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While We’re Young (Ideas) – October 24

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Final Wrap on All Things NBA 75

By TERRY LYONS

BOSTON – The “official” NBA75 listing was published by the league this week.

There were nine NBA legends that made the While We’re Young (Ideas) list that DID NOT MAKE the official listing. Obviously, the Denver Nuggets and Kentucky Colonels’ alum, and the ABA overall, made much more of an impression on this reporter than the NBA committee members, as three Nuggets greats and four former ABAers were with us and none with them. Here’s the full list cross-referenced:

While We’re Young (Ideas) had:

  1. Vince Carter
  2. Alex English
  3. Artis Gilmore
  4. Connie Hawkins
  5. Tommy Heinsohn
  6. Dan Issel
  7. Bernard King
  8. David Thompson
  9. Jamaal Wilkes

Looking at it the other way, the NBA 75 had:

  1. Carmelo Anthony
  2. Anthony Davis
  3. Dave DeBusschere
  4. Damien Lillard
  5. Jerry Lucas
  6. Chris Paul
  7. Gary Payton
  8. Dennis Rodman
  9. Dolph Schayes
  10. Bill Sharman

Note: The one person discrepancy lies with the fact the NBA named 76 players.

COACHING TREE: To tie this all in a sweet, 75-year-old bow, two additional aspects of the anniversary team should be examined – Coaching and Play-by-Play broadcasters.

At the NBA@50, only 10 coaches were honored. They were:

  1. Red Auerbach
  2. Chuck Daly
  3. Bill Fitch
  4. Red Holzman
  5. Phil Jackson
  6. John Kundla
  7. Don Nelson
  8. Jack Ramsay
  9. Pat Riley
  10. Lenny Wilkens

Since only 10 coaches were named at year 50, WWYI will add only THREE more to the list above for NBA 75. The opinion here places these two coaches into the hall of glory:

  1. Hubie Brown
  2. Gregg Popovich
  3. Erik Spoelstra

While the great, Sports Emmy award winner in Turner Sports studio anchor Ernie Johnson Jr. was noted as a key contributor to the successes of the NBA in our listing last week. That prompted a final NBA at 75 list of 12 of the league’s Greatest Play-by-Play commentators, a list of artists who brought the games to millions of fans. Here’s one columnist’s opinion of the best of the best in the industry:

  1. Marv Albert
  2. Mike Breen
  3. Jim Durham
  4. Ian Eagle
  5. Marty Glickman
  6. Mike Gorman
  7. Chick Hearn
  8. Al McCoy
  9. Brent Musburger
  10. Johnny Most
  11. Dick Stockton
  12. Joe Tait

There are MANY other deserving (radio and TV) voices of the NBA teams over the years, far too many to mention but Eddie Doucette, Hot Rod Hundley, Bill Schonely, and Bob Wolff are listed with apologies while Bob Costas and Curt Gowdy are to be honored in Baseball. There are also a fair number of NBA team play-by-play commentators who were somewhat exposed by the advent of NBA League Pass (TV and audio) and the amount of complaining about referee calls is second only to the players themselves who seem to whine about every call.

HERE NOW, THE NOTES: According to France’s L’Equipe and Spanish EuroPresse, EuroLeague Basketball denied possible creation of “an NBA division in Europe,” although it has admitted a three-way meeting last month with the NBA and the FIBA. The intention of the meetings were, “joining forces to increase the popularity of basketball in Europe,” confirmed related parties attending the meeting. As both the NBA and FIBA ​​have confirmed, executives from the three parties (FIBA, NBA and EuroLeague Basketball) met in Madrid in September. … Spain’s highly regarded sports section in “Marca” ran a front page story with banner headline, “The NBA Lands in Europe,” but EuroLeague Basketball quickly shot down the possibilities.

FIBA (International Basketball Federation) went a bit further with a statement that specified the meeting was only to discuss “the unification of European basketball, divided between the Euroleague, the private professional league, and International Federation competitions such as the Champions League (BCL). The International Federation also said in a statement that monthly meetings would now be held on the subject.

The NBA commented, but kept the discussions close to the vest, stating: “We were recently invited to initiate discussions on how we can work together to develop basketball in Europe. We look forward to participating to further these discussions in the future.”

Said Marca, “A European NBA with a Western Conference (clubs in Spain, Italy, France, United Kingdom, the Benelux region, Germany, Austria and the northern countries such as Poland or Sweden) and an Eastern Conference (with clubs in Russia, Turkey, Greece, the Baltic States, Israel, Romania etc. “would be fire.”

The speculation of the idea was presuming the entity would run on its own and not interact for in-season games with the NBA in North America. In other words, it would run similar to the Basketball Africa League (BAL) that began this year on the African Continent.

NOTE: See While We’re Young (Ideas) to subscribe for the full notebook, sent every weekend.

