basketball League) announced the re-envisioning of its premier 1×1 basketball league founded by basketball Hall of Famer and entrepreneur Tracy McGrady and now backed by a multi-million dollar growth capital investment by Next Gen Sports. “OBL: Battle of the Cities” will take an expanded version of the original OBL, with elite one-on-one athletes bringing their own vision, culture and prestige tied to the city in which they were raised, played basketball or now call home. Each city-based team will have a three man roster, comprised of players who best reflect the tradition and basketball culture of the city the team represents, hand selected by the Owners/GMs. “OBL: Battle of the Cities” will take place over multiple weeks in Orlando, Florida, where McGrady was raised playing 1×1 himself, from May 15 to June 30, with teams competing for the swagger, pride, and identity of every city represented.

Potential participants can still submit information at https://oblhoops.com/

“The way we’re building this version of OBL, it’s not just about skill, it’s about toughness, personality and authenticity. Every team and every player is bringing their own story and their own energy to the game,” McGrady said. “We’re also looking forward to the legends stepping in to help shape these teams.

“We’ve got some of the most respected voices in basketball, media and entertainment getting involved and people who really understand the culture of the game. Together we’re building something that goes way beyond just one-on-one basketball.”

In addition to McGrady’s leadership, each city-based team will be led by their celebrity team owner/GM who will select the very best 1×1 hoopers to represent each city.

The cities and coaches include:

  1. Team Orlando – Vince Carter, NBA Hall of Famer
  2. Team Washington, DC – Quinn Cook, two-time NBA Champion
  3. Team Miami – Tim Hardaway Sr., five-time NBA All-Star
  4. Team New York – Jadakiss, recording star and basketball insider
  5. Team Chicago – Larenz Tate, actor, film producer, basketball aficionado
  6. Team Raleigh – John Wall, five-time NBA All-Star
  7. Team Atlanta – Stay Tuned
  8. Team Baltimore – Stay Tuned

“We are honored, humbled and couldn’t be more proud to be able to work with McGrady and the roster of new team owners and GMs to bring the OBL to unforeseen heights,”  said Heath Freeman, Managing Partner, Next Gen Sports, and Chairman of OBL.

OBL will host a multi-week season where eight initial cities will field teams featuring hoopers who fit the criteria of embodying the heart and essence of their respective cities, bringing a unique and dynamic aspect to their representation. Cities battle for pride and prize, each sending out one player at a time in 1-on-1 matchups. Thrilling, quick games that keep audiences on the edge of their seat. The production will feature intense game-play, as well as a deeper look into player backgrounds and real individual stories centering on highlighting players’ talent and authenticity.

WNBA Reaches New Deal

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NEW YORK – The WNBA and its Players’ Union reached a verbal deal for a new Collective Bargaining Agreement after 2:00am Wednesday to move forward with a pact that will redefine the economic and governing rules of the WNBA going forward. The agreement, WNBA legend Breanna Stewart said, will be “transformational” for the league and its players.

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Though there is an agreement in place, it still must be formalized into a term sheet and approved by the players and the league’s board of governors. The details of the agreement are still not known. Player salaries will be tied to league revenue for the first time, average player compensation will be more than half a million dollars, WNBPA president Nneka Ogwumike said, and the agreement will also improve on family planning and parental leave benefits.

Despite deadlines and saber-rattling that the league could have the start of its season impacted, league commissioner Cathy Engelbert said that training camp and the regular season will start on time. Opening night is scheduled for May 8.

In the coming weeks, the league must still conduct an expansion draft for new teams in Toronto and Portland and open the free agency period, where over 80% of the league’s players are currently eligible.

Next Steps for Ratification
The agreement is currently “in principle.” Over the next few days, lawyers will finalize the formal term sheet, which will then be put to a vote by the players and must be approved by the WNBA Board of Governors. Commissioner Cathy Engelbert and WNBPA President Nneka Ogwumike both expressed immense pride in the deal, calling it a “win-win” that redefines the professional standard for the league.

