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NBA: Silver Opines on Wealth Funds

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LAS VEGAS – (Staff and Wire Service Report) – With sovereign wealth funds starting to shovel money into sports teams and leagues across the country, NBA commissioner Adam Silver said Monday that he does not see any state-owned investment groups becoming the controlling owner of an NBA franchise anytime soon.

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Per the NBA’s investment rules, the controlling owner of an NBA franchise must own at least 15 percent of the franchise.

If a sovereign wealth fund wants to get involved, it must have a passive investment in the organization that is worth no more than five percent. A prime example of this is the Qatar sovereign wealth fund, which last month agreed to purchase a five-percent stake in Monumental Sports and Entertainment, the controlling owner of the Washington Wizards, the WNBA’s Washington Mystics and the NHL’s Washington Capitals.

Silver wants to make sure that individuals are the ones that are primarily governing teams, though.

“I don’t want to say what could ever happen, but there’s no contemplation right now,” Silver said in Las Vegas. “I mean, it’s very important to us, putting aside sovereign wealth funds that individuals are in a position to control our teams, be responsible to the fans, be responsible to their partners and to the players.

“It’s very important to us that there be a person (in charge), and this is independent of sovereign wealth funds. I think that in terms of the connection with the community, the connection with the players and their other partners in the league.”

One of the most notable sovereign wealth funds as it relates to the sports is Saudi Arabia’s Public Investment Fund, which funds LIV Golf. The PGA Tour created shockwaves across the golf world last month when it announced it planned to enter a merger with LIV.

–Field Level Media

New Pro Hockey League for Women

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LOS ANGELES – (Staff Report from Official News Release) – A new professional hockey league, featuring the world’s best women’s players, will launch in January 2024.

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The new league was announced today by business and philanthropic leaders Mark and Kimbra Walter, sports icon Billie Jean King, and Premier Hockey Federation (PHF) Governors Johanna and John Boynton. The league will be supported financially by the Walters and led by board members including King, sports executive Ilana Kloss, and Los Angeles Dodgers President Stan Kasten.

The new league has acquired assets of the PHF and has spent months negotiating a collective bargaining agreement with the Professional Women’s Hockey Players Association (PWHPA). These actions will enable the new league to move forward in unprecedented ways. The new league will undertake a thorough and equitable process to ensure that it features the best women’s hockey players in the world.

“I have always believed that professional sports should bring the highest levels of performance and organization, and this new league will have the backing and resources it needs to represent the very best of women’s hockey,” said Mark Walter, who is the controlling owner of the Dodgers and the WNBA’s Los Angeles Sparks, co-general partner of the ownership group of the Premier League’s Chelsea Football Club and holder of a significant interest in the NBA’s Los Angeles Lakers.

“This is an extraordinary opportunity to advance women’s sports,” said King. “I have no doubt that this league can capture the imagination of fans and a new generation of players. I want to thank Mark and Kimbra Walter for their vision and commitment to investing in women’s sports.”

“This is another step forward for the women who play professional hockey and the girls who dream of it every day,” Johanna Boynton said. “The PHF has been a game-changer and catalyst for growth in the women’s professional game. Today’s announcement builds on this foundation, represents a shared vision for one new league, and reaffirms our belief that collective and collaborative leadership is in the best interest of women’s professional hockey.”

“I celebrate this transformational moment for women’s professional hockey,” said Kasten, who represented the Walters in both transactions. “I thank Jayna Hefford, Kendall Coyne Schofield and the PWHPA player bargaining committee, Johanna and John Boynton and their partners at the PHF, and PHF Commissioner Reagan Carey for their essential roles in this historic accomplishment.”

“This new league will be unlike anything we have seen in women’s hockey,” said Honoured Member of the Hockey Hall of Fame and PWHPA lead, Jayna Hefford. “I am inspired by this generation of players who are redefining the sport. We will create dreams and opportunities for girls and women around the world for decades to come.”

“I am extremely proud of our PWHPA group, which has remained committed to our vision and steadfast in our efforts to change the landscape of women’s professional hockey forever,” said Coyne Schofield. “Over the past four years, we have worked tirelessly to close the gap on what young girls and boys could dream to become in this sport.”

“This effort is the most significant development in our game since women’s ice hockey became an Olympic sport 25 years ago,” said Carey. “Players, fans, past pioneers, and future generations deserve to see the best athletes come together to elevate professional women’s hockey as never before.”