Sports Biz: Costacos Goes Digital

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SEATTLE – (Staff Report from Official News Release) – Award-winning artist John Costacos, who established a genre of sports art with his famed sports personality poster creations, along with co-founder and CEO Justin Moorad and Digital Art Director Mike Campau, unveiled a new blockchain-based digital collectibles company, the Costacos Collection.

The Costacos Collection is partnering with an initial lineup of legendary NFL, MLB, and NBA players and their charitable foundations, including Warren Moon, Troy Aikman, Jim McMahon, Roger Clemens, Will Clark, and others to be announced in the coming weeks. The Costacos Collection – the predecessor of which sold over 30,000,000 posters from 1986-96 – utilizes the blockchain medium to help the world’s greatest athletes capture their most significant moments, tell their most meaningful stories, and create new digital experiences to connect with fan communities. In addition to re-imagining John’s revered poster art, the Costacos Collection is creating new digital art as NFTs, with the tokens serving as the ticket to the company’s upcoming Hall of Fame Metaverse.

The Topps Company will also be a partner of the Collection, drawing on content from its vast historical archives and working with Costacos to create new content with Topps’ current-athlete partners.

CostacosCollection.com will serve as the gateway to the company’s listings as well as post-sale experiences, which will include communities and experiences exclusive to NFT owners. The company plans to fill the gap where Big Tech’s social media has failed: enabling fans to connect with and support their heroes directly. Through community engagement features, museum-style social displays, games, raffles and giveaways, trading and staking based on live and AI-generated sporting events, and the bridging of the digital with physical items and events, the company is pursuing a vision not held back by any one particular partnership or association.

“We believe in the long-term power of the technology,” said CEO Justin Moorad. “With a chain-agnostic approach, we’re able to form partnerships across the ecosystem – from the highest-quality art minted securely on Ethereum, to games built on Solana, to opportunities for proprietary fungible tokens, the Costacos Collection is building technology that positions our athletes at the center of the evolving landscape.”

John Costacos’ posters included imagery, slogans, and nicknames that stuck with players for the rest of their careers, including his first poster, Kenny Easley’s “The Enforcer”, the Oakland A’s “Bash Brothers,” Charles Barkley’s “Get Off My Backboard,” Jerry Rice’s “Goldfingers,” Michael Jordan’s “Space, The Final Frontier,” Joe Montana’s “The Golden Great,” Jim McMahon’s “Mad Mac,” Walter Payton’s “Chicago Vice,” Rickey Henderson’s “Man of Steal,” Troy Aikman’s “Strong Arm of the Law,” and many others with athletes such as Jackie Joyner-Kersee, Ken Griffey Jr., Bo Jackson, John Elway, Karl “Mailman Malone, Dominique Wilkins, and Magic Johnson. In addition to working with legacy athletes, Costacos will create new digital artwork with a growing number of today’s future Hall of Famers, Rookies of the Year, and Heisman-level college athletes.

“As an athlete of color and an entrepreneur, and as someone with roots in Seattle personally and professionally, nothing exuded cool more than a Costacos poster,” said Hall of Fame quarterback Warren Moon. “The Costacos Collection will now be able to recapture that cool in digital art, which is going to be fun for all the veteran athletes from all sports who became part of his ‘must have collection’ as well as for a new generation who will be engaging with this unique artwork for the first time. It’s an honor to be part of this unveiling.”

“My relationship with every athlete came from listening to their creative process and thinking of what we, as fans, would want to see, and that process has never really changed over the years,” Costacos said. “The growth of digital technology gives us an exciting chance not just to offer pieces in digital form, but to take them and retell the story with the athlete’s input now 20 years later with additional custom content.”

“John Costacos and his artwork helped expand the reach of the most legendary athletes of a generation to fans who knew us for being in unique artwork sometimes more than what we did on the field,” said Ivan “Pudge” Rodriguez. “Now being able to revisit that artwork as NFTs will open new doors for fans who can collect the pieces yet again. I know for the LatinX audience that craves connecting with its heroes, this will be a fun and unique experience that should open more opportunities for NFTs as well.”

Born and raised in Seattle, Washington, Costacos attended the University of Washington and graduated with a degree in Finance, notably with no formal education in graphic design, photography, printing or art. A lifelong sports fan, John and his brother Tock had a fascination with mixing sports and pop culture in a time when the two areas rarely shared a stage. He created T-shirts of his alma mater’s football team titled “Purple Reign,” a reference to the Washington Huskies’ purple colors and Prince’s song “Purple Rain,” and quickly sold out of his initial run of 20,000 T-shirts. That led to a second project when John dreamed up the slogan “Real Men Wear Black” and put it on a T-shirt for LA Raiders fans. That popular design, with no marketing budget, was a massive commercial success. It sold out in very short order and got the brothers an invite to the Raiders headquarters in El Segundo, California, where they met All-Pro defensive back Lester Hayes, who asked them to create “Lester’s Court,” modeled after a reference to “The Judge” nickname Hayes earned while playing at Texas A&M and an allusion to the very popular “The People’s Court” television show. The images were shot in a courthouse with Tock dressed in San Francisco 49ers colors, presenting footballs marked with game dates of Hayes’ interceptions. The Hayes imagery was wildly popular and the pair started to pursue poster-making in full force, beginning with local Seattle Seahawks star Kenny Easley. The Easley poster led to another poster of Chicago Bears sensation Jim McMahon, and the business skyrocketed from there.

