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MIT Sloan

TL’s Sports Notebook | SSAC ’26 Edition

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Daryl Morey, NBA Commissioner Adam Silver, Sue Bird and Jessica Gelman (SSAC26)

By TERRY LYONS, Editor of Digital Sports Desk and PGA Tour Brunch

BOSTON – On Friday, March 5th, WWYI dropped a “special edition” of this missive to preview the 2026 MIT Sloan Sports Analytics Conference (#SSAC26) staged this weekend at the Seapport Convention Center. It was a very successful affair, one where NBA Commissioner Adam Silver spoke in a “1-on-1” with UConn, WNBA and USA Basketball great Sue Bird and then Silver was presented with a “Lifetime Achievement Award” by conference co-founders Jessica Gelman (Kraft Group) and Daryl Morey (Philadelphia 76ers), both MIT alum.

There was no ‘show-stopper’ panel or special guest moment at this year’s symposium. There were a dozen or more very interesting panel discussions. There were also tons of interesting start-ups pitching their concepts at convention tables spread out a country mile on the main concourse – at a convention center sharing space with a New England Regional Volleyball Association event that drew some 750 volleyball teams to compete in the Boston/Nike JVC National Qualifying tournament. It was an incredible site, and it looked to be very high-calibre traditional volleyball.

It was also a college volleyball coach’s dream for recruiting, as noted by Cora Thompson, the head coach of the women’s volleyball program at Tufts University. Ms. Thompson entered the year with a .737 career winning percentage which ranks her as No. 18 on the NCAA’s winningest active coaches list for Division III. It’s the 27th-best winning mark among Division III coaches all-time. Last season Tufts went 24-6 but lost in the NCAA Regional Final (to East Texas Baptist University).

Tufts recruits volleyball players without the benefit of shelling-out scholarships but, instead, the opportunity to attend one of the best universities in the land. The eight-time New England Small College Athletic Conference (NESCAC) Coach of the Year and three-time American Volleyball Coaches Association (AVCA) Northeast Region Coach of the Year was kind enough to educate this columnist on a shuttle bus ride from the Convention Center’s “South Parking Lot” to the building’s entrance.

By “South Lot” and the length of the ride and/or walk back, the lot was located someplace in Rhode Island. (I kid, I kid, and I digress).

Back to #SSAC26.

While the Silver & Bird discussion stands out, a panel held Saturday and moderated by Duke, USA Basketball and NBA great Shane Battier also stood out. Battier grilled Seattle Storm head coach Sonia Raman, active but injured NBA, 6’ 11”, 265 lbs. power forward Steven Adams (of the Houston Rockets by way of New Zealand), LA Clippers basketball advisor Monte McNair, and a very impressive Ariana Andonian, the GM of Philadelphia 76ers G-League team (Delaware Blue Coats) and the VP of Player Personnel for the Sixers (NBA level).

It was pointed out during the panel discussion that the two women were both children of immigrants and – add Steven Adams and you have a pretty amazing trifecta of basketball talent and knowledge.

Some of the discussion, which Adams contributed to while wearing a walking boot, revolved around the question of “just how much” can you throw at a player in terms of analytics. While Battier admitted to accepting binders full of information and studying it throughout his career, Adams was a little more reluctant but said he ‘“would always listen.”

What the NBA analytics did show was underlined by McNair, the general manager and president of basketball operations of the Sacramento Kings in 2020 and NBA Executive of the Year in 2023, who said “crashing the glass” was discovered as the key element to success. He also noted, there was always a give and take between hitting the offensive boards vs. transition defense.

Of course, McNair was sitting next to one of the great offensive rebounders in the NBA over the past dozen years.

(L to R): Monte McNair, Ariana Andonian, Steven Adams, Coach Sonia Raman, and moderator Shane Battier

The group framed where analytics falls in the basketball operations hierarchy today, which is the fact crunching data is amongst the most important functions for a team. The players want the information, but once a game starts, they need to see what is developing and either take a proactive approach to force the tempo or have a reactive counter to what the offense is doing. “Execution” was the key factor for Adams and he noted that no analytic print-out could determine how he would react to what a talented player was tossing his way.

That said, the game planning, the counters to the opponents’ tendencies and attempting to stop the opponents’ most effective offensive efforts was something the team needed to stay with, even if it wsn’t working over a short period of time at the start of a game.

