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Sports Business

VKTRY Worn by 100+ NFL Prospects

March 18, 2021 by Terry Lyons

MILFORD, CT – (Official News Release) – VKTRY GEAR recently announced that a record number of NFL top prospects will be wearing their carbon fiber insoles as they go through their on campus Pro Days in the coming weeks. The NFL Combine has moved from Indianapolis to local workouts due to COVID 19 restrictions. Over 100 prospects from more than 60 schools will be wearing VKTRY Insoles in this critical stage of career preparation.

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“Many of our relationships with NFL stars began at the Combine where athletes experience +9.3% added explosiveness from their VKs,” said VKTRY CEO Steve Wasik. “Most athletes see significant improvements in the broad jump, the vertical jump and their time in the 40. They really feel the difference and understand how VKTRY Insoles can help them get an edge both at the Combine and on the playing field. Athletes also appreciate the improved injury protection with VKs, recently proven by one of the top athletic research facilities in the world, the Korey Stringer Institute at the University of Connecticut.”

Amongst those athletes using VKTRY Insoles for their Pro days are projected first round picks: Alabama Running Back Najee Harris, Florida TE Kyle Pitts, Virginia Tech CB Caleb Farley, Miami DL Gregory Rosseau, Miami DE Jaelen Phillips, and LSU WR Terrace Marshall. Players from every Power Five Conference will be using VKTRY Gear for the first time during their Pro Days.

Made from aerospace-grade carbon fiber, VKTRY Insoles store and return energy to the athlete. They also provide a “spring-like” effect to improve shock absorption and reduce the load and stress on the athlete’s body. In independent performance testing, athletes wearing VKs increased their broad jump by an average of +4.0”, their vert by +1.6” and improved their 40 times by 0.12 seconds.

VKTRY was created and founded by Matt Arciuolo, Certified Pedorthist for the USA Olympic Bobsled and Skeleton teams. The product design evolved following the Olympics and Arciuolo received a product patent in 2015.

Filed Under: NFL, Sports Business Tagged With: NFL, NFL Draft, Sports Business

NBA: Most Popular Jerseys

March 17, 2021 by Terry Lyons

NBA STATUS: This week, the NBA and National Basketball Players Association jointly announced that LeBron James and the Los Angeles Lakers secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists. Results are based on NBAStore.com sales for the First Half of the 2020-21 NBA season.

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No big surprises here:

Top 15 Most Popular NBA Jerseys:

1. LeBron James, Los Angeles Lakers

2. Luka Dončić, Dallas Mavericks

3. Kevin Durant, Brooklyn Nets

4. Stephen Curry, Golden State Warriors

5. Giannis Antetokounmpo, Milwaukee Bucks

6. Kyrie Irving, Brooklyn Nets

7. Anthony Davis, Los Angeles Lakers

8. Jayson Tatum, Boston Celtics

9. James Harden, Brooklyn Nets

10. Zion Williamson, New Orleans Pelicans

11. Jimmy Butler, Miami Heat

12. Damian Lillard, Portland Trail Blazers

13. Kawhi Leonard, LA Clippers

14. Trae Young, Atlanta Hawks

15. Russell Westbrook, Washington Wizards

Filed Under: NBA, Sports Business Tagged With: NBA

Celtics Take a Shot with Bushmills

March 17, 2021 by Terry Lyons

BOSTON – Bushmills Irish Whiskey, from the world’s oldest licensed whiskey distillery, announced its designation as an official partner of the Boston Celtics, one of America’s original NBA teams. Extending through the 2023 season and just in time for St. Patrick’s Day, the deal celebrates two champion institutions coming together and marks Bushmills’ first partnership with an NBA team

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As both brands honor a unique, rich history, Bushmills and the Celtics unite to bring Boston fans a taste of two iconic originals. “We’re an organization that places a great value on tradition and authenticity, and found Bushmills to be a seamless fit. We are proud to welcome Bushmills Irish Whiskey as an official partner of the Boston Celtics and we look forward to working together to create unique and memorable experiences for our fans,” said Ted Dalton, Senior Vice President, Partnerships & Business Development of the Boston Celtics.

