BOSTON – (Staff report from Official News Release) – The Red Sox Foundation added entrepreneur Maverick Carter to its Board of Directors. In his role, Carter will help develop and achieve the Foundation’s strategic goals and mission of improving lives throughout New England in the areas of health, recreation, and education. The new board appointment builds on a longstanding relationship between Carter and Fenway Sports Group that began in 2010 through a strategic partnership with LRMR Ventures. That relationship further deepened when Carter – through his relationship with NBA superstar LeBron James – became a member of FSG’s ownership group in March 2021.
“For the past decade, I have had the privilege of working closely with Mav and have seen firsthand how he incorporates community and service into every aspect of his work,” said Red Sox Foundation Chairman Tom Werner. “In addition to his incredible business acumen, his experience in sports philanthropy and athlete empowerment will be invaluable in how we continue to grow the programs and vision of the Red Sox Foundation. We are fortunate to have his talent and wisdom and look forward to deepening his connection to the Red Sox and FSG family.”
Throughout his career, Carter has significantly impacted the sports and media landscape and helped usher in a new era of athlete empowerment through his longtime business partnership with LeBron James and as CEO of The SpringHill Company, which owns notable brands including athlete empowerment brand UNINTERRUPTED and its More Than movement, the trailblazing hit show for leading cultural conversations, The Shop, and their blockbuster family film, Space Jam: A New Legacy.
Carter has channeled his passionate curiosity and determination to uplift others into building brands that develop authentic, award-winning content spanning several platforms, all with a common thread of empowering others. With an extensive background in marketing and business development, Carter was instrumental in building LRMR Ventures and in securing James’ lifetime deal with Nike, the first in the company’s history.
Carter also lends his time, experience, and strategic insights to leading companies and nonprofit organizations, starting as a founding Board Member of the LeBron James Family Foundation that is committed to creating generational change in his hometown of Akron. He also serves on the Board of Directors for Live Nation Entertainment and Equinox Group as well as the Advisory Council for the Smithsonian’s National Museum of African American History and Culture and Walmart’s Opportunity Leadership Council, among others.
“Empowerment is at the center of everything I do, whether that be in business, family or philanthropy,” said Maverick Carter. “It’s an honor for me to join the Red Sox Foundation’s Board of Directors and have the opportunity to help inspire and empower families and communities in Boston and beyond.”