SEATTLE – (Staff Report from Official Company News Release) – Arkero, a new platform using Artificial Intelligence to effectively run the day-to-day operations of complex organizations in sport, recently announced a $6 million pre-seed funding round, and partnerships with professional sports organizations in the MLS, NWSL in the United States, along with users in the English Football League.
The investment was led by Roger Ehrenberg at Game Changers Ventures, with participation from Alexis Ohanian (776), David Tisch (BoxGroup), Garuda Ventures, Founders’ Co-op and strategic investors including Adrian Hanauer of the Seattle Sounders and Seattle Reign.
Arkero’s first partners include the Seattle Sounders, Seattle Reign, San Diego FC and Bolton Wanderers FC. Initial deployments focus on integrating AI into match day planning and season ticket renewals to help teams streamline coordination, reduce manual work, and operate with greater clarity across disconnected tools.
In early deployments, the Sounders and Reign project over 50% improvement in efficiency savings around matchday planning in 2026 alone, driven by reduced manual work, faster decision-making, and fewer operational errors.
Arkero centralizes operational data, workflows, and decisions into a single system, allowing business teams to plan, execute, and adapt in real time – without adding headcount or new layers of complexity. Because it is being built by operators who have run clubs themselves, Arkero reflects the realities of sports businesses: small teams, complex events, constant deadlines, and no margin for error. As a result, teams gain back time, clarity, and confidence – and can focus on growing the business rather than managing around broken processes.
“I own a football club. I’ve sat in the meetings, lived the chaos, and felt the cost of running a business on Excel and email,” said Shivaas Gulati, CEO of Arkero,“ The opportunity exists because this is broken from the inside.”
After leaving Remitly, the $8 billion IPO company he co-founded in 2022, Gulati joined the ownership group of English club Southend United FC, a 119-year-old club competing in the National League. Drawing on his hands-on experience from Southend United – and advising organizations such as the Seattle Sounders – Gulati has applied the operational discipline and best practices developed at Remitly to the global sports industry, a market exceeding $500 billion annually.
“On and off the pitch, our business is about constantly looking ahead to identify what we can do better and how we can use technology and the right partners to gain a competitive edge,” said Sounders FC majority owner Adrian Hanauer. “Our investment in Arkero is aligned with this approach, accounting for not just where we are as an organization today, but where we need to be going forward.”
“We made intentional decisions to prioritize how our teams could be optimized through AI,”said Hugh Weber, President and Chief Business Officer of Sounders FC. “Partnering with Shivaas and the Arkero team allowed us to embed AI into our operating system rather than layering on software which has made the technology a durable part of our culture.”
““We look for companies that have a clear grasp of where both sports and business are headed, near term and long term,” said Roger Ehrenberg of Game Changers Ventures. “While many are still debating how AI fits into real business solutions, Arkero is delivering tangible results. They’ve already demonstrated real impact with partners like the Sounders and the Reign, and we’re proud to support them as they scale.”