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Celtics Sign Joe Johnson

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BOSTON – (Staff Report from Official Press Release) – The Boston Celtics have signed seven-time NBA All Star and 17-year veteran Joe Johnson to a 10-day contract. Per team policy, terms of the deal were not disclosed.

Johnson, 40, has played in 1,276 career NBA games over 17 seasons with the Celtics, Phoenix, Atlanta, Brooklyn, Miami, Utah, and Houston from 2001-02 to 2017-18, averaging 16.0 points on 44.1% shooting (37.1% 3-PT, 80.2% FT), 4.0 rebounds, 3.9 assists, and 34.7 minutes. He produced double-digit scoring in 13 consecutive seasons from 2003-04 to 2015-16, five of which were 20+ point campaigns.

Originally selected by the Celtics with the 10th overall pick in the 2001 NBA Draft, Johnson rejoins Boston for the first time since his rookie season. The Little Rock, AR native recorded 6.3 points on 43.9% shooting in 48 games (33 starts) with the franchise in 2001-02.

Johnson will wear number 55.

 

TL’s Sunday Sports Notes | Dec 19

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BOSTON – I’m dreaming of a “Wilt” Christmas, just like the ones I used to know.

This year marks the 60th anniversary of Wilt Chamberlain’s 59-point, 36-rebound Christmas Day performance for the Philadelphia Warriors in their 136-135 double-overtime loss to the New York Knickerbockers back in 1961. The game was one of a seven-game streak when Chamberlain scored 50-or-more points (Dec. 16-29). Chamberlain’s rebounding total remains a Christmas Day record. His scoring total stood as a Christmas Day record for 22 years before Bernard King’s 60-point game for the Knicks in a 120-114 loss to the New Jersey Nets in 1984. Both games took place at Madison Square Garden in NYC.

The NBA began playing games on Christmas Day in 1947, in its second year and this season, the league has scheduled five games on Christmas Day for the 14th year in a row.

Here is this Saturday’s NBA on Christmas Day schedule:

Noon: Atlanta Hawks at New York Knicks (ESPN): The Atlanta Hawks and New York Knicks will meet on Christmas Day for the first time since the Hawks moved to Atlanta (which took place in 1968). The teams faced each other twice on Christmas Day when the Hawks were in St. Louis (1956 and 1965). This will mark the first time the Hawks have been scheduled to play on December 25th since 1989. The Knicks have played 53 times on Christmas, the NBA team high.

2:30pm ET: Boston Celtics at Milwaukee Bucks (ABC): The Celtics have played the third-most games on Christmas Day (34 entering 2021, trailing only NY and the LA Lakers) and the most road games on Christmas Day (29 entering 2021). Milwaukee will be hosting a Christmas Day game for the second consecutive year. The Bucks are (4-3) on the holiday with last year’s 138-99 stocking full of coal deposited on the Golden State Warriors.

5:00pm ET: Golden State Warriors at Phoenix Suns (ABC/ESPN Radio):The Suns are (12-6) on the holiday and the Warriors are (13-17). Phoenix’s last Christmas Day game came in 2009, a 124-93 win vs. LA Clippers. Golden State’s Draymond Green was the last player to record a triple-double on the holiday, and is one of six players to do so on Christmas Day: Draymond Green (2017), Russell Westbrook (2013), LeBron James(2010), Billy Cunningham (1970), John Havlicek (1967) and Oscar Robertson (four times: 1967, 1963, 1961 and 1960).

8:00pm ET: Brooklyn Nets at Los Angeles Lakers (ABC/ESPN Radio):The LA Lakers are scheduled on Christmas Day for the 23rd straight year. They have the most all-time victories on 12/25 with 24. Lakers center DeAndre Jordan holds the single-game record for most blocked shots on Christmas Day with eight for the LA Clippers against the Golden State Warriors in 2011. LeBron James ranks second in career points on Christmas Day with 383. He needs 13 points to pass the late Kobe Bryant (395) and become the all-time leading scorer on 12/25 when he has a (10-5) won-loss record which trails only Dwyane Wade’s (10-3) record. Meanwhile, the highest-scoring game by an active player on Christmas Day belongs to the Brooklyn Nets’ Kevin Durant, who had 44 points for the Oklahoma City Thunder against the Denver Nuggets in 2010. KD fell 16 points shy of Bernard King’s record.

10:30pm ET: Dallas Mavericks at Utah Jazz (ESPN): The nightcap will feature Dallas’ Luka Dončić against Utah’s Rudy Gobert and Donovan Mitchell, all three named NBA All-Stars last season. Both franchises are relative newcomers to the NBA on 12/25 tradition, with Dallas (2-2) and Utah (5-2). The Jazz games on Christmas Day have all been played at home (including two as the New Orleans Jazz).

TIDINGS of JOY: The NBA’s first foray of Christmas Day game came in 1947 when the Baltimore Bullets defeated the Chicago Stags 87-70 at Baltimore Coliseum. The same day, the New York Knicks defeated the Providence Steamrollers 89-75 at Madison Square Garden and the Washington Capitols won at St. Louis Bombers 73-56 at St. Louis Arena. The 56 point effort is the all-time low for Santa. … The last time there was just a single game on Christmas was 2006 when the Miami Heat defeated the Los Angeles Lakers 101-85 at Miami’s American Airlines Arena.