Costacos was out of the art and sports world for almost two decades until 2016, when he was commissioned to relaunch his unique point of view for a poster of then-rising star Russell Wilson, to raise money for Wilson’s “Why Not You” Foundation, a non-profit dedicated to education, children’s health and fighting poverty.  The fundraiser for the release of the poster, hosted by ESPN’s Kenny Mayne, netted $435,000, highlighted by the auction of the first two printed posters for $30,000 each. In 2018, Costacos created a poster of New York Yankees slugger Aaron Judge for Adidas to announce their endorsement deal with him. It was prominently featured on billboards and bus stops across New York City and became a must-have piece for thousands of fans. The interest in the original Costacos pieces has also never waned, as evidenced by UFC President Dana White purchasing 40 original Costacos works in a New York art gallery for over $100,000 alongside Hall of Famer Alex Rodriguez who spent nearly $40,000 himself on a series of posters the last time the original pieces were on public sale a few years ago. These recent instances, along with the encouragement and persuasion of a growing list of elite athletes and collectors, raised the itch for Costacos to get back in the game.  But this time Costacos, ever the pioneer, presents a unique twist to the traditional, combining his rare mix of artistic vision and his penchant for capturing sports figures, into breath-taking, cutting-edge digital form.

Sports Biz: NBA Extends HBCU Support

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NEW YORK –  (Staff Report from Official League News Release) – The NBA will extend and expand its ongoing commitment to Historically Black Colleges and Universities (HBCUs) with new programs designed to create greater opportunity for students and alumni, encourage economic advancement and further celebrate their rich traditions.  As part of this partnership, the NBA will develop new programs and events focused on the HBCU community – specifically around professional development, career advancement and increased support and awareness for HBCU athletics and institutions.

The NBA is committed to supporting the growth of the next generation of leaders from the Black community.  HBCUs – which produce 20 percent of the country’s Black college graduates but only account for three percent of all colleges in the United States – have historically been under-resourced, averaging one-eighth the size of endowments of historically white colleges and universities.  The NBA’s programming will advance educational, career and economic opportunities in collaboration with HBCU networks, and will focus on three areas:

New Fellowship Program for Career Development:

  • Starting in 2022, the NBA and its teams will offer a new paid fellowship program for undergraduate and graduate students.  The program, which will be led by the NBA Foundation, will offer HBCU students the opportunity to gain real-life insights and professional experience around the business and operations of basketball.  The students will work in positions at the league office and NBA and WNBA teams, and be matched with a league or team employee mentor as part of their experience.  Applications for the program will open on Careers.NBA.com in the coming months.

NBA HBCU Classic:

  • Building off the success of NBA All-Star 2021, the NBA and the National Basketball Players Association (NBPA) will once again highlight the HBCU community during NBA All-Star 2022 in Cleveland.
  • The celebrations will be highlighted by a Mid-Eastern Athletic Conference (MEAC) matchup between Howard University and Morgan State University men’s basketball teams.  The game will be played at the Wolstein Center in Cleveland on February 19, 2022 and will be broadcast live.
  • During NBA All-Star, more than $1 million will be contributed in support to the HBCU community through the Thurgood Marshall College Fund (TMCF), UNCF (United Negro College Fund) and academic institutions.  Additionally, HBCUs will be showcased through unique content, storytelling and special performances.

Additional Programs:

  • The NBA, G League and Basketball Africa League will leverage their pre-Draft combines and showcase events for HBCU players, coaches and athletic trainers.  These engagements will increase exposure and opportunities to pursue professional basketball careers.
  • The league will expand the NBA’s targeted referee development strategy to leverage existing programs and focus on identification, training and educational opportunities for HBCU students and alumni in the officiating pipeline.
  • The NBA 2K League will host events with HBCU networks to introduce students to careers in gaming and esports, creating pathways for students to pursue careers in the growing industry.
  • HBCU alumni and Black entrepreneurs will partner with the league as part of the NBA’s commitment to onboarding more minority-owned businesses as league licensees.
  • The NBA will air special alternate game telecasts this season featuring interactive enhancements on League Pass and will work with HBCU schools to provide special experiences around those select games.

These new efforts will bolster the league’s support of HBCUs and their students through additional scholarship programs, business case competitions, mentorship, networking and internship opportunities with partners, teams, the NBA Foundation and other members of the NBA family.  Former NBA Commissioner, the late David Stern, served as a founding member of the TMCF Board of Directors for more than 30 years.