Again, no ‘show-stopping’ legends on stage, but good, solid discussions with the wide-ranging panels, all coming at the discussion from different fields of employment at the highest level of the sport.

Special Note: A sincere thank you to Daryl Morey, Jessica Gelman and all of the Conference leaders, organizers, volunteers and a terrific staff at the Seaport Convention Center. It’s an incredibly well-run conference, probably the best sports conference in the world.

HERE NOW, THE NOTES: The PGA of America was stationed at the vaunted Hall of Game at the MIT Sloan Conference. The sport of golf has been crunching all kinds of numbers to help pro players and weekend hackers improve their scores. Also, the concepts of improvement using AI and wearables is vastly improving the game, joining ever-improving technology for clubs, shoes and golf balls.

One of the PGA of America’s short-term goals is to attach teaching pros to the emerging onslaught of indoor simulation shops, from the high end of Top Golf to the more social, event and fun-based Five Iron Golf.

HURLING with HURLEY: UConn men’s basketball coach Danny Hurley is $25,000 poorer today than he was yesterday. In Saturday’s season finale, a 68-62 loss to Marquette which cost his team a share of the Big East regular season title, Hurley approached game official John Gaffney and got his chest next to the official’s right shoulder while voicing his displeasure. Hurley said he never bumped into Gaffney, though every replay angle suggested otherwise. … Hurley denied it, saying, “You could screenshot whatever you want to screenshot. I don’t feel like I made any contact with John. I don’t believe I did.” … Well, every TV camera in the building showed a definite bump into the official (who threw a double technical at Hurley in reaction to the bump). The BIG EAST spoke quickly, snuffing-out any speculation of suspending Hurley for UConn’s first BIG EAST tournament game scheduled for this Thursday evening.

The BIG EAST statement reads, “UConn men’s basketball coach Dan Hurley has been fined $25,000 by the BIG EAST for unsportsmanlike conduct in the closing seconds of the March 7 game at Marquette. With one second left in the game, Hurley received two technical fouls for aggressively confronting a game official, was subsequently ejected from the game, and then failed to leave the court in a timely manner. Initial speculation on the game broadcast indicated possible contact between Hurley and the official; however, a review by the conference office of the officials’ game report and available game footage could not confirm physical contact. “We hold our coaches to high standards of sportsmanlike conduct during game competition, and inappropriate interactions with our officials will not be tolerated,” said BIG EAST Commissioner Val Ackerman.

TIDBITS & NUGGETS: This is now the third (and probably last) week to mention the Mika Zibanejad effect and the fact that in two minutes (3:26pm to 3:28pm on Saturday, during a New York Rangers’ power play against the New Jersey Devils, the name Zabanejad was mentioned 10 times over the short span of time. Ten times! … The guy is amazing.

USA, USA, USA: Adam Amin, the Fox Sports play-by-play man for the World Baseball Classic, made the unforgivable mistake of comparing the current roster for the 2026 USA Baseball team to that of the 1992 USA Basketball “Dream Team.” … Puh-leeze!

The ONLY team that can ever be compared to the Magic, Bird and Jordan Dream Team – the one and only Dream Team – is the 1976 Canada Cup ice hockey team which had 17 Hall of Famers on the roster.

Take a look:

Team Canada Goaltenders:

Rogie Vachon (Los Angeles Kings)

Gerry Cheevers (Boston Bruins)

Glenn Resch (New York Islanders)

Defensemen:

Bobby Orr (Boston Bruins/Chicago Black Hawks)

Denis Potvin (New York Islanders)

Larry Robinson (Montreal Canadiens)

Serge Savard (Montreal Canadiens)

Guy Lapointe (Montreal Canadiens)

Carol Vadnais (New York Rangers)

Jim Watson (Philadelphia Flyers)

Paul Shmyr (Cleveland Crusaders – WHA)

Forwards:

Phil Esposito (New York Rangers)

Bobby Clarke (Philadelphia Flyers)

Darryl Sittler (Toronto Maple Leafs)

Guy Lafleur (Montreal Canadiens)

Marcel Dionne (Los Angeles Kings)

Bobby Hull (Winnipeg Jets – WHA)