CAMDEN TRADITION CONTINUES FOR the WAGNER FAMILY:Remember Milt Wagner, a former NBA star who made his name and game at Camden High in south New Jersey or at the University of Louisville? Maybe you remember Milt’s son, Dejaun, another Camden player who went on to play at Memphis and was the sixth overall pick of the 2002 NBA Draft (to Cleveland). This past Friday, Milt’s grandson, Dejaun’s son, a high school junior, DJ, scored 25 points to lead Camden to a 67-64 come-from-behind win over Roselle Catholic at Camden’s brand new joint, the Clarence Turner Gymnasium. Heading into the game, Camden was ranked No 1 in the State and Roselle Catholic was No. 2 a ranking which proved correct as Camden won its 39th straight game. Camden is ranked as the No. 2 team in the USA by MaxPreps who holds Duncanville (Texas) as the No. 1 high school team with their (11-0) record. Simeon Wilcher, a North Carolina commit, led Roselle Catholic with 21 points and seven rebounds. Akil Watson, a junior transfer from Don Bosco Prep, added 17 points and seven boards.

NBA VALUATIONS: This week marked Sportico’s second run at its NBA franchise valuations, and it underlined two important things in the sports industry. First, how time flies from one year to the next. Secondly, how the value of sports franchises accrue in a single year, regardless of the won-loss column.

Here’s the list of 2021-22 NBA Team Valuations, and we’ll discuss on the other side:

  1. $6.12 billion – New York Knicks (+13%)
  2. $6.030 billion – Golden State Warriors (+16%)
  3. $5.630 billion – Los Angeles Lakers (+10%)
  4. $3.610 billion – Brooklyn Nets (+6%)
  5. $3.530 billion – Chicago Bulls (+12%)
  6. $3.44 billion – Boston Celtics (+8%)
  7. $3.160 billion – Los Angeles Clippers (+20%)
  8. $2.790 billion – Houston Rockets (+1%)
  9. $2.740 billion – Toronto Raptors (+7%)
  10. $2.720 billion – Dallas Mavericks (+5%)

NOTES: The New Orleans Pelicans ($1.510b), the Memphis Grizzlies ($1.530b) and the Minnesota Timberwolves ($1.570b) were on the low end of the spectrum in NBA franchise value, according to Sportico. … Keep in mind, the Timberwolves were amongst the four 1988-89 NBA expansion franchises that bought in for $32.5 million while the Grizzlies, then in Vancouver and the Toronto Raptors’ expansion fees were a whopping $125 million.

Says Sportico: “The NBA’s pitch to incoming investors includes opportunities also available in other leagues—around gambling, streaming and digital. A key differentiator, however, is the international prospects, despite the league’s ongoing tension in China, where business has returned to pre-pandemic levels. In addition to the Bibigo investment in the Lakers, a Chinese electronic trading platform, Webull Financial, signed a sponsorship pact with the Brooklyn Nets worth $30 million a year, while Japanese e-commerce firm Rakuten extended its $20 million-a-year patch deal with the Warriors at an increase.” … The newfound money as US States open up to full sports gambling on top of Fantasy Sports gaming is “just the tip of the iceberg,” according to New York’s MSG Sports president Andrew Lustgarten.

“The NBA is the dominant U.S. league in terms of international investor appeal,” sports banker Sal Galatioto said to Sportico. “People from all over the world want to invest in the NBA, and that’s a huge advantage.”

From the While We’re Young (Ideas) vantage point, I’d double-down on the vast international appeal of the NBA. There is one – often overlooked reason and that is the simple fact that the sport of basketball is played by both men and women all over the world. Nearly every person on the planet has played the game in some small form, not to mention that the rules of the game are pretty simple. That fact is a huge advantage over American Football and Baseball. Often noted is another sports fact. The truly global team sports are soccer (Futbol) and basketball. However, great Futbol players are spread-out, playing in leagues all over the world, from Brazil to Argentina to England to Spain to Germany. They play for their native countries in World Cup competition but during the “regular season” they’re all over the world. The NBA has all of the greatest players in the world playing in one league. That league is the only way a world class player can test his skills against the very best.

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While We’re Young (Ideas) – November 7

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30 Years Ago, “Magic” Johnson Announced He Had HIV+

By TERRY LYONS

The date was November 7, 1991 and this reporter, then the Director of Media Relations for the National Basketball Association, was driving a rented Toyota Camry in the outskirts of Orlando, Florida, zipping along on the Florida Bee-Line highway when his pager did the appropriate thing for that exact time and place. It buzzed.

Keep in mind, these were old school “General Hospital” style radio pagers and it was a few years before Blackberry or Motorola flip phones would power our communications department and the rest of the connected world. At that point in time, we had just discarded our IBM Selectric typewriters for some “All-in-One” system that was tied to a mainframe computer the size of a Mack truck that took up an entire office on the 15th floor of Olympic Tower, the NBA’s headquarters.

The one line message was marked URGENT and it stated to call Brian McIntyre, the eventual Basketball Hall of Fame Bunn Award winner, and my immediate boss. He had entered an “801” number which I recognized as the Salt Lake City Marriott. He was in Utah to make the formal announcement for the 1993 NBA All-Star Weekend. Then NBA Commissioner, the late David Stern had called McIntyre at 5:00am (Mountain time) and advised him of the need to cancel the Salt Lake press conference and be ready to meet Stern for a flight to LA.

I was in Orlando to stage a small press conference to announce the players on the All-Star ballot and begin a deep dive into the planning for the 1992 All-Star Weekend which would be held in Orlando Arena with hotel HQ at Disney World. Aside from the screaming and crying of toddlers on the flights to and fro’ McCoy AFB aka Orlando International Airport, it was going to be a great year to join the wonderful workers from the league’s special events, security and broadcasting departments to lay the foundation for the All-Star weekend activities. (The simple remedy for those flights, by the way, was an upgrade to First Class, a Bloody Mary, accompanied by a heavy dose of Led Zep and some good stereo headphones).