CFP’s Hancock To Retire in 2025

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IRVING, Texas – (Staff Report from Official News Release) – College Football Playoff Executive Director Bill Hancock announced that he will step down when his contract expires February 1, 2025.
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“My time at the CFP has been a dream come true,” said Hancock, 72, who will be entering his 19th season working in post-season football this fall. “I cherish what I do and the folks I get to work with. And I do love college football. Now I will run through the tape, as the track coaches say, and then I will enjoy whatever next steps are waiting for (his wife) Nicki and me.”
Hancock was named executive director of the CFP a few months after the event was created in 2012. He was the only CFP employee at the time. The leaders of the 10 Football Bowl Subdivision conferences and Notre Dame directed him to finalize the details of a media rights agreement, negotiate agreements with bowl games and championship-game host cities, build a staff, find office space, contact members to serve on the selection committee, and draft protocol and procedures for the committee to use.
The result has been nine enormously successful years for the CFP so far.
The CFP is slated to expand from four to 12 teams after the 2023-24 season.
“The plan was established several years ago for me to notify the CFP Board of Managers a year in advance if I decided to step aside, in order to provide ample time to plan a smooth transition to the next executive director,” Hancock said.
“I’m advising the board now, so the new executive director will have a long on-ramp, as he or she prepares to guide the CFP into the 12-team era.”
“Everyone who is blessed to work with Bill knows he is a highly skilled administrator, strong leader and truly good person. He’s a legend in college sports,” said Mississippi State University President Mark E. Keenum, the chairman of the CFP Board of Managers. “We were sorry when Bill told us about his and Nicki’s decision, but we are so grateful for his service in getting the CFP started and carrying it through the first nine years—10 after next year.”
Hancock will remain in his current duties through the 2023-2024 season.

SlamBall is Back; ESPN OnBoard

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ESPN Platforms to Carry More Than 30 Hours of Live Action in 2023, Starting Opening Night, July 21, from 7 to 9 p.m. ET on ESPN

LAS VEGAS/BRISTOL, Conn – (Staff Report from Official News Release) –

SlamBall is Back and ESPN – the worldwide leader in sports – is onboard for the ride, coming this July.

SlamBall, the fast-paced, gravity-defying sport that combines elements of basketball, football, hockey and trampolines, today announced an exclusive, two-year national broadcast partnership with ESPN for the 2023 and 2024 seasons.

The broadcasting partnership begins on Opening Night, as SlamBall relaunches live action from its home-base in Las Vegas on July 21 from 7-9 p.m. ET.  ESPN, ESPN2 and ESPN+ will combine to air more than 30 hours of live SlamBall programming across five weekends, culminating August 17-19 with the SlamBall Playoffs and SlamBall Championship Game.

All games will be played at Cox Pavilion in Las Vegas, with ticket sales beginning on June 27.

“ESPN’s multi-year commitment to SlamBall is further validation of the enormous appeal and growth potential of our sport,” said SlamBall creator and CEO Mason Gordon. “The level of interest in our hybrid team sport not just in the United States, but across the world, has been beyond our expectations for the 2023 season. It’s clear that this best talent we have had in the sport’s history.”

“Mason and I couldn’t help but respond to the #BringBackSlamBall clamor,” said SlamBall co-founder Mike Tollin. “Live sports dominate the airwaves these days and audiences are looking for the next big thing. It’s a thrill to collaborate with ESPN in bringing this ground-breaking sport back to the world.”

“SlamBall is a league that combines elements of some of our fans’ favorite sports, resulting in a unique game that’s sure to entertain viewers across ESPN’s platforms.” said Ashley O’Connor, Sr. Director, Programming & Acquisitions at ESPN.

The broadcast team, production details, and full broadcast schedule will be announced in the weeks to come.

SlamBall has a long-term partnership with global premium experiences company Legends to provide e-commerce and on-site event retail; global, data-driven partnership strategy and execution; and business intelligence with actionable insights to drive revenue across all areas of the league.

David Levy at Horizon Sports and Experiences is providing additional sponsorship sales support in the 2023 and 2024 seasons.

SlamBall recently closed an $11 million Series A round led by Roger Ehrenberg’s IA Sports Ventures and Eberg Capital (Owner and Advisory Board Member, Miami Marlins, Betr, Simplebet) with participation from strategic investors across sports, gaming, entertainment, and media.

