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Ready

Are You Ready for Some Ready Light?

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PITTSBURGH – (Staff Report from Official News Release) – Are you “Ready” for a new sports drink?

Ready, a fast growing sports nutrition company with co-owners of All-Pro NFL linebacker Aaron Donald and former NBA champion and MVP Giannis Antetokounmpo, is launching a light version of Ready Sports Drink, its advanced and science-based line of performance products designed to optimize hydration replenishment and energy production.

Ready Light Sports Drink features the same essential elements to replenish fluid and electrolytes and boost energy based on the latest in sports nutrition and performance science, but with only 20 calories. That includes:

• A scientifically formulated blend of super fruits and B-vitamins
• Super fruit carbohydrates infused from real food sources, resulting in NO added sugar
• An ideal and proprietary electrolyte blend that more accurately mirrors what athletes lose in competition

“We’ve received great feedback with our initial launch of Ready Sports Drink last year with its improved sports-hydration fueling, so we took the next logical step with this lower calorie option that still features super fruit carbohydrates and the ideal electrolyte blend without any added sugar,” said Pat Cavanaugh, Ready Founder and CEO.

Ready Light will be available initially in 16.9 oz. sizes with four (4) flavors—Classic Lemonade, Mango Lemonade, Strawberry Lemonade and Watermelon Lemonade. More flavors will be added later in the year. Ready Light will be available at major regional grocery chains including Publix, Food Lion and Giant Eagle.

Kicking off  this month, the Ready Light “Lean and Clean” Mobile Tour highlighted its newest best-in-class sports drink introduction into the marketplace. The tour hits the road with an eye-catching Ready Light branded super van and will tour multiple states with product sampling and giveaways including Florida, Georgia, South Carolina, North Carolina, Virginia, Ohio and Pennsylvania. The tour will stop at numerous colleges and universities and Ready Sports Drink retailers including Walmart, Dollar Tree, Publix, Food Lion and Giant Eagle.

The tour will host over 100 sampling events during its mid-March through mid-May schedule. The stops will include samplings of Ready Light Sports Drink as well as other Ready products including regular Ready Sports Drink and Ready Protein Bars. The activation mobile will stage games and activities to complement the sampling events.

“We wanted to make a splash and have fun introducing our light version of Ready Sports Drink,” noted Cavanaugh. “Our vehicle is definitely going to turn heads and we expect to have a good time supporting our retailers, interacting with the public, and sampling our new Ready Light Sports Drink which is already creating a buzz.”

Ready Sports Signs Pitt’s Kenny Pickett

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PITTSBURGH – Ready, one of the fastest growing sports nutrition brands in America co-owned by the NFL’s All Pro Aaron Donald and NBA MVP Giannis Antetokounmpo, signed NFL first round draft pick and Pittsburgh Steeler rookie quarterback Kenny Pickett as the latest “Ready athlete.”

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Pickett was already quite familiar with Ready having used its products while at Pitt, so the partnership was a logical extension. “Kenny already knew the fueling and recovery benefits of our products from his own experience. We really focus on our mentality and mission; and it became obvious he was a great fit to be a member of the Ready team,” said company founder and CEO Pat Cavanaugh.

Pickett will only promote products he uses during training, its Sports Drink and a few other select products in his various online and non-digital platforms. He joins NFL world champion Aaron Donald, NBA superstar and global basketball icon Giannis Antetokounmpo, and popular American female tennis player Jessica Pegula as Ready brand champions and ambassadors.

Pickett was the 2022 first-round draft pick of the Pittsburgh Steelers after a stellar senior season when he was a Heisman Trophy finalist, first team All-American, and voted ACC Football Player and co-Athlete of the Year while leading Pitt to an ACC Championship.

“Kenny is a great example of continuing to work hard and remembering it’s not where you start it’s where you finish, which is a pillar of the Ready mentality that defines our brand,” said Cavanaugh. “Throughout his career and breakout senior season, he continued to get better and better achieving one goal after the next. He’s just getting started.”