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Sports Business

Ready Sports Signs Pitt’s Kenny Pickett

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PITTSBURGH – Ready, one of the fastest growing sports nutrition brands in America co-owned by the NFL’s All Pro Aaron Donald and NBA MVP Giannis Antetokounmpo, signed NFL first round draft pick and Pittsburgh Steeler rookie quarterback Kenny Pickett as the latest “Ready athlete.”

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Pickett was already quite familiar with Ready having used its products while at Pitt, so the partnership was a logical extension. “Kenny already knew the fueling and recovery benefits of our products from his own experience. We really focus on our mentality and mission; and it became obvious he was a great fit to be a member of the Ready team,” said company founder and CEO Pat Cavanaugh.

Pickett will only promote products he uses during training, its Sports Drink and a few other select products in his various online and non-digital platforms. He joins NFL world champion Aaron Donald, NBA superstar and global basketball icon Giannis Antetokounmpo, and popular American female tennis player Jessica Pegula as Ready brand champions and ambassadors.

Pickett was the 2022 first-round draft pick of the Pittsburgh Steelers after a stellar senior season when he was a Heisman Trophy finalist, first team All-American, and voted ACC Football Player and co-Athlete of the Year while leading Pitt to an ACC Championship.

“Kenny is a great example of continuing to work hard and remembering it’s not where you start it’s where you finish, which is a pillar of the Ready mentality that defines our brand,” said Cavanaugh. “Throughout his career and breakout senior season, he continued to get better and better achieving one goal after the next. He’s just getting started.”

Horrow’s Updated Sports Biz Handbook

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NEW YORK – (Staff Report from Official News Release) – When Rick Horrow, popularly known in sports business industry circles as “The Sports Professor,” first released The Sports Business Handbook at a joint Harvard Law/Harvard Business conference two years ago, it was heralded as the most unique collection of commentary and advice from industry leaders in the $1.3 trillion business of sports.

Digital Sports Desk was there for the book launch at HBS.

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Then came COVID-19, changing not only the sports world but the world at large.

This October, the newly revised and expanded edition of Horrow’s book, The Sports Business Handbook: Insights from 100+ Leaders who Shaped 50 Years of the Industry will be on sale and available for order online. It will have more insights skimmed from many of the sports industry’s brightest minds and influential executives.  It will include guidance for the sports business in a post-pandemic world.

Horrow will co-host a special book launch event – “Sports Business @ 50 Lessons & Leadership from Legends of the Game” – in New York City on Thursday, September 22nd, with former Major League Baseball president and book contributor Bob DuPuy at the offices of Foley & Lardner LLP (90 Park Avenue, New York, NY 10016) from 5:30 p.m. to 8:30 p.m. Featured speakers at the book launch include Horrow and DuPuy, as well as National Hockey League Commissioner Gary Bettman, and Zack Leonsis, top executive at Monumental Sports (RSN), the Washington Wizards (NBA) and Washington Capitals (NHL).

“Within three months of our first edition’s publication, the World Health Organization declared COVID-19 a global pandemic, and sports, as we knew it, shut its doors,” said Horrow. “That gave us the opportunity to solicit additional contributions, advice, and guidance from 16 other sports business leaders who provided unique post-pandemic insight to complement and reinforce the original 28 chapters.”

The revised and expanded second edition, published by Human Kinetics, features an introduction from Hall of Fame Duke Basketball Coach Mike Krzyzewski, and is organized into five parts, revealing the personal insights of prominent sport business leaders and recognized subject matter experts in the field.

Part I identifies skills needed to be successful in the sports industry with contributions from Boston Red Sox exec Larry Lucchino, ESPN personality Jay Bilas, NBA Hall of Famer Shane Battier, and race car driver Lyn St. James.

Part II focuses on selling and branding, with commentary from Chicago Cubs owner Tom Ricketts, golf legend Jack Nicklaus, and Major League Soccer Commissioner Don Garber, while Part III discusses tech, media, and activation with NBC Sports exec Mark Lazarus, Washington Capitals/Wizards team owners Ted Leonsis and his talented son, Zack, Sports Innovation Lab founder Angela Ruggiero, and Reebok President Matt O’Toole.