Strategic investors include David Blitzer (Harris Blitzer Sports & Entertainment, Cleveland Guardians, Crystal Palace), David Adelman (76ers, NJ Devils), Michael Rubin (Fanatics), Gary Vaynerchuk (VaynerX, Major League Pickleball), and Blake Griffin (Boston Celtics power forward and six-time NBA All-Star).

Additional investors include: Kevin Nagle (Sacramento Kings), Lloyd Danzig (Sharp Alpha), Legends, Brian Lovell (Red Games), Jesse Sharf (Gibson Dunn), Accelerate Sports, and Eric Manlunas (Wavemaker Partners). Accelerate Sports provided investment banking services for the round.

Originally staged in 1999 by founders Mason Gordon and Mike Tollin, SlamBall is a one-of-a-kind sports and entertainment property with a rich history of success in the United States and in markets around the world.

It is a compelling hybrid combination of the best elements of basketball, football, and ice-hockey, infused with the essence of a video game come to life. The new, enhanced league, which includes partner Tom Penn, founder of LAFC, is set for its full comeback in the summer of 2023. Amid the current resurgence of interest in alternate sports, the hashtag #BringBackSlamBall has garnered more than 200 million views on social media, offering a powerful foundation of fandom for the sport’s revival.

For additional information, visit https://slamballleague.com/

PGA Tour & LIV Golf = Partners Forever?

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By TERRY LYONS

BOSTON – From the perspective of a present day columnist and former PR practitioner there’s a problem when a press release – dropped out of thin air – has been written by the lawyers.

Yes, this week, the good folks at the PGA Tour and LIV Golf decided to drop a little news on the sports world. They did so with an early morning news release that was grabbed by CNBC News, questioned as to its validity by The Dan Patrick Show a few minutes after 9:00am on the morning of June 6, 2023. It was verified by this publication when the third source was the homepage of PGATour.com itself.

You’d have thought they were trying to bury the story in quick sand.

From this columnists’ viewpoint, the news release had these qualities, of lack thereof:

  1. It was a major story but dropped on the global media as if it were a minor story, ready to be put out with the trash.
  2. It created more questions than it provided answers.
  3. After it was issued, instead of one solid spokesperson (a la PGA Tour Commissioner Jay Monahan), it prompted conflicting commentary from a minimum of six people, including: PIF Governor Yasir Al-Rumayyan, players such as Phil Mickelson (LIV), Rory McIlroy (PGA Tour), and PGA TOUR Policy Board member Jimmy Dunne.
  4. Every player hitting golf balls at the Pro-Am and practice rounds at the RBC Canadian Open was thrust into a barrage of questions – most Tour members left not knowing exactly what was going down.
  5. LIV Golf Commissioner Greg Norman was apparently “caught by surprise” and unavailable.
  6. The news release ended with a paragraph that said nothing and everything about the announcement. It read: “All parties will work in the months to come to finalize terms of the agreement, with details to be announced in due course.”

Ya think?

Here are just a few storylines created – including business reporters digging into the Tour’s longtime structure and Congress diving into the study as well – as the story advanced and more and more people felt the need to comment:

