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Pujols Named Special Assistant at MLB

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NEW YORK – (Staff and Wire Service Report) – Retired St. Louis Cardinals slugger Albert Pujols was named a special assistant to Major League Baseball commissioner Rob Manfred.

Pujols will consult with MLB on a range of topics, including player relations and issues regarding his home country, the Dominican Republic. He will also work as an on-air analyst for MLB Network.

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“Beyond his long list of accomplishments on the field, Albert is a highly respected figure who represents the game extraordinarily well. He cares greatly about making a difference in our communities,” Manfred said in a news release. “We are excited for Albert to join other former players who are doing important work for our sport, and we will welcome his perspective across our efforts.”

Pujols, 43, retired after the 2022 season with 3,384 hits and 703 home runs. The three-time MVP and 11-time All-Star played 12 seasons with the St. Louis Cardinals, 10 with the Los Angeles Angels and one with the Dodgers.

“I couldn’t be more excited for this next chapter of my career,” Pujols said. “Commissioner Manfred and I share the same passion for growing the game in the Dominican Republic and I look forward to seeing what we can accomplish together. I’m also grateful for the opportunity to join the MLB Network family. I’ve been a huge fan since the very beginning and can’t wait to get started.”

Pujols made his MLB Network debut on Tuesday morning. He will contribute to the network’s on-site coverage of MLB’s London Series on June 23 between the Cardinals and Chicago Cubs.

Pujols joins a group of former players working in various capacities for MLB that includes Ken Griffey Jr., Cal Ripken Jr., CC Sabathia and Joe Torre.

–Field Level Media

Arizona’s Bidwell Accused of Defamation

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PHOENIX – (Staff and Wire Service Report from Field Level Media) – Terry McDonough, who previously served as the Cardinals’ vice president of player development, is accusing owner Michael Bidwell and the team itself of defamation and invasion of privacy because of comments Arizona posted on its website and gave out to the media, ESPN reported.

McDonough reportedly submitted an amended arbitration complaint to Jeffrey Mishkin on Friday, and it included the claims of defamation and invasion of privacy. Mishkin, who was selected by the NFL to serve as an arbitrator, will be attempting to help McDonough and the Cardinals work out the dispute.

According to the complaint, Bidwell and the team “publicly disclosed private facts about McDonough” and made “false and defamatory statements about McDonough.” Supposedly the team knew those statements “to be false” as part of an “effort to intimidate and harass (McDonough) and his family members.”

“We are aware of the amended complaint and remain confident in our position,” the Cardinals said in a statement. “We are precluded from commenting further based on an existing confidentiality order that binds all parties.”

This isn’t the first time that McDonough has brought accusations upon Bidwell, as he sent an arbitration claim to commissioner Roger Goodell on April 4 that stated Arizona’s owner was guilty of gross misconduct, including cheating, discrimination and harassment.

Arizona denied those claims through a public relations advisor outside of the organization. In fact, the Cardinals responded with claims against McDonough, saying that they “learned of disturbing allegations of extreme domestic violence by Terry,” which included financial abandonment of one of his children.

McDonough’s amended complaint made reference to that statement by the team, stating that it was “untrue and reprehensible.”

When reached out to for an interview, McDonough declined to comment, saying he was acting in accordance with the league’s arbitration confidentiality rules. Michael Caspino, McDonough’s attorney, also declined an interview.

–Field Level Media

Red Sox Strike Data Protection Deal

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BOSTON – (Staff Report from Official News Release) – HYCU, Inc., a Boston-based data protection service company, struck a multi-year partnership with the Boston Red Sox. The new partnership will leverage the power of the award-winning HYCU Protégé platform to modernize, scale, and simplify the Red Sox club-owned proprietary data and its overall protection strategy.

Echoing Major League Baseball’s efforts to protect the integrity of data, the challenge for the Red Sox became apparent as each MLB club needed to protect their back-end infrastructure environments such as corporate, enterprise, and fan-facing systems that are unique to the sport.

The Red Sox turned to HYCU to modernize their back-end infrastructure. In doing so, the team adopted the solutions tailored to fit their specific needs.

“The business of baseball is very complex,” said Brian Shield, Red Sox SVP and CTO. “The need to modernize our digital strategy and cloud capabilities was a top priority for our IT team. As our data protection needs continue to grow, we needed a more effective way to protect our data and HYCU has allowed us to do that.”

“Partnering with the Boston Red Sox and their IT department to help modernize their infrastructure for not only today but well into the future, is what any Boston-based company dreams about,” said Simon Taylor, CEO and Founder, HYCU. “HYCU solutions are designed to help companies seamlessly manage, protect, optimize, and recover all their data, no matter where it resides and on what platform. We are thrilled to work with The Red Sox and count them as a key relationship in our growing customer base.”

