SEATTLE – (Staff Report from Official Company News Release) – Arkero, a new platform using Artificial Intelligence to effectively run the day-to-day operations of complex organizations in sport, recently announced a $6 million pre-seed funding round, and partnerships with professional sports organizations in the MLS, NWSL in the United States, along with users in the English Football League.

The investment was led by Roger Ehrenberg at Game Changers Ventures, with participation from Alexis Ohanian (776), David Tisch (BoxGroup), Garuda Ventures, Founders’ Co-op and strategic investors including Adrian Hanauer of the Seattle Sounders and Seattle Reign.

Arkero’s first partners include the Seattle Sounders, Seattle Reign, San Diego FC and Bolton Wanderers FC. Initial deployments focus on integrating AI into match day planning and season ticket renewals to help teams streamline coordination, reduce manual work, and operate with greater clarity across disconnected tools.

In early deployments, the Sounders and Reign project over 50% improvement in efficiency savings around matchday planning in 2026 alone, driven by reduced manual work, faster decision-making, and fewer operational errors.

Arkero centralizes operational data, workflows, and decisions into a single system, allowing business teams to plan, execute, and adapt in real time – without adding headcount or new layers of complexity. Because it is being built by operators who have run clubs themselves, Arkero reflects the realities of sports businesses: small teams, complex events, constant deadlines, and no margin for error. As a result, teams gain back time, clarity, and confidence – and can focus on growing the business rather than managing around broken processes.

“I own a football club. I’ve sat in the meetings, lived the chaos, and felt the cost of running a business on Excel and email,” said Shivaas Gulati, CEO of Arkero,“ The opportunity exists because this is broken from the inside.”

After leaving Remitly, the $8 billion IPO company he co-founded in 2022, Gulati joined the ownership group of English club Southend United FC, a 119-year-old club competing in the National League. Drawing on his hands-on experience from Southend United – and advising organizations such as the Seattle Sounders – Gulati has applied the operational discipline and best practices developed at Remitly to the global sports industry, a market exceeding $500 billion annually.

“On and off the pitch, our business is about constantly looking ahead to identify what we can do better and how we can use technology and the right partners to gain a competitive edge,” said Sounders FC majority owner Adrian Hanauer. “Our investment in Arkero is aligned with this approach, accounting for not just where we are as an organization today, but where we need to be going forward.”

“We made intentional decisions to prioritize how our teams could be optimized through AI,”said Hugh Weber, President and Chief Business Officer of Sounders FC. “Partnering with Shivaas and the Arkero team allowed us to embed AI into our operating system rather than layering on software which has made the technology a durable part of our culture.”

““We look for companies that have a clear grasp of where both sports and business are headed, near term and long term,” said Roger Ehrenberg of Game Changers Ventures. “While many are still debating how AI fits into real business solutions, Arkero is delivering tangible results. They’ve already demonstrated real impact with partners like the Sounders and the Reign, and we’re proud to support them as they scale.”

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Guest Column, by JAMES GUMINA

This past weekend, I attended the Strat-O-Matic event at the Mets House in New York to cover one of the final events at the Mets’ Union Square pop-up shop. The event, taking place in a city dominated by Fanatics Fest, was a wonderful reminder that sports are all about communities.

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Fanatics Fest, and events like it, are driven by impressions, revenue, and spectacle, whereas the Strat-O-Matic event at the New York Mets store was purely a celebration of the game and its fans. I was there for about an hour and a half and did not have a single item pushed on me. I played Strat-O-Matic for the first time in years against a longtime fan and player (He very generously reminded me of the rules).

Our game took a backseat to our conversation about his experiences playing the game, and his love for it over the years. He told me all about the 12-person Strat-O-Matic league he has played in for the past 30 years, complete with full seasons and championship rings (which did not look dissimilar to the NFL rings that I saw at Fanatics Fest).

I happily watched him give Hal Richman, the founder of Strat-O-Matic, an honorary championship ring and tell him about the impact the game had on his life. I heard another avid player talk about his father introducing him to the game back in the 1960s and how he has been hooked ever since, so much so that he owns every single MLB set that has been released by the company.

