PITTSBURGH – (Staff Report from Official News Release) – Are you “Ready” for a new sports drink?
Ready, a fast growing sports nutrition company with co-owners of All-Pro NFL linebacker Aaron Donald and former NBA champion and MVP Giannis Antetokounmpo, is launching a light version of Ready Sports Drink, its advanced and science-based line of performance products designed to optimize hydration replenishment and energy production.
Ready Light Sports Drink features the same essential elements to replenish fluid and electrolytes and boost energy based on the latest in sports nutrition and performance science, but with only 20 calories. That includes:
• A scientifically formulated blend of super fruits and B-vitamins
• Super fruit carbohydrates infused from real food sources, resulting in NO added sugar
• An ideal and proprietary electrolyte blend that more accurately mirrors what athletes lose in competition
“We’ve received great feedback with our initial launch of Ready Sports Drink last year with its improved sports-hydration fueling, so we took the next logical step with this lower calorie option that still features super fruit carbohydrates and the ideal electrolyte blend without any added sugar,” said Pat Cavanaugh, Ready Founder and CEO.
Ready Light will be available initially in 16.9 oz. sizes with four (4) flavors—Classic Lemonade, Mango Lemonade, Strawberry Lemonade and Watermelon Lemonade. More flavors will be added later in the year. Ready Light will be available at major regional grocery chains including Publix, Food Lion and Giant Eagle.
Kicking off this month, the Ready Light “Lean and Clean” Mobile Tour highlighted its newest best-in-class sports drink introduction into the marketplace. The tour hits the road with an eye-catching Ready Light branded super van and will tour multiple states with product sampling and giveaways including Florida, Georgia, South Carolina, North Carolina, Virginia, Ohio and Pennsylvania. The tour will stop at numerous colleges and universities and Ready Sports Drink retailers including Walmart, Dollar Tree, Publix, Food Lion and Giant Eagle.
The tour will host over 100 sampling events during its mid-March through mid-May schedule. The stops will include samplings of Ready Light Sports Drink as well as other Ready products including regular Ready Sports Drink and Ready Protein Bars. The activation mobile will stage games and activities to complement the sampling events.
“We wanted to make a splash and have fun introducing our light version of Ready Sports Drink,” noted Cavanaugh. “Our vehicle is definitely going to turn heads and we expect to have a good time supporting our retailers, interacting with the public, and sampling our new Ready Light Sports Drink which is already creating a buzz.”