NHL Says “Games On” for Sweden

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NEW YORK – (Staff and Wire Service Report) – The National Hockey League announced its NHL Global Series will feature four teams playing four games in Stockholm, Sweden, from Nov. 16-19, 2023 The Toronto Maple Leafs will play regular season games outside of North America for the first time.

It will be the second trip overseas for both the Detroit Red Wings and Minnesota Wild and the third for the Ottawa Senators.

There have been 38 NHL regular season games played outside of North America to date, including 13 in Sweden.

The full schedule with all games played at Avicii Arena, and the local starting times:
–Nov. 16: Red Wings vs. Senators, 8pm
–Nov. 17: Maple Leafs vs. Red Wings, 8pm
–Nov. 18: Wild vs. Senators, 5pm
–Nov. 19: Maple Leafs vs. Wild, 2pm

–Field Level Media

Bet You Can’t Play Just Once?

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Global Program Expands and Soccer Stars Mia Hamm and Javier “Chicharito” Hernández join Lay’s to Dedicate New Field in Santa Ana, California.

SANTA ANA – (Staff Report from Official News Release) – The Lay’s division of PepsiCo is helping communities in the USA and around the world through its global program, Lay’s RePlay, which creates sustainable soccer fields from disposed Lay’s Potato Chip bags.

Lay’s unveiled its latest efforts with the Lay’s RePlay field in Santa Ana, California. The U.S. Lay’s RePlay field is made with recycled Lay’s chip bags and packaging materials that are washed, shredded and converted into an underlying layer that is designed to be recycled at the end of its 10-year lifespan The field, located at Cesar Chavez Campesino Park in Santa Ana was selected by Lay’s and its global partners UEFA Foundation for Children and Common Goal as part of its rich Hispanic heritage. The program’s goal is to provide affordable access to the sport of Futbol (soccer) via programming and education about the sport.

“As a UEFA ambassador, I am proud to be a voice for Lay’s RePlay,” said Mia Hamm, FIFA World Cup champion and two-time Olympic gold medalist. “Having access to community gathering spaces and safe playing fields must be a top priority for young people across the world. Soccer continues to see incredible growth, and with the Hispanic community being the fastest growing segment of our population – and arguably the most passionate about the game – beginning the Lay’s RePlay U.S. expansion in a key area like Santa Ana is a powerful moment.”

“The pipeline for healthy lives in the Hispanic community expands greatly when you have access to quality fields and equipment, and the Lay’s RePlay program is a game-changer,” said Major League Soccer player and LA Galaxy striker Javier Chicharito. “As someone who lives and plays in Southern California, I’m looking forward to seeing the joy this field brings to families across the area.”

The Santa Ana field opens in partnership with the City of Santa Ana and Pure Game, a local non-profit that teaches children life skills through mentorship and sports-based character education.

“Since 2021, Lay’s RePlay has had the privilege of creating beautiful soccer fields and programming to share with deserving communities across the globe. From South Africa, Brazil, and Mexico to the United Kingdom, we’ve been able to see the tremendous impact this program brings to aspiring athletes and families around the world – uniting people through a common love of soccer, providing a safe space to foster togetherness and minimizing our impact on the earth,” said Ciara Dilley, PepsiCo’s vice president of marketing for global food brands. “We are so honored to be able to play such a significant role in furthering the soccer journeys of young people here in the community of Santa Ana with the launch of our first Lay’s RePlay soccer field in the U.S.!”

The new Lay’s RePlay field marks the sixth to open around the world, with others in South Africa, Brazil, the United Kingdom, Italy, and Mexico, which have been utilized over 25,000 times to provide underserved communities with access to the beloved sport and state-of-the-art soccer fields since the program’s launch. Lay’s RePlay builds on work done by Lay’s and the UEFA Foundation for Children that delivered three artificial soccer fields in the Za’atari and Azraq Refugee Camps in 2017 and 2018 and have since provided 35,000 people access to the sport.

“Lay’s has been such an incredible partner to work with over the years and we are thrilled to support bringing the Lay’s RePlay program into the U.S.,” said Urs Kluser, general secretary for UEFA Foundation for Children. “Through our partnership, we are able to put our best resources forward and work together to gather communities around the world through the joy of the sport.”

Are You Ready for Some Ready Light?

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PITTSBURGH – (Staff Report from Official News Release) – Are you “Ready” for a new sports drink?

Ready, a fast growing sports nutrition company with co-owners of All-Pro NFL linebacker Aaron Donald and former NBA champion and MVP Giannis Antetokounmpo, is launching a light version of Ready Sports Drink, its advanced and science-based line of performance products designed to optimize hydration replenishment and energy production.