As I drove along after receiving the page, I came upon a toll booth and its rather small six-car parking lot which had an old school telephone booth alongside. I paid my toll on the Bee-Line, walked to the phone booth and typed in the phone number along with my AT&T 16-digit calling card number which I had memorized forwards and backwards from overuse.

On the other end of the line, McIntyre was all business and, with the great relationship we had (then and now), I could easily sense there was something very wrong. In other words, there was a strong disturbance in the force that was (and still is) a foundation in the inner workings of the NBA Family.

From October 17-19 or so – a few weeks before that momentous notification – we had staged the 1991 McDonald’s Open in Paris, France. It was a tournament of international club champions from the EuroLeague, Spain’s ACB, France’s champion Limoges and the NBA’s rep – (but not reigning champion) – the Los Angeles Lakers. The preseason tournament was staged at Bercy Arena and the basketball fans of France and what seemed to be the entire European continent had come out in droves to cheer Earvin “Mag-eek” Johnson and the Lakers.

After the Lakers squeaked by Spain’s Joventut Badalona (116-114) in Paris, everyone returned to the USA for the remaining week or two of preseason games before the regular season tipped-off on November 1, 1991. In that timespan, the Lakers had extended Johnson’s contract and with that redux came a physical and insurance policy to guarantee the deal.

In 100% confidentiality, the results of that physical were made known to Los Angeles Lakers athletic trainer Gary Vitti who was told by the Lakers’ team doctors to ask – well, maybe tell – “Magic” Johnson to return from Salt Lake City, Utah to Los Angeles for a meeting in their offices. Vitti instinctively knew there was a major issue and that very soon everyone – Johnson, Vitti, every LA Lakers player and, really, everyone in the world’s life would be changing.

As McIntyre told me the terrible news – in confidence, of course, as we were probably among only five or six people in the world who knew what was coming – he hung-up the phone quickly as he was preparing to meet Stern. I was left on the side of a highway, holding the hand-set of the public phone in total shock. Earvin “Magic” Johnson had tested HIV+ and was going to announce his retirement from the NBA within the next 24 hours.

For the short term, everything went on as originally planned. we staged a press conference at Orlando Arena where Mickey Mouse and Donald Duck crashed and ambushed the event, proving early what we were up against in the Disney school. I was thinking to myself, “we should invoice Disney for $1,500,000 and welcome them to the NBA sponsor family.” Little did I know they’d eventually own both ABC and ESPN and be the league’s No. 1 source of revenue.

Instead of staying in Orlando for a game and two days of planning meetings, I gave some lame excuse that I had to “get back to the office,” and flew home to NYC, knowing the news might break at anytime. It held, until Johnson walked up to the podium the next day with his Lakers’ teammates in attendance and Commissioner Stern sitting right next to him, right where a league Commissioner should be sitting in support of a player.

Remember, at that time, even though the HIV/AIDS crisis had ripped through the 1980s, the virus was mostly misunderstood and the United States government hadn’t lifted a finger. Although famous actors, rock stars, fashion designers, a NASCAR driver and famous musicians such as Liberace had died from the AIDS virus, it remained far from the mainstream and was thought of as mostly an epidemic amongst the homosexual community and intravenous drug users.

On November 7, 1991, that would all change. The news of Magic Johnson confirming he had the HIV+ virus was front page of every newspaper in the world, lead-story on every newscast and sportscast, shocking a world that envisioned the Lakers star and NBA Most Valuable Player dying a terrible death.

Seventeen days later, Freddie Mercury, the lead singer of the rock band Queen, would pass away in London at the age of 45. Only one day before, Mercury announced he had tested HIV+ and had AIDS.

We quickly realized, while many others chose to keep their illness confidential – which was certainly their right – Magic Johnson was approaching this monumental announcement in a different way.

Right from the get-go, Johnson was going to work his magic, “I plan on going on, living for a long time, bugging you guys, like I’ve [sic] always have. So, you’ll see me around. I plan on being with the Lakers and the league — Hopefully, David [Stern] will have me for awhile — and going on with my life,” he said that November day.

“And I guess now I get to enjoy some of the other sides of living…that because of the season, the long practices and so on. I just want to say that I’m going to miss playing. And I will now become a spokesman for the HIV virus because I want people — young people to realize that they can practice safe sex. And you know sometimes you’re a little naive about it and you think it could never happen to you. You only thought it could happen to, you know, other people and so on and all. And it has happened, but I’m going to deal with it and my life will go on. And I will be here, enjoying the Laker games, and all the other NBA games around the country. So, life is going to go on for me, and I’m going to be a happy man,” he continued.

“But the Commissioner, David Stern, has been great in supporting me. And I will go on and hopefully work with the league and help in any way that I can. I want to thank also (Lakers General Manager) Jerry West for all he’s done. Dr. Kerlin. Dr. Mellman — he will tell you who my other doctors (Dr. Ho) are that have helped me through this — as well as, like I said, my father, in a sense, (LA Lakers team owner) Dr. Jerry Buss, for just drafting me and me being here.

“Now, of course, I will miss the battles and the wars, and I will miss you guys [the reporters]. But life goes on,” he concluded.