While the setup was not fancy—a few folding tables in the back of the store, game boxes for people to take and use, and some pizza—it did not deter new and old fans of the game from swapping stories and playing head to head versus one another.

I got to meet both Hal and his son, who is the current CEO of Strat-O-Matic, and it immediately became clear to me that this type of event was perfectly in line with the SOM ethos. It is a game all about a shared love of sports and for well over 60 years has been bringing people together in communities just like this one, from local Strat-O-Matic clubs, to leagues, to friendly living room games.

In addition to the game and event, the venue was also an interesting branding initiative by the New York Mets.

The pop-up, which closed June 25th, was one of the regularly scheduled NYM special events, like player meet-and-greets and book signings, as well as regular merchandise sales. The space offered exclusive perks and benefits for fans, as well as interactive exhibitions like an augmented reality swing analysis station that many of the Strat-O-Matic players took advantage of.

While always designed to be a temporary “pop-up,” I really admired the space and thought that it was a great community-oriented brand activation that allowed for events like the Strat-O-Matic day for fans of all ages.

The Mets have been doing a lot right in the marketing department recently, and I think this was no exception.

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NEW YORK – (Staff and Wire Service Report) – Fox will broadcast a Friday college football game every week of the 2024 season, The Athletic and Sports Business Journal reported.

College football’s TV schedule will not be ironed out until May, but the games eligible for the Friday night treatment will feature teams from the Big Ten, Big 12 and Mountain West conferences.

Once reserved for high schools, Friday night football is not new to the Big Ten, which started putting select games on Friday nights in 2017. The Big Ten Network and Fox Sports 1 (FS1) have carried those games in the past.

Now, games will be carried on Fox each week in the run-up to the network’s “Big Noon Saturday,” its weekly show that competes with ESPN’s “College GameDay” and highlights its best game of the week.

The college football games will fill an empty window after Fox did not renew its agreement for WWE’s “Friday Night Smackdown.”

–Field Level Media

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LAS VEGAS – (Staff and Wire Service Report) – NFL commissioner Roger Goodell has attended two Taylor Swift concerts with his two daughters and his wife, but chances are, he never thought his status as a “Swiftie” would bleed over into the workplace.

But it has.

Swift has taken the NFL world by storm due to her relationship with Kansas City Chiefs tight end Travis Kelce, and Goodell had nothing but good things to say on Monday about the couple’s impact on football.

“Having the ‘Taylor Swift effect’ is also a positive,” Goodell told reporters. “Both Travis and Taylor are wonderful young people, and they seem very happy. She knows great entertainment, and I think that’s why she loves NFL football.

“Obviously, it creates a buzz. It creates another group of young fans, particularly young women, that are interested in seeing why she is going to this game, why she is interested in this game. Besides (her relationship with) Travis, she is a football fan, and I think that’s great for us.”

Kansas City beat the Baltimore Ravens 17-10 in the AFC Championship Game on Jan. 28, leading some fans to believe that the outcome was pre-planned in order to have Swift draw more viewers for the Super Bowl. The 14-time Grammy Award winner is expected to be in attendance when the Chiefs take on the San Francisco 49ers on Sunday, but Goodell made it clear that he is far from capable of cooking up such a storyline.

“I don’t think I’m that good of a scripter — or anybody on our staff,” Goodell said. “Listen, there is no way I could have scripted that one, let’s put it that way.”

Swift has been spotted at 12 of Kelce’s games this season, with Kansas City coming out on top in nine of them. She first attended the Chiefs’ 41-10 victory over the Chicago Bears back on Sept. 24.

Of course, there has been some backlash from the NFL’s focus on Swift over the past five months, but Goodell is hoping that she sticks around.

“I think anybody in this society, when they’re in a public position, (is) going to be subject to criticism,” Goodell said. “Taylor is obviously a dynamo. Everything she touches, there are people following. So we count ourselves fortunate and we welcome it.”

