By TERRY LYONS, Editor of Digital Sports Desk
BOSTON – There’s a load of confusion and a ton of mixed messages being strown about the streets of Washington DC in regard to the future of college athletics, name, image and likeness (NIL) parameters, outside (Private Equity) investments into the Athletics Departments of colleges and universities throughout the land.
The House v. NCAA settlement, which took effect on July 1, 2025, allows for direct payments to college athletes by their schools. This landmark agreement, approved by Judge Claudia Wilken, also includes revenue sharing and roster limits. A key aspect is the $2.8 billion in back damages to be paid to athletes over the next decade (2025-2035). Power 5 NCAA conferences (plus Notre Dame) must follow the new rules, while other Division I schools can choose to opt-in
The settlement also addresses potential future issues with revenue sharing, roster sizes, and NIL regulations. It’s expected to reshape the landscape of college athletics and how athletes are compensated.
This week, between a dump of thousands of previously classified documents on the life and assassination of the legendary Martin Luther King Jr., blatant lies in front of Federal Reserve Chair Jerome Powell and the suggestion of a new recipe for Coca-Cola – the (NSFW descriptive term deleted) administration decided to issue an executive order to “prop up” college sports by limiting collegiate athletic programs’ ability to steer money toward specific sports like football and basketball at the expense of other sports. The order, which came amid lawmakers’ heightened interest in having Washington play a role in regulating sports and student athletes, “cast the current state of college sports in apocalyptic terms,” according to Politico.
“Absent guardrails to stop the madness and ensure a reasonable, balanced use of resources across collegiate athletic programs that preserves their educational and developmental benefits, many college sports will soon cease to exist,” the executive order stated.
The order requires athletic departments with more than $125 million in revenue during the 2024-2025 season to offer more scholarships in “non-revenue sports” this year than they did the prior year. Programs with less revenue are instructed to maintain or avoid disproportionately reducing such scholarships, or eliminate roster spots. (Sort of a DOGE for scholarships).
Instead of fewer regulations, the United States’ government seems to be “reversing fields” and positioning itself for more regulations to police the business of college sports which – with recent and self-inflicted rule changes – has entered into an era of pay for play and other professional sports-like day-to-day/season-to-season financial operations.
The new executive order calls for the prohibition of the “third-party market of pay-for-play inducements,” but allows athletes to get paid “fair market value” for endorsements or other services. That largely duplicates part of the NCAA/House legal settlement which governs most college sports programs.
Playing it out – instead of the old way of slipping some cash in an envelope for a FedEx delivery or the new way of having billionaire alums directly paying players for their commitment (read transfer via the portal) and at least one year of service – now the billionaire alums must – instead – pay the players to endorse their business, or consumer products.
Surely, the House nor the administration consulted with the various Compliance Officers at each school or the principal’s office (Charlie Baker’s joint) in Indianapolis. Clearly, the early outlines of the proposals seem to be impossible to enforce and quite easy for school boosters to circumvent, especially in the worlds of collegiate football and basketball. And, regardless, those freight trains have already left the station and are chugging their crafty ways toward title contention in the 2025 College Football Playoffs or 2026 NCAA national basketball championship(s) … aka … March Madness.
For Congress, the West Wing and the colleges, Madness is the perfect term.
HERE NOW, THE NOTES: Long thought of as a nice game for retirement communities or, maybe, Asian and Jewish grandparents, “Mah-jongg” is making a comeback. That trend is being reported via an in-depth story in this weekend’s edition of The Washington Post. It’s gone so far that one group of young mothers in their 30s – looking for a nighttime activity complete with take-out and cocktails – created a make-shift play group they call “Momjong.” DC has its start-up groups while New York hotels including the Ace and the Standard have hosted mah-jongg nights. While the game was played regularly in China in the 1800s, the resurgence in the USA decades ago weent so far that a group of Jewish-American women who were fans of the game, created the National Mah Jongg League in 1937, developing an American style of the game. How long will it take for some investment group to fund the World Pro Mah Jongg League? The line starts to the left.