At #NBA75, They Made NBA Come Alive

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By TERRY LYONS

BOSTON – The last two columns were dedicated to one reporter’s viewpoint on the NBA’s 75 Greatest Players. Many a basketball pundit will be coming forth with their own lists before the league unveils the official “75” this week (October 19-21). It’ll be great.

Meanwhile, our friends at the Sports Business Journal did a “Fan-Tastic” job at listing their view on “The NBA at 75: 75 People Who Grew the NBA’s Business.” It was a great idea and, while they went a bit heavy on sports agents, they nailed a bunch of true gems in listing colleagues (Val Ackerman, Ski Austin, Kathy Behrens, Wayne Embry, and, yes, agent and the NBA Players Association’s first executive director Larry Fleisher).

I was very happy to see Michael Goldberg, (my NBA boss) Brian McIntyre, NBA colleagues Amy Brooks, Russ Granik, Paula Hanson – with a tip of the hat to the NBA’s first-ever head of (Team Business Operations aka Team Services, Team-Bo) Bob King, too – Bill Koenig, Sal LaRocca, Joel Litvin, Jeff Mishkin, Rod Thorn, and Rick Welts). Of course, the list included “must-haves” and rightfully so with former Commissioners Maurice Podoloff, Walter Kennedy, Larry O’Brien and – the big guy – David Stern.

Stern’s transition to pass the business torch and mission along to current Commissioner Adam Silver and Deputy Commish Mark Tatum was also duly recognized in the SBJs terrific listing.

That said and recognizing they only had 75 slots and maybe tossed 10 turnovers, they did miss a few people from a list that could’ve been 750 instead of only 75. Here are a few to consider:

Amongst the players named, I would nominate players who truly changed the game. They are:

  1. George Mikan
  2. Wilt Chamberlain
  3. Bill Russell
  4. Elgin Baylor
  5. Bob Cousy and Oscar Robertson
  6. Kareem Abdul-Jabbar
  7. Julius Erving
  8. Larry/Earvin … aka Bird/Magic
  9. Michael Jordan
  10. Charles Barkley
  11. Shaquille O’Neal and Kobe Bryant
  12. LeBron James
  13. Steph Curry

On the NBA business and outside the four lines basketball front, I think the SBJ missed out on:

  1. Si Gourdine
  2. Joe Axelson (the NBA’s first VO, Basketball Operations)
  3. Matt Winick (Axelson’s first deputy and incredible NBA resource)
  4. Paul Gilbert (the creator of NBA … It’s Fan-Tastic!)
  5. Leah Wilcox (possibly the NBA’s most valuable resource with its players)
  6. Satch Sanders (first Director of Player Programs)
  7. Ed Desser (NBA Director of Broadcasting and television guru)
  8. Bill Marshall (the creator and father of NBA consumer products)
  9. Boris Stankovic (the late FIBA exec who worked hand-in-hand with NBA)
  10. The Basketball w/o Borders crew of: Kim Bohuny, Bret MacTavish, Helen Wong (my former assistant/director), FIBA’s Zoran Radovic, former NBA scout/Nike rep Rich Sheubrooks and the UN’s (now President of Ripon College) Zach Messetti.

Surely, there are hundreds of others that could be listed, including many colleagues who ventured to the likes of Hong Kong, other points in Asia, Australia, Europe and Latin America to spread the NBA gospel and business efforts.

Lastly, on the TV front, there were a number of omissions and I’ll list just a few:

  1. Sandy Grossman (CBS Sports Director)
  2. Ted Shaker (Exec Producer of CBS Sports as NBA came of age on broadcast TV)
  3. Mike Burks (Lead producer of the NBA on CBS)
  4. Dick Stockton and Tommy Heinsohn – (CBS Sports NBA announce team)
  5. Tommy Roy (Lead producer of the NBA on NBC)
  6. Ernie Johnson Jr. (NBA on TNT anchor, and possibly the No. 1 person overlooked by the SBJ NBA 75 Business list). Ernie, Kenny and Charles impacted the NBA on TNT more than any other and a legion of TBS, TNT “people in the truck” did as much for the NBA as any person listed here.

There are plenty more, but let’s call it a wrap and tip-off the NBA 75 this week.

HERE NOW, THE NOTES: It’s the year of a once in a 100 years global pandemic, right? In 2021, somehow the firm of Goldman Sachs has its best year in its history after only nine months, according to Front Office Sports reviews of Goldman’s latest earnings reports. … Goldman generated $13.61 billion in Q-3 and $46.7 billion in its last three quarters … FOS wrote: “Goldman is also helping the NFL find investment partners for its major media assets, including the NFL Network, RedZone, and NFL.com. … “After hiring Goldman, NFL Commissioner Roger Goodell reportedly told league staff in a memo that the league plans to leverage live games, events like the NFL Draft, and opportunities around sports betting. In April, Goldman Sachs estimated that the sports betting market could reach $39 billion by 2033.”