Part IV of the book covers sponsorships and deal making with IMG founder Bob Kain, Anheuser-Busch CMO Tony Ponturo, Basketball Hall of Fame Chairman and former USA Basketball chair Jerry Colangelo, and Dallas Cowboys COO Stephen Jones, while Part V explores the qualities and attributes desired in a leader with commentary from former NFL Commissioner Paul Tagliabue, Women’s basketball coaching legend Debbie Yow, Big Ten Commissioner Kevin Warren and Orlando Mayor Buddy Dyer.

The new essays featured in The Sports Business Handbook’s second edition are themed around the core business principles learned from the post-Covid business comeback: creativity born out of necessity; best practices born out of “natural selection;” and “cooperation born out of urgency.” Contributors to this special section include DuPuy, NASCAR Chief Executive Lesa France Kennedy, Opendorse founder Blake Lawrence, and other industry leaders focused on eSports, new media, NIL, and other critical business concepts.

In addition, the revised edition now includes a “Breakthrough Moments” list of the 50 most significant sport-related moments that changed the industry over the past 50 years.

As CEO of Horrow Sports Ventures, Horrow has been the architect of more than 100 deals worth more than $20 billion in sports, performing arts, and other urban infrastructure projects. Horrow pioneered the public/private partnership and infrastructure branding concepts that, to date, has enticed more than $4 billion in corporate funding to cities and development projects. Besides developing stadia and arenas, Horrow’s ability to put together multiple urban initiatives into one package for voter approval has resulted in the building of new performing arts and convention centers, schools, libraries, transit projects, and tourist destinations.

NBA, Players Team-Up with Sorare

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NEW YORK – (Staff Report from Official News Release) – The National Basketball Association and its Players Association (NBPA) together with Sorare struck a multiyear partnership that makes Sorare the Official NFT Fantasy Partner of the NBA. Sorare will launch the first officially licensed, free-to-play digital collectible-based fantasy basketball game, which will be released this fall for the NBA’s 2022-23 season.

The game will provide fans a new opportunity to interact with the league and compete through a unique fantasy gaming experience that offers users the ability to create a lineup of NFT-based digital collectibles representing their favorite players and teams to earn points based on the real-life performance of NBA players. As part of the partnership, Sorare will have the rights to utilize official NBA league and team logos across its products.

“Our partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players,” said NBA Commissioner Adam Silver. “With Sorare’s emerging NFT fantasy platform, we see significant opportunities to broaden our community of fans and grow NBA basketball around the world.”

“Basketball is one of the most popular sports in the world and we are excited to bring fans even closer to their favorite teams and players through Sorare: NBA,” said Nicholas Julia, Co-Founder and Chief Executive Officer at Sorare. “The NBA has been at the forefront of digital experiences and collectibles and our game gives basketball fans the ultimate sports entertainment experience, where they can play like a general manager, own their game, and foster real-world connections.”

“Sorare has built an innovative gaming experience that creates a whole new way for fans worldwide to interact with and learn more about our players,” said Tamika Tremaglio, NBPA Executive Director. “We are very excited about this partnership and the effect Sorare will have on the growth of the players and the game globally.”

The new gameplay experience builds upon Sorare’s two million registered users across 185 countries, including markets across Europe and Asia where the company is seeing rapid growth in its soccer game. The partnership marks Sorare’s third with a U.S. sports league, cementing the company’s expansion in America.

LIV Golf: Trying to Aid Communities

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BOLTON – (Staff Report from Official News Release) – LIV Golf – forever to be compared and competing with the PGA Tour – is reaching out to support Massachusetts communities through donations to nine charitable organizations within the Boston, Bolton, Lancaster and surrounding areas as part of the LIV Golf Invitational this weekend in the suburbs of Boston. The donations are aligned with the LIV to Give platform and its commitment to making a positive impact through support of education and career development, environmental sustainability, and golf programs that create positive change and enhance the well-being of communities now and in the future.

“LIV Golf is committed to giving back and investing in organizations that build stronger communities,” said Greg Norman, CEO and Commissioner of LIV Golf. “We are privileged to host such an exciting event in Massachusetts and are proud to support so many deserving charities that deliver much-needed services throughout this region.”