CALLING COMMISSIONER GORDON: Sports teams in the Big Apple are increasingly fighting over the nickname “Gotham City,” made famous by the popular Batman comic book, 1960s television series and highly successful motion pictures. Most recently, the J-E-T-S of the National Football League placed a claim by revamping their team locker and the phrase “Gotham City Football” was hung over player nameplates in the home team room. In legal action taken on June 12, the U.S. Patent and Trademark Office denied the team’s request to trademark “Gotham City Football” for apparel such as T-shirts, hoodies and caps, according to Sportico. … The dismissal by the U.S. Patent and Trademark Office noted that “Gotham City” is geographically descriptive of a physical location that the wider public already knows—in this case, New York City—and physical locations cannot be trademarked. Keep in mind, the Jets represent New York but the team is headquartered in Florham Park, New Jersey, some 38 miles west of the city, and the Jets play their home games 12 miles from NYC in East Rutherford, New Jersey where the club shares the MetLife Stadium facility with the “New York” football Giants. The Jets’ legal team argued that “Gotham City” is not geographically descriptive, but it originated from the iconic DC Comics franchise Batman. However, the USPTO refuted that claim, saying that the “Gotham City” connection to New York City predates the Dark Knight, when writer Washington Irving first coined the nickname of the city in 1807 in a literary magazine. The Jets franchise was founded in 1959 as the New York Titans and became the J-E-T-S in 1963 when they joined the New York Metropolitans (Mets) at the then-brand spanking new Shea Stadium. Sportico noted, “Gotham has become an increasingly crowded territory for sports IP. Sky Blue FC of the National Women’s Soccer League’s rebranded as NJ/NY Gotham FC—nickname: the Bats—in 2021. The club’s governor, Carolyn Tisch Blodgett, is from the family that co-owns the Giants.” And, adding to the confusion, last year, the YES Network and MSG Networks announced a new streaming team-up, Gotham Advanced Media and Entertainment (GAME). Tri-State dwellers can now watch the Knicks and Yankees via the Gotham Sports App on their mobile devices where they can also watch Batman, Robin and Commissioner Jim Gordon fight crime in Gotham City. To resolve the confusion, maybe it’s time to grab an Alfred App, unless someone wants to resurrect the Cape Crusaders, a soccer team that played in the USL Premier Development League, the fourth tier of the American Soccer Pyramid from 1994 to 2008 before the franchise folded.
TIDBITS & NUGGETS: The next time you question the call of a Major League Baseball umpire, you might want to look up his full record. To do so, visit Umpire Scorecards online where the site checks the calls – accurate and not – for every MLB umpire, including balls and strikes. …
THIS JEST IN: Nick Kurtz, a rookie for MLB’s Athletics, hit four home runs on Friday night, an all-time record for major league rookies. Going a perfect 6-for-6 with the four HRs, Kurtz became the first A’s player in franchise history with a four-homer game, the first rookie in MLB history with a four-homer game, and the 20th major league player, overall, to accomplish the feat.
YOU CAN’T MAKE IT UP: Ripped from the pages of Variety, or maybe an episode of Law & Order, here’s this week’s edition of YCMIU:
On July 19th, Rapper GloRilla was arrested on felony drug charges after a burglary occurred at her home near Atlanta, Georgia, according to Atlanta’s WSB-TV and TMZ. She then performed at the WNBA All-Star Game in Indianapolis that night. The Forsyth County Sheriff’s Office confirmed to the Atlanta-based media outlet that authorities were called to a home owned by GloRilla, whose real name is Gloria Hallelujah Woods, at 1:30 a.m. Saturday morning. The rapper then performed at the WNBA All-Star game in Indianapolis that evening, playing a medley of her songs “Let Her Cook,” “Typa” and “TGIF” at the Gainsbridge Fieldhouse. She surrendered to authorities at the Forsyth County Jail on Tuesday and was released shortly afterward, posting a $22,260 bond.
Investigators said three suspects went into the home when Woods was not present and were robbing the residence when an unidentified individual inside the building fired a gun at them. The burglars escaped and investigators do not believe they were injured. During the investigation, officers smelled drugs and found a “significant amount of marijuana” in a bedroom closet. Woods was charged with possession of marijuana and possession of a controlled substance. “The homeowner is a victim of a serious crime, and we are committed to bringing the suspects to justice,” Sheriff Ron Freeman told WSB-TV. “At the same time, we must continue to uphold and enforce the law in all aspects of this case.”