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NBA All-Star Ratings Up

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LOS ANGELES – The NBA’s midseason showcase finally got the bounce it’s been chasing. The first All-Star broadcast on NBC since 2002 averaged 8.8 million viewers across broadcast and streaming, marking the event’s biggest audience since 2011, according to preliminary Nielsen data and Adobe Analytics. The number combined NBC, Peacock and NBC’s Telemundo.

That number nearly doubled last year’s total of 4.7 million viewers (up 87%), a surge tied to the new “USA vs. the World” format that gave Sunday night an actual hook beyond highlights and handshakes.

The audience topped out at 9.8 million in the 7-7:15 p.m. ET window, as USA Stripes squeezed past the World team 48-45 in the tightest, highest-leverage stretch of the tournament.

On the floor, Anthony Edwards picked up MVP honors with a 32-point, nine-rebound and three-assist line for the USA Stars (across three 12-minute games), while Victor Wembanyama powered the World side with 33 points, eight boards and two blocks.

It wasn’t perfect, but the format delivered what the league has been pleading for in recent years.

The TV window helped, too. The game followed a full day of coverage of the 2026 Milan Cortina Winter Olympics and fed directly into NBC’s prime-time programming.

–Field Level Media

Beverly Hills Slop

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LOS ANGELES – When Boston Celtics All-Star Jaylen Brown spoke with reporters after Sunday’s All-Star Game in Inglewood, Calif., the topic quickly went from basketball to an incident between Brown and the Beverly Hills Police Department a night earlier.

And Brown’s account of events stands in stark contrast to those of the Beverly Hills PD.

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On Saturday night, police were called to a home where Brown was hosting what he called a “panel” — an event for his personal brand, 741, and Oakley, of which Brown says he is a brand partner.

But when police showed up, they said the event had to end because a permit for the event was previously denied.

“On Saturday, February 14, the Beverly Hills Police Department (BHPD) responded to an event taking place at a private residence in the Trousdale neighborhood of (Beverly Hills),” the BHPD told The Boston Globe in statement Sunday. “An event permit had been applied for and denied by the City due to previous violations associated with events at the address.

“Despite the fact that the permit was denied, organizers still chose to proceed with inviting hundreds of guests knowing that it was not allowed to occur. BHPD responded and shut down the unpermitted event.”

The claim about the permit was one of the issues that angered Brown.

“That was not true,” Brown told reporters. “We didn’t need a permit because the owner of the house, that was his space. We were family friends. He opened up the festivities to us so we didn’t have to. We never applied for one. … I didn’t have to pay for the house or anything. They just opened it up. I had to pay for the build-out, but it was hundreds of thousands of dollars wasted for an event that was supposed to be positive.”

Saturday night, a video showing Brown speaking with a police officer at the house was posted to social media. In the video, Brown is seen repeatedly asking why the event was being shut down, with the officer said “the City” was shutting down the event.

“(I’m) in LA, we’re just trying to have an event, a panel, talking about culture, talking about future, talking about leadership, and for whatever reason I feel like we’re being targeted,” Brown told the camera.

Back at the All-Star Game, Brown said the house belonged to Jim Jannard, the founder of Oakley, and that he did not have to pay to use the house for the event.

“I’m offended by Beverly Hills, by the statement they put out, like we applied for something and didn’t get it and we did it anyway,” Brown added. “Like we were insubordinate. I know how to follow the rules. … It just seemed like somebody, you know, didn’t want whatever we had going on, to go on. Because out of everyone to be doing something (in the neighborhood), I was the only one that gets shut down.”

During the interview, Brown repeated that several hundreds of thousands of dollars were spent setting up the event, and that the owner of the house is considering filing a lawsuit.

“It just leaves a bad taste in your mouth,” he added. “I don’t think the BPDH made the right call here. The statement they put out was not accurate.”

–Field Level Media

The Quad Clod

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MILAN – (Wire Service Report) – Kazakhstan’s Mikhail Shaidorov emerged as the shocking winner of the men’s competition at the Milan Cortina Games on Friday as heavy favorite Ilia Malinin’s free program fell apart and he finished out of the medals in one of Olympic figure skating’s biggest upsets.

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Japan’s Yuma Kagiyama took silver and countryman Shun Sato captured bronze on a night when many top skaters struggled to execute their jumps.

