Sports Business

While We’re Young (Ideas) on the Worldwide Leader/D.T.C.

By TERRY LYONS, Editor of Digital Sports Desk

“Friends, Roman Anthony, countrymen, lend me your ears;

I come not to bury ESPN, but to praise it.

But, the evil that TV types do, lives long after them;

The good is oft interred with their bones in the vast, growing cemetery that are the aging trends of sports, technology and television”

BRISTOL – We are in the age of constantly changing and ever evolving technology. Our iPhones number 16. Our Chicago (Transit Authority) albums have unpleasantly reached Chicago XXXVIII (38). The iPhones have improved over the years. Not so much for Chicago.

Change is good, but often, change is difficult.

Take the launch of ESPN’s direct-to-consumer (DTC) offerings unveiled this week; the product is good but the pre-launch instructions to the consumer (we call ‘em fans) was not so good.

Case in point: The new and improved ESPN launched just as the PGA Tour was ready to tee-off its Super Bowl Weekend – a la the TOUR Championship at East Lake Golf Club in Atlanta. For you non-Tour fans, pro golf’s season draws to a close with the annual FedEx Cup Playoffs. This year, 70 golfers qualified and played the FedEx St. Jude Championship three weekends ago. Fifty golfers moved on to last week’s BMW Championship and only the Top 30 PGA Tour pros qualified for the TOUR Championship (held this Thursday through Sunday).

For those of us who follow the TOUR in religious fashion (see PGATourBrunch.com), we purchased ESPN+ to watch the early rounds each week from January to September with full coverage, especially in the 6am-2:00pm range before Golf Channel airs its excellent coverage. ESPN/Disney bought what used to be known as PGA Tour Live and transitioned it to the paywalled ESPN+ platform.

When the editors of PGATourBrunch woke up on Thursday, we had no idea if ESPN’s new app was going to automatically recognize those who had purchased ESPN+. It certainly wasn’t made clear (by communication or call-outs from the ESPN.com site) whether our hefty payment(s) for add ons, or sports tiers with our Cable TV provider would qualify us for the new ESPN App unlimited levels of coverage.

Those levels of coverage are:

• Disney+, HULU, ESPN Unlimited Bundle ($29.99 a month)
• ESPN Unlimited ($29.99 a month)
• ESPN’s Unlimited plan subscribers have access to all ESPN networks and services, including ESPN, ESPN2, ESPNU, ESPNEWS, ESPN Deportes, SECN, ACCN, ESPN+, ESPN on ABC, SECN+, ACCNX, and ESPN3.
• ESPN Select includes ESPN+ content only. Fans who want ESPN+ exclusively may subscribe to the ESPN Select plan.
• All of these details were hard to find and not on the home page to subscribe or log-in if you already have a Cable TV provider, such as Verizon FIOS)

Now, it really gets confusing:

If you’re changing from the Select plan to the Unlimited plan, the change takes effect immediately. You will be charged a pro-rated amount for the first month or year of your new plan. Moving forward, you will remain on your new plan for the life of your subscription and will be charged in accordance with the then applicable price of this plan. If you’re changing to the Select plan, the change takes effect on your next billing date.
Note: Once you’ve been charged for an annual plan, you will not be able to immediately change to monthly billing for the same plan.

Now, let’s dig-in some more:

Hulu + Live TV, DIRECTV (streaming only), Fubo TV, and Spectrum TV customers may already get ESPN Unlimited as part of their pay-TV package. You will need to activate your ESPN plan and connect your MyDisney login. To activate your ESPN plan or to learn more, please visit the links below. Keep in mind that if you cancel or switch out of an eligible TV provider plan, your ESPN subscription will also be canceled in accordance with your provider’s terms, conditions, and policies.
So, let’s get that straight: If you already have Hulu+ Live, then you already get ESPN Unlimited but you need to activate an ESPN Plan by connecting to MyDisney.

Got it? It’s almost as tough as ‘Person, woman, man, camera, TV.’

If you own a business (a la Sports Bar), it is rather simple but still very expensive.

There is no change to the “ESPN+ for Business” product.
Now, what if you’re a subscriber to Verizon FIOS and you’ve paid a steep price for their Sports Tier?

