NBA

By TERRY LYONS, Editor of Digital Sports Desk

BOSTON – The NBA All-Star Game has taken a few lumps over the past few years. After years and years of entertaining games – earning the recognition as the best All-Star Game in sports – the Sunday night All-Star Games and the NBA Rookie/Rising Stars Games turned into three-point hoists and dunk fests, with barely a lick of defense being played on either end of the court.

The final scores of the last four All-Star Games tells the tale:

• 2024 – East 211, West 186
• 2023 – Team Giannis 184, Team Lebron 175
• 2022 – Team Lebron 163, Team Durant 160
• 2021 – Team Lebron 170, Team Durant 150

In 2020, barely a month before the global pandemic shut down the NBA, the world of sports and then the world itself, the league experimented with the infamous “Elam Ending” which resulted in a Team Lebron 157, Team Durant 155 thriller at the United Center in Chicago.

It was at the 2020 game in Chicago when the critics and nay-sayers thought the NBA finally stumbled into the perfect solution to the end the lackluster games. The fourth quarter of that 2020 NBA All-Star Game was as intense as any NBA Playoff game, the biggest stars in the league holding nothing back, blocking shots, taking charges, you name it. At the end of three quarters, a 133-124 Team Giannis lead over Team Lebron placed the final/winning “target score” at 157.

Team Lebron came storming back with James’ teammate Kawhi Leonard taking MVP honors and Anthony Davis draining the game-winning free thrown to cement the comeback victory. The intensity and excitement was back in the NBA All-Star Game, but the wonderous story of Chicago was short-lived. The most recent pair of ASGs sealed the deal. Changes had to be made.

That brings us to this weekend as the NBA has completely changed the format and instituted a Friday night play-in for one team to advance to Sunday. The G-League All-Stars faced the Rising Stars, the latter led to victory by San Antonio’s Stephon Castle who helped his team qualify for Sunday night. The four teams of eight players will compete in a mini-tournament with all three games played to the target score of 40.

The Friday night contests were highly competitive and entertaining, so there’s some cautious optimism for a tripleheader of great games Sunday Night. WWYI is sticking to its deep-rooted thoughts of enjoying the All-Star Weekend and not putting the exhibition to the same litmus test as a regular season or playoff game. Overall, the weekend is supposed to be fun. And that means fun for everyone, the fans, the players, the NBA industry as a whole (sponsors, guests, family members). Too often it is forgotten that the All-Star Game was initiated by original NBA publicity man Haskell Cohen, on March 2, 1951, as a way of gaining interest in the game of basketball. In other words, it’s a giant photo op.

Let’s not forget that on Sunday night.

HERE NOW, THE NOTES: This section of notes might qualify as a “Humor Me” and “Read On” section as the NBA All-Star Weekend brings back a lot of great memories from this columnist’s 25+ year stint of attending the games. Here’s a random list of memories, anecdotes and some “Inside Stuff” from the 1981-1993 era of NBA All-Star events. I’ll shoot for 1993 to 2025 another day.

1981: Although I’d watched many an NBA All-Star Game (ASG), and scored a bunch in my very own basketball scorebook, my first ASG working with the NBA put me in front of the TV screen once again. … As an intern, I did not make the cut to attend the game in Richfield, Ohio as the NBA celebrated its 35th Anniversary. I did create my very first NBA Media Guide, cranking out bios of dozens upon dozens of players to prepare for the 24 players selected to play. There were a few traveling hockey tournaments when “the boys” were playing cards or going out for a refreshment and I was holed-up in my hotel room typing (yes, typing on paper) a half-dozen or more bios per night.

1982: The game was at the brand-spanking new Brendan Byrne Arena in beautiful East Rutherford, NJ (Meadowlands) and I was excited to work (and enjoy) the festivities as hotel HQ was the Grand Hyatt in NYC. The league was kind enough to furnish me with some tickets for friends and family, too. … Trivia note: The Saturday of the 1982 weekend was the starting point for official NBA All-STAR SATURDAY events. In ‘82, that merely consisted of a few media pick-up games and the Continental Basketball Association All-Star Game.

