While We’re Young (Ideas) on the Caitlin Clark Effect
By TERRY LYONS, Editor of Digital Sports Desk
BOSTON – Aside from Olga Korbut’s phenomenal acrobatics in women’s gymnastics when the Belarusian pixie did a back flip off the uneven parallel bars at the 1972 Olympic Games, basketball’s Caitlin Clark has made more impact on a sport than any women’s athlete in history.
Korbut’s three gold medals and a silver in ‘72 encouraged a generation of young female athletes to join gymnastics teams and clubs all around the world. Her impact, however, was limited to participation – which is not bad. Clark’s impact has a much wider ranging global effect on the sport of basketball, as it crosses previously perceived notions in place for casual vs core fans, gender, technology and ticket sales. Clark brings people to her games – in person or via television/streaming – and she does so in bigger numbers than any performer on earth.
“In my lifetime, we had Muhammad Ali, we had Michael Jordan, we had Tiger Woods, and to me, it’s early, but we have Caitlin Clark,” said John Kosner, a former ESPN, NBA and CBS Sports executive turned industry consultant, to The Athletic. “People who don’t care and don’t follow the sport that she plays (in) have been driven not just to watch, but to watch avidly.”
Since her collegiate basketball days at Iowa, Clark has drawn both male and female viewers to the screen like only Jordan did. But, consider the fact Jordan was “just another guy” on Dean Smith’s great North Carolina teams but was the fourth freshman to start his first college game for head coach Smith, following Phil Ford, Mike O’Koren and James Worthy. Jordan scored 12 points against Kansas in Charlotte on Nov. 28, 1981, in his first game as a Tar Heel and it was often joked that Coach Smith was the only guy to hold MJ under 20 points a game.
Jordan’s fame grew upon hitting the winning shot in the 1982 NCAA national championship game against Georgetown and blossomed when he led Team USA to a gold medal in the 1984 Summer Olympics after his junior season at Carolina. He led the USA in scoring with 137 points in eight games (17.1 ppg), including a game-high 20 points in the gold medal game against Spain.
He entered the pros as the No. 3 pick in the 1984 NBA Draft and gradually built his following and his game to now legendary status. It did take Jordan seven years to win his first NBA title.
Clark entered the WNBA on another stratosphere. She mirrored the career of the great Hall of Famer, shooter, scorer and showman Pete Maravich, and broke his record to become the all-time leading scorer in NCAA basketball history (men’s or women’s game). Although her Iowa team won three consecutive Big Ten championships, an NCAA title eluded her as her Iowa teams lost two consecutive national championship games, first to LSU (2022-23), then to South Carolina (2023-24).
Not only did Clark put up record-breaking numbers in points, three-pointers and assists, she also was directly responsible for the 2023 national championship game becoming the most-viewed women’s college basketball game in history (9.9 million). In 2024, the number grew to 18.9 million viewers, more than the men’s Final Four.
Although she had a fifth year of eligibility remaining (because of the COVID-19 pandemic), Clark chose to enter the 2024 WNBA Draft and was the No. 1 overall pick by the Indiana Fever. The record-breaking numbers continued. The Fever set a franchise single-season attendance record, and their regular season finale set the league’s all-time attendance record (20,711), that coming after she drew 55,646 to a game against DePaul in college.
With that incredible but partial career in the history books, the more current narrative seems to be growing in scope and that is the fact Clark is playing under her collectively bargained WNBA rookie contract salary of $78,066 (part of a four-year contract worth $338,056). As recently as June 30th, The Athletic asked if Clark was worth $1 billion to the WNBA, and they made comparisons to a 1997 economic study of Jordan’s value to the NBA by MIT and Cambridge academics.
Sports business publications, such as Sportico, estimate that Clark earns as much as $11 million a year in off-court sponsorships. She awaits a signature shoe (2026) to be made and marketed by Nike and, until then, wears a Kobe Bryant Nike shoe. In addition, the WNBA and its players are working on a new collective bargaining agreement which will surely increase player salaries overall, but until the new deal is struck, Clark can only dream of the $249,244 supermax salary earned by only a handful of WNBA stars.
The WNBA comparisons to the more established NBA league/player salaries become shockingly inadequate, but consider this fact: The WNBA is in its 28th season, starting in 1997. The NBA’s 28th season of 1974 produced salaries that were well under the WNBA numbers of today. Even if you spin the clock to 1983 when the NBA first introduced the maximum team salary concept, the league set the 1984-85 team limit at $3.6 million and had to grandfather five teams already over that cap. In the 1972-74 range, the average NBA salary was about $90,000 and the superstars, like Wilt Chamberlain or Kareem Abdul-Jabbar made $250,000. Of course, the average household income back then might’ve been about $6,500 and a gallon of gasoline was .36 cents, but I digress.