  1. Saudi Arabia’s Public Investment Fund which oversees LIV Golf and dozens of investments in sports and acquiring talent to play in Saudi-based sports interests will potentially invest in the PGA Tour as an exclusive investor. The PGA Tour is currently registered as a charity with separate business arms. The Tour has four related 501(c)(3) organizations—PGA Tour Charitable & Education Fund, PGA Tour Charities Inc, PGA Tour Employees Emergency Relief Fund and Pro Caddies Assistance Foundation—whose assets cannot be transferred to any for-profit entity.
  2. According to Laura Neal, Senior Vice President of the PGA Tour, as told to “InsideSources” that the PGA Tour organization “is a membership-based nonprofit” that complies with IRS rules, including making large charitable donations. A securities industry executive called the Tour a walking contradiction as its core business is registered with the IRS as a ‘business league’ but operates under nonprofit status. As has been reported over the years, that status allows the PGA to avoid hundreds of millions in taxes over the last few decades as its stages tournaments in locales where volunteers help stage the tournament and a significant dollar amount is targeted towards local charities in the city of each tournament. That has resulted in the PGA Tour donating some $3.64 billion to charity. (Way back in 2013, Forbes examined the PGA Tour structure – (link)
  3. It was said – prominently in the “news” release that “separately, PGA TOUR Inc. will remain in place as a 501(c)(6) tax exempt organization and retains administrative oversight of events for those assets contributed by the PGA TOUR, including the sanctioning of events, the administration of the competition and rules, as well as all other “inside the ropes” responsibilities, with Jay Monahan as Commissioner and Ed Herlihy as PGA TOUR Policy Board Chairman. PIF’s Governor Yasir Al-Rumayyan will join the PGA TOUR Policy Board. The DP World Tour and LIV Golf will retain similar administrative oversight of events on their respective Tours.”
  4. It was said a few days after the “news” broke that “the loyal” PGA Tour players would “get equity” in the new structure. Seemingly, that would be a “make-good” for the loyal players who turned down the tens of millions and multi-million offers to jump ship and play a year of 54 (LIV) golf.
  5. The Wall Street Journal and other media outlets, it was said that the PGA Tour claimed “it could not afford to keep battling the billions of dollars PIF could place behind LIV Golf and its continuing efforts to lure more players to the renegade tour.
  6. Commissioner Monahan reportedly told employees of the Tour that they “were outmatched” by the Saudi investments.
  7. On Friday, PGA Tour honcho Jimmy Dunne felt it necessary to explain some of the intricacies of the new deal to ESPN.com, stating, “The new [company] would grow, and the [current PGA Tour] players would get a piece of equity that would enhance and increase in value as time went on,” Dunne said. “There would have to be some kind of formulaic decision on how to do that. It would be a process to determine what would be a fair mechanism that would be really beneficial to our players.”
  8. Other players started getting into the act, most notably Bryson DeChambeau said, “I do feel bad for the PGA Tour players because they were told one thing and something else happened. On our side, we were told one thing and it’s come to fruition.” DeChambeau went on to address the deepest of issues in the relationship of the sport of golf to the 9/11 Families United, stating to CNN’s Caitlin Collins in a live, two-way interview, “I think we’ll never be able to repay the families back for what exactly happened just over 20 years ago and what happened is definitely horrible,” said DeChambeau. “I think as time has gone on, 20 years has (sic) passed, we’re in a place now where it’s time to start trying to work together to make things better together as a whole. I don’t know exactly what they’re feeling. I can’t ever know what they feel, but I have a huge amount of respect for their position and what they believe. Nor do I ever want anything like that to ever occur again. I think as we move forward from that, we have to look toward the pathway to peace and forgiveness, especially if we’re trying to mend the world and make it a better place. I think this is what they’re trying to accomplish, LIV is trying to accomplish, PIF is trying to accomplish. We’re all trying to accomplish a better world for everybody with entertainment for everybody around the world.
  9. DeChambeau was asked by Collins about human rights violations and the CIA verified killing of journalist Jamal Khashoggi in Istanbul, an act that Saudi Crown Prince Mohammed bin Salman ordered for assassination of the provocative and critical journalist. “It’s unfortunate what has happened and something I can’t necessarily speak on. I’m a golfer,” DeChambeau added. “But what I can say is that what they’re trying to do, what they’re trying to work on is to be better allies because we are allies with them. I’m not going to get into politics, I’m not specialized in that. What I can say is they’re trying to do good for the world and showcase themselves in a light that hasn’t been seen in a while. Nobody’s perfect, but we’re all trying to improve in life,” said the man who pocketed $150 million in a signing bonus to play LIV Golf.
  10. Said Vox’ Jonathan Guyer on the overall impact and resulting aspect of the (PGA Tour claims not to call it a) merger: “The golf course is perhaps not the arena that immediately comes to mind when you’re thinking about geopolitics. But with one proposed golf business deal, Saudi Crown Prince Mohammed bin Salman, known as MBS, just hit the geopolitical equivalent of a hole-in-one.”

And, so, the story goes.

See you at next week’s U.S. Open in Los Angeles where there will be more than 100 new spokespeople for the continuing saga of “How the PGA Tour & LIV Worlds Turn.” Surely, the USGA is thrilled with the consequences of staging a major 10 days after the world of professional golf was turned inside out, upside down and sideways without any clear path made public.

After all, nobody’s perfect, right?

Pujols Named Special Assistant at MLB

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NEW YORK – (Staff and Wire Service Report) – Retired St. Louis Cardinals slugger Albert Pujols was named a special assistant to Major League Baseball commissioner Rob Manfred.

