HOUSTON – (Staff Report from Official News Release) – Ones Basketball League (OBL0, a competition for skilled one-on-one players organized by Basketball Hall of Famer Tracy McGrady, signed a content partnership with SHOWTIME Sports, the newest media distribution relationship for the start-up league.
Under its Showtime Basketball brand, Showtime Sports will distribute a behind-the-scenes, all-access documentary feature for its YouTube channel capturing the story of this season through the eyes of Tracy McGrady. Showtime Sports will also produce short-form digital content for distribution across its social networks from the remainder of the inaugural OBL season through the league’s Las Vegas Championship in July.
“The production and creative team at SHOWTIME Sports knows how to build and tell stories like no one else, and the detailed background and exciting drama we have already started to capture with OBL makes this content partnership a perfect fit for us,” McGrady said. “The team at SHOWTIME shares our excitement for putting a spotlight on one-on-one basketball and all of the great action, rich stories, and hyper-competition that flows from the game.”
“We believe in Tracy’s vision and are thrilled to be working with the OBL on their inaugural season,” said Brian Dailey, SVP, Sports Programming & Content, Showtime Networks Inc. “This collaboration embodies the SHOWTIME Basketball brand — premium, bold and boundary-pushing. We are delighted to welcome Tracy and the OBL team to our unmatched lineup of content and talent.”
SHOWTIME Sports joins SLAM Media, Playmaker and Heart and Hustle Productions’ as initial production and content partners for OBL.