The larger point, which I made in this space once before when Clark was drafted, is that it’s not fair to draw comparisons in salaries, expansion, nor league health between the WNBA of 2025 with the NBA of 2025. In those comparison, pundits seem to forget about the growing pains the Basketball Association of America (BAA) and the National Basketball League (NBL) plunged through in the ‘40s and ‘50s, never mind the 1960s when the likes of Bob Cousy and Tommy Heinsohn fought for unionization of the players.
In 1974, there were three broadcast networks which aired sports programming primarily on weekend afternoons. Cable TV and regional sports networks were in their infancy. North American based sports leagues barely televised a minute of their programming internationally. The WNBA of 1997 entered the marketplace with a globally polished big brother quite advanced in the worldwide marketing of its stars.
The NBA of 1976 watched collegiate players compete for the USA in the Olympic Games of Montreal. The WNBA rode into existence on the cusp of the USA Basketball women’s national team winning the gold medal at the Atlanta Olympic Games while drawing sellout crowds of 32,997 at the Georgia Dome. The final game was the culmination of a 100,000 mile, 6-game world tour where the US went undefeated. In ‘96, the total attendance for men’s and women’s basketball games, 1,093,388, established an Olympic record. The 16 sessions of women’s basketball games attracted 478,061, an average of 29,879 – that’s with or without the United States playing.
The 1992 Olympics were all about the Dream Team. The ‘96 Olympics were all women’s sports, including athletics (track & field), basketball, gymnastics, softball, swimming, synchronized swimming, tennis and soccer.
Caitlin Clark, born January 22, 2002, might not’ve picked up a basketball if it weren’t for Lisa Leslie, Sheryl Swooper, Theresa Edwards and the ‘96 USA Basketball women, in the same manner as Michael Jordan would never have been Michael Jordan if it weren’t for Julius Erving, Connie Hawkins and Elgin Baylor coming before his day.
The message?
- Ease up – Let Caitlin be Caitlin and give her some time and space.
- Lay off – Stop with the salary comparisons and the unfair weight being placed on Clark’s shoulders.
- Understand the fact – The foundation for women’s sports is rock solid, established firmly by Title IX in 1972 but gradually built upon.
- The future is bright – Clark will do her part, yes, but others will come along. Relish in the moment and look forward to the 2028 Summer Olympic Games in Los Angeles where women’s basketball might be the toughest ticket in town.
HERE NOW, THE NOTES: The world-famous Harlem Globetrotters will be hosting the club’s first-ever open tryouts to help select athletes for their Centennial season in 2026. The Globetrotters’ tryouts will take place in the early fall with the final team being assembled and announced in November. The organization’s goal is to expand and elevate the talent within its ranks and to act as competitive offering for men and women hoopers around the globe for 2026
The Globies continue to add athletic team members, which has been reflected in recent years in the signing of former LSU captain Alexis Morris and this past year with the addition of 6-5 rookie forward Asanti “Cash” Price (Columbia, SC), who signed a contract with the NBA G League’s Texas Legends, the affiliate of the Dallas Mavericks. Price was one of six rookies signed to the Globetrotters this past November and had the option to return to the club when his G League time ended, which he did.
“We are creating one of the most unique, once in a lifetime opportunities for talented athletes and entertainers,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios. “The (opportunity is) to be part of the Centennial of the most iconic global sports and entertainment property. The right athletes will have that special element of ‘showpersonship’ that the Globetrotters have been known for. It should make for a fun and exciting way to uncover our next group of stars.”
This past year, Globetrotter athletes set a high bar for excellence on and off the court, bringing their talents to 50 locations around the world and an additional 46 cities in North America. The Globetrotters anticipate bringing in approximately 30 athletes to the tryout. It will be the first step of a months-long process in selecting the athletes for the Centennial team. Over the many years, the Globetrotters legacy has seen athletes ranging from Wilt Chamberlain to Connie Hawkins to to Lynette Woodward create lasting memories in the basketball world.
TIDBITS & NUGGETS: Nothing says PAC-12 like Texas State … Novak Djokovic, who has won seven of his 24 Grand Slam titles at Wimbledon, added another incredible milestone Saturday as he became just the third player in the history of the grass-court tournament to reach 100 victories, joining nine-time winner Martina Navratilova and eight-time champion Roger Federer as the only players to have reached the century mark in victories at Wimbledon.