Among the beneficiaries is the Bolton Conservation Trust, which helps maintain the rural nature of the town by engaging the community through events, environmental education programs and land stewardship. The Trust also bridges communications among landowners, public officials, and financing interests.

“This generous donation will have a direct impact on our continuing efforts to protect open space. Our team will expand the environmental component of our Tom Denney Nature Camp by revamping the curriculum, upgrading the facilities, and offering more scholarships for those families in need,” said Dan Gaffney, Bolton Conservation Trust President. “We will re-start our Four Winds environmental enrichment program, which was taught in the K-5 elementary classrooms and brings a very hands-on environmental experience back to hundreds of young students.”

Coaching4Change (C4C) provides a near-peer mentoring model that recruits, trains and places local, diverse, and talented college students to support school improvement initiatives aimed at increasing student engagement and social-emotional learning in underprivileged schools.

The Boston Invitational LIV to Give recipients include:

  • Bolton Conservation Trust to fund trail maintenance, environmental and educational programs, and support land stewardship in the town of Bolton.
  • Coaching4Change to provide low-income students critical mentorship services, empowering youth with life skills that unlock success.
  • Glen Doherty Memorial Foundation to fund scholarships to special operations vets as they transition out of service and into employment opportunities.
  • Boys and Girls Club of Assabet Valley to fund after-school and summer programs, STEM education materials and supplies, and partnership with the local museum to provide enhanced instruction.
  • Bridge Over Troubled Waters to widen the pathways to self-sufficiency for homeless youth through education, employment, mental health care and life skills development.
  • Friends of Bolton Seniors to provide Bolton senior citizens with fuel, nutrition and financial assistance.
  • WHEAT – United Way of Tri-County to fund food security programs.
  • The Joseph and Leslie Carr Foundation to feed area families this upcoming holiday season, fill canned food at food banks, and fund a local diaper bank.
  • Nashoba Neighbors to fund services that empower seniors to age in place/at home.In addition to financial support, as part of LIV to Give’s commitment to developing the next generation of leaders through golf, LIV Golf hosted two special clinics this week. On Tuesday, Richard Bland, Turk Pettit, Cameron Tringale and LIV Golf reporter Troy Mullins led dozens of local youth from Bolton Youth Baseball and Softball in golf drills and spoke about the positive impact of sports, competition and teamwork. On Wednesday, Norman, Bryson DeChambeau, Martin Kaymer, Shergo Kurdi and David Feherty welcomed local military veterans to The International. The group, which included Feherty’s Troops First Foundation and Clear Path for Veterans New England shared inspiring stories, expert instruction and a special day together at the course.LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential. LIV Golf Investments is a newly formed company, with group companies in the USA and United Kingdom.

Frood Named NLL Commissioner

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PHILADELPHIA – (Staff Report from Official News Release) – The National Lacrosse League named Brett Frood as Commissioner. Frood joined the NLL from Stewart-Haas Racing, where he has served as President of the NASCAR team since its inception in 2008, leading all business initiatives for the championship-winning organization co-owned by NASCAR Hall of Famer Tony Stewart and industrialist Gene Haas.

Brett Frood (NLL)

Frood, who will begin his new role on September 1, will become the fifth Commissioner for the NLL since its relaunch in 1997. CAA Executive Search assisted the NLL Board of Governors in the search process.

“Brett Frood has known success at every turn of his career, from playing lacrosse at a championship level at Brown to building out one of the most successful properties in sports at Stewart-Haas Racing,” said Matt Hutchings, COO and EVP at Kroenke Sports and Entertainment, owner of the NLL Champion Colorado Mammoth, speaking as Chairman of the NLL Board of Governors. “That combination is both unique and perfect to lead the National Lacrosse League in the accelerated growth period that we are currently in and will now continue and expand under his leadership.”

“I am humbled and energized to be able to work alongside a group of motivated and sophisticated owners and organizations to continue to cultivate the best product in professional sports,” Frood said. “The NLL provides such a unique opportunity to marry my professional and personal passions and grow enterprise value amongst all its constituents.”

