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NFL Sunday Ticket

NFL: Can’t Spare a Dime?

August 2, 2024 by Digital Sports Desk

NEW YORK – (Staff and Wire Service Report) – The NFL scored a victory worth up to $14.1 billion in court on Thursday when a federal district court judge threw out a jury’s verdict in an antitrust lawsuit that targeted the league’s “Sunday Ticket” online viewing package.

In a 16-page order, U.S. District Judge Philip Gutierrez in New York took issue with how the jury arrived at its figures of $4.6 billion to residential customers and $97 million to commercial establishments, saying they were “not based on the ‘evidence and reasonable inferences’ but instead were more akin to ‘guesswork or speculation.’”

In antitrust cases, the amounts of the verdict would be tripled.

Gutierrez also faulted testimony from expert witnesses Daniel Rascher and John Zona, who were testifying for the plaintiffs in the class-action case that represents some 2.4 million residential subscribers and 48,000 commercial establishments.

“The Court agrees that Dr. Rascher’s and Dr. Zona’s testimonies based on their flawed methodologies should be excluded. And because there was no other support for the class-wide injury and damages elements of Plaintiffs’ … claims, judgment as a matter of law for the Defendants is appropriate,” the filing said.

“No reasonable jury could have found class-wide injury or damages,” Gutierrez wrote.

The plaintiffs have the option of appealing the decision to the Ninth Circuit Court of Appeals.

The NFL responded to the judge’s move with a statement: “We are grateful for today’s ruling in the Sunday Ticket class action lawsuit. We believe that the NFL’s media distribution model provides our fans with an array of options to follow the game they love, including local broadcasts of every single game on free over-the-air television. We thank Judge Gutierrez for his time and attention to this case and look forward to an exciting 2024 NFL season.”

In a hearing on Wednesday, the NFL argued that the jurors did not understand antitrust law, which led to confusion in reaching their compensation amount.

The “Sunday Ticket” package enables viewers to see NFL games that involve teams out of their home markets.

The plaintiffs’ attorneys maintained that the one price to see all out-of-market broadcasts is unfair to customers who may want to watch just one or a few teams.

“Given the relatively low cost of internet streaming and satellite and cable television carriage, each team acting independently would offer their games at a competitive price to anybody in the country who wanted to watch that particular team,” the plaintiffs argued. “Instead, however, the teams have all forgone this option in favor of creating a more lucrative monopoly.”

The judge faulted the expert testimony for not explaining “how these out-of-market telecasts would have been available for free to cable and satellite customers.”

–Field Level Media

Filed Under: NFL, Sports Business Tagged With: NFL, NFL Sunday Ticket, Roger Goodell

NFL Liable for $4.7B in Ruling

June 28, 2024 by Digital Sports Desk

LOS ANGELES – (Staff and Wire Service Report) – The NFL plans to appeal a ruling by a federal jury in Los Angeles on Thursday that found the league liable for more than $4.7 billion in damages over antitrust violations related to DirecTV’s “Sunday Ticket” packages.

Embed from Getty Images

The jury, after about five hours of deliberations across two days, voted unanimously that the NFL, DirecTV, CBS and Fox colluded to increase the price of the game packages.

The class-action lawsuit began in 2015 with a complaint filed by a San Francisco sports bar named the Mucky Duck that was dismissed in 2017. The Ninth U.S. Circuit Court of Appeals later reinstated the case, which last year became a class action and covered more than 2.4 million residential subscribers and more than 48,000 businesses that purchased DirectTV’s “Sunday Ticket” package of out-of-market games from the 2011 through 2022 seasons.

If the verdict stands, it would award $4.7 billion in damages to the residential class and $96 million to the commercial class.

The damages could increase to up to $12.3 billion due to federal laws that triple the amount in antitrust cases.

“It’s a great verdict for consumers around America that this jury, despite the star power of the defendants, upheld the antitrust laws which are geared to protect consumers from overcharges,” Bill Carmody, lead attorney for the plaintiffs, told the Los Angeles Times. “Justice was served.”

The plaintiffs argued that NFL teams pooling their broadcasts through “Sunday Ticket” on a satellite provider and selling the package at an inflated price violated antitrust laws in restricting competition.

The NFL argued it has an antitrust exemption for broadcasting that covers “Sunday Ticket,” but the plaintiffs contended that applies to over-the-air broadcasts and not pay TV.

“Sunday Ticket” was offered on DirecTV from 1994-2022 before the NFL reached a seven-year contract with Google’s YouTube TV that began in 2023.

The NFL’s attorneys noted that it’s the only major sports league to offer all local games on free, over-the-air TV. They also said that DirecTV controlled the “Sunday Ticket” package pricing, which was often made free to attract subscribers.

“We are disappointed with the jury’s verdict today in the NFL Sunday Ticket class action lawsuit,” the NFL said in a statement. “We continue to believe that our media distribution strategy, which features all NFL games broadcast on free over-the-air television in the markets of the participating teams and national distribution of our most popular games, supplemented by many additional choices including RedZone, Sunday Ticket and NFL+, is by far the most fan friendly distribution model in all of sports and entertainment.

“We will certainly contest this decision as we believe that the class action claims in this case are baseless and without merit. We thank the jury for their time and service and for the guidance and oversight from (U.S. District) Judge (Philip) Gutierrez throughout the trial.”

Gutierrez could ask the league to consider possible structural changes in the “Sunday Ticket” package. The judge will hear post-trial motions on July 31. The league can contend to Gutierrez that the damages are excessive and unreasonable, and it can appeal to the U.S. Court of Appeals for the Ninth Circuit and later to the U.S. Supreme Court.

–Field Level Media

Filed Under: NFL, Sports Business Tagged With: NFL, NFL Sunday Ticket

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