AUSSIE, AUSSIE, AUSSIE: As teased back in March, the NBA Melbourne Games 2025 will mark the first time an NBA team will play official exhibition games in Australia. The New Orleans Pelicans will open the 2025 preseason with two friendly games against the National Basketball League’s (NBL) Melbourne United and South East Melbourne Phoenix. The games will be played Friday, Oct. 3 and Saturday, Oct. 4 at Rod Laver Arena in Melbourne Park, with the NBL serving as the official promoter and organizer of the NBA x NBL Melbourne Series. … In 2000, USA Basketball faced the Australian national team in a friendly at the Laver Arena before the Sydney 2000 Summer Olympic Games.
RED SOX STARTER: Lucas Giolito recorded his fifth consecutive outing of at least 6.0 innings pitched (IP) with two or fewer earned runs allowed. It’s the longest such streak of his career, and longest by a Red Sox pitcher since Brayan Bello also tossed five straight from 6/11-7/5/23 … Since June 10, Giolito’s gone 4-0 while posting a 0.83 ERA (3 ER/32.2 IP) with 31 strikeouts. The last Red Sox pitcher to throw 30.0+ IP with an ERA that low over a five game span was Chris Sale in 2018.
USA! USA! Care to spend your 4th of July in Switzerland? That’s what the USA Basketball Men’s U19 National Team did and they’ll have one more game for the gold medal. The US advanced to the 2025 FIBA U19 Men’s World Cup Final after a 120-64 semifinals drubbing of New Zealand in Lausanne. The Americans will face Germany, winners over Slovenia, 84-72, in the other semifinal. The game for the Gold will be Sunday, July 6, at 2:00pm (ET). (See USAB.com)
WHAT WILL DAME DO? The Milwaukee Bucks waived injured guard Damian Lillard to pave the way to sign former Indiana Pacers bigman Myles Turner. The Bucks will be responsible for some $113 million owed to the injured sharpshooter. Once Lillard recuperates from his Achilles injury, he’s likely to play one or two more NBA seasons, as long as the rehabilitation goes well.
The oddsmakers at BetOnline.ag have opened lines for Lillard’s next team and they are as follows:
- Miami Heat 4/1
- Denver Nuggets 5/1
- Portland Trail Blazers 6/1
- Los Angeles Lakers 7/1
- Minnesota Timberwolves 8/1
- Boston Celtics 9/1
- San Antonio Spurs 9/1
- New York Knicks 12/1
- Houston Rockets 14/1
- Indiana Pacers 16/1
- Sacramento Kings 16/1
- Orlando Magic 22/1
- Detroit Pistons 25/1
- Golden State Warriors 25/1
- Toronto Raptors 28/1
- Dallas Mavericks 33/1
- Los Angeles Clippers 33/1
- Memphis Grizzlies 33/1
- Oklahoma City Thunder 33/1
- Phoenix Suns 33/1
- Atlanta Hawks 40/1
- Chicago Bulls 40/1
- Cleveland Cavaliers 40/1
- Brooklyn Nets 45/1
- Charlotte Hornets 45/1
- New Orleans Pelicans 45/1
- Philadelphia 76ers 50/1
- Utah Jazz 50/1
- Washington Wizards 50/1
THIS JEST IN: The regular season DOES matter. The PGA Tour has restructured the distribution of playoff bonuses, including the FedEx Cup champion this season earning $10 million in prize money instead of $25 million as in the past two years.
The new payouts from the $100 million total in bonus money were revealed weeks after an announcement in May that the Tour Championship’s “starting strokes” format will be eliminated, according to the PGATourCom site. The season-ending tournament in August where the Top 30 players compete, following two previous playoff events, will be a standard 72-hole stroke-play tournament held at East Lake Golf Club in Atlanta.
The new three-tier system will reward golfers based on the FedEx Cup points standings after the regular-season finale at the Wyndham Championship (the top 10 splitting $20 million, with No. 1 getting $10 million), and after the second playoff event, the BMW Championship (top 30 splitting $23.93 million, with No. 1 getting $5 million).
The Tour Championship winner will get $10 million of the remaining prize money ($57.08 million), with the rest will be paid out to the other 29 players based on their finishes. Players ranked Nos. 31-150, eliminated from the Tour Championship round, will divide $17.08 million.
The PGA Tour cited its reasoning, noting, “To account for the increased volatility of the final event, reward season-long performance and recognize the significance of the FedEx Cup, the FedEx Cup bonus distributions for the Top 30 positions were rebalanced,” the PGA Tour posted on its website.
It almost goes without stating, the TOUR needs to set its rules and stick to them. The constant changing and experimenting with the postseason, including eliminating the “quarterfinal” event in Boston, has cost the circuit incredibly. But, the decision to finish before the NFL regular season began was justification for the tightening of the overall schedule which begins each January.