One thing was apparent for everyone in the small Forum Club press lounge that afternoon. No one … and I mean NO ONE … thought Magic Johnsonwould be alive, well and thriving as an incredible businessman, part owner of the LA Dodgers, regular in the NBA legends family and an entrepreneur and philanthropist in the Year 2021, 30 YEARS later – which is today.

POST SCRIPT: In 2007 when I first left the NBA to begin a new and different life in New England, I wrote some thoughts on the occasion of Magic Johnson’s 48th birthday (he is now age 62).

“You just can’t help but think back to that November, 1991 day when Magic walked up to the podium at the Forum in LA to announce to the world that he had the HIV virus,” I wrote.

“There were only two or three people in the room that day that knew what it meant; Earvin’s newly hired specialist, Dr. Ho and a few of his colleagues. Magic had the financial wherewithal to hire the very best in the medical field. At that time, Dr. Ho had been researching the HIV/AIDS virus for nearly a decade and hadn’t witnessed anyone with the virus battle the “PR” fight against the virus the way Magic could and would.

Magic brought the virus to the front pages and the sports pages. He successfully preached that the virus could affect the everyday man and woman. Magic changed his diet, his exercise regimen and said he would retire from the NBA.

That season, the NBA All-Star ballots were counted and Earvin was the leading the way. Of course, we all know that Magic was the MVP of the ’92 game and would go on to win a gold medal at the ’92 Barcelona Olympics Games, then eventually return for limited play in the NBA.”

IN 1996: Similar to some of the thoughts noted here today, I googled a few key words and this quote I spoke to LA Times sports writer Steve Springer came up from a retrospective done on November 3, 1996 – marking five years rather than the 30 we are celebrating today.

“What we in the NBA, the media and people all over the world have learned in the last five years is monumental,” said Terry Lyons, an NBA vice president. “And Magic Johnson is the reason, hands down. He put the news about the virus on the front page all over the world. He probably saved a lot of lives, when you stop and think about it. Until then, the medical community had been 10 years ahead of the rest of us in terms of knowledge. . . . Magic brought the two sides together.”

LISTEN to THE FOLLOW-UP PODCAST where “PR MAGIC” was discussed with Noah Coslov.

NBA Re-Ups with Draft Kings, Fan Duel

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NEW YORK – (Staff Report from Official News Release) – The National Basketball Association expanded partnerships making DraftKings and FanDuel Group its “co-official” sports betting partners with both companies having expansive rights to integrate NBA highlights, statistics, and content throughout their sports betting and daily fantasy sports platforms.

As part of the expanded relationships, DraftKings and FanDuel will continue to utilize official NBA betting data and league marks and logos across their sports betting and free-to-play game offerings. Beginning immediately to celebrate the NBA’s 75th Anniversary, DraftKings and FanDuel will create and feature NBA content that includes game highlights.

FanDuel and DraftKings will also become sports betting partners of the NBA in Canada, where they both plan to launch later this season.

“DraftKings and FanDuel are market leaders who have been incredible partners in engaging with the millions of NBA fans who enjoy fantasy and betting,” said Scott Kaufman-Ross, Senior Vice President, Head of Gaming & New Business Ventures, NBA. “DraftKings and FanDuel sit at the center of the continued convergence between media and sports betting, and, together, we are excited to bring these unique content experiences to our fans.”

Expanding on its existing partnership dating back to 2014, FanDuel will now become the exclusive presenting partner of the weekly NBABet Show each Monday night on NBA TV. As part of the new deal, fans will be able to choose to see FanDuel odds displayed on the Games page of NBA.com.

“For the past seven years the NBA and FanDuel have architected the platinum standard of partnership between a professional sports league and mobile sports gaming operator,” said Amy Howe, President & CEO of FanDuel Group. “Combining the star power of the NBA with our industry leading platform has resulted in innovations that have significantly enhanced the fan experience. We are proud of the deep working relationship we have built with the NBA, and that this agreement will celebrate a decade of official partnership.”

DraftKings, whose business relationship with the NBA dates back to 2019, will now become the exclusive presenting partner of NBABet Stream, the NBA’s betting-focused telecast on NBA League Pass and the NBA TV App. NBABet Stream presented by DraftKings will air its first game this Friday, November 5. In addition, DraftKings will activate on-site at tentpole NBA events, including the NBA All-Star Game, Rising Stars, NBA All-Star Saturday Night and NBA Draft presented by State Farm.

“The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant reengagement along with healthy new betting activity across all of our states,” said Ezra Kucharz, chief business officer at DraftKings. “All of this signals the rising demand for NBA basketball in its 75th anniversary season among sports bettors and daily fantasy players, and we are pleased to continuously collaborate with the league on new offerings like our NBABet Stream integration.”

The NBA will collaborate with both DraftKings and FanDuel in support of its ongoing commitment to responsible gambling, which includes public education via social media messaging and public service announcements, public advocacy, and the enforcement of strict standards and limitations on betting-related advertising across NBA and partner platforms. Both DraftKings and FanDuel will also work with the league on best-in-class practices to protect the integrity of NBA games.

While We’re Young (Ideas) – October 24

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Final Wrap on All Things NBA 75

By TERRY LYONS

BOSTON – The “official” NBA75 listing was published by the league this week.

