Digital Sports Desk

While We’re Young (Ideas) on PGA/LIV; NCAA Crisis

By TERRY LYONS

BOSTON – With apologies to the late Ian Fleming, the famed British writer who created the wonderful and exciting series of James Bond (books and subsequent movies) and the great Sir Paul McCartney of The Beatles, this column will start with take-off of Fleming’s second novel but will be slightly edited to state: LIV and Let Die.

This weekend, the best of the best golfers in the world traveled to Rochester, NY to play the 105th PGA Championship. When it was time to tee-off Thursday morning at the Oak Hill Country Club, there was the welcome site of Brooks Koepka, Dustin Johnson, Bryson DeChambeau and Phil Mickelson who – among others – were eligible for the PGA Championship alongside the best-of-the-best from the PGA Tour.

The players as a whole voiced their tidings of joy and happiness as they renewed old friendships with those who chose to leave the PGA Tour grab gobs of LIV money. For two LIV golfers, the Saudi-based payoff placed them on Forbes’ List of the Top 10 moneymakers in the sports world.

Forbes Magazine The World’s 10 Highest-Paid Athletes in 2023

$136m – Cristiano Ronaldo
$130m – Lionel Messi
$120m – Kylian Mbappe
$119.5 – LeBron James
$110m – Camillo Alvarez
$107m – Dustin Johnson ($102m of $107m bonus plus on golf course)
$106m – Phil Mickelson ($104m of $106m bonus plus on golf course)
$100.4 – Steph Curry
$95.1m – Roger Federer ($95m off the court)
$89.1m – Kevin Durant

When LIV golf began play in June 2022, the organization attempted to tossed aside initial criticism – much from the families of 9/11 victims bridging the Saudi Public Investment Fund money with 15 of the 19 September 11th terrorist attackers hailing from Saudi Arabia. LIV Golf failed to secure a big-time TV network right fee and played in obscurity much of the season. LIV settled for streaming tournaments on Facebook and YouTube, along with their own site.

While the tournaments were well organized and competitive, crowds were sparse and patrons seemed more interested in post golf concerts than the names on the leaderboard. Meanwhile LIV Golf communications, public and media relations were double-bogeying every hole at every tournament. They triple-bogeyed the lead up to their first-ever event in London, England.

This week, there was more of the same as the organization stopped making public its TV ratings on the CW Network, a desperate time buy on the little-known USA-based TV network. According to multiple reports, including the highly respected Sports Business Journal, LIV “quietly stopped publicly reporting its TV ratings, reversing course on an early-season strategy,” and a “sign that the league could be struggling to generate sufficient viewer interest,” according to James Colgan of GOLF.

PR 101 teaches “if you want them to cover the ‘good news and positive stuff,’ you’d better be transparent and accessible when facing the bad news.”

The people who run LIV Golf, including Greg Norman, its Commissioner, consistently fail by turning a blind-eye to their dilemmas as they fumble one PR crisis after another.

The CW broadcasts suffered mightily when the LIV Tour made its way to Australia and Singapore, and will suffer again in June and July when the LIV golfers play in Spain and England. But, consistency and ‘“facing the music” is as much about professional sports as the X’s and O’s of each game played.

HERE NOW, THE NOTES: Memphis Grizzlies guard Ja Morant is “in the news” once again. Here’s The Atlantic’s Jemele Hill to explain:

“In an apology statement on Tuesday after his latest suspension for apparently brandishing a gun on social media, the NBA star Ja Morant declared, “My words may not mean much right now, but I take full accountability for my actions. I’m committed to continuing to work on myself.”

The Memphis Grizzlies point guard is right: His promises can’t be trusted. On Saturday, an Instagram Live video appeared to show Morant recklessly waving a firearm while riding in a vehicle’s passenger seat. In response, the Grizzlies indefinitely suspended him on Sunday from all team activities. In March, after another Instagram Live video showed Morant holding up a gun inside a Denver-area nightclub, the NBA suspended Morant for eight games without pay for conduct detrimental to the league.”