Go figure.

NBA to Name NBA 75 on October 19-21

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NEW YORK – (Source: Official NBA News Release) – The National Basketball Association will unveil its 75th Anniversary Team, comprised of the 75 greatest players in league history, during special editions of TNT’s NBA Tip-Off, presented by CarMax and ESPN’s NBA Today from Tuesday, Oct. 19 through Thursday, Oct. 21.

Twenty-five members of the team, representing a cross section of positions and eras from throughout the NBA’s rich history, will be announced on each of the three days.  The team is being selected by a blue-ribbon panel of media and current and former players, coaches, general managers and team executives.

TNT will begin the unveiling of the 75th Anniversary Team on Tuesday, Oct. 19 at 6 p.m. ET during an extended edition ofNBA Tip-Off presented by CarMax with the Sports Emmy Award-winning studio team of Ernie Johnson, Charles Barkley, Shaquille O’Neal and Kenny Smith.  The 90-minute pregame show will air prior to the network’s opening-night doubleheader featuring the defending NBA champion Milwaukee Bucks hosting the Brooklyn Nets (7:30 p.m. ET) and the Golden State Warriors visiting the Los Angeles Lakers (10 p.m. ET).

ESPN will take over the honors on Wednesday, Oct. 20 at 3 p.m. ET when it announces 25 more members of the team duringNBA Today, the network’s new daily 60-minute NBA show hosted by Malika Andrews, ahead of its season-opening doubleheader with the Boston Celtics facing the New York Knicks (7:30 p.m. ET) and the Denver Nuggets taking on the defending Western Conference champion Phoenix Suns (10 p.m. ET).

The final 25 members of the team will be revealed on TNT’s NBA Tip-Off presented by CarMax on Thursday, Oct. 21 at 6 p.m. ET, in advance of the network’s presentation of the Dallas Mavericks vs. the Atlanta Hawks (7:30 p.m. ET) and the LA Clippers vs. the Warriors (10 p.m. ET).

As part of “NBA 75,” the league’s celebration of its landmark 75th Anniversary Season, the NBA selected Naismith Memorial Basketball Hall of Famers Clyde Drexler, Magic Johnson, Bob Pettit and Oscar Robertson, as well as 14-time NBA All-Star Dirk Nowitzki, to serve as ambassadors for the 2021-22 season.  Representing different eras of the league’s history, the ambassadors will make appearances throughout the 75th Anniversary Season and have a significant presence at NBA All-Star 2022 in Cleveland.

While We’re Young (Ideas) – October 3

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TL’s Sunday Sports Notes

By TERRY LYONS

BOSTON – The NBA began its 75th Anniversary celebration in typical NBA style, and that was to come out of the summertime hiatus and walk immediately into training camp with self-inflicted controversy. It happens more often than not. Instead of fans delving into the playoffs and NBA title contenders, the most promising rookies, blockbuster roster moves or coaching changes, the headlines go elsewhere. This season, instead of reminiscing about the league’s 75 best players of all-time, we’re talking the vaccinated and unvaccinated.

Although some 90-95% of the NBA’s rank and file players, plus all of the coaches, assistant coaches and athletic training staff are all vaccinated against the coronavirus with hope of fighting off COVID-19 and its Delta variant, the remaining five percent grabbed every NBA headline as the league conducted Media Days in every franchise city.

From Andrew Wiggins in Golden State to Kyrie Irving in Brooklyn to Bradley Beal in Washington DC, the unvaccinated few became the story. So be it.

The NBA forewarned the fact certain state and local government jurisdictions will have their own say on the matter and players will not be able to enter the very arena where the games are to be played, one being the Barclays Center in Brooklyn which would cut Irving’s season in half, right off the bat.

The league made matters known about foregoing paychecks for those games, the NBA Players Association, in transition at both the President (Chris Paul to CJ McCollom) and Executive Director (Michelle Roberts to Tamika Tremaglio) levels, are encouraging vaccinations and pointing out their Union membership is vaccinated at a much higher rate than the American public rates. Joining the NBA players, the NFL, MLB and NHL unions are also encouraging vaccinations while the NBA league is requiring all personnel who interact with the players at practices and games be fully vaccinated by this past Friday, October 1.

Players who choose not to be vaccinated will undergo extensive testing procedures throughout the season and teams will go to the length of securing separate transportation and dressing facilities, as best they can arrange.

What is an amazing juxtaposition on the issue? The fact the NFL was lauded as its season kicked-off and to some 93.5% vaccination rate for the players, yet the few NBA players are being criticized despite the slightly higher (up to 95%) rate of vaccinated union members. Go figure?

The voice of reason this week was the point of view of Kareem Abdul-Jabbar, the retired NBA legend, Hall of Famer and very high on the short list of the NBA’s all-time greatest players.