–Field Level Media

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PARKLAND, (Florida) – (Staff Report from Official News Release) – The Fifth Set, a tennis apparel company that provides patented “SweatRoute” technology to keep tennis players dry, comfortable, and at the top of their game, is making its product(s) available to the mass audiences. Serving-up its inaugural collection with men’s shorts, the product is now available exclusively on www.thefifthset.com and retails for $72.00. Shorts are available in three colors and four different sizes. The full product launch is coming off the heels of a successful Kickstarter campaign where the start-up crowdsourced more than $9,000 through pre-orders of the tennis shorts.

“The Fifth Set is a labor of love that solves a real problem that plagued my game for nearly 30 years — wet tennis balls from sweat-drenched pockets, causing a ‘sweat tsunami’ whenever I served,” said Yoni Malchi, The Fifth Set’s CEO and founder, as well as a lifelong tennis player. “After discovering a void in the market for tennis shorts with waterproof, breathable, and accessible pockets, I received a patent on my own design, which is a game-changer for tennis players at every level.”

The Fifth Set’s patented shorts offer three key differentiators:

• Sweatproof: Pocket liners are constructed with a waterproof layer and heat-sealed seam. Combined with a water-resistant outer body, the shorts redirect moisture to keep tennis balls fully protected.

• Breathable: The body and pocket liners are breathable to promote comfort, as well as quick and agile movement. The pocket liner’s microporous, waterproof layer protects from sweat while keeping the player cool.

• Accessible: Pocket openings are unsealed, but stay closed, preventing sweat from seeping in and allowing quick accessibility for frequent use.

“During the pandemic, one of the biggest retail trends that evolved was that consumers have become more demanding for unique, top-quality products that are also function-specific,” said Danielle Malchi, co-founder of The Fifth Set. “With more people focused on fitness than ever before, consumers are seeking truly innovative products to help them reach their personal goals and needs, and we are here to support them in this endeavor.”

The company is based in Parkland, Florida.

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FENWAY – (Staff Report from Official News Release) – Boston Common Golf, the new tech-forward golf team representing Boston and New England, named four world-class PGA TOUR golfers to its new team, including Rory McIlroy, Keegan Bradley, Adam Scott, and Tyrrell Hatton.

“These four remarkable golfers have achieved an extraordinary list of accolades as individuals, and together as a group, they convey an unmistakable sense of exceptionalism that not only commands respect but also instills a profound sense of awe, especially among their competitors,” said Fenway Sports Group principal team owner John Henry.

“Rory, Tyrrell, Keegan, and Adam stand at the very heart of our team’s potential for success in this groundbreaking venture and we extend our gratitude to each of them for embarking on this journey with us.

“As a co-founder of this visionary league, I want to express my sincere appreciation to Rory and for the partnership we have with Sean O’Flaherty of Symphony Ventures who has been indispensable in helping us build Boston Common Golf. The Symphony team have placed their trust in Fenway Sports Group, and it is an honor and a privilege to share this path with them.”

McIlroy currently ranks as World No. 2 and has spent more than 100 weeks as World No. 1 during his career. Along with Tiger Woods and Jack Nicklaus, he is one of only three players to win four majors by the age of 25. McIlroy turned professional in 2007 and has since recorded 24 PGA Tour victories, nine international victories, and three FedEx Cup championships. His most recent victory came at the 2023 Genesis Scottish Open in June. McIlroy grew up in Holywood, Northern Ireland, and in 2022 became the first player from outside the United States to serve on the PGA TOUR Policy Board. He is a co-founder of TMRW Sports, the parent company of TGL.

“I’m thrilled to join Boston Common Golf and to be representing Boston and New England’s rich sports culture,” said McIlroy. “TGL brings a unique dimension to the game, and I can’t wait to stand with Adam, Keegan, and Tyrrell as my teammates. It’s a fantastic opportunity that will offer us all a chance to build lasting connections and to foster regional pride that you don’t often see in the game of golf.”

Bradley currently ranks as World No. 17 and has ranked as high as World No. 10. Bradley has recorded six PGA TOUR wins, including the 2011 PGA championship, and has made two Ryder Cup appearances for the U.S. team (2012, 2014). His most recent victory came at the 2023 Travelers Championship in June. Originally from Woodstock, Vermont, Bradley currently splits his time between Jupiter, Florida and Newburyport, MA.