Pujols will consult with MLB on a range of topics, including player relations and issues regarding his home country, the Dominican Republic. He will also work as an on-air analyst for MLB Network.

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“Beyond his long list of accomplishments on the field, Albert is a highly respected figure who represents the game extraordinarily well. He cares greatly about making a difference in our communities,” Manfred said in a news release. “We are excited for Albert to join other former players who are doing important work for our sport, and we will welcome his perspective across our efforts.”

Pujols, 43, retired after the 2022 season with 3,384 hits and 703 home runs. The three-time MVP and 11-time All-Star played 12 seasons with the St. Louis Cardinals, 10 with the Los Angeles Angels and one with the Dodgers.

“I couldn’t be more excited for this next chapter of my career,” Pujols said. “Commissioner Manfred and I share the same passion for growing the game in the Dominican Republic and I look forward to seeing what we can accomplish together. I’m also grateful for the opportunity to join the MLB Network family. I’ve been a huge fan since the very beginning and can’t wait to get started.”

Pujols made his MLB Network debut on Tuesday morning. He will contribute to the network’s on-site coverage of MLB’s London Series on June 23 between the Cardinals and Chicago Cubs.

Pujols joins a group of former players working in various capacities for MLB that includes Ken Griffey Jr., Cal Ripken Jr., CC Sabathia and Joe Torre.

–Field Level Media

Arizona’s Bidwell Accused of Defamation

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PHOENIX – (Staff and Wire Service Report from Field Level Media) – Terry McDonough, who previously served as the Cardinals’ vice president of player development, is accusing owner Michael Bidwell and the team itself of defamation and invasion of privacy because of comments Arizona posted on its website and gave out to the media, ESPN reported.

McDonough reportedly submitted an amended arbitration complaint to Jeffrey Mishkin on Friday, and it included the claims of defamation and invasion of privacy. Mishkin, who was selected by the NFL to serve as an arbitrator, will be attempting to help McDonough and the Cardinals work out the dispute.

According to the complaint, Bidwell and the team “publicly disclosed private facts about McDonough” and made “false and defamatory statements about McDonough.” Supposedly the team knew those statements “to be false” as part of an “effort to intimidate and harass (McDonough) and his family members.”

“We are aware of the amended complaint and remain confident in our position,” the Cardinals said in a statement. “We are precluded from commenting further based on an existing confidentiality order that binds all parties.”

This isn’t the first time that McDonough has brought accusations upon Bidwell, as he sent an arbitration claim to commissioner Roger Goodell on April 4 that stated Arizona’s owner was guilty of gross misconduct, including cheating, discrimination and harassment.

Arizona denied those claims through a public relations advisor outside of the organization. In fact, the Cardinals responded with claims against McDonough, saying that they “learned of disturbing allegations of extreme domestic violence by Terry,” which included financial abandonment of one of his children.

McDonough’s amended complaint made reference to that statement by the team, stating that it was “untrue and reprehensible.”

When reached out to for an interview, McDonough declined to comment, saying he was acting in accordance with the league’s arbitration confidentiality rules. Michael Caspino, McDonough’s attorney, also declined an interview.

–Field Level Media

Red Sox Strike Data Protection Deal

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BOSTON – (Staff Report from Official News Release) – HYCU, Inc., a Boston-based data protection service company, struck a multi-year partnership with the Boston Red Sox. The new partnership will leverage the power of the award-winning HYCU Protégé platform to modernize, scale, and simplify the Red Sox club-owned proprietary data and its overall protection strategy.

Echoing Major League Baseball’s efforts to protect the integrity of data, the challenge for the Red Sox became apparent as each MLB club needed to protect their back-end infrastructure environments such as corporate, enterprise, and fan-facing systems that are unique to the sport.

The Red Sox turned to HYCU to modernize their back-end infrastructure. In doing so, the team adopted the solutions tailored to fit their specific needs.

“The business of baseball is very complex,” said Brian Shield, Red Sox SVP and CTO. “The need to modernize our digital strategy and cloud capabilities was a top priority for our IT team. As our data protection needs continue to grow, we needed a more effective way to protect our data and HYCU has allowed us to do that.”

“Partnering with the Boston Red Sox and their IT department to help modernize their infrastructure for not only today but well into the future, is what any Boston-based company dreams about,” said Simon Taylor, CEO and Founder, HYCU. “HYCU solutions are designed to help companies seamlessly manage, protect, optimize, and recover all their data, no matter where it resides and on what platform. We are thrilled to work with The Red Sox and count them as a key relationship in our growing customer base.”