They have:

• The MOST Fios TV: 425 channels at $139 a month
• More Fios TV: 325 channels at $119 a month
• Fios TV Test Drive: Watch for 60 days and they’ll recommend best plan ($95)
• YouTube TV: 100+ channels, usually $82.99 but on sale for $72.99 for new subscribers for one year (and, if you ask, they’ll toss in the NFL Sunday Ticket).
• Sports Packages can be ordered semi-a la carte (but on the Verizon page, they do not tell you how much each channel costs, so you have to click Order Now and go into the rabbit hole of signing in, username and password, verifying and sending in your first born child as collateral:
• NBA TV
• NHL Center Ice (wow, ICE has a whole new meaning these days, doesn’t it?)
• MLB Extra Innings
• MLB TV Premium
• FOX Soccer Plus (as opposed to +)
• NFL RedZone (recently purchased by ESPN, and I have no idea whether it’s going to be on my system/service tier and will only find out on Sunday, September 7th at 1:00pm – when there’s a chance for “seven hours of commercial free, un-interrupted football.”
• Looking back this past week, the ESPN home page was amazingly unchanged, except for the fact my little ESPN+ call-out on the top of my home page was gone. Aside from that, there was no indication that anything was changed or updated. No instructions. No nothing.

I did see the word – Verizon – in the upper right hand corner of the ESPN home page, and I thought that was good. It was there from a previous log-in – (see above with name/pass/first born child).

That was good for my Chrome browser which had been previously used for ESPN+’s PGA TOUR coverage for the BMW the week before. My Safari Browser? – No. My quite popular DuckDuckGo browser? – Nope. And, Firefox? – Nada.

Let’s dig a little deeper and step aside from the new ESPN DTC streaming to see how to stack your sports viewing needs:

• Peacock Network – If I want to watch English Premier League and the Olympics
• Paramount+ – If you want to watch English Championship, Leagues One & Two
• Apple TV+ – If I want to watch MLB Friday Night – including the hometown team
• Apple TV+ – If you want to watch MLS Futbol
• ESPN+ (or new service) – If you like Premier Lacrosse
• Paramount+ or DAZN – If you like Serie A futbol
• YouTube TV – If you want the NFL’s Sunday Ticket
• UFC Fight Pass – UFC Fight Pass and soon on ESPN’s new service
• UFC 319 – Pay-per-View via ESPN+
• FOX ONE – Some UEFA offerings; LIV Golf; some NASCAR and IndyCar

Suffice to say: It’s all a damn mess, and it seems to be getting messier by the day.

To fix it? That’s a tough question unless you’re in the room where it’s been happening for the last few years. The rights acquisitions and overall planning has been plentiful, but the basic instructions and a “What to Expect” section online would’ve helped this week.

Yes, there are lists of the FAQs (Frequently Asked Questions), but the question most sports fans were asking was, “What the hell are you guys doing?”

ESPN, to its credit, is attempting to place everything it offers under one roof. In other words, “ESPN is going anywhere sports fans are,” according to ESPN head honcho Jimmy Pitaro.

That was the strategy employed by the NBA under the late Commissioner David Stern and it still remains true today, under Commissioner Adam Silver. Go where the fans are and be ubiquitous in terms of offerings via every platform on earth. That strategy is a must for every broadcaster and sports property.

ESPN is blending the lines between rights holder/broadcaster and rights seller/sports property. In recent times, ESPN (Disney) has bought out PGA Tour Live, Major League Baseball Advanced Media (MLBAM), aka BAMTech, NFL Network and RedZone, the Atlantic Coast Conference (ACC Net), Southeast Conference (SEC Network) while FOX Sports has a piece of the Big Ten Network, among others.

The more the lines are blurred, the more expensive the platforms will become for sports fans.

Yes, the leagues and networks will go where sports fans are, but they’ll charge them a fortune to gain admission to the party. And, standing outside, listening to the party on radio is nice, a throwback, but it’s not as much fun.

HERE NOW, THE NOTES: There’s been quite a bit of bickering and arguing about the recent $325m bid by Steve Pagliuca (former Celtics minority owner) to bring the WNBA’s Connecticut Sun to play at TD Boston Garden in 2027. Pagliuca promised to build a $100m “State of the Art” practice facility for the WNBA team, as well.

The offer was leaked to the Boston Globe and positioned as if it were a “done deal.” Wow, $325 million to relocate a team while WNBA expansion teams were going for a cool $250 million

Boston rejoiced. The WNBA fans, some who trekked to beautiful Uncasville, Connecticut to see the Sun play at the Mohegan Sun’s wonderful arena – adjacent to a beautiful casino resort, all applauded the effort of Pagliuca. Those fans had just convened as a sellout crowd at TD Garden on July 15th for a Caitlin Clark-less Indiana Fever 85-77 win over the Sun. A year ago was much the same for a Sun vs Los Angeles Sparks game that made fans think of Sam Jones vs. Jerry West or Paul Pierce vs. Kobe Bryant.