“I’m incredibly proud to be a part of Boston Common Golf, especially as a kid from New England,” said Bradley. “This region has a rich golfing history, and to have the opportunity to represent it is a dream come true. I come from a family deeply connected to the sport, and to represent that heritage while also contributing to a team backed by Fenway Sports Group is a unique honor.”

Scott currently ranks as World No. 45 and has ranked as high as World No. 1, most recently in 2014. Since turning professional in 2000, Adam has recorded 14 PGA Tour victories and 14 international victories. His most recent victory came at the 2020 Genesis Invitational. Scott has been selected for the Presidents Cup 10 times (first being selected in 2003 and most recently selected in 2022) and the World Cup four times (2001, ’02, ’13, ’16). Born in Adelaide, Australia, Scott currently resides in Crans-Montana, Switzerland. He became the first Australian to win the Masters when he beat Angel Cabrera in a playoff at the 2013 tournament at Augusta National.

“My first win on the PGA TOUR was in 2003 at the Deutsche Bank Championship in Massachusetts which makes being part of the New England team especially meaningful,” said Scott. “Australia may be a world away from New England, but the golfing spirit is universal. Joining Boston Common Golf feels like a unique opportunity to be part of a team deeply connected to the heart of the game and to represent a region with such a rich golfing tradition.”

Hatton currently ranks as World No. 12 and has ranked as high as World No. 5, most recently in 2021. He has one PGA Tour victory (2020 Arnold Palmer Invitational) and six international victories. His most recent success came at the 2021 Abu Dhabi HSBC Championship. Since turning professional in 2011, Hatton has been selected for three Ryder Cup teams (2018, ’20, ’23), the World Cup (2018), and the Eurasia Cup (2018). Hatton grew up in High Wycombe, Buckinghamshire, England and now splits his time between Marlow, England and Orlando, Florida.

“Being a part of the Fenway Sports Group family through Boston Common Golf is truly surreal,” said Hatton. “As a lifelong Liverpool F.C. fan, it’s a dream come true to be part of the same ownership group. This is an incredible opportunity to represent the spirit of excellence and winning that Fenway Sports Group embodies, and to play with some of the golfers I have admired throughout my career.”

TGL (presented by SoFi) is a new golf league offering a fresh approach to the sport with a focus on technology, innovation, and fan engagement. The new league will feature the world’s top players in a two-hour, team golf competition that merges physical and virtual golf airing in primetime and beginning January 9, 2024 on ESPN. The Boston Common Golf team will play in five regular season matches against the other TGL teams, followed by a four-team postseason, with a semi-final and finals series. SoFi Center, a custom-built venue in Palm Beach, Florida, will combine a data-rich virtual course with a state-of-the-art short game complex creating a unique experience for fans in the stands as well as those watching around the world.

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NEW YORK – (Staff and Wire Service Report) – Major League Baseball attendance experienced its largest growth in 30 years in 2023, the league announced in a statement. Total attendance of 70,747,365 was up 9.6 percent over 2022 (64,556,636) and the average attendance of 29,295 was up 9.1 percent.

Seventeen of the 30 teams drew more than 2.5 million fans, matching the most in MLB history, and eight attracted more than 3 million.

Eleven weekends drew more than 1.5 million fans, compared to a total of five such weekends over the previous four full seasons (2018-19, 2021-22) combined.

Spectators also set streaming records this season with 12.7 billion minutes watched on MLB.TV, a 9 percent boost from last season’s total of 11.7 billion.

The number of users watching MLB.TV increased by 14 percent from 2022 and fans watched 17 percent more games than last season.

Factoring into the sport’s increased watchability was the marked decrease in the average length of the games, thanks in part to pitch clocks. Games in 2023 averaged 2 hours, 39 minutes and 49 seconds, the shortest since 1985 and a decrease of 24 minutes from last season. Only nine games lasted 3 1/2 hours or longer, down from 390 such games back in 2021.

