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Celtics Extend Deal with TD Bank

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BOSTON/PORTLAND, (Maine) – The Boston Celtics extended their deal with TD Bank through the 2044-45 season. This sponsorship will continue the bank’s role as the retail and online banking provider for the NBA’s Boston franchise and the Maine Celtics of the G-League.

“We’re elated to extend our partnership with TD Bank, and build on our shared commitment to community engagement and connection with our fans,” Boston Celtics president Rich Gotham said in a statement. “TD Bank’s continued investment in our initiatives makes a significant impact, and their ongoing support ensures we can continue providing unique experiences for fans while contributing to meaningful causes that benefit the Greater Boston area.”

Included in the terms of the extension, the bank will launch a Celtics season ticket wait list that will enhance “engagement with this dedicated Celtics fanbase.”

With the Maine Celtics, TD Bank will add sponsored promotional games, such as ‘EmpowHER Night’ and ‘Fan Appreciation Game.’ They will also hold CommUNITY Crew events in Maine to support its local communities.

“TD’s New England heritage runs deep,” said Leo Salom, TD Bank president and CEO, in a statement. “Since 2004, we’ve proudly stood alongside Celtics fans, whether it’s celebrating unforgettable moments at TD Garden, bringing unique perks to our customers or supporting programs that uplift the communities we serve. As the official bank of the Boston Celtics for the next 20 years, we’re excited to keep growing this relationship and creating even more ways to support the team, the fans, and the community we all love.”

The naming rights to the arena for the Celtics and NHL’s Boston Bruins is done through the Bruins and parent company Delaware North,

 

 

Bring Back the Beards

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TAMPA – (Staff and Wire Service Report) – Where’s Johnny Damon when you need him?

Why?

It’s “Bring back the beards to the Bronx” year for the New York Yankees.

Yankees managing general partner Hal Steinbrenner declared “well groomed beards” would be permitted in declaring an end to the franchise’s longstanding policy that allowed mustaches but not beards or unruly sideburns.

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“In recent weeks I have spoken to a large number of former and current Yankees – spanning several eras – to elicit their perspectives on our longstanding facial hair and grooming policy, and I appreciate their earnest and varied feedback,” Steinbrenner said Friday morning in a statement. “These most recent conversations are an extension of ongoing internal dialogue that dates back several years. Ultimately the final decision rests with me, and after great consideration, we will be amending our expectations to allow our players and uniformed personnel to have well-groomed beards moving forward. It is the appropriate time to move beyond the familiar comfort of our former policy.”

The policy on player appearance includes the length of their mane — stating “hair cannot touch the uniform collar” — and came about in 1976. When George Steinbrenner died in 2010, his daughter and Yankees managing partner, Jennifer, insisted the team’s rule not be changed.

A generational shift that came too late for infamously shaggy stars such as Damon and Randy Johnson takes effect immediately.

Ironic timing or part of a plan as Steinbrenner claimed, there is at least one current Yankees player who appreciates the razor relief. New closer Devin Williams reported to Tampa with the goatee look he’s had for several years. When the topic of the facial hair policy came up, Williams was coy and said only “we’ll see” when pressed on his plans for altering his appearance.

–Field Level Media

ESPN: “Baseball Been Very, Very Bad”

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NEW YORK – (Staff and Wire Service Report) – ESPN and Major League Baseball will no longer be partners following the 2025 season, as the sides agreed to mutually opt out of their broadcast contract Thursday.

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MLB commissioner Rob Manfred sent a memo to clubs that was obtained by The Athletic, in which he confirmed ESPN had asked the league to “reduce the amount (ESPN) pay for MLB content over the remainder of the term.” MLB put that on the record in a statement released Thursday night.

“Unfortunately in recent years, we have seen ESPN scale back their baseball coverage and investment in a way that is not consistent with the sport’s appeal or performance on their platform,” the statement said in part. “Given that MLB provides strong viewership, valuable demographics, and the exclusive right to cover unique events like the Home Run Derby, ESPN’s demand to reduce rights fees is simply unacceptable. As a result, we have mutually agreed to terminate our agreement.

“… The positive energy around the sport has also led to significant interest from both traditional media companies and streaming services who would like to obtain rights to MLB games. We will be exploring those opportunities for a new agreement which would start in the 2026 season following the conclusion of ESPN’s agreement at the end of this year.”

ESPN’s current deal was for seven years and $550 million annually, and featured Sunday Night Baseball, the Home Run Derby and wild-card games. But Apple and Roku have since negotiated slimmer packages of games for less cash.

MLB did not want to renegotiate, and the league felt ESPN wasn’t doing enough to promote baseball on its platforms.

