30 Years Ago, “Magic” Johnson Announced He Had HIV+
By TERRY LYONS
The date was November 7, 1991 and this reporter, then the Director of Media Relations for the National Basketball Association, was driving a rented Toyota Camry in the outskirts of Orlando, Florida, zipping along on the Florida Bee-Line highway when his pager did the appropriate thing for that exact time and place. It buzzed.
Keep in mind, these were old school “General Hospital” style radio pagers and it was a few years before Blackberry or Motorola flip phones would power our communications department and the rest of the connected world. At that point in time, we had just discarded our IBM Selectric typewriters for some “All-in-One” system that was tied to a mainframe computer the size of a Mack truck that took up an entire office on the 15th floor of Olympic Tower, the NBA’s headquarters.
The one line message was marked URGENT and it stated to call Brian McIntyre, the eventual Basketball Hall of Fame Bunn Award winner, and my immediate boss. He had entered an “801” number which I recognized as the Salt Lake City Marriott. He was in Utah to make the formal announcement for the 1993 NBA All-Star Weekend. Then NBA Commissioner, the late David Stern had called McIntyre at 5:00am (Mountain time) and advised him of the need to cancel the Salt Lake press conference and be ready to meet Stern for a flight to LA.
I was in Orlando to stage a small press conference to announce the players on the All-Star ballot and begin a deep dive into the planning for the 1992 All-Star Weekend which would be held in Orlando Arena with hotel HQ at Disney World. Aside from the screaming and crying of toddlers on the flights to and fro’ McCoy AFB aka Orlando International Airport, it was going to be a great year to join the wonderful workers from the league’s special events, security and broadcasting departments to lay the foundation for the All-Star weekend activities. (The simple remedy for those flights, by the way, was an upgrade to First Class, a Bloody Mary, accompanied by a heavy dose of Led Zep and some good stereo headphones).
As I drove along after receiving the page, I came upon a toll booth and its rather small six-car parking lot which had an old school telephone booth alongside. I paid my toll on the Bee-Line, walked to the phone booth and typed in the phone number along with my AT&T 16-digit calling card number which I had memorized forwards and backwards from overuse.
On the other end of the line, McIntyre was all business and, with the great relationship we had (then and now), I could easily sense there was something very wrong. In other words, there was a strong disturbance in the force that was (and still is) a foundation in the inner workings of the NBA Family.
From October 17-19 or so – a few weeks before that momentous notification – we had staged the 1991 McDonald’s Open in Paris, France. It was a tournament of international club champions from the EuroLeague, Spain’s ACB, France’s champion Limoges and the NBA’s rep – (but not reigning champion) – the Los Angeles Lakers. The preseason tournament was staged at Bercy Arena and the basketball fans of France and what seemed to be the entire European continent had come out in droves to cheer Earvin “Mag-eek” Johnson and the Lakers.
After the Lakers squeaked by Spain’s Joventut Badalona (116-114) in Paris, everyone returned to the USA for the remaining week or two of preseason games before the regular season tipped-off on November 1, 1991. In that timespan, the Lakers had extended Johnson’s contract and with that redux came a physical and insurance policy to guarantee the deal.
In 100% confidentiality, the results of that physical were made known to Los Angeles Lakers athletic trainer Gary Vitti who was told by the Lakers’ team doctors to ask – well, maybe tell – “Magic” Johnson to return from Salt Lake City, Utah to Los Angeles for a meeting in their offices. Vitti instinctively knew there was a major issue and that very soon everyone – Johnson, Vitti, every LA Lakers player and, really, everyone in the world’s life would be changing.
As McIntyre told me the terrible news – in confidence, of course, as we were probably among only five or six people in the world who knew what was coming – he hung-up the phone quickly as he was preparing to meet Stern. I was left on the side of a highway, holding the hand-set of the public phone in total shock. Earvin “Magic” Johnson had tested HIV+ and was going to announce his retirement from the NBA within the next 24 hours.
For the short term, everything went on as originally planned. we staged a press conference at Orlando Arena where Mickey Mouse and Donald Duck crashed and ambushed the event, proving early what we were up against in the Disney school. I was thinking to myself, “we should invoice Disney for $1,500,000 and welcome them to the NBA sponsor family.” Little did I know they’d eventually own both ABC and ESPN and be the league’s No. 1 source of revenue.
Instead of staying in Orlando for a game and two days of planning meetings, I gave some lame excuse that I had to “get back to the office,” and flew home to NYC, knowing the news might break at anytime. It held, until Johnson walked up to the podium the next day with his Lakers’ teammates in attendance and Commissioner Stern sitting right next to him, right where a league Commissioner should be sitting in support of a player.