–Field Level Media

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No Merger Deal is Done, According to PGA Tour Officials

WASH DC – (Staff and Wire Service Report) – PGA Tour officials painted a bleak outlook during a contentious Senate hearing Tuesday, sharing they felt no other choice was left but to merge with Saudi-backed LIV Golf in order for the tour to survive.

“The PGA Tour is not that big in terms of players,” PGA Tour board member Jimmy Dunne said during sworn testimony Tuesday before the U.S. Senate Permanent Subcommittee on Investigations in Washington, D.C. “If (LIV) takes five players a year, in five years they can gut us. They’ve got a management team that wants to destroy the Tour. And even though (LIV) could take five or six players a year, they have an unlimited horizon and an unlimited amount of money.

“So it isn’t like the (LIV) product is better. It’s just that there’s a lot more money that will make people move.”

Several Senators cited accusations of Saudi Arabia’s human rights abuses as reason to question the May 30 framework agreement between the PGA Tour and LIV Golf.

“Today’s hearing is about much more than the game of golf,” Senator Richard Blumenthal said. “It’s about how a brutal, repressive regime can buy influence, and indeed even take over a cherished American institution to cleanse its public image.”

Dunne and Ron Price, the chief operating officer of the PGA Tour, testified on behalf of the tour with CEO Jay Monahan on medical leave. They said the framework of the planned merger is the best opportunity to allow the PGA Tour to continue to have some degree of control over the sport despite the Public Investment Fund (PIF) of Saudi Arabia’s involvement.

When pressed on the details of the financial involvement of the Saudis, Price said, “There’s been discussions. It would be a significant amount. North of $1 billion.”

Along with other Senators, Blumenthal offered harsh criticism of the financial aspects of the decision to merge.

“There is something that stinks about this path that you’re on right now,” Blumenthal said, “because it is a surrender, and it is all about the money and that’s the reason for the backlash that you see.”

Blumenthal asked Price what his options are if the PGA Tour doesn’t execute the merger with LIV Golf.

“We would still be facing a real threat that LIV Golf would continue to recruit our top players,” Price said.

Blumenthal responded, “These players that stood by you are heroes.”

Dunne testified that he shares some of the concerns Blumenthal raised in the hearing.

“I really understand Sen. Blumenthal’s concern about having them take over,” Dunne said. “…I’m concerned with what the senator is worried about. But I’m concerned if we do nothing, we’re going to end up there, they’re going to end up owning golf. They can do it.”

The proposed merger could face blockage from the Justice Department, which has been investigating the PGA Tour for its attempt to keep its players from leaving for LIV, as well as a review by the Committee on Foreign Investment in the United States, a Treasury-led committee that assesses mergers for national security purposes.

Price and Dunne stressed during Tuesday’s hearing that final details of the merger are undetermined.

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LAS VEGAS – (Staff and Wire Service Report) – With sovereign wealth funds starting to shovel money into sports teams and leagues across the country, NBA commissioner Adam Silver said Monday that he does not see any state-owned investment groups becoming the controlling owner of an NBA franchise anytime soon.

Per the NBA’s investment rules, the controlling owner of an NBA franchise must own at least 15 percent of the franchise.

If a sovereign wealth fund wants to get involved, it must have a passive investment in the organization that is worth no more than five percent. A prime example of this is the Qatar sovereign wealth fund, which last month agreed to purchase a five-percent stake in Monumental Sports and Entertainment, the controlling owner of the Washington Wizards, the WNBA’s Washington Mystics and the NHL’s Washington Capitals.

Silver wants to make sure that individuals are the ones that are primarily governing teams, though.

“I don’t want to say what could ever happen, but there’s no contemplation right now,” Silver said in Las Vegas. “I mean, it’s very important to us, putting aside sovereign wealth funds that individuals are in a position to control our teams, be responsible to the fans, be responsible to their partners and to the players.

“It’s very important to us that there be a person (in charge), and this is independent of sovereign wealth funds. I think that in terms of the connection with the community, the connection with the players and their other partners in the league.”