“The NBA should insist that all players and staff are vaccinated or remove them from the team,” Abdul-Jabbar told Rolling Stone (magazine/online). “There is no room for players who are willing to risk the health and lives of their teammates, the staff and the fans simply because they are unable to grasp the seriousness of the situation or do the necessary research. What I find especially disingenuous about the vaccine deniers is their arrogance at disbelieving immunology and other medical experts. Yet, if their child was sick or they themselves needed emergency medical treatment, how quickly would they do exactly what those same experts told them to do?

In its lengthy article (highly recommended by WWYI) Abdul-Jabbar said that players who remain silent about the (COVID-19) vaccine are no longer legitimate role models.

“They are failing to live up to the responsibilities that come with celebrity. Athletes are under no obligation to be spokespersons for the government, but this is a matter of public health,” Abdul-Jabbar detailed to Rolling Stone in an e-mail. The former LA Lakers’ team captain, Milwaukee Bucks superstar and UCLA all-time great remains especially disappointed in athletes of color: “By not encouraging their people to get the vaccine, they’re contributing to these deaths. I’m also concerned about how this perpetuates the stereotype of dumb jocks who are unable to look at verified scientific evidence and reach a rational conclusion.”

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HERE NOW, THE NOTES: As stated, short of the vaccination controversy, this column would’ve begun with my personal list of the 75 Greatest Players in NBA History. As the league prepares to unveil its official list, I’ll list mine but will do so in groups of 10, holding back my Top 10 and my choices for No. 60-75.

NBA AT 75: You can plan to read about my Top 10 NBA Players of the first 75 years in next Sunday’s column. This week, I’ll start with my “Next Ten,” listed in alphabetical order, you’ll notice) and move along until I hit No. 60.

NBA at 75: Next 10 or No. 11-20:

Rick Barry

Tim Duncan

Julius Erving

Karl Malone

Moses Malone

Dirk Nowitzki

Hakeem Olajuwon

Shaquille O’Neal

Bob Pettit

Jerry West

And, the Next Ten: (21-30)

Charles Barkley

Steph Curry

Kevin Durant

John Havlicek

Allen Iverson

George Mikan

Scottie Pippen

David Robinson

John Stockton

Isiah Thomas

And, the Next Ten: (31-40)

Bob Cousy

Walt Frazier

George Gervin

Dan Issel

Sam Jones

Bob McAdoo

Kevin McHale

Willis Reed

Dwayne Wade

Bill Walton

Next Ten (which is my No. 41-50):

Ray Allen

Nate Archibald

Dave Bing

Dave Cowens

Artis Gilmore

Hal Greer

Elvin Hayes

Earl Monroe

Lenny Wilkens

James Worthy

The Next Ten: (51-60)

Paul Arizon

Billy Cunningham

Clyde Drexler

Alex English

Patrick Ewing

Reggie Miller

Jason Kidd

Wes Unseld

Russell Westbrook

Dominique Wilkins

WHO’S GOT NEXT? That leaves the naming of a relatively easy Top 10 list of NBA players and then the more difficult (No. 61-75) to be named in this missive next week. Joining the final list, I’ll also name a small group of players who will remain “On the Bubble.” Although they remain worthy of consideration and would make almost anyone’s Top 100, the challenging aspect of this celebration is drawing a line at No. 75.

I chose to list in groups of ten for a strong method of easy organization and an attempt at some level of talent grouping, but, in reality, I ask: Can anyone say whether Nate “Tiny” Archibald is better or worse that Elvin Hayes? Or whether David Robinson was better than Dan Issel, Bob McAdoo or Wes Unseld?

It’s impossible to factor in the changes in the game over the years, the comparison of point guards to centers or power forwards or whether the players made their teammates better or those who might’ve been void of talented teammates? Would Utah’s John Stockton be a lock at an all-time great if he didn’t have Karl Malone finishing at his side?

At the “NBA@50” celebration with the late, great Wilt Chamberlain at his side, Bill Russell casually explained to the assembled media that there are simply a lot of “ties” for best, asking no one, “Can you say Oscar Robertson was better than Jerry West or Elgin Baylor?” No. They’re all in a tie for first.”

In the past, the NBA celebrated its history with an NBA 25th, 35th and 50th anniversary teams.

Boston’s Training Camp Roster

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BOSTON – (Source: Official Team News Release) – The Boston Celtics announced today that they have signed guards Ryan Arcidiacono, Garrison Mathews, and Theo Pinson, and forward Juwan Morgan, finalizing the team’s 20-player roster that includes nine returning players, three NBA All-Stars, and one first-year player.

Arcidiacono (6-3, 195), 27, joins the Celtics after previously spending his first four NBA seasons with the Bulls from 2017-18 to 2020-21. The four-year Villanova standout produced 4.8 points (43.1% FG, 37.3% 3-PT, 80.7% FT), 2.0 rebounds, 2.2 assists, and 17.6 minutes in 207 games (36 starts) with Chicago, while shooting at least 37.0% from beyond the arc in each of his last three seasons. Arcidiacono has made at least three 3-point field goals in 14 games over the past three years, including a career-best five threes at Milwaukee on Nov. 28, 2018.