NHL Says “Games On” for Sweden

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NEW YORK – (Staff and Wire Service Report) – The National Hockey League announced its NHL Global Series will feature four teams playing four games in Stockholm, Sweden, from Nov. 16-19, 2023 The Toronto Maple Leafs will play regular season games outside of North America for the first time.

It will be the second trip overseas for both the Detroit Red Wings and Minnesota Wild and the third for the Ottawa Senators.

There have been 38 NHL regular season games played outside of North America to date, including 13 in Sweden.

The full schedule with all games played at Avicii Arena, and the local starting times:
–Nov. 16: Red Wings vs. Senators, 8pm
–Nov. 17: Maple Leafs vs. Red Wings, 8pm
–Nov. 18: Wild vs. Senators, 5pm
–Nov. 19: Maple Leafs vs. Wild, 2pm

–Field Level Media

Bet You Can’t Play Just Once?

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Global Program Expands and Soccer Stars Mia Hamm and Javier “Chicharito” Hernández join Lay’s to Dedicate New Field in Santa Ana, California.

SANTA ANA – (Staff Report from Official News Release) – The Lay’s division of PepsiCo is helping communities in the USA and around the world through its global program, Lay’s RePlay, which creates sustainable soccer fields from disposed Lay’s Potato Chip bags.

Lay’s unveiled its latest efforts with the Lay’s RePlay field in Santa Ana, California. The U.S. Lay’s RePlay field is made with recycled Lay’s chip bags and packaging materials that are washed, shredded and converted into an underlying layer that is designed to be recycled at the end of its 10-year lifespan The field, located at Cesar Chavez Campesino Park in Santa Ana was selected by Lay’s and its global partners UEFA Foundation for Children and Common Goal as part of its rich Hispanic heritage. The program’s goal is to provide affordable access to the sport of Futbol (soccer) via programming and education about the sport.

“As a UEFA ambassador, I am proud to be a voice for Lay’s RePlay,” said Mia Hamm, FIFA World Cup champion and two-time Olympic gold medalist. “Having access to community gathering spaces and safe playing fields must be a top priority for young people across the world. Soccer continues to see incredible growth, and with the Hispanic community being the fastest growing segment of our population – and arguably the most passionate about the game – beginning the Lay’s RePlay U.S. expansion in a key area like Santa Ana is a powerful moment.”

“The pipeline for healthy lives in the Hispanic community expands greatly when you have access to quality fields and equipment, and the Lay’s RePlay program is a game-changer,” said Major League Soccer player and LA Galaxy striker Javier Chicharito. “As someone who lives and plays in Southern California, I’m looking forward to seeing the joy this field brings to families across the area.”

The Santa Ana field opens in partnership with the City of Santa Ana and Pure Game, a local non-profit that teaches children life skills through mentorship and sports-based character education.

“Since 2021, Lay’s RePlay has had the privilege of creating beautiful soccer fields and programming to share with deserving communities across the globe. From South Africa, Brazil, and Mexico to the United Kingdom, we’ve been able to see the tremendous impact this program brings to aspiring athletes and families around the world – uniting people through a common love of soccer, providing a safe space to foster togetherness and minimizing our impact on the earth,” said Ciara Dilley, PepsiCo’s vice president of marketing for global food brands. “We are so honored to be able to play such a significant role in furthering the soccer journeys of young people here in the community of Santa Ana with the launch of our first Lay’s RePlay soccer field in the U.S.!”

The new Lay’s RePlay field marks the sixth to open around the world, with others in South Africa, Brazil, the United Kingdom, Italy, and Mexico, which have been utilized over 25,000 times to provide underserved communities with access to the beloved sport and state-of-the-art soccer fields since the program’s launch. Lay’s RePlay builds on work done by Lay’s and the UEFA Foundation for Children that delivered three artificial soccer fields in the Za’atari and Azraq Refugee Camps in 2017 and 2018 and have since provided 35,000 people access to the sport.

“Lay’s has been such an incredible partner to work with over the years and we are thrilled to support bringing the Lay’s RePlay program into the U.S.,” said Urs Kluser, general secretary for UEFA Foundation for Children. “Through our partnership, we are able to put our best resources forward and work together to gather communities around the world through the joy of the sport.”