BOSTON/PORTLAND, (Maine) – The Boston Celtics extended their deal with TD Bank through the 2044-45 season. This sponsorship will continue the bank’s role as the retail and online banking provider for the NBA’s Boston franchise and the Maine Celtics of the G-League.
“We’re elated to extend our partnership with TD Bank, and build on our shared commitment to community engagement and connection with our fans,” Boston Celtics president Rich Gotham said in a statement. “TD Bank’s continued investment in our initiatives makes a significant impact, and their ongoing support ensures we can continue providing unique experiences for fans while contributing to meaningful causes that benefit the Greater Boston area.”
Included in the terms of the extension, the bank will launch a Celtics season ticket wait list that will enhance “engagement with this dedicated Celtics fanbase.”
With the Maine Celtics, TD Bank will add sponsored promotional games, such as ‘EmpowHER Night’ and ‘Fan Appreciation Game.’ They will also hold CommUNITY Crew events in Maine to support its local communities.
“TD’s New England heritage runs deep,” said Leo Salom, TD Bank president and CEO, in a statement. “Since 2004, we’ve proudly stood alongside Celtics fans, whether it’s celebrating unforgettable moments at TD Garden, bringing unique perks to our customers or supporting programs that uplift the communities we serve. As the official bank of the Boston Celtics for the next 20 years, we’re excited to keep growing this relationship and creating even more ways to support the team, the fans, and the community we all love.”
The naming rights to the arena for the Celtics and NHL’s Boston Bruins is done through the Bruins and parent company Delaware North,