Malinin had been expected to pack in seven quadruple jumps, including the quad Axel which only he has landed in competition, but the American’s display unraveled as he made one mistake after another.

From the moment the expected quad Axel turned into a single Axel, he appeared to be in freefall as he made two crash landings onto the ice and ended up executing only three quads cleanly.

He looked absolutely distraught by the end of his free skate and kept shaking his head, scarcely believing the nightmare he had just endured on the biggest stage for his sport.

His score of 156.33 left him languishing in 15th place in the free skate and he ended up with a total of 264.49 points.

Shaidorov, who had finished fifth in the short program earlier this week, topped Friday’s competition with 198.64 points to earn the gold medal with a total of 291.58.

Malinin said the pressure of being the gold-medal favorite and the enormous media attention on him in his first Games was “too much to handle.”

“I’m trying to understand what happened specifically,” Malinin told reporters.

Shaidorov, who like Malinin is 21 years old and known for his technical ability, fell on his back in ecstasy on the ice at the Milano Ice Skating Arena after delivering a personal best, but few could have foreseen what was to come since all of the main medal contenders had yet to skate.

Frenchman Adam Siao Him Fa, who entered the free skate in third place, struggled mightily and Kagiyama, who was in second behind Malinin, also failed to live up to his standards.

Their errors appeared to have set the stage for two-time world champion Malinin to cruise to the title, especially since he had won 14 competitions in a row dating back to 2023.

But it was not to be.

Malinin said he was happy for Shaidorov, whose medal is Kazakhstan’s first of the Games.

“I went up to him and I congratulated him because watching him skate, I watched him in the locker room, and we’re just so proud of him,” he said.

“That’s what’s so special about the sport as well, is everyone has each other’s support.

“And I feel like we’re all a big, huge figure skating family. And I think people forget that when, you know, they see us competing against each other.”

–Reuters – Special to Field Level Media and Digital Sports Desk

Gold and Silver for USA in Moguls

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LIVIGNO – (Wire Service Report) – American freestyle skier Elizabeth Lemley won a surprise gold medal in moguls with two neat and quick runs at the Winter Games on Wednesday. Her victory put an end to 2022 champion Jakara Anthony’s bid to become the first Australian to successfully defend a title at a Winter Games.

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Anthony, who has dominated the discipline for the last four years, led from silver medalist American Jaelin Kauf after the first run but wobbled out of line on her second to finish eighth and last.

Kauf, who also finished second in Beijing four years ago, won her second silver with a score of 80.77, and Pyeongchang 2018 champion France’s Perrine Laffont clinched bronze with 78 points.

In her first run of the finals, under a bright and sunny afternoon sky in the narrow valley of Livigno, Lemley was in firm control of her skis, always pinned one to the other, and landed well after two big jumps.

In the second run — also known as the superfinal — the skier pushed on the speed, keeping her skis tight together and showing off great technique around the moguls and with a big grab on the bottom jump.

“I was trying to focus on trusting myself. I’ve been working on that this whole season … and right when I pushed out of the gate, I said to myself, ‘Let’s go!’” Lemley told a press conference after the medal ceremony.

Like other athletes at the Winter Games, Lemley’s medal fell apart as she was celebrating on the top of the podium just after she received it from Australian Olympic Committee President Ian Chesterman, who would have been hoping for a different outcome.

Anthony had a first fast, clean run for the finals, with smooth turns and a big grab on the bottom jump, but in the second she lost control in the middle section of the moguls, leaving her fall line, the straightest path down the hill.

Her 83.96 score on the first run would have been enough for gold had she reproduced it in the second, but only the final score counts and Lemley’s 82.30 secured the American her first global title.

Kauf, who got through to the final only hours before in the second qualifying round, delivered a fast first run down the hill, with tidy skiing through the moguls and strong jumps.

In the superfinal she was strong and quick, with a big top jump, crushing through the moguls and performing a grab in the bottom air.

“I definitely didn’t take the easy route into the finals… but I think everything happens for a reason,” Kauf said.

Despite scraping through to the second final round with a stylish technique but not so clean jumps, Laffont set a very high bar in the second run, showing off great precision and performing two big jumps with grabs.

Japan’s Hinako Tomitaka also scored 78 but Laffont took the bronze as she was awarded a better score — 42.6 to 42 — for her turns in the final run.