“We conducted a thorough search process and spent time with an extremely deep pool of candidates from multiple areas of our industry,” said Erik Baker, Board member of New York Riptide owner GF Sports and Entertainment, and Jamie Dawick, owner of the Toronto Rock, co-chairs of the search committee of the NLL Board of Governors. “Brett is everything we were looking for. He brings an amazing track record of business success, a passion and deep understanding of lacrosse and a clear vision of where we want to go as a league. He will be the perfect leader for the NLL and a welcome difference maker in taking the sport of lacrosse to the next level.”

A native of Elbridge, N.Y., Frood played lacrosse at his undergraduate alma mater, Brown University, where he was a multi-year starter, team captain, Final Four member, and two-time Ivy League Champion at Attack/Midfield for the Bears. He also led the team in scoring his senior season.

Frood joined Stewart, the championship-winning INDYCAR and NASCAR driver, 18 years ago after graduating from Harvard Business School to manage and expand all of Stewart’s business interests, including, but not limited to, Eldora Speedway in Rossburg, Ohio, Tony Stewart Racing, The Tony Stewart Foundation, the introduction of Tony Stewart’s Original food line, the All-Star Circuit of Champions, and the 2021 launch of Superstar Racing Experience, a primetime racing series airing on CBS.

As President of Stewart-Haas Racing, Frood managed all aspects of the racing and commercial operations of the $100M+ enterprise that won two NASCAR Cup Series championships (2011 and 2014) and a NASCAR Xfinity Series title (2018) while totaling more than 90 victories. During his tenure at Stewart-Haas Racing, Frood led an organization with 350 employees and negotiated over $600 million in corporate partnerships. He also represented Stewart-Haas Racing on the Race Team Alliance, an organization consisting of all NASCAR Cup Series teams with the goal of promoting, marketing and expanding commercial opportunities of the teams and drivers as well as working with NASCAR in the collective growth of the industry.

Sixers Contemplate New Arena for ’31

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PHILADELPHIA – (Staff and Wire Report) – Will there be the “Fashion Street Bullies” of the NBA? The Philadelphia 76ers organization is proposing a privately funded new arena in the downtown, intended to be complete by the time the Sixers’ lease expires at the Wells Fargo Center in 2031, a building largely run by the parent group of the Philadelphia Flyers, once known as the “Broad Street Bullies,” because of the old Philly Spectrum’s location.

“We’re committed to building a world-class home in the heart of the city and creating a privately-funded arena that strengthens ties within the local community,” said Josh Harris, the Sixers’ managing partner.

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At 18,000 seats, the capacity of the new indoor arena would shrink by about 2,000 compared to the Wells Fargo Center.

The project is a joint venture between the Sixers, the Fashion District shopping center’s California-based operator Macerich, and Philadelphia real estate magnate David Adelman, the owner of Campus Apartments.

Car parking would be an issue at the new location, especially for fans travelling from southern New Jersey, Delaware and suburban Pennsylvania.

FSG: Calls on Swinehart

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BOSTON – (Staff Reports from Official News Release) – Fenway Sports Group named Julie Swinehart as the company’s Chief Financial Officer. In her role, Ms. Swinehart will oversee finance and accounting practices across FSG’s portfolio, serve as an advisor on all strategic investment initiatives, and have lead responsibility for financial reporting to FSG’s ownership group, investors, and banking partners.

“Over the years, we have assembled a group of impressive executives who have helped build the company into the global platform it is today,” said FSG principal owner John Henry. “With a background of public company experience as a CFO Julie brings a wealth of talent and strategic experience. We look forward to her leading our financial group for the next chapter of FSG’s evolution.”

“I’m thrilled to be joining this proven, high-caliber organization and group of talented professionals,” said Julie Swinehart. “Drawing on my past professional experiences with public companies, I’m excited to further elevate the FSG platform and position the company for continued growth.”

Ms. Swinehart is a seasoned finance and accounting professional who joins FSG at an important phase in the company’s growth, bringing more than 15 years of public REIT experience and eight years of accounting experience. She previously worked for Retail Properties of America, Inc. (RPAI) where she most recently held the position of Executive Vice President, CFO and Treasurer before the publicly-traded company was merged with Kite Realty Group Trust (NYSE: KRG). During her time at RPAI, Swinehart helped take the company through its IPO in 2012 shortly after being appointed Vice President of Financial Reporting. She was later promoted to Corporate Controller, to Chief Accounting Officer and in 2018, named CFO.