“Furthermore, we have not been pleased with the minimal coverage that MLB has received on ESPN’s platforms over the past several years outside of the actual live game coverage,” Manfred wrote in his memo.

“While ESPN has stated they would like to continue to have MLB on their platform, particularly in light of the upcoming launch of their DTC product, we do not think its beneficial for us to accept a smaller deal to remain on a shrinking platform. In order to best position MLB to optimize our rights going in to our next deal cycle, we believe it is not prudent to devalue our rights with an existing partner but rather to have our marquee regular season games, Home Run Derby and Wild Card playoff round on a new broadcast and/or streaming platform.”

“We are grateful for our longstanding relationship with Major League Baseball and proud of how ESPN’s coverage super-serves fans,” the statement said. “In making this decision, we applied the same discipline and fiscal responsibility that has built ESPN’s industry-leading live events portfolio as we continue to grow our audience across linear, digital and social platforms. As we have been throughout the process, we remain open to exploring new ways to serve MLB fans across our platforms beyond 2025.”

MLB’s other main broadcast partner on linear TV is Fox. Comcast (NBC) and Paramount (CBS) may have interest in working with the league, while Amazon and Netflix are potential streamers to join Apple and Roku as Manfred eyes a larger streaming package for 2028.

–Field Level Media

New Orleans Reveling in Super Glory

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NEW ORLEANS  – (Staff and Wire Service Report) – Never a city short on color, New Orleans has been looking positively brightly adorned in recent days, as the city undergoes its makeover for Super Bowl LIX.

Murals have sprung up all over downtown, along with big, bold placards and advertisements, signaling that the city with a reputation for throwing a great party is once again hosting the biggest sports party of them this week.

This year’s Super Bowl logo and art style feature a colorful beadwork design, inspired by the local Black Masking tradition. That unique form of expression was created by Black Americans who were excluded from mainstream Mardi Gras celebrations for much of the city’s history and continues today.

The commissioned art, designed by local artist Tahj “Queen Tahj” Williams, incorporates bright red, green and yellow colors, and that theme is on display on the streets surrounding the Caesars Superdome, the site of this year’s game.

“I wanted the rest of the world to see what I saw when I saw this culture for the first time here in New Orleans,” Williams told Reuters.

Megan Braden-Perry, a local entertainment and culture reporter, sees the ramp up in accompanying events being typical for such a huge occasion. From drag brunches and celebrity-centered events to more typical tailgates and fan fests, New Orleans is hosting a buffet of entertainment options for hungry visitors.

According to Braden-Perry, the city prides itself on being “built to host,” and that comes directly from the people within the community who are experienced through decades of hosting big celebrations.

“We are raised from little to grow up and work in the service industry or retail, with a lot of jobs being concentrated downtown,” Braden-Perry said. “If we are still here working, we are absolutely still here hosting.”

Kevin Pedeaux, owner of CR Coffee Shop and operator of the St. Roch Market, agrees that the community is ready for the influx of tourists that some estimates put in the neighborhood of over 100,000 visitors.

“There has never been a better time to come to New Orleans since I’ve been alive,” Pedeaux said. “We are so excited to host this huge event and have visitors in our beloved city again. We want to share New Orleans with the world.”

That spirit to host has yet to be dampened, despite some recent challenges.

Most seriously, the city endured a terror attack on January 1, in which a man drove a truck into a crowd on Bourbon Street, killing 14 and injuring dozens of others.

That incident called security for Super Bowl LIX into greater question. Cathy Lanier, chief security officer for the NFL, revealed Wednesday in a call with reporters that security has been ramped up in the wake of that tragedy, though she declined to get into too many specifics, emphasizing the importance of flexibility.

Still, she acknowledged that thousands of federal, state and local law enforcement officials are on hand while noting that “this team is ready” following almost two years of planning. She added that the league has received “no specific or credible threats.”

“I think the most important thing is, very clear and unequivocal, saying without hesitation that we are really confident in our security plan going into the Super Bowl,” Lanier said.

Anecdotally, Pedeaux saw business slow in the wake of that attack, though a more recent snowstorm, in which New Orleans saw 10 inches of snow in a single day — the biggest snowfall since at least 1895 — had a much greater impact on business and Super Bowl preparations.

“It was looking like we were finally picking up again, and then the snowstorm pulled the rug out from us again,” Pedeaux said.

But with snow melted, security in place, and Mardi Gras right around the corner, the community is excited to once again put its best foot forward.

“We New Orleanians are happy to show both teams and their fans a fun and safe time, and we hope they make lifelong memories here,” Braden-Perry said.