Asked what went through her mind when she saw her score was the same as Tomitaka’s, Laffont said: “Today was a real roller coaster. It is pretty hard to remember what I was thinking.”

Anthony was disappointed but was already looking ahead.

“I’m pretty bummed, to be honest,” Anthony said. “I definitely had what it took, but it is just not my day today sadly. Maybe in another four years’ time.”

–Reuters, Special to Field Level Media and Digital Sports Desk

Oh là là New Orleans

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SANTA CLARA – (Staff and Wire Service Report) – The NFL will play its first regular-season game in Paris next season with the New Orleans Saints named Monday as one of the participants.

The game will take place at the 80,000-seat Stade de France, France’s national stadium which served as the host site for the opening and closing ceremonies at the 2024 Paris Olympics.

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“Bringing a regular season game to Paris in 2026 marks an exciting next step in the continued expansion of the league’s global footprint,” said NFL commissioner Roger Goodell. “Paris is one of the world’s greatest sporting and cultural cities with tremendous success in hosting global events that unite fans on the biggest stages. Playing our first-ever regular-season game at the impressive Stade de France, together with the New Orleans Saints, underlines our continued global growth ambitions and we look forward to bringing the NFL to our passionate fans in France.”

The Saints have international marketing rights in France, where the NFL claims to have more than 14 million fans.

“This moment is special not only because of the strong cultural connection between Louisiana and France, but also because we will compete before a growing Saints fan base in Paris,” said Saints team owner Gayle Benson.

Also Monday, the NFL announced it is returning to Madrid in 2026 with a new multi-year agreement.

The league staged its first game in Spain during the 2025 season when the Miami Dolphins defeated the Washington Commanders 16-13 in overtime on Nov. 16.

The game drew 78,610 fans to Real Madrid’s Bernabeu Stadium, which will once again serve as the venue under Monday’s deal.

“It is an honor and a privilege for Real Madrid to host the NFL once again at the Bernabeu stadium,” said Real Madrid director of institutional relations Emilio Butragueno. “We experienced a historic first NFL Madrid game a few months ago, and this new agreement will allow the alliance between our club, the Community of Madrid, the City Council and the NFL to continue, strengthening the image of our capital and the Spanish brand around the world.”

The Chicago Bears, Kansas City Chiefs and Dolphins have marketing rights in Spain, where the NFL counts 11 million fans.

In addition to Paris and Madrid, the NFL in 2026 will play its first-ever game in Australia in Melbourne with the Los Angeles Rams as one of the participants. There will also be three games in London and one each in Munich, Germany, and Rio de Janeiro, Brazil.

–Field Level Media

Deal or No Deal?

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NEW YORK – (Wire Service Report) – The NFL said Sunday that the Seattle Seahawks were not fined for failing to comply with league ownership requirements to sell the team, contrary to a report of a $5 million penalty in the Wall Street Journal.

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“As we told the WSJ yesterday on the record, the team was not fined,” NFL spokesman Brian McCarthy told Pro Football Talk on Sunday. The Wall Street Journal article on Saturday included the league’s denial as well as the team — through a spokesman for Vulcan, Inc., the late Paul Allen’s company that manages the Seahawks — declining to comment on the fine.

The league and other owners are putting pressure on the trust that has controlled the franchise since owner Allen died in 2018, to sell the Seahawks, according to the article. League rules require controlling ownership be an individual, not a larger entity such as a trust, according to the Wall Street Journal report.

Allen, a Microsoft co-founder who also owned the NBA’s Portland Trail Blazers, made the stated intention that the teams eventually be sold, with proceeds going to charity. His sister, Jody Allen, is executor of the trust.

Multiple reports on Friday said the Seahawks are up for sale immediately after Super Bowl LX next Sunday, when Seattle faces the New England Patriots in Santa Clara, Calif.

“We don’t comment on rumors or speculation, and the team is not for sale,” the Paul G. Allen Estate said in a statement on Friday. “We’ve already said that will change at some point per Paul’s wishes, but I have no news to share. Our focus right now is winning the Super Bowl and completing the sale of the Portland Trail Blazers in the coming months.”

The Trail Blazers went on sale in September 2025 and reportedly are being sold for more than $4 billion to a group of investors led by Tom Dundon, owner of the NHL’s Carolina Hurricanes.