Mathews (6-5, 215), 24, has averaged 5.5 points (41.3% FG, 38.9% 3-PT, 89.1% FT), 1.4 rebounds, 0.4 assists, 0.5 steals, and 15.4 minutes in 82 career games (24 starts) over two NBA seasons with the Wizards. The Franklin, Tennessee native played in 64 of the team’s 72 games in 2020-21, producing 5.5 points on 40.9% shooting (38.4% 3-PT). He notched five games of 15+ points, including a season-high 22-point performance on 6-of-12 shooting (4-7 3-PT) against Miami on Jan. 9.

Pinson (6-5, 212), 25, has played in parts of three NBA seasons with Brooklyn and New York from 2018-19 to 2020-21, averaging 3.0 points (30.0% FG, 89.5% FT), 1.4 rebounds, 1.1 assists, and 9.0 minutes in 68 career games. Pinson also spent time in the G League with the Long Island Nets between 2018-19 and 2019-20, where he produced 19.6 points (44.2% FG, 38.4% 3-PT, 82.9% FT), 6.1 rebounds, 5.9 assists, and 34.8 minutes in 43 games (all starts).

Morgan (6-7, 232), 24, has played in 50 games over two NBA seasons with the Jazz, shooting 51.8% on 56 field goal attempts (1.4 ppg), while averaging 1.1 rebounds. A native of Waynesville, Missouri, Morgan also played in 15 games with the Salt Lake City Stars of the NBA G League in 2019-20, producing 14.3 points on 60.1% shooting, 7.7 rebounds, 2.2 assists, 1.8 steals, and 1.7 blocked shots.

The Celtics’ current  20-player roster features nine returners from the 2020-21 season, including a pair of 2021 NBA All-Stars in Jaylen Brown and Jayson Tatum, and the team’s longest-tenured player in guard Marcus Smart.

Five-time All-Star and 14-year NBA veteran Al Horford rejoins the Celtics, after having previously played in Boston from 2016-17 through 2018-19. He joins an experienced group of newcomers, which include veteran guards Josh Richardson and Dennis Schröder, forward Juancho Hernangomez and center Enes Kanter.

Boston opens preseason action against the Magic at TD Garden on Oct. 4, its first of four preseason contests.

Celtics Round-Out Coaching Staff

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BOSTON – (Source: Official team news release) – The Boston Celtics announced that Will Hardy, Damon Stoudamire, Ben Sullivan, Joe Mazzulla, Aaron Miles, and Tony Dobbins will serve as assistant coaches on first-year head coach Ime Udoka’s staff. Evan Bradds, Garrett Jackson, DJ MacLeay, and Steve Tchiengang have been named to the team’s player enhancement staff, while Matt Reynolds will serve as a special assistant to Udoka. Per team policy, terms of the deals were not disclosed.

Hardy joins Boston’s coaching staff after spending the last six seasons as an assistant coach with the San Antonio Spurs from 2015-16 to 2020-21. The Williams College graduate has spent each of the last 11 seasons with San Antonio since joining on as a basketball operations intern in 2010, including a two-year stint as the Spurs video coordinator from 2013-15. Hardy served on the coaching staff during Team USA’s gold medal run at the Tokyo Olympics in 2021, and at the 2019 FIBA World Cup. He was also tabbed as San Antonio’s summer league head coach in Las Vegas in 2017 and 2018, as well as serving as the team’s head coach during the Utah summer league from 2015-18.

Stoudamire spent the last five seasons at the University of Pacific after being named the head coach of the men’s basketball team on March 16, 2016. He led Pacific to a 23-10 finish in 2019-20 – the program’s best mark since 2012-13 – en route to being named both the West Coast Conference Coach of the Year and the Ben Jobe National Coach of the Year, given annually to the top minority coach at the Division I level. Stoudamire previously worked as an assistant coach at the University of Memphis (2011-13; 2015-16), the University of Arizona (2013-15), and in the NBA with the Memphis Grizzlies from 2009-2011.

A 13-year NBA point guard, Stoudamire played in 878 career games (793 starts) with the Toronto Raptors, Portland Trail Blazers, Memphis Grizzlies, and San Antonio Spurs. He was named the league’s Rookie of the Year and was selected to the All-Rookie First Team in 1995-96 after being selected by Toronto with the seventh overall pick in the 1995 NBA Draft.

Sullivan joins the Celtics after winning an NBA Championship in his third season as an assistant coach with the Milwaukee Bucks in 2021. He has seven seasons of experience as an assistant coach in the NBA, including a four-year stint with the Atlanta Hawks from 2014-15 to 2017-18. Prior to his time in Milwaukee and Atlanta, Sullivan served as an assistant video coordinator with San Antonio while also working in its basketball development department.

