Archives for March 5, 2026

By TERRY LYONS, Editor-in-Chief of Digital Sports Desk

BOSTON – For a forward-looking group of MIT mathematicians, scientists, data-divers, sports analysts and masters of business candidates, there’s quite a bit of reminiscing done each year when the annual MIT Sloan Sports Analytics Conference (SSAC) tips-off each March, here at The Seaport in Boston. Looking backwards to find opportunities going forward is not a bad thing, so let’s look at the typical pontifications of veteran SSAC attendees:

1. There’s the “I was there when it started group.” That’s a reference to a very small handful (136 people) of MBA candidates who were on hand for the inaugural 2006 SSAC, launched by Jessica Gelman and Daryl Morey, and staged in classrooms and common space on the campus of the Massachusetts Institute of Technology in Cambridge.
2. There’s a group, called “the visionaries” by Gelman. Together with ESPN’s buy-in and the inevitable desire for growth, a group of sports industry icons, media, luminaries and even the President of the United States of America got the place jumping over the massive growth periods for the conference – call it 2009-present.
3. ESPN’s commitment coincided with massive participation by the sports network’s talent, including executives like John Walsh, John Kosner, and Marie Donoghue, along with columnists and writers such as Bill Simmons, Jackie MacMullan, Marc Stein, John Hollinger, and Henry Abbott. The influx of ESPNers improved the conference make up, including everything from moderating panels to in-depth interviews conducted on stage.
4. It was Simmons who tagged the conference Dork-a-Palooza and the moniker was seconded by Mark Cuban, entrepreneur and former owner of the NBA’s Dallas Mavericks who relished in the vibes of analytics. The Dork has out-paced the lifers, so maybe Dork-a-Palooza is an expression to forever be retired from this column.
5. Add Bill James (Society for American Baseball Research, aka SABR), Michael Lewis (Moneyball), Nate Silver(writer/analyst at Baseball Prospectus and later the founder of political online site FiveThirtyEight), and Jonathan Kraft (President of the New England Patriots, an early investor in Boston-based Draft Kings fantasy sports/gambling site), and you were looking at the “the growth stage.”
6. By the time 2014 rolled around, we were treated to an amazing “meeting of the minds” when author Malcolm Gladwell sat down to interview NBA Commissioner Adam Silver. The SSAC had hit the big time, unless you think a panel with President Barack Obama might top the Gladwell-Silver “above the title” flick.
7. Yes, while Obama was visiting his oldest daughter, Malia, at Harvard University, he stopped by for an “off the record” chat with conference co-founders Gelman and Morey. (How could you expect them to delegate that interview to Bill Simmons)? – That might been the zenith for the once quiet, quaint sports analytics conference.

Along the way, the frequent complaint was whether the team owners, general managers and coaches would ever respect the analytics side of the equation enough to incorporate the number crunching into the strategy. That question was answered emphatically, especially in baseball and basketball as along came the relief pitchers and along came Golden State’s Steph Curry and the three-point field goal barrage that literally changed Dr. Naismith’s game.

If you were paying attention, the likes of Shane Battier, Sue Bird, Elton Brand, JJ Reddick, Steve Kerr, or Steve Nash, were there to tell you about the changing games, as were coaches like Mike D’Antoni, Mike Brown, Dave Joerger, David Fizdale and a host of team GMs and basketball operations gurus to map out the strategies. Reddick even focused on the jobs of former players who were plumbers or firemen.

Panel discussions delved into everything from improvements in the NBA refereeing systems to a total overhaul of the NBA’s schedule-making – an undertaking when all the great ideas were plugged into the state-of-the-art computers to find out it would only take 20+ years for the program to run and spit-out the perfect schedule for the games to be played, starting some seven months later.

Whether you look at it as good news or bad news, 2,500 participants from 31 countries, 630 different organizations, and representatives from over 80 teams and leagues will come together for the 20th edition of the MIT SSAC ‘26 which starts tomorrow morning at 8:30am with Opening Remarks by Gelman and Morey in a packed “Bill James Room” at the Seaport.

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Among the highlights this year at the 2026 SSAC:

• ESPN and Draft Kings Reshape Sports Betting for the Fan – Discussion with Stephen A. Smith, Kevin Neghandi and Burke Magnus of ESPN along with Draft Kings CEO Jason Robins.
• What Six Years of AI Taught Us – SeatGeek’s Derek Zhou
• The Next Play – AI’s Impact on Emerging Sports
• A Conversation with NBA Commissioner Adam Silver, led by Sue Bird
• Where the Game Grows: Venues, Markets and Global Strategy
• The Re-Invention of Golf
• The Next Generation of Content |Unlocking Immersive and Interactive Sports Content
• Unconventional Thinkers – a think tank panel of Morey, Sue Bird, Jay Sugarman (Philadelphia Union) and Nate Silver, moderated by Boston’s own Jackie MacMullan.
• Innovation in Sports Leagues with Jessica Berman (Commissioner of NWSL) and Valerie Camillo (Chair of WTA), with Contessa Brewer, CNBC
• A 1-on-1 with MLS Commissioner Don Garber, speaking with Jessica Gelman
• Men in Blazers and the EPL
• The Future of Hockey – Engineering the Next Era of Growth, with Bill Daly (NHL Deputy Commissioner), Warren Zola, Exec Director, BC’s Chief Executive Club, Marty Walsh, Executive Director of the NHL Players Association and Meghan Chayka, Co-Founder and CEO of Stathletes
• Hot Takes: Celebrating 20 Years of SSAC
• And, a Pablo Torre Finds Out Podcast, Live from the SSAC

Among many, many other interesting panels, break-outs, competitive research paper reviews and presentations.

It’s all packed into two fun-filled days at the Seaport Convention Center, a small gathering of your 2,500 best friends.

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Personal Note: I’ve enjoyed the MIT Sloan Sports Analytics conference from its second year on. Coincidentally, the first year, I was asked to speak at Boston University’s sports management symposium which was held at the same time with the nightcap being my first “Hot Stove, Cool Music” concert at The Paradise.

(Where’s Eli “Paperboy” Reed when you need him)?

Two quick take-aways:

1. Over the years, I’ve met so many smart and interesting people both within and out of the sports industry. The wide-ranging knowledge brought to sports is simply amazing, often ground-breaking and sometimes, just not enough to crack the big time.
2. The Conference has grown so much that it’s become difficult to meet-up with colleagues, all being pulled in different directions for different panel discussions and topics. At first, I stayed in the “basketball lane,” but in recent years, it’s been more of a deep dive into everything else. … Think of it: Sports Gambling in the USA was just the “concept of a plan” when we first sat down at MIT Sloan. Now?

There will be more to come – depending on what merits coverage – with columns on Digital Sports Desk or maybe this week’s edition of TL’s Sunday Sports Notebook (available on Substack).