Ready Light Sports Drink features the same essential elements to replenish fluid and electrolytes and boost energy based on the latest in sports nutrition and performance science, but with only 20 calories. That includes:

• A scientifically formulated blend of super fruits and B-vitamins
• Super fruit carbohydrates infused from real food sources, resulting in NO added sugar
• An ideal and proprietary electrolyte blend that more accurately mirrors what athletes lose in competition

“We’ve received great feedback with our initial launch of Ready Sports Drink last year with its improved sports-hydration fueling, so we took the next logical step with this lower calorie option that still features super fruit carbohydrates and the ideal electrolyte blend without any added sugar,” said Pat Cavanaugh, Ready Founder and CEO.

Ready Light will be available initially in 16.9 oz. sizes with four (4) flavors—Classic Lemonade, Mango Lemonade, Strawberry Lemonade and Watermelon Lemonade. More flavors will be added later in the year. Ready Light will be available at major regional grocery chains including Publix, Food Lion and Giant Eagle.

Kicking off  this month, the Ready Light “Lean and Clean” Mobile Tour highlighted its newest best-in-class sports drink introduction into the marketplace. The tour hits the road with an eye-catching Ready Light branded super van and will tour multiple states with product sampling and giveaways including Florida, Georgia, South Carolina, North Carolina, Virginia, Ohio and Pennsylvania. The tour will stop at numerous colleges and universities and Ready Sports Drink retailers including Walmart, Dollar Tree, Publix, Food Lion and Giant Eagle.

The tour will host over 100 sampling events during its mid-March through mid-May schedule. The stops will include samplings of Ready Light Sports Drink as well as other Ready products including regular Ready Sports Drink and Ready Protein Bars. The activation mobile will stage games and activities to complement the sampling events.

“We wanted to make a splash and have fun introducing our light version of Ready Sports Drink,” noted Cavanaugh. “Our vehicle is definitely going to turn heads and we expect to have a good time supporting our retailers, interacting with the public, and sampling our new Ready Light Sports Drink which is already creating a buzz.”

Wrestling: Taking It to the Streets

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NEWARK – (Staff Report from Official News Release) Beat the Streets (New York) and USA Wrestling will stage its annual wrestling competition, Final X, presented by Tezos, on Saturday, June 10 at Prudential Center in Newark, New Jersey.  Final X will determine the 2023 U.S. Senior World Teams in all three Olympic disciplines: men’s and women’s freestyle and Greco-Roman. There will be 30 weight classes contested, 10 in each Olympic discipline.

The top two U.S. athletes in each weight class will compete in a best-of-three series in Final X to determine who will wrestle at the 2023 Senior World Championships in Belgrade, Serbia. The medalists and the fifth-place wrestler in each weight at the 2023 Senior World Championships will qualify the United States for their weight class at the 2024 Summer Olympics in Paris.

This will be the first time that Final X will be held in one location, as previous Final X competitions were held in either two or three cities. It will also be the first time Final X will be contested on three mats. It is the second time Final X will be hosted in New Jersey, as Final X Rutgers was held in 2019 in Piscataway.

“USA Wrestling will provide the nation’s greatest athletes with the stage to compete for the right to represent Team USA at the 2023 Senior World Championships, as well as an opportunity to qualify our nation for the 2024 Olympic Games in Paris,” said USA Wrestling Executive Director Rich Bender. “Final X will once again be intense and exciting, as our elite men and women wrestlers put it all on the line in Prudential Center, a world-class facility. Make plans to join us in Newark,” 

The event is the second consecutive year that Final X will serve as the Beat the Streets Annual Benefit. In 2022, BTSNY hosted Final X New York at the Hulu Theater at Madison Square Garden in New York City. This year’s event will be the 13th BTSNY Annual Benefit.

Session times will be 2 p.m. and 6 p.m. Eastern time, with the Beat the Streets after party to immediately follow. Ticket information for Final X will be available on Ticketmaster at a later date, while tickets for the BTSNY Annual Benefit after party can be purchased at btsny.org.

“This event is our largest fundraiser of the year and will support 75 percent of our annual expenses, so we can continue to make a lifelong impact on the 2,500 boys and girls in New York City that rely on us. We are looking forward to hosting this event at Prudential Center in Newark, New Jersey, a state filled with rich wrestling traditions. We have no doubt this year’s event will add to that tradition and provide exciting moments for some of the World’s greatest men and women athletes who are looking to earn a spot on Team USA at the 2023 World Championships,” added Bender.