Paul Allen’s estate does not include a hard deadline to sell the Seahawks, but one term expired in 2024 that would have required 10% of the proceeds to go to the state of Washington.

Per Sportico last summer, the Seahawks were valued at $6.59 billion, in the middle of the pack for NFL teams. Forbes’ December 2024 list of worldwide sports franchise values put the Seahawks in a tie for 24th place with the Los Angeles Dodgers at $5.45 billion.

The latest purchase of an NFL club was the $6.05 billion sale of the Washington Commanders in 2023. ESPN cited an anonymous team executive saying the Seahawks could be sold for $7 billion to $8 billion.

The highest-valued sports franchise is the Dallas Cowboys, listed by Sportico at $12.8 billion and by Forbes a year earlier at $10.1 billion.

Paul Allen spent $200 million in 1997 to buy the Seahawks from Ken Behring at a time when there was talk of the team relocating.

–Field Level Media

NFL Network, RedZone Channel – SOLD!

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NEW YORK – (Staff and Wire Service Report) – Will the ghost of John Facenda please report to the SportsCenter set in Bristol?

You’ve been sold.

Government regulators approved ESPN’s acquisition of NFL Network, linear rights to the NFL RedZone Channel and other league media assets in exchange for a 10% equity stake in ESPN, the NFL and ESPN announced late Saturday night.

The blockbuster deal was formally announced last August pending reviews by the Justice Department and other non-US antitrust authorities, which are now complete.

“With the closing, we will begin integrating NFL employees into ESPN in the months ahead,” ESPN and the NFL said in a joint statement. “As we look to the future, NFL fans can look forward to expanded NFL programming, greater access to NFL Network, innovative Fantasy experiences and unparalleled coverage of America’s most popular sport.”

The deal will bring major NFL media properties under the Disney-owned network and expand ESPN’s football offerings across both traditional and streaming platforms.

The National Football League gave up 100% ownership of the NFL Network for 10% of ESPN, which is valued in billions of dollars.

Under the agreement, NFL Network and RedZone will be integrated into ESPN’s upcoming direct-to-consumer streaming service while remaining available via cable and satellite. The RedZone brand could translate to a similar offering in other sports to which ESPN has broadcast rights.

NFL Fantasy will merge with ESPN Fantasy, creating the official season-long fantasy platform of the league.

As part of a second agreement between the sides, ESPN will also gain rights to license three additional NFL games per season for 28 total. Seven of those games will be broadcast on NFL Network — these three new ones and four that will shift from ESPN to NFL Network. The NFL doubleheaders on Monday nights will cease, while NFL Network again will have four international games for a total of seven games each season.

The merger does not impact coverage of Super Bowl LX next week, with viewers unlikely to see changes until April at the earliest, when NFL Media employees become part of ESPN.

The NFL will retain ownership of key properties including NFL Films, NFL+, NFL.com and the NFL Podcast Network, and will continue producing and distributing the digital version of RedZone independently

–Field Level Media

Game Changers in Pro Futbol Biz

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SEATTLE – (Staff Report from Official Company News Release) – Arkero, a new platform using Artificial Intelligence to effectively run the day-to-day operations of complex organizations in sport, recently announced a $6 million pre-seed funding round, and partnerships with professional sports organizations in the MLS, NWSL in the United States, along with users in the English Football League.

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The investment was led by Roger Ehrenberg at Game Changers Ventures, with participation from Alexis Ohanian (776), David Tisch (BoxGroup), Garuda Ventures, Founders’ Co-op and strategic investors including Adrian Hanauer of the Seattle Sounders and Seattle Reign.

Arkero’s first partners include the Seattle Sounders, Seattle Reign, San Diego FC and Bolton Wanderers FC. Initial deployments focus on integrating AI into match day planning and season ticket renewals to help teams streamline coordination, reduce manual work, and operate with greater clarity across disconnected tools.

In early deployments, the Sounders and Reign project over 50% improvement in efficiency savings around matchday planning in 2026 alone, driven by reduced manual work, faster decision-making, and fewer operational errors.