-Wire Service Report

TL’s Sports Notebook | SSAC ’26 Edition

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Daryl Morey, NBA Commissioner Adam Silver, Sue Bird and Jessica Gelman (SSAC26)

By TERRY LYONS, Editor of Digital Sports Desk and PGA Tour Brunch

BOSTON – On Friday, March 5th, WWYI dropped a “special edition” of this missive to preview the 2026 MIT Sloan Sports Analytics Conference (#SSAC26) staged this weekend at the Seapport Convention Center. It was a very successful affair, one where NBA Commissioner Adam Silver spoke in a “1-on-1” with UConn, WNBA and USA Basketball great Sue Bird and then Silver was presented with a “Lifetime Achievement Award” by conference co-founders Jessica Gelman (Kraft Group) and Daryl Morey (Philadelphia 76ers), both MIT alum.

There was no ‘show-stopper’ panel or special guest moment at this year’s symposium. There were a dozen or more very interesting panel discussions. There were also tons of interesting start-ups pitching their concepts at convention tables spread out a country mile on the main concourse – at a convention center sharing space with a New England Regional Volleyball Association event that drew some 750 volleyball teams to compete in the Boston/Nike JVC National Qualifying tournament. It was an incredible site, and it looked to be very high-calibre traditional volleyball.

It was also a college volleyball coach’s dream for recruiting, as noted by Cora Thompson, the head coach of the women’s volleyball program at Tufts University. Ms. Thompson entered the year with a .737 career winning percentage which ranks her as No. 18 on the NCAA’s winningest active coaches list for Division III. It’s the 27th-best winning mark among Division III coaches all-time. Last season Tufts went 24-6 but lost in the NCAA Regional Final (to East Texas Baptist University).

Tufts recruits volleyball players without the benefit of shelling-out scholarships but, instead, the opportunity to attend one of the best universities in the land. The eight-time New England Small College Athletic Conference (NESCAC) Coach of the Year and three-time American Volleyball Coaches Association (AVCA) Northeast Region Coach of the Year was kind enough to educate this columnist on a shuttle bus ride from the Convention Center’s “South Parking Lot” to the building’s entrance.

By “South Lot” and the length of the ride and/or walk back, the lot was located someplace in Rhode Island. (I kid, I kid, and I digress).

Back to #SSAC26.

While the Silver & Bird discussion stands out, a panel held Saturday and moderated by Duke, USA Basketball and NBA great Shane Battier also stood out. Battier grilled Seattle Storm head coach Sonia Raman, active but injured NBA, 6’ 11”, 265 lbs. power forward Steven Adams (of the Houston Rockets by way of New Zealand), LA Clippers basketball advisor Monte McNair, and a very impressive Ariana Andonian, the GM of Philadelphia 76ers G-League team (Delaware Blue Coats) and the VP of Player Personnel for the Sixers (NBA level).

It was pointed out during the panel discussion that the two women were both children of immigrants and – add Steven Adams and you have a pretty amazing trifecta of basketball talent and knowledge.

Some of the discussion, which Adams contributed to while wearing a walking boot, revolved around the question of “just how much” can you throw at a player in terms of analytics. While Battier admitted to accepting binders full of information and studying it throughout his career, Adams was a little more reluctant but said he ‘“would always listen.”

What the NBA analytics did show was underlined by McNair, the general manager and president of basketball operations of the Sacramento Kings in 2020 and NBA Executive of the Year in 2023, who said “crashing the glass” was discovered as the key element to success. He also noted, there was always a give and take between hitting the offensive boards vs. transition defense.

Of course, McNair was sitting next to one of the great offensive rebounders in the NBA over the past dozen years.

(L to R): Monte McNair, Ariana Andonian, Steven Adams, Coach Sonia Raman, and moderator Shane Battier

The group framed where analytics falls in the basketball operations hierarchy today, which is the fact crunching data is amongst the most important functions for a team. The players want the information, but once a game starts, they need to see what is developing and either take a proactive approach to force the tempo or have a reactive counter to what the offense is doing. “Execution” was the key factor for Adams and he noted that no analytic print-out could determine how he would react to what a talented player was tossing his way.