Kitman Hires Iwanowski and Aker

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MENLO PARK – (Staff Report from Official News Release) – Kitman Labs, the sports technology and analytics company setting a new industry standard for how high performance organizations use data, have hired Kirk Iwanowski and Chris Aker for the newly created positions of Chief Marketing Officer and Chief Revenue Officer, respectively.  Iwanowski joins Kitman with over 25 years of experience in entertainment, media and technology marketing and brand building, most recently at AnyClip, where he spearheaded their global rebrand and positioning as The Visual Intelligence Company.  Aker brings over 20 years of experience in sales, business development and execution and revenue generation to Kitman Labs, the last 4.5 years building the successful sales and enterprise strategy at Compass.

“Kirk and Chris’ expansive background and track record of success in scaling, brand building and sales will be critical as we grow the business enterprise value of Kitman Labs and tell our story to an expanding global audience,”  said Founder and CEO Stephen Smith. “Our goal in the coming years is to continue to partner with elite sports and public sector companies to revolutionize how data and analytics are leveraged across every level of an organization to optimize performance and maximize return.  There is no one better to help us map and execute that plan than these two seasoned executives.”

Antonio Brown Buys Into the Empire

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ALBANY – Former NFL All-Pro Antonio Brown promised to be hands on in his new role as a part-owner of the Albany Empire of the National Arena League.

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Brown was introduced Thursday at a news conference in the New York State Capitol, where his father is a legend. Eddie Brown, who starred for the Albany Firebirds in the heyday of the Arena Football League, also is joining the franchise as vice president of operations.

The Albany Times Union said Empire owner Mike Kwarta declined to offer details about Brown’s ownership agreement but commented that they are “equal partners, if you would.”

“Touchdown” Eddie Brown played in Albany from 1994-2001, and Antonio Brown was in elementary school with his dad joined the Firebirds.

“It means everything to be back here in the community where I grew up as a kid,” Antonio Brown said. “It’s about keeping Albany football, sustainability, being here forever, and offering the community, the kids, the players, a great opportunity to be successful.”

He said he isn’t just investing money in the franchise.

“I just want to be here hands-on, help the players be successful on and off the field, and just be an advocate here in the community to bring it out. If that’s going out in the community, getting people to the game, getting kids to come out here, events in the stadium, so whatever it takes to help us be our best selves and hoist a trophy,” Brown said.

Kwarta said he had no worries about partnering with the controversial Brown, who faced suspensions, criminal charges and civil lawsuits in his NFL days. Kwarta said their conversations had focused on Brown’s “childhood, what his dad did here, the legacies, and what can we do for the community, and that’s completely what we’re focused on.”

Eddie Brown was voted the best player in Arena Football League history in 2006 as the league celebrated its 20th anniversary.

The current Arena league doesn’t prohibit player-owners, but Antonio Brown said that won’t happen.

“I did everything as far as playing in the career of football,” the younger Brown said. “I won’t retire because I still got the game, but just working on other things.”

Brown, 34, played 12 seasons with the Pittsburgh Steelers, New England Patriots and Tampa Bay Buccaneers. The Bucs released him on Jan. 6, 2022, days after he left the field in a game against the New York Jets and threw part of his gear into the stands.

A four-time All-Pro, Brown won a Super Bowl with the Buccaneers in 2020. In 146 career games, he made 928 catches for 12,291 yards and caught 83 touchdown passes. He also returned one kickoff and four punts for TDs.

The Empire open the season April 16 at home against the Orlando Predators.

–Field Level Media

Super Bowl LVII Scores Big

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NEW YORK – (Staff and Wire service Report) – Super Bowl LVII earned an average TV audience of 113 million people, the Nielsen Company reported, making it the third most-watched Super Bowl on record and the third most-watched television broadcast of all time.

The Kansas City Chiefs’ 38-35 win over the Philadelphia Eagles came up just shy of the record of 114.4 million viewers, on average, that watched the New England Patriots beat the Seattle Seahawks in Super Bowl XLIX in February 2015.

Super Bowl LI, the Patriots’ famed 34-28 comeback win over the Atlanta Falcons in February 2017, hit 113.7 million for Fox between network and streaming, making Chiefs-Eagles Fox Sports’ second most-watched broadcast ever.

About 106 million viewers watched Super Bowl LVII on Fox and Fox Deportes, and the other seven million utilized streaming platforms that factored into the total.

It represents a modest bump over last year’s Super Bowl between the Los Angeles Rams and the Cincinnati Bengals, which reported 112.3 million viewers on average.

Rihanna’s halftime show drew an average of 118.7 million viewers, Nielsen reported, making it the second most-watched Super Bowl halftime performance on record.

The average of seven million streams made Super Bowl LVII the most-streamed Super Bowl to date, Fox said.

Predictably, Kansas City and Philadelphia were the top two metered markets for the broadcast, followed by Cincinnati, Detroit and Pittsburgh.