There were nine NBA legends that made the While We’re Young (Ideas) list that DID NOT MAKE the official listing. Obviously, the Denver Nuggets and Kentucky Colonels’ alum, and the ABA overall, made much more of an impression on this reporter than the NBA committee members, as three Nuggets greats and four former ABAers were with us and none with them. Here’s the full list cross-referenced:

While We’re Young (Ideas) had:

  1. Vince Carter
  2. Alex English
  3. Artis Gilmore
  4. Connie Hawkins
  5. Tommy Heinsohn
  6. Dan Issel
  7. Bernard King
  8. David Thompson
  9. Jamaal Wilkes

Looking at it the other way, the NBA 75 had:

  1. Carmelo Anthony
  2. Anthony Davis
  3. Dave DeBusschere
  4. Damien Lillard
  5. Jerry Lucas
  6. Chris Paul
  7. Gary Payton
  8. Dennis Rodman
  9. Dolph Schayes
  10. Bill Sharman

Note: The one person discrepancy lies with the fact the NBA named 76 players.

COACHING TREE: To tie this all in a sweet, 75-year-old bow, two additional aspects of the anniversary team should be examined – Coaching and Play-by-Play broadcasters.

At the NBA@50, only 10 coaches were honored. They were:

  1. Red Auerbach
  2. Chuck Daly
  3. Bill Fitch
  4. Red Holzman
  5. Phil Jackson
  6. John Kundla
  7. Don Nelson
  8. Jack Ramsay
  9. Pat Riley
  10. Lenny Wilkens

Since only 10 coaches were named at year 50, WWYI will add only THREE more to the list above for NBA 75. The opinion here places these two coaches into the hall of glory:

  1. Hubie Brown
  2. Gregg Popovich
  3. Erik Spoelstra

While the great, Sports Emmy award winner in Turner Sports studio anchor Ernie Johnson Jr. was noted as a key contributor to the successes of the NBA in our listing last week. That prompted a final NBA at 75 list of 12 of the league’s Greatest Play-by-Play commentators, a list of artists who brought the games to millions of fans. Here’s one columnist’s opinion of the best of the best in the industry:

  1. Marv Albert
  2. Mike Breen
  3. Jim Durham
  4. Ian Eagle
  5. Marty Glickman
  6. Mike Gorman
  7. Chick Hearn
  8. Al McCoy
  9. Brent Musburger
  10. Johnny Most
  11. Dick Stockton
  12. Joe Tait

There are MANY other deserving (radio and TV) voices of the NBA teams over the years, far too many to mention but Eddie Doucette, Hot Rod Hundley, Bill Schonely, and Bob Wolff are listed with apologies while Bob Costas and Curt Gowdy are to be honored in Baseball. There are also a fair number of NBA team play-by-play commentators who were somewhat exposed by the advent of NBA League Pass (TV and audio) and the amount of complaining about referee calls is second only to the players themselves who seem to whine about every call.

HERE NOW, THE NOTES: According to France’s L’Equipe and Spanish EuroPresse, EuroLeague Basketball denied possible creation of “an NBA division in Europe,” although it has admitted a three-way meeting last month with the NBA and the FIBA. The intention of the meetings were, “joining forces to increase the popularity of basketball in Europe,” confirmed related parties attending the meeting. As both the NBA and FIBA ​​have confirmed, executives from the three parties (FIBA, NBA and EuroLeague Basketball) met in Madrid in September. … Spain’s highly regarded sports section in “Marca” ran a front page story with banner headline, “The NBA Lands in Europe,” but EuroLeague Basketball quickly shot down the possibilities.

FIBA (International Basketball Federation) went a bit further with a statement that specified the meeting was only to discuss “the unification of European basketball, divided between the Euroleague, the private professional league, and International Federation competitions such as the Champions League (BCL). The International Federation also said in a statement that monthly meetings would now be held on the subject.

The NBA commented, but kept the discussions close to the vest, stating: “We were recently invited to initiate discussions on how we can work together to develop basketball in Europe. We look forward to participating to further these discussions in the future.”

Said Marca, “A European NBA with a Western Conference (clubs in Spain, Italy, France, United Kingdom, the Benelux region, Germany, Austria and the northern countries such as Poland or Sweden) and an Eastern Conference (with clubs in Russia, Turkey, Greece, the Baltic States, Israel, Romania etc. “would be fire.”

The speculation of the idea was presuming the entity would run on its own and not interact for in-season games with the NBA in North America. In other words, it would run similar to the Basketball Africa League (BAL) that began this year on the African Continent.

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Sports Biz: Costacos Goes Digital

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SEATTLE – (Staff Report from Official News Release) – Award-winning artist John Costacos, who established a genre of sports art with his famed sports personality poster creations, along with co-founder and CEO Justin Moorad and Digital Art Director Mike Campau, unveiled a new blockchain-based digital collectibles company, the Costacos Collection.

The Costacos Collection is partnering with an initial lineup of legendary NFL, MLB, and NBA players and their charitable foundations, including Warren Moon, Troy Aikman, Jim McMahon, Roger Clemens, Will Clark, and others to be announced in the coming weeks. The Costacos Collection – the predecessor of which sold over 30,000,000 posters from 1986-96 – utilizes the blockchain medium to help the world’s greatest athletes capture their most significant moments, tell their most meaningful stories, and create new digital experiences to connect with fan communities. In addition to re-imagining John’s revered poster art, the Costacos Collection is creating new digital art as NFTs, with the tokens serving as the ticket to the company’s upcoming Hall of Fame Metaverse.

The Topps Company will also be a partner of the Collection, drawing on content from its vast historical archives and working with Costacos to create new content with Topps’ current-athlete partners.

CostacosCollection.com will serve as the gateway to the company’s listings as well as post-sale experiences, which will include communities and experiences exclusive to NFT owners. The company plans to fill the gap where Big Tech’s social media has failed: enabling fans to connect with and support their heroes directly. Through community engagement features, museum-style social displays, games, raffles and giveaways, trading and staking based on live and AI-generated sporting events, and the bridging of the digital with physical items and events, the company is pursuing a vision not held back by any one particular partnership or association.