Bushmills is teaming up with one of the most beloved Celtics in team history, 2008 NBA World Champion Paul Pierce. “As a former player on the Boston Celtics, one of the original NBA teams, I recognize another original when I see one. Bushmills is the original Irish whiskey and to celebrate the partnership, they’re buying the city of Boston a drink made for champions. No better way to cheer our team on,” said Pierce.

 

Filed Under: Celtics, Sports Business Tagged With: Celtics, NBA, Sports Business

Lawrence Featured by Topps Football

March 11, 2021 by Terry Lyons

BROOKLYN – (Official News Release) – Having just completed one of the most decorated careers in college football history and weeks away from the likely No. 1 selection in the pro draft, Trevor Lawrence has signed on with Topps in a landmark deal that will see the winningest starting quarterback in Clemson history featured in an exclusive box set of cards scheduled for release in April. The set will be created in collaboration with Trevor’s brother and sister-in-law Chase and Brooke Lawrence, professional artists who will create exclusive artwork of the decorated 2018 national champion and first quarterback ever to win three ACC Championship Games.

The series will include 50 cards, including autographs on select pieces and will feature a mix of oil paintings and digital depictions crafted by Chase and Brooke. To create the exclusive artwork, Chase and Brooke took inspiration from psychedelic period pieces from the 1960’s-70’s as well as classic comic book and graphic novel illustrations.

“Trevor Lawrence is one of the most popular and visible players in college football in years and we can’t wait to capture his talent and personality in this set,” said Jeff Heckman, Global Director of Ecommerce. “We look forward to revealing the unique designs that Chase and Brooke will develop, and we think football fans across the country will love the series.”

 

Filed Under: NFL, Sports Business Tagged With: NFL, Sports Business

Celtics “Earn” a New Uniform

March 10, 2021 by Terry Lyons

BOSTON – The Boston Celtics unveiled their 2020-21 “Earned Edition” uniform, designed exclusively for the 16 teams that qualified for the 2020 NBA Playoffs. This uniform set, which was worn on March 19 vs. Sacramento, marks the team’s fifth and final combination for the 2020-21 season.

While this season’s Earned Edition uniform carries over a series of notable components from various uniforms throughout the team’s collection, including the traditional ‘Celtics’ wordmark, standard shamrock on the belt buckle, and the Vistaprint jersey patch on the left shoulder, it also features an enhanced version of the franchise’s iconic color scheme. Three separate shades of green are projected through the uniform body and trim, marking the first time the team has ever featured three shades of green on a single uniform. As an additional nod to the team’s pursuit of an NBA championship, the Earned Edition uniform is adorned with special silver insignias including a silver Nike swoosh on the top left front of the uniform, a silver Earned Edition jocktag on the bottom right front, and a silver NBA logo on the back, above the player’s name.

The Earned Edition uniforms will be available to fans at retail beginning on Thursday, March 18, 2021.

Filed Under: Boston Sports, Celtics, Sports Business Tagged With: Boston Celtics, NBA, Sports Business

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TL's Sunday Notes | March 30

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While We're Young (Ideas) and March Go Out Like a Lyons
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Gotta Give Pitino the credit. Constant and Full-Court Press made the difference and his players were in condition to wear down UConn. digitalsportsdesk.com/st-johns-defeats-mighty-uconn/ ... See MoreSee Less

Gotta Give Pitino the credit.  Constant and Full-Court Press made the difference and his players were in condition to wear down UConn. https://digitalsportsdesk.com/st-johns-defeats-mighty-uconn/
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Groundhog Day!

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Groundhog Day!

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TL's Sunday Sports Notes | Jan 12 - Digital Sports Desk

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In each round-up, there are far too many questions and not nearly enough definitive answers to the woes facing the New England clubs, the Celtics included. It might be time for some major shake-ups at...
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The first Sunday Sports Notes of 2025 | Including Some Predictions

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TL's Sunday Sports Notes | Jan 5 - Digital Sports Desk

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KEY DATES IN 2025: Everyone needs to circle these dates on their sports calendar: KEY DATES IN 2025: Everyone needs to circle these dates on their sports calendar:
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