That said, the game planning, the counters to the opponents’ tendencies and attempting to stop the opponents’ most effective offensive efforts was something the team needed to stay with, even if it wsn’t working over a short period of time at the start of a game.

Again, no ‘show-stopping’ legends on stage, but good, solid discussions with the wide-ranging panels, all coming at the discussion from different fields of employment at the highest level of the sport.

Special Note: A sincere thank you to Daryl Morey, Jessica Gelman and all of the Conference leaders, organizers, volunteers and a terrific staff at the Seaport Convention Center. It’s an incredibly well-run conference, probably the best sports conference in the world.

HERE NOW, THE NOTES: The PGA of America was stationed at the vaunted Hall of Game at the MIT Sloan Conference. The sport of golf has been crunching all kinds of numbers to help pro players and weekend hackers improve their scores. Also, the concepts of improvement using AI and wearables is vastly improving the game, joining ever-improving technology for clubs, shoes and golf balls.

One of the PGA of America’s short-term goals is to attach teaching pros to the emerging onslaught of indoor simulation shops, from the high end of Top Golf to the more social, event and fun-based Five Iron Golf.

HURLING with HURLEY: UConn men’s basketball coach Danny Hurley is $25,000 poorer today than he was yesterday. In Saturday’s season finale, a 68-62 loss to Marquette which cost his team a share of the Big East regular season title, Hurley approached game official John Gaffney and got his chest next to the official’s right shoulder while voicing his displeasure. Hurley said he never bumped into Gaffney, though every replay angle suggested otherwise. … Hurley denied it, saying, “You could screenshot whatever you want to screenshot. I don’t feel like I made any contact with John. I don’t believe I did.” … Well, every TV camera in the building showed a definite bump into the official (who threw a double technical at Hurley in reaction to the bump). The BIG EAST spoke quickly, snuffing-out any speculation of suspending Hurley for UConn’s first BIG EAST tournament game scheduled for this Thursday evening.

The BIG EAST statement reads, “UConn men’s basketball coach Dan Hurley has been fined $25,000 by the BIG EAST for unsportsmanlike conduct in the closing seconds of the March 7 game at Marquette. With one second left in the game, Hurley received two technical fouls for aggressively confronting a game official, was subsequently ejected from the game, and then failed to leave the court in a timely manner. Initial speculation on the game broadcast indicated possible contact between Hurley and the official; however, a review by the conference office of the officials’ game report and available game footage could not confirm physical contact. “We hold our coaches to high standards of sportsmanlike conduct during game competition, and inappropriate interactions with our officials will not be tolerated,” said BIG EAST Commissioner Val Ackerman.

TIDBITS & NUGGETS: This is now the third (and probably last) week to mention the Mika Zibanejad effect and the fact that in two minutes (3:26pm to 3:28pm on Saturday, during a New York Rangers’ power play against the New Jersey Devils, the name Zabanejad was mentioned 10 times over the short span of time. Ten times! … The guy is amazing.

USA, USA, USA: Adam Amin, the Fox Sports play-by-play man for the World Baseball Classic, made the unforgivable mistake of comparing the current roster for the 2026 USA Baseball team to that of the 1992 USA Basketball “Dream Team.” … Puh-leeze!

The ONLY team that can ever be compared to the Magic, Bird and Jordan Dream Team – the one and only Dream Team – is the 1976 Canada Cup ice hockey team which had 17 Hall of Famers on the roster.

Take a look:

Team Canada Goaltenders:

Rogie Vachon (Los Angeles Kings)

Gerry Cheevers (Boston Bruins)

Glenn Resch (New York Islanders)

Defensemen:

Bobby Orr (Boston Bruins/Chicago Black Hawks)

Denis Potvin (New York Islanders)

Larry Robinson (Montreal Canadiens)

Serge Savard (Montreal Canadiens)

Guy Lapointe (Montreal Canadiens)

Carol Vadnais (New York Rangers)

Jim Watson (Philadelphia Flyers)

Paul Shmyr (Cleveland Crusaders – WHA)

Forwards:

Phil Esposito (New York Rangers)

Bobby Clarke (Philadelphia Flyers)

Darryl Sittler (Toronto Maple Leafs)

