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Sports Biz: Mets Pop-Up

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Guest Column, by JAMES GUMINA

This past weekend, I attended the Strat-O-Matic event at the Mets House in New York to cover one of the final events at the Mets’ Union Square pop-up shop. The event, taking place in a city dominated by Fanatics Fest, was a wonderful reminder that sports are all about communities.

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Fanatics Fest, and events like it, are driven by impressions, revenue, and spectacle, whereas the Strat-O-Matic event at the New York Mets store was purely a celebration of the game and its fans. I was there for about an hour and a half and did not have a single item pushed on me. I played Strat-O-Matic for the first time in years against a longtime fan and player (He very generously reminded me of the rules).

Our game took a backseat to our conversation about his experiences playing the game, and his love for it over the years. He told me all about the 12-person Strat-O-Matic league he has played in for the past 30 years, complete with full seasons and championship rings (which did not look dissimilar to the NFL rings that I saw at Fanatics Fest).

I happily watched him give Hal Richman, the founder of Strat-O-Matic, an honorary championship ring and tell him about the impact the game had on his life. I heard another avid player talk about his father introducing him to the game back in the 1960s and how he has been hooked ever since, so much so that he owns every single MLB set that has been released by the company.

While the setup was not fancy—a few folding tables in the back of the store, game boxes for people to take and use, and some pizza—it did not deter new and old fans of the game from swapping stories and playing head to head versus one another.

I got to meet both Hal and his son, who is the current CEO of Strat-O-Matic, and it immediately became clear to me that this type of event was perfectly in line with the SOM ethos. It is a game all about a shared love of sports and for well over 60 years has been bringing people together in communities just like this one, from local Strat-O-Matic clubs, to leagues, to friendly living room games.

In addition to the game and event, the venue was also an interesting branding initiative by the New York Mets.

The pop-up, which closed June 25th, was one of the regularly scheduled NYM special events, like player meet-and-greets and book signings, as well as regular merchandise sales. The space offered exclusive perks and benefits for fans, as well as interactive exhibitions like an augmented reality swing analysis station that many of the Strat-O-Matic players took advantage of.

While always designed to be a temporary “pop-up,” I really admired the space and thought that it was a great community-oriented brand activation that allowed for events like the Strat-O-Matic day for fans of all ages.

The Mets have been doing a lot right in the marketing department recently, and I think this was no exception.

Can’t Beat, “Beat the Streets”

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Guest Column, by James Gumina

One of life’s joys is being introduced to something new. This past weekend, that joy came in the form of professional wrestling, as I attended the FinalX and Beat the Streets World Championships qualifier at the Prudential Center in Newark.

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I was on hand for both the full slate of wrestling on Saturday and the press conference on Friday morning. As I helped athletes, media, and coaches check in for the press conference, I started to get a feel for the event. The word ‘community’ is often overused, but it truly captured what I felt when interacting with everyone on Friday. The athletes and coaches were friendly with us and one another, and the media members were all extremely passionate about the sport.

The press conference featured some of the athletes with the biggest names and resumes competing in the event, though not always the ones who found the most success on Saturday. They all stressed the importance of growing interest in the sport and being role models for the next generation of wrestling athletes.

“I particularly admired Wyatt Hendrickson’s viewpoint about how his life has changed since upsetting Gable Stevenson in “the biggest upset in NCAA history” this past March.”

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However intriguing the press conference was, it paled in comparison to the event itself.

The bouts started at 12:30pm (EDT) with third-place matches, and went all the way through 8:00pm. A raucous crowd of six thousand packed the lower bowl of the Prudential Center from the first bout to the final minute of the last match.

Chatting with people as I walked through the concourse, and noting the massive forearms and slightly cauliflower ears of the fans, it was clear this event pulled in wrestlers, young and old, from across the New York/New Jersey/Connecticut tri-state area. The crowd brought energy, and the wrestlers fed into it, each one of them signing innumerable autographs and filling camera rolls with selfies. I even saw a few wrestlers giving away their shoes to some of the kids in the audience.

It was clear the crowd had some favorites, but the thing they were most loyal to was exciting takedowns. One of the crowd favorites was Yianni Diakomihalis, who cruised to a 10-0 victory in the first round of his best-of-three versus PJ Duke.

The favoritism turned out to be a fickle thing, however, when Duke upset Diakomihalis with a last-second throw in round two and then a pin in round three to elicit two of the loudest crowd pops of the event.