“We believe in the long-term power of the technology,” said CEO Justin Moorad. “With a chain-agnostic approach, we’re able to form partnerships across the ecosystem – from the highest-quality art minted securely on Ethereum, to games built on Solana, to opportunities for proprietary fungible tokens, the Costacos Collection is building technology that positions our athletes at the center of the evolving landscape.”

John Costacos’ posters included imagery, slogans, and nicknames that stuck with players for the rest of their careers, including his first poster, Kenny Easley’s “The Enforcer”, the Oakland A’s “Bash Brothers,” Charles Barkley’s “Get Off My Backboard,” Jerry Rice’s “Goldfingers,” Michael Jordan’s “Space, The Final Frontier,” Joe Montana’s “The Golden Great,” Jim McMahon’s “Mad Mac,” Walter Payton’s “Chicago Vice,” Rickey Henderson’s “Man of Steal,” Troy Aikman’s “Strong Arm of the Law,” and many others with athletes such as Jackie Joyner-Kersee, Ken Griffey Jr., Bo Jackson, John Elway, Karl “Mailman Malone, Dominique Wilkins, and Magic Johnson. In addition to working with legacy athletes, Costacos will create new digital artwork with a growing number of today’s future Hall of Famers, Rookies of the Year, and Heisman-level college athletes.

“As an athlete of color and an entrepreneur, and as someone with roots in Seattle personally and professionally, nothing exuded cool more than a Costacos poster,” said Hall of Fame quarterback Warren Moon. “The Costacos Collection will now be able to recapture that cool in digital art, which is going to be fun for all the veteran athletes from all sports who became part of his ‘must have collection’ as well as for a new generation who will be engaging with this unique artwork for the first time. It’s an honor to be part of this unveiling.”

“My relationship with every athlete came from listening to their creative process and thinking of what we, as fans, would want to see, and that process has never really changed over the years,” Costacos said. “The growth of digital technology gives us an exciting chance not just to offer pieces in digital form, but to take them and retell the story with the athlete’s input now 20 years later with additional custom content.”

“John Costacos and his artwork helped expand the reach of the most legendary athletes of a generation to fans who knew us for being in unique artwork sometimes more than what we did on the field,” said Ivan “Pudge” Rodriguez. “Now being able to revisit that artwork as NFTs will open new doors for fans who can collect the pieces yet again. I know for the LatinX audience that craves connecting with its heroes, this will be a fun and unique experience that should open more opportunities for NFTs as well.”

Born and raised in Seattle, Washington, Costacos attended the University of Washington and graduated with a degree in Finance, notably with no formal education in graphic design, photography, printing or art. A lifelong sports fan, John and his brother Tock had a fascination with mixing sports and pop culture in a time when the two areas rarely shared a stage. He created T-shirts of his alma mater’s football team titled “Purple Reign,” a reference to the Washington Huskies’ purple colors and Prince’s song “Purple Rain,” and quickly sold out of his initial run of 20,000 T-shirts. That led to a second project when John dreamed up the slogan “Real Men Wear Black” and put it on a T-shirt for LA Raiders fans. That popular design, with no marketing budget, was a massive commercial success. It sold out in very short order and got the brothers an invite to the Raiders headquarters in El Segundo, California, where they met All-Pro defensive back Lester Hayes, who asked them to create “Lester’s Court,” modeled after a reference to “The Judge” nickname Hayes earned while playing at Texas A&M and an allusion to the very popular “The People’s Court” television show. The images were shot in a courthouse with Tock dressed in San Francisco 49ers colors, presenting footballs marked with game dates of Hayes’ interceptions. The Hayes imagery was wildly popular and the pair started to pursue poster-making in full force, beginning with local Seattle Seahawks star Kenny Easley. The Easley poster led to another poster of Chicago Bears sensation Jim McMahon, and the business skyrocketed from there.

Costacos was out of the art and sports world for almost two decades until 2016, when he was commissioned to relaunch his unique point of view for a poster of then-rising star Russell Wilson, to raise money for Wilson’s “Why Not You” Foundation, a non-profit dedicated to education, children’s health and fighting poverty.  The fundraiser for the release of the poster, hosted by ESPN’s Kenny Mayne, netted $435,000, highlighted by the auction of the first two printed posters for $30,000 each. In 2018, Costacos created a poster of New York Yankees slugger Aaron Judge for Adidas to announce their endorsement deal with him. It was prominently featured on billboards and bus stops across New York City and became a must-have piece for thousands of fans. The interest in the original Costacos pieces has also never waned, as evidenced by UFC President Dana White purchasing 40 original Costacos works in a New York art gallery for over $100,000 alongside Hall of Famer Alex Rodriguez who spent nearly $40,000 himself on a series of posters the last time the original pieces were on public sale a few years ago. These recent instances, along with the encouragement and persuasion of a growing list of elite athletes and collectors, raised the itch for Costacos to get back in the game.  But this time Costacos, ever the pioneer, presents a unique twist to the traditional, combining his rare mix of artistic vision and his penchant for capturing sports figures, into breath-taking, cutting-edge digital form.

Sports Biz: NBA Extends HBCU Support

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NEW YORK –  (Staff Report from Official League News Release) – The NBA will extend and expand its ongoing commitment to Historically Black Colleges and Universities (HBCUs) with new programs designed to create greater opportunity for students and alumni, encourage economic advancement and further celebrate their rich traditions.  As part of this partnership, the NBA will develop new programs and events focused on the HBCU community – specifically around professional development, career advancement and increased support and awareness for HBCU athletics and institutions.