Guy Lafleur (Montreal Canadiens)

Marcel Dionne (Los Angeles Kings)

Bobby Hull (Winnipeg Jets – WHA)

Gilbert Perreault (Buffalo Sabres)

Reggie Leach (Philadelphia Flyers)

Bill Barber (Philadelphia Flyers)

Steve Shutt (Montreal Canadiens)

Richard Martin (Buffalo Sabres)

Lanny McDonald (Toronto Maple Leafs)

Danny Gare (Buffalo Sabres)

Dan Maloney (Detroit Red Wings)

Peter Mahovlich (Montreal Canadiens)

Coaching Staff:

Head Coach: Scotty Bowman

Assistant Coaches: Don Cherry, Bobby Kromm, Al MacNeil

For the record, the 2026 World Baseball Classic USA Baseball team roster is:

Pitchers (RHP/LHP): Paul Skenes, Tarik Skubal, Logan Webb, Mason Miller, Clayton Kershaw, Clay Holmes, David Bednar, Michael Wacha, Griffin Jax, Garrett Whitlock, Matthew Boyd, Nolan McLean.

Catchers: Cal Raleigh, Will Smith.

Infielders: Bryce Harper (1B), Bobby Witt Jr. (SS), Alex Bregman (3B), Brice Turang (2B), Gunnar Henderson, Paul Goldschmidt, Ernie Clement.

Outfielders: Aaron Judge, Corbin Carroll, Pete Crow-Armstrong, Byron Buxton, Roman Anthony.

Designated Hitter: Kyle Schwarber.

That’s a great baseball team, but to equal the ‘92 Dream Team, USA Baseball would need to suit up Jackie Robinson, DiMaggio, Mays, Mantle, Aaron and Snyder for starters.

MIT Sloan Sports Analytics Conf ’26

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By TERRY LYONS, Editor-in-Chief of Digital Sports Desk

BOSTON – For a forward-looking group of MIT mathematicians, scientists, data-divers, sports analysts and masters of business candidates, there’s quite a bit of reminiscing done each year when the annual MIT Sloan Sports Analytics Conference (SSAC) tips-off each March, here at The Seaport in Boston. Looking backwards to find opportunities going forward is not a bad thing, so let’s look at the typical pontifications of veteran SSAC attendees:

  1. There’s the “I was there when it started group.” That’s a reference to a very small handful (136 people) of MBA candidates who were on hand for the inaugural 2006 SSAC, launched by Jessica Gelman and Daryl Morey, and staged in classrooms and common space on the campus of the Massachusetts Institute of Technology in Cambridge.
  2. There’s a group, called “the visionaries” by Gelman. Together with ESPN’s buy-in and the inevitable desire for growth, a group of sports industry icons, media, luminaries and even the President of the United States of America got the place jumping over the massive growth periods for the conference – call it 2009-present.
  3. ESPN’s commitment coincided with massive participation by the sports network’s talent, including executives like John Walsh, John Kosner, and Marie Donoghue, along with columnists and writers such as Bill Simmons, Jackie MacMullan, Marc Stein, John Hollinger, and Henry Abbott. The influx of ESPNers improved the conference make up, including everything from moderating panels to in-depth interviews conducted on stage.
  4. It was Simmons who tagged the conference Dork-a-Palooza and the moniker was seconded by Mark Cuban, entrepreneur and former owner of the NBA’s Dallas Mavericks who relished in the vibes of analytics. The Dork has out-paced the lifers, so maybe Dork-a-Palooza is an expression to forever be retired from this column.
  5. Add Bill James (Society for American Baseball Research, aka SABR), Michael Lewis (Moneyball), Nate Silver(writer/analyst at Baseball Prospectus and later the founder of political online site FiveThirtyEight), and Jonathan Kraft (President of the New England Patriots, an early investor in Boston-based Draft Kings fantasy sports/gambling site), and you were looking at the “the growth stage.”
  6. By the time 2014 rolled around, we were treated to an amazing “meeting of the minds” when author Malcolm Gladwell sat down to interview NBA Commissioner Adam Silver. The SSAC had hit the big time, unless you think a panel with President Barack Obama might top the Gladwell-Silver “above the title” flick.
  7. Yes, while Obama was visiting his oldest daughter, Malia, at Harvard University, he stopped by for an “off the record” chat with conference co-founders Gelman and Morey. (How could you expect them to delegate that interview to Bill Simmons)? – That might been the zenith for the once quiet, quaint sports analytics conference.