Now, I’ll start a little word association for a whole slew of games but will call it quits with this section in about 1993.

1983: Marvin Gaye doing the greatest USA National Anthem of all-time at The Fabulous Forum and CBS Director, the late Sandy Grossman in his Century Plaza suite, playing a recording of the anthem and the first 10-minutes of the game itself, which might’ve been one of the great segments in NBA history. Every time someone new came into the suite, Sandy cranked it up again, saying, “You’ve gotta see this!” (I’d rank the ‘83 game as No. 2 on my all-time list).

1984: The “real” beginning of NBA All-Star Saturday. A great “Old Timer’s Game,” featuring the likes of the late Celtics’ great Tommy Heinsohn and Chicago’s Johnny “Red” Kerr pulling on each other’s shorts, then tossing pinpoint behind the back bounce passes for lay-ups. … A post ASG recap meeting hatched the idea of calling them all “Legends” rather than Old Timers and that term certainly stuck. Legends they are.

1985: A crowd of 43,146 witnessed Michael Jordan getting the 10th Avenue Freeze-Out and Earvin “Magic” Johnson deciding Ralph Sampson was going to be the MVP. One memory stands out: The game was played in the inflatable Hoosier Dome in Indianapolis, and at some point someone wrongly opened a door and the air flow created a giant draft that blew every single piece of paper, including all of our special 1985 NBA All-Star Game logo play-by-play sheets all over the Dome in the pregame.

1986: In a pregame production meeting, CBS producer extraordinaire Michael Burks asked that we have an old fashioned chalk board in the East Locker Room because KC Jones would always sketch-out some plays and important team goals and instructions, and Mike wanted the visual – something he could never do in a “real” game. The problem? Reunion Arena had not an old fashioned chalkboard in the house. … However, the Hyatt Regency had a very nice chalkboard or two, and it was within walking distance to the arena, across a large courtyard. … Seemed fine, until a rare winter, ice storm hit Dallas that Saturday when I “stole” the blackboard and wheeled it to Reunion in the snow. … I wonder if that chalkboard ever made it back?

1987: A great overtime All-Star Game when injury replacement Tom Chambers of the Seattle SuperSonics won (and earned) MVP honors in a sold-out Kingdome. There’s memorable footage of Dallas’ Rolando Blackman draining two free throws to put the game into OT, shouting, “Confidence, baby, Confidence.” → MUST WATCH CLIP is HERE. (Notice the four East players converging on Blackman as he drove the lane).

1988: Chicago Stadium. Coldest day I’ve ever experienced in my life, but a “normal” day for anyone from Chicago. The Saturday temperature read (-22) – (-60 with the wind chill factor) but it warmed up to a balmy ZERO degrees on Sunday. Larry Bird won the Three-Point Contest in grand fashion and Michael Jordan took flight that weekend, that is for sure. (I’d rank this one as No. 3 on my list).

1989-90-91: Houston, Miami and Charlotte. … In Houston we utilized the infamous Astrodome, a place I’d seen on TV as a young New York Mets fan when the Mets played against the Toy Cannon (Jimmy Wynn) and the Astros. … In 1990, the All-Star Saturday buzz was undermined when Buster Douglas upset heavyweight champion Mike Tyson in Tokyo. … In ‘91, the Gulf War broke out about 10 days before the ASW and security became a main focus, turning a lot of plans made the previous March (I scouted the ACC Tournament) upside down and sideways. … A stunning national anthem by pianist Bruce Hornsby, accompanied by Branford Marsalis stands out more than Charles Barkley’s MVP effort. Getting that piano on and off the court was a major accomplishment.

1992: The ‘92 All-Star Game was the best and most memorable of my lifetime. The entire story of Earvin “Magic” Johnson retiring from the NBA after he learned he had contracted the HIV virus shook the league (and the sports industry) at the core. Earvin’s performance was a storybook unfolding one play at a time until the 4th quarter crescendo of amazement. No writing can do it justice.