Ms. Swinehart holds a Bachelor of Science degree from the University of Illinois and is an active member of the American Institute of CPA’s and the Illinois CPA Society. Her current community involvement includes serving as Treasurer and Trustee at the Avery Coonley School in Downers Grove, Illinois, and as Finance Committee Chair and board member of Lyons Township High School in La Grange, Illinois.

Ignite Join Whole Lotta Knights in Vegas

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NEW YORK – (Staff Report from Official League News Release) – With three Top 10 NBA Draft picks in the last two seasons – the most by any program in that span – NBA G League Ignite looks to continue building on its success with a state-of-the-art new home in Henderson, Nev. Ignite will begin playing its home games at The Dollar Loan Center in 2022-23, NBA G League President said.

Operated by the Foley Entertainment Group, the Dollar Loan Center is a multi-purpose facility that opened in March 2022 and seats more than 5,000 people. It is also home to the American Hockey League affiliate of the Vegas Golden Knights – the Henderson Silver Knights – and the Indoor Football League’s Vegas Knight Hawks.

“We’re thrilled to partner with Foley Entertainment Group, The Dollar Loan Center and the City of Henderson to create a new home for Ignite in a first-class facility near one of the world’s premiere sports and entertainment destinations,” Abdur-Rahim said. “With avid sports fans in the Las Vegas area who have quickly embraced their hockey, football and WNBA teams, we can’t wait for NBA G League Ignite to showcase its future NBA stars and exciting brand of basketball.”

The move to Henderson marks the beginning of a multi-year partnership between the NBA G League, Foley Entertainment Group and the City of Henderson. After training in Walnut Creek, Calif. and playing in Las Vegas in 2021-22, Ignite will relocate to Henderson full-time.

“NBA G League Ignite is another elite professional sports organization that we are thrilled to bring to the Henderson community and The Dollar Loan Center,” said Foley Entertainment Group CEO Kerry Bubolz. “These future NBA stars will get a first-class home and we know our fans will enjoy seeing such talented players in an intimate, family-friendly arena.”

Fans can place season-ticket deposits now for Ignite’s home schedule at The Dollar Loan Center.  The Dollar Loan Center is an all-new multi-purpose venue in Henderson, NV, just minutes from the Las Vegas Strip, featuring a 5,567 fixed seating capacity for hockey and indoor football. A product of a public-private partnership between the City of Henderson and a group of investors led by Bill Foley, The Dollar Loan Center opened in March 2022 and is operated by the Foley Entertainment Group. The Dollar Loan Center is the home of the American Hockey League’s Henderson Silver Knights, the Indoor Football League’s Vegas Knight Hawks, the Big West Basketball Championships, the Southern Nevada Sports Hall of Fame, the Craggy Range Sports Bar & Grill and The Saddlery team store. For the latest news and information on The Dollar Loan Center visit thedollarloancenter.com and follow the arena on Facebook, Twitter and Instagram.

PGA Tour Swings Into Hartford

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CROMWELL – World No. 1 Scottie Scheffler headlines a very strong field which includes six of the Top-15 players in the Official World Golf Ranking; Scottie Scheffler (1), Rory McIlroy (2), Patrick Cantlay (6), Sam Burns (9), Jordan Spieth (11) and Xander Schauffele (15).

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A would-be seventh of that group, Justin Thomas (5), withdrew from the tourney.

Longtime Travelers favorite and former champion, Bubba Watson, is not in the field as he’s still recuperating from surgery.

With a win (RBC Canadian Open) and T-5 (U.S. Open) in his last two starts, McIlroy moved to No. 2 in the Official World Golf Ranking, his highest ranking since July 25, 2020.

Harris English returns to TPC Highlands as the defending champion as he defeated Kramer Hickok in an eight-hole playoff to win his fourth PGA Tour title at the 2021 Travelers Championship. After playing in the West Coast Hawaii swing earlier this year, English underwent right hip surgery in February but returned to action in June at the Memorial Tournament presented by Workday (MC). In his most recent start, he finished T-61 at the U.S. Open.