Mazzulla returns for his third year as an assistant coach after originally joining the organization prior to the 2019-20 season. The Rhode Island native most recently served as Boston’s head coach throughout the 2021 Las Vegas Summer League, guiding the Celtics to a 4-1 record and an appearance in the championship game. Mazzulla previously spent two seasons as the head coach of the men’s basketball team at Fairmont State University (2017-19), guiding the Falcons to a 43-17 overall record, and an NCAA Tournament bid in his second and final year.

Miles spent the last two seasons as a player development coach with the Golden State Warriors, after serving as the head coach of the Santa Cruz Warriors – Golden State’s G League affiliate – for two seasons from 2017-18 to 2018-19. The native Oregonian led Santa Cruz to a 57-43 record in his two seasons at the helm, including a 34-16 mark and trip to the G League Western Conference Finals in 2018-19. Miles played 10 seasons of professional basketball, eight of which came overseas, after a decorated collegiate career at Kansas in which he netted two All-Big 12 Third Team selections.

Dobbins begins his second season as an assistant coach with the Celtics after spending the previous two years as the team’s video coordinator. A native of Washington, D.C., Dobbins played a combined 13 years of professional basketball across Europe and the NBA G League. He was named the French Pro A’s Best Defensive Player three times (2009, 2013, 2014), won two French Cup championships (2010, 2015), and a G League title with the Asheville Altitude in 2005.

BOSTON CELTICS COACHING STAFF

Head coach: Ime Udoka (Portland State)
Assistant coaches: Will Hardy (Williams College), Damon Stoudamire (Arizona), Ben Sullivan (Portland), Joe Mazzulla (West Virginia), Aaron Miles (Kansas), Tony Dobbins (Richmond)
Player enhancement staff: Evan Bradds (Belmont), Garrett Jackson (Saint Mary’s), DJ MacLeay (Bucknell), Steve Tchiengang (Vanderbilt)
Special assistant to head coach: Matt Reynolds (Syracuse)

Celtics Finalize Deal for Juancho Hernangómez

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BOSTON – The Boston Celtics acquired forward Juancho Hernangómez from the Memphis Grizzlies in exchange for guards Kris Dunn and Carsen Edwards, and the right to swap second round draft picks in 2026. Hernangómez, 25, holds career averages of 5.7 points on 43.0% shooting (35.1% 3-PT, 69.3% FT), 3.5 rebounds, and 16.4 minutes in 257 games (57 starts) with Denver and Minnesota. The five-year pro was originally selected by the Nuggets with the 15th overall selection in the 2016 NBA Draft.

Hernangómez (first player on right) for Spain

In 52 games with the Timberwolves in 2020-21, Hernangómez produced a career-high 7.2 points on 43.5% shooting (32.7% 3-PT) to go along with 3.9 rebounds, and 17.3 minutes. He reached the 20-point mark twice, including a season-high 25 points on 10-of-14 shooting (5-8 3-PT) at Denver on Jan. 5, and scored at least 15 points on seven occasions.

Edwards played in 68 games over two seasons with the Celtics after being selected in the second round (33rd overall) of the 2019 NBA Draft, averaging 3.6 points, 1.1 rebounds, 0.6 assists, and 9.2 minutes. Dunn was acquired by Boston as part of a three-team deal earlier this offseason on Aug. 7.

As part of the transaction, Memphis will own the right to swap a 2026 second round draft pick (the better of Miami’s or Dallas’s) with Boston’s 2026 second round draft pick.

NBA: Lakers Sign Jordan

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LOS ANGELES – (Staff and Wire Service Reports) – As expected, the Los Angeles Lakers signed veteran center DeAndre Jordan to their roster, completing a deal that was reported when the Brooklyn Nets traded Jordan last week. The Athletic reported that Jordan’s deal  is a one-year deal worth $2.6 million.

Jordan, 33, was an All-Star in 2017 as a member of the Los Angeles Clippers and has averaged 9.4 points, 10.6 rebounds and 1.6 blocked shots in 13 seasons with the Clippers (2008-18), Dallas Mavericks (2018-19), New York Knicks (2019) and Brooklyn Nets (2019-21). He was a teammate of LeBron James on the USA Basketball national team.

In 2020-21 as a member of the Nets, he averaged 7.5 points and 7.5 rebounds per game.

He joins a Lakers team that features James, Anthony Davis, Russell Westbrook, Carmelo Anthony and Dwight Howard.

The signing was precipitated by a trade between the Nets and Detroit Pistons Sept. 4, which paved the way for Jordan’s release and eventual signing in L.A.

That deal involved the Nets trading Jordan to the Detroit Pistons in exchange for center Jahlil Okafor and forward Sekou Doumbouya. Okafor was released by the Nets earlier Thursday.

The Pistons also received $5.78 million, as well as second-round picks in 2022, 2024, 2025 and 2027.