Gilbert Perreault (Buffalo Sabres)

Reggie Leach (Philadelphia Flyers)

Bill Barber (Philadelphia Flyers)

Steve Shutt (Montreal Canadiens)

Richard Martin (Buffalo Sabres)

Lanny McDonald (Toronto Maple Leafs)

Danny Gare (Buffalo Sabres)

Dan Maloney (Detroit Red Wings)

Peter Mahovlich (Montreal Canadiens)

Coaching Staff:

Head Coach: Scotty Bowman

Assistant Coaches: Don Cherry, Bobby Kromm, Al MacNeil

For the record, the 2026 World Baseball Classic USA Baseball team roster is:

Pitchers (RHP/LHP): Paul Skenes, Tarik Skubal, Logan Webb, Mason Miller, Clayton Kershaw, Clay Holmes, David Bednar, Michael Wacha, Griffin Jax, Garrett Whitlock, Matthew Boyd, Nolan McLean.

Catchers: Cal Raleigh, Will Smith.

Infielders: Bryce Harper (1B), Bobby Witt Jr. (SS), Alex Bregman (3B), Brice Turang (2B), Gunnar Henderson, Paul Goldschmidt, Ernie Clement.

Outfielders: Aaron Judge, Corbin Carroll, Pete Crow-Armstrong, Byron Buxton, Roman Anthony.

Designated Hitter: Kyle Schwarber.

That’s a great baseball team, but to equal the ‘92 Dream Team, USA Baseball would need to suit up Jackie Robinson, DiMaggio, Mays, Mantle, Aaron and Snyder for starters.

MIT Sloan Sports Analytics Conf ’26

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By TERRY LYONS, Editor-in-Chief of Digital Sports Desk

BOSTON – For a forward-looking group of MIT mathematicians, scientists, data-divers, sports analysts and masters of business candidates, there’s quite a bit of reminiscing done each year when the annual MIT Sloan Sports Analytics Conference (SSAC) tips-off each March, here at The Seaport in Boston. Looking backwards to find opportunities going forward is not a bad thing, so let’s look at the typical pontifications of veteran SSAC attendees:

  1. There’s the “I was there when it started group.” That’s a reference to a very small handful (136 people) of MBA candidates who were on hand for the inaugural 2006 SSAC, launched by Jessica Gelman and Daryl Morey, and staged in classrooms and common space on the campus of the Massachusetts Institute of Technology in Cambridge.
  2. There’s a group, called “the visionaries” by Gelman. Together with ESPN’s buy-in and the inevitable desire for growth, a group of sports industry icons, media, luminaries and even the President of the United States of America got the place jumping over the massive growth periods for the conference – call it 2009-present.
  3. ESPN’s commitment coincided with massive participation by the sports network’s talent, including executives like John Walsh, John Kosner, and Marie Donoghue, along with columnists and writers such as Bill Simmons, Jackie MacMullan, Marc Stein, John Hollinger, and Henry Abbott. The influx of ESPNers improved the conference make up, including everything from moderating panels to in-depth interviews conducted on stage.
  4. It was Simmons who tagged the conference Dork-a-Palooza and the moniker was seconded by Mark Cuban, entrepreneur and former owner of the NBA’s Dallas Mavericks who relished in the vibes of analytics. The Dork has out-paced the lifers, so maybe Dork-a-Palooza is an expression to forever be retired from this column.
  5. Add Bill James (Society for American Baseball Research, aka SABR), Michael Lewis (Moneyball), Nate Silver(writer/analyst at Baseball Prospectus and later the founder of political online site FiveThirtyEight), and Jonathan Kraft (President of the New England Patriots, an early investor in Boston-based Draft Kings fantasy sports/gambling site), and you were looking at the “the growth stage.”
  6. By the time 2014 rolled around, we were treated to an amazing “meeting of the minds” when author Malcolm Gladwell sat down to interview NBA Commissioner Adam Silver. The SSAC had hit the big time, unless you think a panel with President Barack Obama might top the Gladwell-Silver “above the title” flick.
  7. Yes, while Obama was visiting his oldest daughter, Malia, at Harvard University, he stopped by for an “off the record” chat with conference co-founders Gelman and Morey. (How could you expect them to delegate that interview to Bill Simmons)? – That might been the zenith for the once quiet, quaint sports analytics conference.