Remember this? After matching pars with Kramer Hickok on the first seven extra holes of the 2021 Travelers Championship, Harris English made birdie on the eighth hole of sudden death (No. 18) for the win. The 2021 playoff is tied for the second longest playoff in Tour history.

While the TPC River Highlands annually attracts an amazing field, no matter if it’s positioned before or after the U.S. Open, this year the tournament comes smack in the middle of a newfound controversy as both Abraham Ancer and Brooks Koepka announced this week that they will switch to the LIV Golf circuit. The two players were suspended by the Tour.

To counter the lure of the LIV, the PGA TOUR announced it will undergo significant changes, including staging and additional six tournaments with $20 million-plus purses.

“These changes will further strengthen the FedExCup and create a strong, coordinated global schedule,” Monahan wrote, detailing a condensed FedExCup season that will run from January to August, “offering a more compelling product for our players, fans and partners.

“While different than it’s been in the past, I think it’s going to be very exciting for fans and I think will create great energy in the fall,” said Monahan, who added that he expects the fall events to be “very consequential, very meaningful.”

“There is more work to be done and details to confirm,” Monahan said in a lengthy press conference at TPC River Highlands, “but implementing substantial changes to our schedule gives us the best opportunity to not only drive earnings to our players, but also improve our product and create a platform for continued growth in the future.”

In his pre-tournament press conference at the Travelers Championship, two-time FedExCup champion Rory McIlroy reflected on the impact that the PGA TOUR has on the communities it plays in while also reflecting on the organization’s future.

“I think it’s not lost on me what PGA TOUR events … can do for the communities that they’re played in,” he said. “I think that’s not lost on the players that when they come and play PGA TOUR events they’re helping to do something really good in the community … and I think that’s important.”

 

Payton II Wins NBA/Lanier Award

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SAN FRANCISCO – The NBA will rename its NBA Cares Community Assist Award in honor of late Naismith Memorial Basketball Hall of Famer and NBA Global Ambassador, Bob Lanier.  After his playing career concluded, Lanier made its his life’s work and dedication to teach sports and NBA values to make a positive impact on communities across the globe.

The first winner of the new Bob Lanier Community Assist Award presented by Kaiser Permanente for the 2022 season is Golden State Warriors guard Gary Payton II. Payton was selected by fans during a 12-day public voting period and by an NBA executive panel for his sustained community outreach in support of youth in the Bay Area over the course of the season.

Payton II has prioritized engaging with and giving back to his community, particularly through initiatives related to youth with learning disabilities and those dealing with hardship. This season, he founded the GPII Foundation, a nonprofit that acts as a conduit for Dyslexia-awareness, an educational disability he has dealt with throughout his life. The foundation provides funding for educators to become certified in early intervention services and support for students with learning disabilities such as dyslexia, including early screening, detection and certified assessment for youth and young adults.

Payton’s own personal struggle with dyslexia, and his passion and efforts to uplift young people impacted, led to the Warriors expanding their Read to Achieve program to specifically include students with learning disabilities. He also led attended a rally at San Francisco City Hall in support of universal screening for risk of dyslexia via Senate Bill 237 and hosted his first-ever Reading Rally with Decoding Dyslexia for students affected by learning disabilities. Additionally, Payton participated in the Warriors’ Black History Month celebrations and 75th Anniversary Live, Learn or Play Center dedication, among other events. He was awarded the January monthly NBA Cares Community Assist Award.

Lanier, an NBA league office executive and Global Ambassador for more than 30 years, had an enormous influence on the NBA family, his co-workers and young people globally, traveling the world to teach the values of the game and making a positive impact through his kindness and generosity. An author and humanitarian, Lanier was the recipient of many distinguished awards throughout his lifetime, including the National Civil Rights Museum Sports Legacy Award for his significant contributions to civil and human rights and the J. Walter Kennedy Citizenship Award as a player. The legacy he built will continue to live on through the season long Community Assist Award recognition, which honors the next generation of players’ commitment to positively impacting their community throughout the NBA season.

The Warriors and the NBA will recognize Payton during the NBA Finals 2022 presented by YouTube TV. The GPII Foundation will receive a $75,000 contribution from the NBA and Kaiser Permanente in honor of the league’s 75th anniversary season.