Along the way, the frequent complaint was whether the team owners, general managers and coaches would ever respect the analytics side of the equation enough to incorporate the number crunching into the strategy. That question was answered emphatically, especially in baseball and basketball as along came the relief pitchers and along came Golden State’s Steph Curry and the three-point field goal barrage that literally changed Dr. Naismith’s game.

If you were paying attention, the likes of Shane Battier, Sue Bird, Elton Brand, JJ Reddick, Steve Kerr, or Steve Nash, were there to tell you about the changing games, as were coaches like Mike D’Antoni, Mike Brown, Dave Joerger, David Fizdale and a host of team GMs and basketball operations gurus to map out the strategies. Reddick even focused on the jobs of former players who were plumbers or firemen.

Panel discussions delved into everything from improvements in the NBA refereeing systems to a total overhaul of the NBA’s schedule-making – an undertaking when all the great ideas were plugged into the state-of-the-art computers to find out it would only take 20+ years for the program to run and spit-out the perfect schedule for the games to be played, starting some seven months later.

Whether you look at it as good news or bad news, 2,500 participants from 31 countries, 630 different organizations, and representatives from over 80 teams and leagues will come together for the 20th edition of the MIT SSAC ‘26 which starts tomorrow morning at 8:30am with Opening Remarks by Gelman and Morey in a packed “Bill James Room” at the Seaport.

Among the highlights this year at the 2026 SSAC:

  • ESPN and Draft Kings Reshape Sports Betting for the Fan – Discussion with Stephen A. Smith, Kevin Neghandi and Burke Magnus of ESPN along with Draft Kings CEO Jason Robins.
  • What Six Years of AI Taught Us – SeatGeek’s Derek Zhou
  • The Next Play – AI’s Impact on Emerging Sports
  • A Conversation with NBA Commissioner Adam Silver, led by Sue Bird
  • Where the Game Grows: Venues, Markets and Global Strategy
  • The Re-Invention of Golf
  • The Next Generation of Content |Unlocking Immersive and Interactive Sports Content
  • Unconventional Thinkers – a think tank panel of Morey, Sue Bird, Jay Sugarman (Philadelphia Union) and Nate Silver, moderated by Boston’s own Jackie MacMullan.
  • Innovation in Sports Leagues with Jessica Berman (Commissioner of NWSL) and Valerie Camillo (Chair of WTA), with Contessa Brewer, CNBC
  • A 1-on-1 with MLS Commissioner Don Garber, speaking with Jessica Gelman
  • Men in Blazers and the EPL
  • The Future of Hockey – Engineering the Next Era of Growth, with Bill Daly (NHL Deputy Commissioner), Warren Zola, Exec Director, BC’s Chief Executive Club, Marty Walsh, Executive Director of the NHL Players Association and Meghan Chayka, Co-Founder and CEO of Stathletes
  • Hot Takes: Celebrating 20 Years of SSAC
  • And, a Pablo Torre Finds Out Podcast, Live from the SSAC

Among many, many other interesting panels, break-outs, competitive research paper reviews and presentations.

It’s all packed into two fun-filled days at the Seaport Convention Center, a small gathering of your 2,500 best friends.

Personal Note: I’ve enjoyed the MIT Sloan Sports Analytics conference from its second year on. Coincidentally, the first year, I was asked to speak at Boston University’s sports management symposium which was held at the same time with the nightcap being my first “Hot Stove, Cool Music” concert at The Paradise.

(Where’s Eli “Paperboy” Reed when you need him)?