Sellouts are great, especially when you only have to sell out one game of an entire season.

But, that’s not the point.

Massachusetts Governor Maura Healey took the leaked bait hook, line, and sinker. The Guv’nah attended the Sun vs Fever game and was championing Boston’s loyal support of women’s sports, calling for Boston to get a WNBA team as soon as possible.

There was a catch that Healey seemed to either ignore or not even be aware of: Boston hadn’t even applied to the WNBA for an expansion franchise. The WNBA was on an expansion quest, awarding teams to the Bay Area’s Golden State (Valkyries) playing now, in 2025, the Portland (Fire) and Toronto (Tempo) to begin play in 2026, and future expansion to three cities with new teams in Cleveland, Detroit, and Philadelphia. The Cleveland team will begin play in 2028, followed by Detroit in 2029, and Philadelphia in 2030.

It’s a full-scale WNBA nationwide roll-out, carefully planned, and not encouraging relocation of a franchise as part of the plan.

That means the WNBA’s Connecticut Sun are in a bit of a bind, since their own arena is the home venue. A sale of the franchise is one thing, but relocating it goes under a whole other set of league rules, even with a $325m offer on the table.

Another suitor, Marc Lasry, sought a similar deal but to simply drive down New England’s I-91, I-95, or I-84 corridors to Hartford to play home games at the vaunted XL Center. The Mohegan Tribe liked Pagliuca’s green better than Lasry’s and stood aside as the false alarm announcement was leaked. The WNBA slapped some ears of those involved:

“Relocation decisions are made by the WNBA Board of Governors and not by individual teams,” the WNBA said in a statement to the Globe’s Gary Washburn. “As part of our most recent expansion process, in which three new franchises were awarded to Cleveland, Detroit and Philadelphia on June 30, 2025, nine additional cities also applied for WNBA teams and remain under active consideration. No groups from Boston applied for a team at that time and those other cities remain under consideration based on the extensive work they did as part of the expansion process and currently have priority over Boston. Celtics’ prospective owner Bill Chisholm has also reached out to the league office and asked that Boston receive strong consideration for a WNBA franchise at the appropriate time.”

While Boston media and the Guv’nah hemmed and hawed about Boston being a great city for sports, about the relationship of the WNBA with the NBA, and even Governor Healey going as far as trying to broker a new deal between brand new franchise owner Bill Chisolm (just closed on the $6.1 billion deal) and Pagliuca, everyone in the room seemed to miss a major elephant in that room.

The venue.

Would the WNBA want to place a franchise in a place where the arena is owned by a hockey team, i.e. Delaware North – much like the unfortunate deal the Celtics have been operating under for decades of championships? Would the WNBA award a franchise that might be forced to play at Boston University’s Agganis Arena – light on premium hospitality, suites, parking and all the money-makers of sports property ownership? Might Boston College’s Conte Forum be an option? See the same problems.

Nope.

And, while extending the discussion on a slight tangent, let’s keep in mind that Boston totally punted on a 2014 bid for the 2024 Summer Olympics – a bid the USOC accepted and put forth to the IOC, only to revoke and place Los Angeles’ successful bid for the 2028 Summer Olympics in its place. A major mistake on the world sports scene.

By the way, the Commonwealth of Massachusetts also botched a D-League franchise. Who can forget the 2009 Springfield Armor, banished in 2014 to become the Grand Rapids Drive (and Gold). Another D-League (now G-League) team – the Maine Red Claws – crawled to Portland, Maine rather than navigate the Worcester DCU Center.

For baseball? The City of Worcester reportedly footed 55% of $159 million Polar Park as part of a $240 million redevelopment of Worcester’s Kelley Square and Canal District. That’s $87,450,000 for those scoring at home. It’s not like Governor Healey was ready to commit to building a new venue for the Setting Sun.

If that’s not enough past history proof, how about the fact the great and powerful NFL Oz, Bob Kraft and his New England Patriots, threatened to move to Hartford before settling on building Gillette Stadium out in the middle of nowhere, Massachusetts (Foxboro).