Hendrickson continued his run of greatness with a dominant win in round one, followed by a hard-fought victory in round two. Explaining his strategy after the match, he talked about how he wanted to be aggressive and put on a good show, following it up by saying, “I just love wrestling, I was born for this.”

Some familiar names fell short of qualifying for the world team. After moving to a new weight class, 34-year-old Kyle Dake lost to Zahid Valencia in an exciting match. Kayla Miracle, the 2017 and 2018 US Open champion and current high school teacher, also fell to Adaugo Nwachukwu.

On the other hand, there were a handful of teenagers and high schoolers with outstanding performances. The aforementioned PJ Duke upset Yianni and qualified for the world team, and 19-year-old Audrey Jimenez won her match to qualify for the worlds in Croatia as well.

It was not all wins for the youngsters, however, as 17-year-old Everest Leydecker, a student at the school Kayla teaches, lost in her match to Cristelle Rodriguez, and will now miss out on the chance to celebrate her 18th birthday in Croatia.

But the event wasn’t just about competition. It was also a fundraiser for Beat the Streets, and a successful one at that, raising nearly a million dollars. Beat the Streets is an organization that provides wrestling and educational opportunities to underserved students in the New York City area. It boasts a 100% graduation rate and enrollment rate into college or the military.

Throughout the event, different Beat the Streets students gave their testimonies about how the organization has supported them and will continue to do so. The conjunction of elite-level wrestling and charitable outreach symbolized the true community-first aspect of wrestling.

While I did not walk into the event with any wrestling experience under my belt, I walked out with a newfound appreciation for the athletes, fans, and, ultimately, the sport. It is a tight-knit community that loves the sport and has created a wonderful atmosphere and an impressive, world class event. I am looking forward to seeing the winner compete at worlds in September, and to following many of them on their path to the LA Olympics in 2028.

Lawsuit Filed vs Zion Williamson

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LOS ANGELES – (Wire Service Report) – New Orleans Pelicans star Zion Williamson was accused of rape in a lawsuit filed this week in Los Angeles, the New York Post reported.

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In the suit filed Thursday in Los Angeles Superior Court, the woman — identified as Jane Doe — alleges Williamson sexually assaulted her twice in 2020.

The plaintiff, who claims to be the NBA forward’s ex-girlfriend, alleges there was a pattern of “abusive, controlling and threatening behavior” toward her that occurred in California, Louisiana and other states.

Williamson, 24, also is accused of threatening to have his security personnel shoot Doe in the head and have her parents killed, according to the report.

“Our client is very adamant about this — it’s not her desire or our desire to litigate this case in the press,” Doe’s attorney, Sam Taylor with the Lanier Law Firm, told the Post on Friday. “It’s a very serious case, as reflected in the allegations. Our client looks forward to her day in court where she can go and explain to a jury what happened to her, the things she endured for this defendant and getting justice.”

Williamson’s representatives did not immediately respond to the newspaper’s request for comment.

As of Friday afternoon, the Pelicans had not commented publicly on the allegations.

Williamson, the No. 1 overall pick in the 2019 NBA Draft out of Duke, is a two-time All-Star with career averages of 24.7 points, 6.6rebounds and 4.3 assists in 214 games (all starts) with the Pelicans.

–Field Level Media

Students Learn: Heroes Are Human

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JERSEY CITY – (Staff Report) – New Jersey City University students, faculty and staff spent time on Sept. 30 with NBA Cares Ambassador and NJCU alumnus Bob Delaney, who shared the message of his new book, Heroes are Human: Lessons in Resilience, Courage and Wisdom from the COVID Front Lines (City Point Press, distributed by Simon & Schuster).


“It was great to be back on campus speaking with students pursuing noble careers in nursing, law enforcement, firefighting, teaching and other service-oriented professions,” said Delaney, an elite NBA referee for 25 years before his retirement in 2011, and prior to that a New Jersey State Trooper whose dangerous undercover mission inside the Mafia in the 1970s was chronicled in his first book in 2008, Covert: My Years Infiltrating the Mob.

Delaney, a member of the NJCU Sports Hall of Fame, presented his message of self-care and trauma awareness – one he has been delivering for four decades with the military, first responders and many other groups. That message was showcased in Delaney’s second book, 2011’s Surviving the Shadows: A Journey of Hope Into Post-Traumatic Stress.