Arkero centralizes operational data, workflows, and decisions into a single system, allowing business teams to plan, execute, and adapt in real time – without adding headcount or new layers of complexity. Because it is being built by operators who have run clubs themselves, Arkero reflects the realities of sports businesses: small teams, complex events, constant deadlines, and no margin for error. As a result, teams gain back time, clarity, and confidence – and can focus on growing the business rather than managing around broken processes.

“I own a football club. I’ve sat in the meetings, lived the chaos, and felt the cost of running a business on Excel and email,” said Shivaas Gulati, CEO of Arkero,“ The opportunity exists because this is broken from the inside.”

After leaving Remitly, the $8 billion IPO company he co-founded in 2022, Gulati joined the ownership group of English club Southend United FC, a 119-year-old club competing in the National League. Drawing on his hands-on experience from Southend United – and advising organizations such as the Seattle Sounders – Gulati has applied the operational discipline and best practices developed at Remitly to the global sports industry, a market exceeding $500 billion annually.

“On and off the pitch, our business is about constantly looking ahead to identify what we can do better and how we can use technology and the right partners to gain a competitive edge,” said Sounders FC majority owner Adrian Hanauer. “Our investment in Arkero is aligned with this approach, accounting for not just where we are as an organization today, but where we need to be going forward.”

“We made intentional decisions to prioritize how our teams could be optimized through AI,”said Hugh Weber, President and Chief Business Officer of Sounders FC. “Partnering with Shivaas and the Arkero team allowed us to embed AI into our operating system rather than layering on software which has made the technology a durable part of our culture.”

““We look for companies that have a clear grasp of where both sports and business are headed, near term and long term,” said Roger Ehrenberg of Game Changers Ventures. “While many are still debating how AI fits into real business solutions, Arkero is delivering tangible results. They’ve already demonstrated real impact with partners like the Sounders and the Reign, and we’re proud to support them as they scale.”

$4,000 “Get In” Price for CFP

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MIAMI GARDENS – (Staff and Wire Service Report) – Monday night’s title game between Miami and Indiana will be the most expensive ticket in the history of the College Football Playoff.

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The get-in price for two seats together at the 65,000-seat Hard Rock Stadium as of 5 p.m. ET on Monday was more than $4,000 across several secondary ticketing platforms.

  • SeatGeek: $4,109
  • Ticketmaster: $4,080
  • Vivid Seats: $4,028
  • StubHub: $4,217

Premium services were even more, topping out at $16,000+ for a single seat.

The get-in price at SeatGeek had risen approximately $900 from just a few hours earlier on Monday afternoon, according to tracking on the platform by Field Level Media.

That is on pace to smash the previous high on record of $1,830 on TickPick for last year’s title game between Notre Dame and Ohio State, according to Front Office Sports.

Contributing factors to the record price include Miami playing in its home stadium, which is also the home of the NFL’s Miami Dolphins, and that Indiana boasts the largest living alumni base in the United States at more than 800,000.

The No. 1 Hoosiers are seeking their first national title in program history while the Hurricanes are seeking their first since the 2001 season. Indiana is a consensus 7.5-point favorite.

–Field Level Media

Al Michaels to Return for NFL ’26

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LOS ANGELES – (Wire Service Report) – Broadcast legend Al Michaels will call NFL games for Amazon Prime Video again in 2026.

Amazon confirmed the news to The Athletic, which reported the news among multiple media outlets.

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Michaels, 81, has been the voice of “Thursday Night Football” since Amazon took over the franchise in 2022. His contract was set to expire after this season.

He will join broadcast partner Kirk Herbstreit on the call of the wild-card game between the Green Bay Packers and the Chicago Bears at Soldier Field on Saturday night.

“I love what I do. I work with great people. … The Amazon thing has worked out extremely well,” he said recently on the “Mad Dog Unleashed” show on SiriusXM.

Perhaps best remembered for his “Do you believe in miracles?” call when the United States shocked the Soviet Union during the men’s ice hockey competition at the 1980 Winter Olympics in Lake Placid, Michaels’ voice has been heard across a variety of sports.

In 2021, he was honored by the National Baseball Hall of Fame with the Ford C. Frick Award for broadcasting excellence. He also earned the Pete Rozelle Radio & Television Award from the Pro Football Hall of Fame. He has won multiple Emmy Awards and National Sportscaster of the Year honors and has a star on the Hollywood Walk of Fame.

He began his career on network television in 1971.

–Field Level Media