1993: A very vivid memory leads me to a last two minutes of the ‘93 game and a sprint around courtside which produced an MVP vote that was never counted, as the

ASG at Salt Lake City went into OT. We tore up the ballots and, ten minutes later, it was deja vu all over again. The West defeated the East 135-132 and hometown stars, Karl Malone and John Stockton actually tied for All-Star MVP. I remember doing the counting on a press table in the far right corner of the Delta Center and showing the media who happened to be sitting there the result to prove its authenticity, stacking the voting ballots (if I remember it was six-six and one for Michael Jordan). I think I counted it three times before we passed the news of the tie along to the NBA Game Operations people at the scorer’s table and to NBC Sports as they staged the presentations.

There are thousands of other great memories from 1994 to 2008 when I bid adieu to my job at the NBA. There’s also quite a few from ‘08 until today, as I rarely missed a game – either returning in person in NOLA (twice), Houston, or watching on TV.

In general, I might call myself a traditionalist but for the ASW, I like the new ideas and attempts by the league office to make the weekend more exciting and the games more competitive. We’ll see on Sunday night if it works in the new format.

THIS JUST IN: The Naismith Basketball Hall of Fame announced this weekend that Boston Celtics Vice President of Media Services and Alumni Relations, Jeff Twiss, has been named the 2025 recipient of the John W. Bunn Lifetime Achievement Award.

The John W. Bunn Lifetime Achievement Award was instituted by the Basketball Hall of Fame’s Board of Trustees in 1973 and is the most prestigious award presented by the Hall of Fame outside of Enshrinement. Named in honor of Hall of Famer John W. Bunn (Class of 1964), the first chairman of the Basketball Hall of Fame Committee who served from 1949-64, the award honors coaches, players, and contributors whose outstanding accomplishments have impacted the high school, college, professional, and/or the international game.

“Jeff’s contributions to the Celtics organization are too numerous to list, but perhaps his biggest impact is as a living embodiment of the best aspects of what it means to be a Boston Celtic,” said Rich Gotham, President of the Boston Celtics. “It was Red Auerbach who said, ‘The Celtics are a way of life,’ and Jeff represents the selflessness and the drive to uplift others for the greater good that is at the heart of that notion.”

Jeff Twiss has been a leader of the Celtics PR staff through 40 post-season experiences, including nine Eastern Conference Finals appearances, seven NBA Finals appearances, and four NBA Championships (1984, ‘86, ‘08, ‘24). Twiss joined the organization in 1981, after being hired by Red Auerbach. He has served as a conduit for the media with Celtics coaches, players and staff and has overseen alumni relations for the organization. Twiss was elected by his peers to serve as President of the National Basketball Public Relations Directors Association in 1987. In 1992, he received the Distinguished Alumni Award from the University of Vermont. In 1999, Twiss received the University of Massachusetts Sports Management department’s Harold J. VanderZwaag Distinguished Alumni Award. In September 2004, he was inducted into the New England Basketball Hall of Fame. And in 2005, Twiss received the NBA’s McHugh/Splaver “Tribute to Excellence” award. Twiss was recognized by the Boston Press Photographer’s Association as their Sports Personality Award winner for 2009. On September 18, 2024, he received the International Sports Heritage Association Legacy Award.

“Jeff Twiss is a beloved member of the Celtics, and we are all so excited that he is being honored with the John Bunn Lifetime Achievement Award,” said Boston Celtics President of Basketball OperationsBrad Stevens. “Jeff is the definition of a servant-leader and has made an incredible impact not only within these walls, but on his peers across the league. In addition to his great work in Public Relations, he has been a caretaker of our history and an ambassador that keeps multiple generations of Celtics players and staff connected. I’m personally thankful to have had the privilege of working with Jeff for the past twelve years – roughly a quarter of his total time with the Celtics. When I think about that impact over time, it’s clear why he’s a Hall of Famer.”