The NBA is committed to supporting the growth of the next generation of leaders from the Black community.  HBCUs – which produce 20 percent of the country’s Black college graduates but only account for three percent of all colleges in the United States – have historically been under-resourced, averaging one-eighth the size of endowments of historically white colleges and universities.  The NBA’s programming will advance educational, career and economic opportunities in collaboration with HBCU networks, and will focus on three areas:

New Fellowship Program for Career Development:

  • Starting in 2022, the NBA and its teams will offer a new paid fellowship program for undergraduate and graduate students.  The program, which will be led by the NBA Foundation, will offer HBCU students the opportunity to gain real-life insights and professional experience around the business and operations of basketball.  The students will work in positions at the league office and NBA and WNBA teams, and be matched with a league or team employee mentor as part of their experience.  Applications for the program will open on Careers.NBA.com in the coming months.

NBA HBCU Classic:

  • Building off the success of NBA All-Star 2021, the NBA and the National Basketball Players Association (NBPA) will once again highlight the HBCU community during NBA All-Star 2022 in Cleveland.
  • The celebrations will be highlighted by a Mid-Eastern Athletic Conference (MEAC) matchup between Howard University and Morgan State University men’s basketball teams.  The game will be played at the Wolstein Center in Cleveland on February 19, 2022 and will be broadcast live.
  • During NBA All-Star, more than $1 million will be contributed in support to the HBCU community through the Thurgood Marshall College Fund (TMCF), UNCF (United Negro College Fund) and academic institutions.  Additionally, HBCUs will be showcased through unique content, storytelling and special performances.

Additional Programs:

  • The NBA, G League and Basketball Africa League will leverage their pre-Draft combines and showcase events for HBCU players, coaches and athletic trainers.  These engagements will increase exposure and opportunities to pursue professional basketball careers.
  • The league will expand the NBA’s targeted referee development strategy to leverage existing programs and focus on identification, training and educational opportunities for HBCU students and alumni in the officiating pipeline.
  • The NBA 2K League will host events with HBCU networks to introduce students to careers in gaming and esports, creating pathways for students to pursue careers in the growing industry.
  • HBCU alumni and Black entrepreneurs will partner with the league as part of the NBA’s commitment to onboarding more minority-owned businesses as league licensees.
  • The NBA will air special alternate game telecasts this season featuring interactive enhancements on League Pass and will work with HBCU schools to provide special experiences around those select games.

These new efforts will bolster the league’s support of HBCUs and their students through additional scholarship programs, business case competitions, mentorship, networking and internship opportunities with partners, teams, the NBA Foundation and other members of the NBA family.  Former NBA Commissioner, the late David Stern, served as a founding member of the TMCF Board of Directors for more than 30 years.

At #NBA75, They Made NBA Come Alive

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By TERRY LYONS

BOSTON – The last two columns were dedicated to one reporter’s viewpoint on the NBA’s 75 Greatest Players. Many a basketball pundit will be coming forth with their own lists before the league unveils the official “75” this week (October 19-21). It’ll be great.

Meanwhile, our friends at the Sports Business Journal did a “Fan-Tastic” job at listing their view on “The NBA at 75: 75 People Who Grew the NBA’s Business.” It was a great idea and, while they went a bit heavy on sports agents, they nailed a bunch of true gems in listing colleagues (Val Ackerman, Ski Austin, Kathy Behrens, Wayne Embry, and, yes, agent and the NBA Players Association’s first executive director Larry Fleisher).

I was very happy to see Michael Goldberg, (my NBA boss) Brian McIntyre, NBA colleagues Amy Brooks, Russ Granik, Paula Hanson – with a tip of the hat to the NBA’s first-ever head of (Team Business Operations aka Team Services, Team-Bo) Bob King, too – Bill Koenig, Sal LaRocca, Joel Litvin, Jeff Mishkin, Rod Thorn, and Rick Welts). Of course, the list included “must-haves” and rightfully so with former Commissioners Maurice Podoloff, Walter Kennedy, Larry O’Brien and – the big guy – David Stern.

Stern’s transition to pass the business torch and mission along to current Commissioner Adam Silver and Deputy Commish Mark Tatum was also duly recognized in the SBJs terrific listing.

That said and recognizing they only had 75 slots and maybe tossed 10 turnovers, they did miss a few people from a list that could’ve been 750 instead of only 75. Here are a few to consider:

Amongst the players named, I would nominate players who truly changed the game. They are:

  1. George Mikan
  2. Wilt Chamberlain
  3. Bill Russell
  4. Elgin Baylor
  5. Bob Cousy and Oscar Robertson
  6. Kareem Abdul-Jabbar
  7. Julius Erving
  8. Larry/Earvin … aka Bird/Magic
  9. Michael Jordan
  10. Charles Barkley
  11. Shaquille O’Neal and Kobe Bryant
  12. LeBron James
  13. Steph Curry

On the NBA business and outside the four lines basketball front, I think the SBJ missed out on:

  1. Si Gourdine
  2. Joe Axelson (the NBA’s first VO, Basketball Operations)
  3. Matt Winick (Axelson’s first deputy and incredible NBA resource)
  4. Paul Gilbert (the creator of NBA … It’s Fan-Tastic!)
  5. Leah Wilcox (possibly the NBA’s most valuable resource with its players)
  6. Satch Sanders (first Director of Player Programs)
  7. Ed Desser (NBA Director of Broadcasting and television guru)
  8. Bill Marshall (the creator and father of NBA consumer products)
  9. Boris Stankovic (the late FIBA exec who worked hand-in-hand with NBA)
  10. The Basketball w/o Borders crew of: Kim Bohuny, Bret MacTavish, Helen Wong (my former assistant/director), FIBA’s Zoran Radovic, former NBA scout/Nike rep Rich Sheubrooks and the UN’s (now President of Ripon College) Zach Messetti.