Said NBA Commissioner Adam Silver to ESPN’s Malika Andrews during the league’s annual Draft Lottery broadcast:

“The consequences there, an eight-game suspension, was pretty serious and something that he — at least to me — seemed to take incredibly seriously in that time. I mean, we spoke for a long time about not just the consequences that could have on his career but the safety issues around it. [He] could have injured, maimed, killed himself, someone else with an act like that. And also the acknowledgment that … he’s a star, he has an incredibly huge following, and my concern — and I thought he shared with me — that millions, if not tens of millions, of kids globally would see him as having done something that was celebrating in a way that act of sort of using a firearm in that fashion. And so I at least was left with the sense that he was taking this incredibly seriously.

“Honestly, I was shocked when I saw this weekend that video,” Silver added. “Now, we’re in the process of investigating it, and we’ll figure out exactly what happened to the best we can. Again, the video’s a bit grainy and all that, but I’m assuming the worst. But we’ll figure out exactly what happened there.”

A number of media reports defended Morant’s rights to own a gun and brandish it any way he chooses, citing Constitutional rights. However, the Second Amendment addresses a USA citizen’s rights to bear arms with no Government interference so that defense does not apply to Morant’s Memphis Grizzlies franchise not the NBA, which is a joint venture partnership – certainly not the Government.

“Those guys are just, they’re just freaking idiots,” Charles Barkley said Wednesday on TNT of the Morant defenders in the media. “I only say ‘freaking’ because y’all won’t let me say what I want to say.

“Man, when you’re making $100 million a year to play sports, your life changes,” Barkley noted. “There are certain rules and regulations you have to live by, plain and simple. You can’t do stupid stuff. That’s the trade-off. Now, if you want to do all that stuff and give the money back, more power to you.”

It IS important to note, Morant did not break any laws, according to Tennessee and Colorado local state law as reported by several media outlets. But, his employment as a player in the NBA and the uniform player contract he signed (as Kenny Smith pointed out on TNT’s award-winning Inside the NBA this past Wednesday night) holds him to higher standards which were Collectively Bargained by the National Basketball Player’s Association.

And, that is the question once again. Where is the NBA Player’s Association on this?

There’s been little or no word spoken publicly on the issue from NBPA Executive Director Tamika Tremaglio. No word from the head of the NBPA licensing arm – THINK450 – Que Gaskins.

Morant has done just as much damage to the NBA Player’s version of Name, Image and Likeness marketing as he has to the league as a whole. The NBPA and THINK450 should be taking more action – not punitive – but in publicly calling out the action(s) of Morant and offering counseling and safety advice.

That advice might come from a former NBA player, Jayson Williams, who, in 2002, was fooling around with a shotgun at his posh New Jersey home when it discharged a round and killed Williams’ limo driver, Gus Christofi. Williams served time for attempting to cover-up the shooting and he also pled guilty to aggravated assault when the case went to court in February 2010 and was sentenced to an 18-month prison term he served until April 2012.

“I know I’ve disappointed a lot of people who have supported me,” Morantsaid in a statement. “This is a journey and I recognize there is more work to do. My words may not mean much right now, but I take full accountability for my actions. I’m committed to continuing to work on myself.”

TIDBITS: This week, the NLRB issued a complaint against the NCAA, Pac-12 and USC, alleging they have unlawfully misclassified college athletes as student-athletes rather than employees in football, men’s basketball and women’s basketball, according to USA Today. … What does that mean? The NCAA, Pac-12 Conference and the University of Southern California will go before an administrative law judge on November 7. At that hearing, according to USAT, the “NLRB’s general counsel Jennifer Abruzzo will be seeking an order requiring those three entities to ‘reclassify the Players as employees rather than as ‘student-athletes’ in their files, including, but not limited to, their handbooks and rules, and notify all current Players that they have done so,’” according to the complaint.

Concludes USAT, this formal complaint was inevitable once the Regional NLRB Director found merit to the unfair labor practice charge back in December. Unless USC had settled the case (which was highly unlikely), this complaint was coming.

WWYI questions, why draw the line at football, men’s and women’s basketball?

On 3 – the self proclaimed “Bloomberg” of College Sports noted ACC Commissioner Jim Phillips on the need for a Federal Name, Image and Likeness (NIL) standard: “As it relates to name, image and likeness, there has to be agent registration. There has to be a standardized contract. There has to be a registry. And then four there has to be education on campus. And that should just be open, that should be — that should be available for schools to see. Each other, etc. And I think it allows at least a little bit of disclosure that we’re not seeing in that space. The standardized contract, again, just everybody fills out the same thing whether it’s a $500 name, image and likeness opportunity or a $500K name, image and likeness opportunity. So, that’s part of it.” Phillips added, “Student athletes should absolutely be able to monetize their [NIL]. But at the end of the day, if you’re going to have intra and interstate competition, there has to be some level playing fields on that.” On the tampering that has reportedly pervaded the space, Phillips remarks: “We all know that [NIL] was never meant to be an inducement. It was really meant to be a serious and an honest way for young people that have great talents and a likeness and an image, that they could monetize it. That they’d be able to do that. But the two have been connected like a magnet, which is disappointing. And so that’s going on all across the country.”