One of the most notable sovereign wealth funds as it relates to the sports is Saudi Arabia’s Public Investment Fund, which funds LIV Golf. The PGA Tour created shockwaves across the golf world last month when it announced it planned to enter a merger with LIV.

–Field Level Media

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ESPN Platforms to Carry More Than 30 Hours of Live Action in 2023, Starting Opening Night, July 21, from 7 to 9 p.m. ET on ESPN

LAS VEGAS/BRISTOL, Conn – (Staff Report from Official News Release) –

SlamBall is Back and ESPN – the worldwide leader in sports – is onboard for the ride, coming this July.

SlamBall, the fast-paced, gravity-defying sport that combines elements of basketball, football, hockey and trampolines, today announced an exclusive, two-year national broadcast partnership with ESPN for the 2023 and 2024 seasons.

The broadcasting partnership begins on Opening Night, as SlamBall relaunches live action from its home-base in Las Vegas on July 21 from 7-9 p.m. ET.  ESPN, ESPN2 and ESPN+ will combine to air more than 30 hours of live SlamBall programming across five weekends, culminating August 17-19 with the SlamBall Playoffs and SlamBall Championship Game.

All games will be played at Cox Pavilion in Las Vegas, with ticket sales beginning on June 27.

“ESPN’s multi-year commitment to SlamBall is further validation of the enormous appeal and growth potential of our sport,” said SlamBall creator and CEO Mason Gordon. “The level of interest in our hybrid team sport not just in the United States, but across the world, has been beyond our expectations for the 2023 season. It’s clear that this best talent we have had in the sport’s history.”

“Mason and I couldn’t help but respond to the #BringBackSlamBall clamor,” said SlamBall co-founder Mike Tollin. “Live sports dominate the airwaves these days and audiences are looking for the next big thing. It’s a thrill to collaborate with ESPN in bringing this ground-breaking sport back to the world.”

“SlamBall is a league that combines elements of some of our fans’ favorite sports, resulting in a unique game that’s sure to entertain viewers across ESPN’s platforms.” said Ashley O’Connor, Sr. Director, Programming & Acquisitions at ESPN.

The broadcast team, production details, and full broadcast schedule will be announced in the weeks to come.

SlamBall has a long-term partnership with global premium experiences company Legends to provide e-commerce and on-site event retail; global, data-driven partnership strategy and execution; and business intelligence with actionable insights to drive revenue across all areas of the league.

David Levy at Horizon Sports and Experiences is providing additional sponsorship sales support in the 2023 and 2024 seasons.

SlamBall recently closed an $11 million Series A round led by Roger Ehrenberg’s IA Sports Ventures and Eberg Capital (Owner and Advisory Board Member, Miami Marlins, Betr, Simplebet) with participation from strategic investors across sports, gaming, entertainment, and media.

Strategic investors include David Blitzer (Harris Blitzer Sports & Entertainment, Cleveland Guardians, Crystal Palace), David Adelman (76ers, NJ Devils), Michael Rubin (Fanatics), Gary Vaynerchuk (VaynerX, Major League Pickleball), and Blake Griffin (Boston Celtics power forward and six-time NBA All-Star).

Additional investors include: Kevin Nagle (Sacramento Kings), Lloyd Danzig (Sharp Alpha), Legends, Brian Lovell (Red Games), Jesse Sharf (Gibson Dunn), Accelerate Sports, and Eric Manlunas (Wavemaker Partners). Accelerate Sports provided investment banking services for the round.

Originally staged in 1999 by founders Mason Gordon and Mike Tollin, SlamBall is a one-of-a-kind sports and entertainment property with a rich history of success in the United States and in markets around the world.

It is a compelling hybrid combination of the best elements of basketball, football, and ice-hockey, infused with the essence of a video game come to life. The new, enhanced league, which includes partner Tom Penn, founder of LAFC, is set for its full comeback in the summer of 2023. Amid the current resurgence of interest in alternate sports, the hashtag #BringBackSlamBall has garnered more than 200 million views on social media, offering a powerful foundation of fandom for the sport’s revival.

For additional information, visit https://slamballleague.com/

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