Along the way, the frequent complaint was whether the team owners, general managers and coaches would ever respect the analytics side of the equation enough to incorporate the number crunching into the strategy. That question was answered emphatically, especially in baseball and basketball as along came the relief pitchers and along came Golden State’s Steph Curry and the three-point field goal barrage that literally changed Dr. Naismith’s game.

If you were paying attention, the likes of Shane Battier, Sue Bird, Elton Brand, JJ Reddick, Steve Kerr, or Steve Nash, were there to tell you about the changing games, as were coaches like Mike D’Antoni, Mike Brown, Dave Joerger, David Fizdale and a host of team GMs and basketball operations gurus to map out the strategies. Reddick even focused on the jobs of former players who were plumbers or firemen.

Panel discussions delved into everything from improvements in the NBA refereeing systems to a total overhaul of the NBA’s schedule-making – an undertaking when all the great ideas were plugged into the state-of-the-art computers to find out it would only take 20+ years for the program to run and spit-out the perfect schedule for the games to be played, starting some seven months later.

Whether you look at it as good news or bad news, 2,500 participants from 31 countries, 630 different organizations, and representatives from over 80 teams and leagues will come together for the 20th edition of the MIT SSAC ‘26 which starts tomorrow morning at 8:30am with Opening Remarks by Gelman and Morey in a packed “Bill James Room” at the Seaport.

Among the highlights this year at the 2026 SSAC:

  • ESPN and Draft Kings Reshape Sports Betting for the Fan – Discussion with Stephen A. Smith, Kevin Neghandi and Burke Magnus of ESPN along with Draft Kings CEO Jason Robins.
  • What Six Years of AI Taught Us – SeatGeek’s Derek Zhou
  • The Next Play – AI’s Impact on Emerging Sports
  • A Conversation with NBA Commissioner Adam Silver, led by Sue Bird
  • Where the Game Grows: Venues, Markets and Global Strategy
  • The Re-Invention of Golf
  • The Next Generation of Content |Unlocking Immersive and Interactive Sports Content
  • Unconventional Thinkers – a think tank panel of Morey, Sue Bird, Jay Sugarman (Philadelphia Union) and Nate Silver, moderated by Boston’s own Jackie MacMullan.
  • Innovation in Sports Leagues with Jessica Berman (Commissioner of NWSL) and Valerie Camillo (Chair of WTA), with Contessa Brewer, CNBC
  • A 1-on-1 with MLS Commissioner Don Garber, speaking with Jessica Gelman
  • Men in Blazers and the EPL
  • The Future of Hockey – Engineering the Next Era of Growth, with Bill Daly (NHL Deputy Commissioner), Warren Zola, Exec Director, BC’s Chief Executive Club, Marty Walsh, Executive Director of the NHL Players Association and Meghan Chayka, Co-Founder and CEO of Stathletes
  • Hot Takes: Celebrating 20 Years of SSAC
  • And, a Pablo Torre Finds Out Podcast, Live from the SSAC

Among many, many other interesting panels, break-outs, competitive research paper reviews and presentations.

It’s all packed into two fun-filled days at the Seaport Convention Center, a small gathering of your 2,500 best friends.

Personal Note: I’ve enjoyed the MIT Sloan Sports Analytics conference from its second year on. Coincidentally, the first year, I was asked to speak at Boston University’s sports management symposium which was held at the same time with the nightcap being my first “Hot Stove, Cool Music” concert at The Paradise.

(Where’s Eli “Paperboy” Reed when you need him)?

Two quick take-aways:

  1. Over the years, I’ve met so many smart and interesting people both within and out of the sports industry. The wide-ranging knowledge brought to sports is simply amazing, often ground-breaking and sometimes, just not enough to crack the big time.
  2. The Conference has grown so much that it’s become difficult to meet-up with colleagues, all being pulled in different directions for different panel discussions and topics. At first, I stayed in the “basketball lane,” but in recent years, it’s been more of a deep dive into everything else. … Think of it: Sports Gambling in the USA was just the “concept of a plan” when we first sat down at MIT Sloan. Now?

There will be more to come – depending on what merits coverage – with columns on Digital Sports Desk or maybe this week’s edition of TL’s Sunday Sports Notebook (available on Substack).