Two quick take-aways:

  1. Over the years, I’ve met so many smart and interesting people both within and out of the sports industry. The wide-ranging knowledge brought to sports is simply amazing, often ground-breaking and sometimes, just not enough to crack the big time.
  2. The Conference has grown so much that it’s become difficult to meet-up with colleagues, all being pulled in different directions for different panel discussions and topics. At first, I stayed in the “basketball lane,” but in recent years, it’s been more of a deep dive into everything else. … Think of it: Sports Gambling in the USA was just the “concept of a plan” when we first sat down at MIT Sloan. Now?

There will be more to come – depending on what merits coverage – with columns on Digital Sports Desk or maybe this week’s edition of TL’s Sunday Sports Notebook (available on Substack).

Women’s Sports Doesn’t Need More Moments, It Needs IX to Five

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NEW YORK – (Staff Report from Official News Release) – Horizon Sports & Experiences, a sports marketing, media and live experiences agency, and TOGETHXR, the popular women’s sports media company, recently announced IX to Five – a game-changing joint venture built to supercharge the business of women’s sports. IX to Five will focus on creating, developing, and commercializing  women’s sports content through premium storytelling, unique intellectual properties, signature live experiences, and high-value brand partnerships.

The joint venture launches with an initial content slate of programming featuring fan-favorite talent: the StudBudz, professional basketball players Courtney Williams and Natisha Hiedeman, and Lily Shimbashi, founder of Sportsish, known for her fresh perspectives on sports and pop culture.

The collaboration harnesses TOGETHXR’s powerful storytelling engine, deep athlete relationships, and built‑in multi‑platform audience, combined with HS&E’s expertise in IP development, sponsorship and media rights consulting, and experiential marketing to unlock long‑term value for brands, athletes, creators and fans alike.

IX to Five launches at a key inflection point as the industry experiences unprecedented growth across viewership, valuations, and fan and brand engagement. Created in response to a clear and growing demand for authentic and engaging women’s sports content, IX to Five signals a commitment to build an always-on ecosystem that extends beyond content or one-off-activations into scalable platforms and enduring cultural properties.

“Women’s sports is a high-growth, big ROI business,”  said David Levy, co‑CEO and Founder of Horizon Sports & Experiences. “IX to Five was born out of the industry’s need for infrastructure and a year-round strategy to turn unprecedented momentum into sustained media and commercial impact. We are creating a scalable platform which complements HS&E’s premium programming, for brands to invest in a more meaningful, authentic way.”

“Women’s sports doesn’t need more moments — it needs infrastructure that turns momentum into careers, culture, and commerce,” said Nancy Dubuc, Executive Chair of TOGETHXR. “TOGETHXR has helped move the space from ‘after hours’ attention to “always-on” storytelling, and this partnership with Horizon Sports & Experiences accelerates that shift — building a platform where athletes, creators, and brands grow together year-round.”

Winter Olympics Score Ratings Gold

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STAMFORD – (Wire Service Report) – NBC Sports struck ratings gold this month with its coverage of the Milan Cortina Olympics on NBC stations and the streaming platform Peacock. The network averaged 23.5 million viewers to become the most watched Winter Olympics since Sochi in 2014, while marking a 96% ratings improvement over the 2022 Beijing Games.

Embed from Getty Images

Highlight moments across the two weeks of Olympic coverage included the opening and closing ceremonies, Alysa Liu’s gold medal in women’s figure skating and gold medals for both the women’s and men’s ice hockey teams, each with victories over Canada.

“The Milan Cortina Olympics proved once again that the American audience will gather in large numbers over 17 days to experience this unmatched global competition,” NBC Olympics president Gary Zenkel said in a statement.

The viewership data, through Nielsen, is through Thursday and subject to revision.

NBC reported that all 15 days when competition took place saw at least 20 million viewers per day. Peacock and NBCU digital platforms averaged 3.3 million viewers daily.

According to Nielsen, Milwaukee led all markets with a 13.7 rating and a 49 share. That was followed by Minneapolis, Fort Myers, Fla., Pittsburgh and Dayton, Ohio.

The Milan Cortina Olympics were part of a busy sports month for NBC, which included Super Bowl LX, the most-watched show in the 100-year history of NBC and the second-most watched show of all-time across any network. The month also included the most-watched NBA All-Star Game since 2011.

–Field Level Media