Newly employed NCAA President and former Massachusetts Governor Charlie Baker has his hands full on these issues and more. The influence of major college football still rules, limiting the influence of the NCAA office. … On another financial front, multiple college/athletic department marketing partner LEARFIELD was forced to renegotiate terms of marketing deals with six of its multimedia rights partners as the company deals with $1.1B in debt maturing this year, according to Sportico. … Adding it all up, college athletics are under siege and there doesn’t seem to be a simple solution to solve the major issues. Why? The very make-up of college athletics doesn’t allow for any one entity (or person) to take charge and do what’s best for everyone. The schools – all different sizes, in different Divisions (Div I, II… and so on), in different locales (States), in different Conferences – some with their own lucrative Network deals, others with nothing – have no interest nor desire to do what’s good for the others. Each sport provides the NCAA with different opportunities and challenges with the revenue-producing sports at the top of the pecking order because of the multi-million – make that multi-billion dollar rights fees being tossed about by ESPN, CBS, NBC, ABC, FOX and so on.

Here’s the latest: Senator Lindsey Graham, Republican of South Carolina, drafted new legislation titled the “College Sports NIL Clearinghouse Act of 2023.” The draft has been circulated to the various stakeholders of collegiate athletics and, of course, it was leaked. The draft calls for another version of the NCAA to oversee the name, image and likeness activity in all of collegiate athletics, further limiting the powers college athletics’ governing body. … The clearing house would act more like an enforcement agency (see NCAA compliance department). The essence of the bill is to return some power to the college conferences, and to a lesser extent the schools with the purpose to undercut the business agencies and the NIL collectives popping-up all over the country.

It’s not pretty and the legal battles to be fought, beginning this winter, might further complicate the issues and set the NCAA back 50 years.

LAX is LIFE: If NCAA Women’s Lacrosse were to be compared to NCAA Men’s Basketball in consecutive Final Four appearances, only John Wooden’s legendary UCLA teams (1967-1976) would rank ahead of the Boston College Eagles. This week, in Newton, Mass., BC clinched its SIXTHconsecutive trip to the NCAA Women’s Final Four after their 20-6 shellacking of Notre Dame. BC will advance to beautiful Cary, North Carolina (25 minutes from Duke (Durham) and 40 minutes from Wake Forest, NC. No. 3 ranked Boston College will play No. 2 Syracuse in a national semifinal and be joined by No. 1 ranked Northwestern vs. No. 5 Denver, in the other semi.

Among the many storylines is Boston College grad student Melanie Welchwho is the captain of the BC lacrosse team and winner of the Welles Crowther award. Welch was a walk-on at BC but suffered and rehabbed through two ACL injuries and stuck it out to play lacrosse while enduring the setbacks of the global pandemic but also earning two graduate degrees and while honored as an Atlantic Coast Conference All-Academic team member.

Before her days at The Heights, Welch played midfield for Academy of the Holy Angels (Demarest, NJ) not far from her hometown of Pearl River, NY. Welch returned to Chestnut Hill this year as a second year Grad student to play defense in all 21 games of the (18-3) Eagles’ 2023 season.

At the Final Four, there’s a curve in the story as Melanie’s sister Kathryn is a freshman at top-rated Northwestern. Kathryn was recruited to play lacrosse at Northwestern after never playing the sport in high school and prep school. Kathryn was a standout ice hockey player but the NW coaches saw her play, knew her background and offered her a scholarship believing she would transition into a solid lacrosse player. As a first year, Kathryn has played in only seven of Northwestern’s 20 games (19-1) with their only loss coming in their opening game against Syracuse on February 11th.

Parents, Len and Kelly Welch, who follow both their daughters all season long, can enjoy their Saturday rooting for each of their favorite teams. Should both BC and Northwestern advance to the National Final, there’s potentially a choice to made on Monday night.