Pedeaux echoed the sentiment.

“We’re ready … Come be a part of the excitement!”

– Field Level Media

Del Rio Heads to Paris

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PARIS – (Staff and Wire Service Report) – Former NFL head coach Jack Del Rio was named the head coach of the Paris Musketeers in the European League of Football on Friday.

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Del Rio, 61, posted a 93-94 record in 12 seasons with the Jacksonville Jaguars (2003-11) and then-Oakland Raiders (2015-17), leading his teams to the playoffs three times.

“We are incredibly excited to welcome Coach Del Rio to Paris,” Musketeers CEO John McKeon said. “His commitment to excellence and his passion for teaching the game will build upon the tone and culture that was set by our first coach, Marc Mattioli. We couldn’t be more excited to welcome him to the Musketeers family and continue building our winning tradition.”

Del Rio was the defensive coordinator for the Washington Commanders from 2020-23 before serving as a senior adviser to Wisconsin head coach Luke Fickell in 2024. He resigned from that position in November following a car accident in which he was cited for operating a vehicle while intoxicated.

“I’m looking forward to working with this group of men,” he said. “We will teach, develop and compete.”

Founded in 2022, the Musketeers finished 10-2 in the regular season and reached the semifinals in 2024.

The franchise’s first head coach was former Vanderbilt assistant Mattioli, who compiled a 16-8 record before departing to become the defensive coordinator at Kennesaw State.

Paris kicks off the 2025 season against the defending champion Rhein Fire on May 17.

–Field Level Media

76ers Building New Arena

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PHILADELPHIA – (Staff and Wire Service Report) – The ownership group of the Philadelphia 76ers and Comcast Spectacor on Monday announced plans to build a new arena in South Philadelphia that will open in 2031.

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The announcement of the new arena, which will also be home to the NHL’s Philadelphia Flyers, comes a day after the 76ers abandoned plans for a $1.3 billion arena in downtown Philadelphia. This arena is a 50-50 joint venture between Harris Blitzer Sports & Entertainment and Comcast, which will have naming rights to the arena.

“Today’s announcement is great news for the City of Philadelphia,” NBA Commissioner Adam Silver said in a joint statement.

In addition, the venture will include a 50-50 effort between HBSE and Comcast to invest in the revitalization of Market East in Center City, where the new arena was originally slated to be built.

Sunday’s decision was a surprise, coming weeks after the city council voted to approve the NBA team’s move to Center City. However, Chinatown residents and activists had protested the project.

“By committing to both investments, the partnership will create thousands of jobs, generate billions of dollars in economic activity for the city, region and state, and enhance commitments to create economic opportunity in neighborhoods across Philadelphia,” the joint statement reads.

The Sixers and Flyers currently play in the Wells Fargo Center, which is owned by Comcast Spectacor. Their lease expires in 2031.

The new arena in South Philly will also host touring acts and special events.

–Field Level Media

Greg Gumbel, 78

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NEW YORK – (Staff Report) – The popular sportscaster Greg Gumbel, a veteran of CBS Sports who spent more than 50 years in sports broadcasting, has died of cancer at the age of 78, his family and the network confirmed on Friday.

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“He passed away peacefully surrounded by much love after a courageous battle with cancer,” his wife, Marcy, and daughter, Michelle, said in a joint statement released by CBS Sports from its New York City offices. “Greg approached his illness like one would expect he would, with stoicism, grace and positivity.

“He leaves behind a legacy of love, inspiration and dedication to over 50 extraordinary years in the sports broadcast industry; and his iconic voice will never be forgotten.”

Rick Welts Named Mavs’ CEO

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DALLAS – (Staff Report from Official News Release) – The Dallas Mavericks organization has named Rick Welts the new Chief Executive Officer of the NBA franchise, effective Jan. 1, 2025, following Cynt Marshall’s nearly seven-year tenure.

In his remarkable 46-year career in sports and entertainment, Welts has previously held roles as President and COO of the Golden State Warriors, President of the NBA’s Phoenix Suns and WNBA’s Phoenix Mercury, and the NBA’s Senior Vice President, Chief Marketing Officer and President of NBA Properties.

“Inspiring leadership has been a staple of the Dallas Mavericks since Cynt Marshall started leading the organization in 2018 as CEO. I’m extremely proud that her legacy of success and our family’s vision for the future of this franchise will soon be in the hands of another great leader,” said Mavericks team Governor Patrick Dumont. “Rick Welts is among the most successful executives in the history of the NBA and a member of the Hall of Fame. To have him join us as we continue to build on the successful history of the Mavericks is a clear signal that this organization is serious about both growing its position as an elite NBA team and further positioning the franchise among the most popular sports teams in the world.”