Heroes Are Human, written with the co-author of all three books, veteran journalist Dave Scheiber, tells the stories of members of the healthcare community who have been at war with an “invisible enemy” – sharing lessons on how caregivers can navigate the resulting stress and potential burnout through an uplifting message of self-care and post-traumatic stress education.
Delaney and the NBA “gifted” books to students, faculty and staff, allowing the important topic of what he calls “mind health” to be discussed on the NJCU campus.

Students and Faculty at New Jersey City University (file photo)

“Not all wounds bleed ” is a common theme presented by Delaney, who earned his criminology bachelor of science degree from New Jersey City University, and later learned about post-traumatic stress first-hand from his three-year undercover investigation of the Mob. His riveting talks about his experiences underscore peer-to-peer conversations as a first line of defense when dealing with trauma.

Dr. Richard Mollica, Director Harvard Global Mental Health Trauma Recovery Program, wrote of Delaney in the Heroes are Human foreword, “His down-to-earth style, charisma and honesty – delivered by a man who has walked the walk connects universally with his varied audiences.”

Thursday Night Football: Pitt at Clev

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Browns Look to Rebound from Meltdown vs Jets

CLEVELAND – (Staff and Wire Service Report ) – The Cleveland Browns are trying to put a big meltdown behind them in a short week as they prepare to host the Pittsburgh Steelers in an AFC North battle tonight. The Browns (1-1) blew a 13-point lead with 1:55 left to play in Sunday’s 31-30 home loss to the New York Jets. Pittsburgh (1-1) also is moving on from a setback, as it dropped a 17-14 home decision to the New England Patriots.

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Cleveland’s defeat was much more painful. The Browns missed the extra point after Nick Chubb‘s 12-yard scoring run to still lead by 13 with New York out of timeouts. But the Jets scored on a 66-yard touchdown pass with 1:22 remaining, recovered the onside kick and then scored the winning points with 22 seconds left. Chubb, who rushed for 87 yards and a career-high-tying three touchdowns, said Tuesday that the loss can be pinned to him. He could have slid down without scoring, which would have allowed Cleveland to run out the clock.

“Yeah, I probably shouldn’t have scored right there,” Chubb told reporters. “Honestly, looking back at it, it cost us the game. A lot of things went wrong, not just one thing. But collectively as a unit, as a team, we could’ve all done things different. But it’s only a problem because we didn’t win. So I probably should’ve went down.”

The Browns will attempt to bounce back, and head coach Kevin Stefanski made it clear there is no time to dwell on the victory that got away. “We have to be problem-solvers,” Stefanski said. “We have to find solutions any which way. There are a bunch of different ways you can do it, but we have to find solutions so that when we are in a position like we were (Sunday), and it’s an obvious passing situation, we just can’t let that happen.”

Pittsburgh is looking to get its passing game going in Mitch Trubisky‘s third straight start. Trubisky is averaging just 5.1 yards per completion — which ranks 32nd among 33 qualifying quarterbacks — while passing for 362 yards, two touchdowns and one interception.

“I like to throw the ball down the field,” Trubisky said. “Why I haven’t given certain looks, especially early in the games, I can’t tell you exactly why. We’re looking for that. I’m looking for that. “Every quarterback deep down in their heart likes to throw the ball as far as they can down the field and watch their playmakers go up and get the ball.”

Steelers receiver Diontae Johnson has caught 13 passes for 112 yards and his longest gain is just 25 yards. Pittsburgh has scored just one offensive touchdown in the first half and Johnson knows that needs to change. “We just have to start fast,” Johnson said. “That’s the way we’re going to win games and get in the motion that we want to get into. If we don’t start fast, it’s going to be like last year. It’s going to be hard to get that momentum that we want and to put points on the board and get that field position.”

Steelers running back Najee Harris is also off to a slow start with 72 yards on 25 rushes. Harris shredded the Cleveland defense for 279 yards in Pittsburgh’s two-game sweep of the Browns last season. He recorded a career-best 188 rushing yards in January’s 26-14 victory.

Steelers linebacker Devin Bush (foot) was a full practice participant on Tuesday and looks on track to play. Cleveland star defensive end Myles Garrett is dealing with a neck injury. Garrett has 61.5 career sacks, just shy of the franchise record held by Clay Matthews (officially 62 after sacks became a stat in 1982). Browns guard Joel Bitonio (biceps) is in danger of missing the game while defensive end Jadeveon Clowney (ankle) was ruled out Monday. –Field Level Media