Remember, at that time, even though the HIV/AIDS crisis had ripped through the 1980s, the virus was mostly misunderstood and the United States government hadn’t lifted a finger. Although famous actors, rock stars, fashion designers, a NASCAR driver and famous musicians such as Liberace had died from the AIDS virus, it remained far from the mainstream and was thought of as mostly an epidemic amongst the homosexual community and intravenous drug users.
On November 7, 1991, that would all change. The news of Magic Johnson confirming he had the HIV+ virus was front page of every newspaper in the world, lead-story on every newscast and sportscast, shocking a world that envisioned the Lakers star and NBA Most Valuable Player dying a terrible death.
Seventeen days later, Freddie Mercury, the lead singer of the rock band Queen, would pass away in London at the age of 45. Only one day before, Mercury announced he had tested HIV+ and had AIDS.
We quickly realized, while many others chose to keep their illness confidential – which was certainly their right – Magic Johnson was approaching this monumental announcement in a different way.
Right from the get-go, Johnson was going to work his magic, “I plan on going on, living for a long time, bugging you guys, like I’ve [sic] always have. So, you’ll see me around. I plan on being with the Lakers and the league — Hopefully, David [Stern] will have me for awhile — and going on with my life,” he said that November day.
“And I guess now I get to enjoy some of the other sides of living…that because of the season, the long practices and so on. I just want to say that I’m going to miss playing. And I will now become a spokesman for the HIV virus because I want people — young people to realize that they can practice safe sex. And you know sometimes you’re a little naive about it and you think it could never happen to you. You only thought it could happen to, you know, other people and so on and all. And it has happened, but I’m going to deal with it and my life will go on. And I will be here, enjoying the Laker games, and all the other NBA games around the country. So, life is going to go on for me, and I’m going to be a happy man,” he continued.
“But the Commissioner, David Stern, has been great in supporting me. And I will go on and hopefully work with the league and help in any way that I can. I want to thank also (Lakers General Manager) Jerry West for all he’s done. Dr. Kerlin. Dr. Mellman — he will tell you who my other doctors (Dr. Ho) are that have helped me through this — as well as, like I said, my father, in a sense, (LA Lakers team owner) Dr. Jerry Buss, for just drafting me and me being here.
“Now, of course, I will miss the battles and the wars, and I will miss you guys [the reporters]. But life goes on,” he concluded.
One thing was apparent for everyone in the small Forum Club press lounge that afternoon. No one … and I mean NO ONE … thought Magic Johnsonwould be alive, well and thriving as an incredible businessman, part owner of the LA Dodgers, regular in the NBA legends family and an entrepreneur and philanthropist in the Year 2021, 30 YEARS later – which is today.
POST SCRIPT: In 2007 when I first left the NBA to begin a new and different life in New England, I wrote some thoughts on the occasion of Magic Johnson’s 48th birthday (he is now age 62).
“You just can’t help but think back to that November, 1991 day when Magic walked up to the podium at the Forum in LA to announce to the world that he had the HIV virus,” I wrote.
“There were only two or three people in the room that day that knew what it meant; Earvin’s newly hired specialist, Dr. Ho and a few of his colleagues. Magic had the financial wherewithal to hire the very best in the medical field. At that time, Dr. Ho had been researching the HIV/AIDS virus for nearly a decade and hadn’t witnessed anyone with the virus battle the “PR” fight against the virus the way Magic could and would.
Magic brought the virus to the front pages and the sports pages. He successfully preached that the virus could affect the everyday man and woman. Magic changed his diet, his exercise regimen and said he would retire from the NBA.
That season, the NBA All-Star ballots were counted and Earvin was the leading the way. Of course, we all know that Magic was the MVP of the ’92 game and would go on to win a gold medal at the ’92 Barcelona Olympics Games, then eventually return for limited play in the NBA.”
IN 1996: Similar to some of the thoughts noted here today, I googled a few key words and this quote I spoke to LA Times sports writer Steve Springer came up from a retrospective done on November 3, 1996 – marking five years rather than the 30 we are celebrating today.
“What we in the NBA, the media and people all over the world have learned in the last five years is monumental,” said Terry Lyons, an NBA vice president. “And Magic Johnson is the reason, hands down. He put the news about the virus on the front page all over the world. He probably saved a lot of lives, when you stop and think about it. Until then, the medical community had been 10 years ahead of the rest of us in terms of knowledge. . . . Magic brought the two sides together.”
LISTEN to THE FOLLOW-UP PODCAST where “PR MAGIC” was discussed with Noah Coslov.