“The chance to lead this organization in this city at this time is both incredibly exciting and unexpected,” said Welts. “I appreciate Patrick’s confidence in selecting me to build upon the culture and success that Cynt Marshall and Nico Harrison have created. My long-standing friendships with them both give me a lot of confidence in accepting this opportunity. I can’t wait to get started learning all I can about Dallas and how best to serve our fans and this community.”

“It gives me great pleasure to pass the baton to my friend, Rick Welts. From the day I joined the Mavs, I’ve benefited from his knowledge and vast experience in the sports and entertainment industry,” said Marshall. “I love our team so much and I’m happy that they will be in such great hands. There is no doubt that Rick and his family will embrace and enjoy the wonderful fans, employees and communities in Dallas.”

Welts began his NBA career as a ballboy with the SuperSonics in 1969 at the age of 16 and, a decade later, was a part of the franchise’s lone NBA championship in 1979 as its public relations director. During his 17 years with the NBA league office in New York, Welts’ notable accomplishments included the creation of NBA All-Star Weekend in 1984 and the marketing program for USA Basketball’s Olympic “Dream Team” in 1992. Along with (former WNBA President and current BIG East Commissioner) Val Ackerman, he was named “Marketer of the Year” by Brandweek in 1998 for his role in launching the WNBA.

NFL to Play in Berlin

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BERLIN – (Staff Report from Official News Release) – The National Football League will play its first-ever regular-season game in Berlin, Germany in 2025 as the league continues to prioritize global growth for American football. The NFL did not announce the teams that will be playing in the game.

The 2025 NFL Berlin game will be played at the Olympic Stadium as part of a multiyear commitment to playing games in the world famous German city..

The NFL has held regular-season games in Munich and Frankfurt dating back to 2022, and the game in Berlin will mark the fifth NFL regular-season game in Germany and the first in the German capital.

“Germany has a rich tradition of American football, and the NFL has a deep history with the city of Berlin,” said NFL Commissioner Roger Goodell. “We first held a preseason game at the Olympic Stadium 34 years ago, before it was home to NFL Europe’s Berlin Thunder in the early 2000s. Now, with almost 20 million NFL fans in Germany, we’ll make a historic return to the city playing a regular-season game for the first time as we open the next chapter in our relationship with Berlin.”

“This long-term partnership with the NFL will continue to boost Berlin as a global sports metropolis, as well as excite fans at the Olympic Stadium,” said Senator for the Interior and Sports, State of Berlin, Iris Spranger. “The 2025 NFL Berlin game means worldwide visibility, numerous international guests, increased tourism and high economic value across the city. We’re looking forward to an incredible game and an ongoing successful partnership with the league, as we continue to strengthen the presence of American football throughout the state.”

Vince Carter/T-Mac Team-Up Again

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BUFFALO – (Staff and Wire Service Report) – Basketball Hall of Famers Vince Carter and Tracy McGrady are two of the 10 new partners added to the Buffalo Bills’ ownership group, the team announced during the NFL league meetings in Dallas on Wednesday.

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“It’s a huge honor to join this historic Bills organization,” Carter said in a statement. “I’m truly thankful the Pegula family has given me the opportunity to help the franchise continue to grow and thrive in player growth, community service and of course winning the Lombardi trophy. See you soon Bills Mafia!!!!”

Former United States men’s national team member Jozy Altidore and private investment firm Arctos were also added to the ownership group.

This marks the first time in the franchise’s history that it has added minority owners.

“This has been an incredible journey to add such an impressive and diverse group of limited partners along with a reputable private equity partner in Arctos that has an extensive track record of success with professional sports franchises,” Bills owner Terry Pegula said in a statement.

“They all have all achieved high levels of success in their respective industries and we’re grateful for their interest in our team, our sport, and the future of the Buffalo Bills. Most of them have a personal attachment with our team, Western New York or Southern Ontario which was a very important factor to me.”

The remaining minority owners are Rob Palumbo, co-managing partner of Accel-KKR, a technology-focused private equity firm; Sue McCollum, CEO and owner of beverage distribution companies Eagle Brand Sales and Double Eagle Distributing; Theresia Gouw, co-founder and managing partner of the venture capital firm Acrew Capital; Rob Ward, co-founder and general partner of venture capital firm Meritech Capital; Mike Joo, COO of Global Corporate & Investment Banking and head of North America Corporate & Investment Banking at Bank of America; Tom Burger, co-founder and managing partner of the investment firm Gridiron Capital.

–Field Level Media