PITTSBURGH – Ready, one of the fastest growing sports nutrition brands in America co-owned by the NFL’s All Pro Aaron Donald and NBA MVP Giannis Antetokounmpo, signed NFL first round draft pick and Pittsburgh Steeler rookie quarterback Kenny Pickett as the latest “Ready athlete.”
Pickett was already quite familiar with Ready having used its products while at Pitt, so the partnership was a logical extension. “Kenny already knew the fueling and recovery benefits of our products from his own experience. We really focus on our mentality and mission; and it became obvious he was a great fit to be a member of the Ready team,” said company founder and CEO Pat Cavanaugh.
Pickett will only promote products he uses during training, its Sports Drink and a few other select products in his various online and non-digital platforms. He joins NFL world champion Aaron Donald, NBA superstar and global basketball icon Giannis Antetokounmpo, and popular American female tennis player Jessica Pegula as Ready brand champions and ambassadors.
Pickett was the 2022 first-round draft pick of the Pittsburgh Steelers after a stellar senior season when he was a Heisman Trophy finalist, first team All-American, and voted ACC Football Player and co-Athlete of the Year while leading Pitt to an ACC Championship.
“Kenny is a great example of continuing to work hard and remembering it’s not where you start it’s where you finish, which is a pillar of the Ready mentality that defines our brand,” said Cavanaugh. “Throughout his career and breakout senior season, he continued to get better and better achieving one goal after the next. He’s just getting started.”