And lastly, Kraft and his mayoral candidate son, Josh, are hammering current Boston Mayor Michele Wu over squashed plans to build a 25,000 seat stadium in Everett, Mass. – not far from the Encore (Wynn) Casino campus. Wu, in turn, championed a refurbishment of White Stadium in Boston’s Franklin Park at a reported cost of $172 million. That venue would become the home of a NWSL expansion franchise for women’s soccer as the Boston Legacy FC plans to open up shop in 2026.

With all the building, the lack of engagement by Massachusetts or Boston for a new basketball venue is notable and should not be overlooked in the WNBA discussions. Boston Garden/Shawmut Center/Fleet Center/TD Garden was built in 1993-95 and is now one of the oldest arenas in the land. It has next to no parking, and – again, is owned by the Bruins’ parent, Delaware North. Despite massive renovations in 2006-07 and again in 2021-22, the building is nowhere close to the new $1.4 billion Chase Center in San Francisco, now the model for mixed-use arenas and home of the WNBA’s Valkyries.

For Boston and the Honorable WNBA fan and former Harvard point guard Guv’nah, let’s not point fingers at the WNBA and NBA before looking in the very mirror of sports venues aging in the Commonwealth.

Ron Turcotte riding Secretariat at the ‘73 Belmont Stakes (file photo)

THIS JEST IN: So sadly, we lost legendary jockey and horseman Ron Turcotte this week. It’s been stated by WWYI that Turcotte and his ride, the great Secretariat, are the first part of the two answer question to: “When was perfection reached in the upper echelon of sports?” … Secretariat’s run at The Belmont Stakes (1973) and Don Larsen’s perfect game in the 1956 World Series are the only times true perfection was reached. (And, no, a 300 game in Bowling doesn’t count).

Turcotte passed away Friday in Drummond, New Brunswick. He was 84.

YOU CAN’T MAKE IT UP: “We have to reschedule because there’s an Osprey nest in our stadium. You can’t make this type of stuff up, right,” asked Cory Hanson, the athletic director at the school in the Minneapolis suburbs? … Seems the majestic Ospreys built a huge nest to raise their chicks, high up on a light pole at the Apple Valley High School football field. Because of it, the migratory raptors that are protected under State and Federal law, forced the school, known as the Eagles, to rearrange their football and soccer schedules, switching to day games instead of night. Turning on the hot stadium lights might burn the birds or start a fire. Maybe the school might consider a rename to the Apple Valley Ospreys?

TIDBITS & NUGGETS: The PGA TOUR’s finale, the TOUR Championship will conclude today (Sunday) at East Lake Golf Club in Atlanta. There’s a crowded leaderboard competing for the $40 million purse/$10 million prize to the winner of the Tour’s most lucrative tournament. Weather wreaked a bit of havoc during Friday’s round and some stiff winds hindered play on Saturday. England’s Tommy Fleetwood, who’s been waving the hottest of sticks during the FedEx Cup Playoffs, has a chance to capture $10mil and the FedEx Cup for 2025.

KEEGAN: United States Ryder Cup captain, Keegan Bradley, of St. John’s University by way of New England, will name the remaining players for his 2025 team on Wednesday. The Ryder Cup “Captain’s Picks” will be a tough choice. A can’t win unless you win choice. “I know this is the biggest decision of my life,” said Bradley at the TOUR Championship, of which he qualified as one of the Top 30 players on the tour. On Saturday, Bradley was climbing the leaderboard and he’s a legitimate choice to be a Captain’s pick, himself.

“I think we have to get together as captain and vice-captains and look at the data, look at what’s going on and make a decision based on what’s best for the team. So that certainly feels nice to me,” said Bradley, a member of the Boston Common TGL Team. “But when we look at me as a player… we look at the stats, we look at everything, and I’m Player X, basically. Certainly strange, but I’ve wanted them to, if there’s negatives about me playing, I want to hear those things. I would be more upset if they didn’t express those feelings,” he said.

Note: We’ll have more on Keegan Bradley, his aunt, Pat Bradley, and the LPGA next week.

BROWNS: The 2025 NFL schedule maker was not too kind to the Cleveland Browns. Consider the first six games on Cleveland’s schedule this year:

• September 7 vs Cincinnati
• September 14 at Baltimore
• September 21 vs Green Bay
• September 28 at Detroit
• October 5 vs Minnesota
• October 12 at Pittsburgh

That’s 0-6, thank you very much, NFL. A glimmer of light might shine on October 19th, vs. Miami, the first day the Browns might have a chance for a “Dub” and that’ll open a three-game stretch (at New England and at New York Jets) when Cleveland might put a few wins on the ledger.