Surely, there are hundreds of others that could be listed, including many colleagues who ventured to the likes of Hong Kong, other points in Asia, Australia, Europe and Latin America to spread the NBA gospel and business efforts.

Lastly, on the TV front, there were a number of omissions and I’ll list just a few:

  1. Sandy Grossman (CBS Sports Director)
  2. Ted Shaker (Exec Producer of CBS Sports as NBA came of age on broadcast TV)
  3. Mike Burks (Lead producer of the NBA on CBS)
  4. Dick Stockton and Tommy Heinsohn – (CBS Sports NBA announce team)
  5. Tommy Roy (Lead producer of the NBA on NBC)
  6. Ernie Johnson Jr. (NBA on TNT anchor, and possibly the No. 1 person overlooked by the SBJ NBA 75 Business list). Ernie, Kenny and Charles impacted the NBA on TNT more than any other and a legion of TBS, TNT “people in the truck” did as much for the NBA as any person listed here.

There are plenty more, but let’s call it a wrap and tip-off the NBA 75 this week.

HERE NOW, THE NOTES: It’s the year of a once in a 100 years global pandemic, right? In 2021, somehow the firm of Goldman Sachs has its best year in its history after only nine months, according to Front Office Sports reviews of Goldman’s latest earnings reports. … Goldman generated $13.61 billion in Q-3 and $46.7 billion in its last three quarters … FOS wrote: “Goldman is also helping the NFL find investment partners for its major media assets, including the NFL Network, RedZone, and NFL.com. … “After hiring Goldman, NFL Commissioner Roger Goodell reportedly told league staff in a memo that the league plans to leverage live games, events like the NFL Draft, and opportunities around sports betting. In April, Goldman Sachs estimated that the sports betting market could reach $39 billion by 2033.”

Go figure.

NBA to Name NBA 75 on October 19-21

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NEW YORK – (Source: Official NBA News Release) – The National Basketball Association will unveil its 75th Anniversary Team, comprised of the 75 greatest players in league history, during special editions of TNT’s NBA Tip-Off, presented by CarMax and ESPN’s NBA Today from Tuesday, Oct. 19 through Thursday, Oct. 21.

Twenty-five members of the team, representing a cross section of positions and eras from throughout the NBA’s rich history, will be announced on each of the three days.  The team is being selected by a blue-ribbon panel of media and current and former players, coaches, general managers and team executives.

TNT will begin the unveiling of the 75th Anniversary Team on Tuesday, Oct. 19 at 6 p.m. ET during an extended edition ofNBA Tip-Off presented by CarMax with the Sports Emmy Award-winning studio team of Ernie Johnson, Charles Barkley, Shaquille O’Neal and Kenny Smith.  The 90-minute pregame show will air prior to the network’s opening-night doubleheader featuring the defending NBA champion Milwaukee Bucks hosting the Brooklyn Nets (7:30 p.m. ET) and the Golden State Warriors visiting the Los Angeles Lakers (10 p.m. ET).

ESPN will take over the honors on Wednesday, Oct. 20 at 3 p.m. ET when it announces 25 more members of the team duringNBA Today, the network’s new daily 60-minute NBA show hosted by Malika Andrews, ahead of its season-opening doubleheader with the Boston Celtics facing the New York Knicks (7:30 p.m. ET) and the Denver Nuggets taking on the defending Western Conference champion Phoenix Suns (10 p.m. ET).

The final 25 members of the team will be revealed on TNT’s NBA Tip-Off presented by CarMax on Thursday, Oct. 21 at 6 p.m. ET, in advance of the network’s presentation of the Dallas Mavericks vs. the Atlanta Hawks (7:30 p.m. ET) and the LA Clippers vs. the Warriors (10 p.m. ET).

As part of “NBA 75,” the league’s celebration of its landmark 75th Anniversary Season, the NBA selected Naismith Memorial Basketball Hall of Famers Clyde Drexler, Magic Johnson, Bob Pettit and Oscar Robertson, as well as 14-time NBA All-Star Dirk Nowitzki, to serve as ambassadors for the 2021-22 season.  Representing different eras of the league’s history, the ambassadors will make appearances throughout the 75th Anniversary Season and have a significant presence at NBA All-Star 2022 in Cleveland.

While We’re Young (Ideas) – October 3

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TL’s Sunday Sports Notes

By TERRY LYONS

BOSTON – The NBA began its 75th Anniversary celebration in typical NBA style, and that was to come out of the summertime hiatus and walk immediately into training camp with self-inflicted controversy. It happens more often than not. Instead of fans delving into the playoffs and NBA title contenders, the most promising rookies, blockbuster roster moves or coaching changes, the headlines go elsewhere. This season, instead of reminiscing about the league’s 75 best players of all-time, we’re talking the vaccinated and unvaccinated.

Although some 90-95% of the NBA’s rank and file players, plus all of the coaches, assistant coaches and athletic training staff are all vaccinated against the coronavirus with hope of fighting off COVID-19 and its Delta variant, the remaining five percent grabbed every NBA headline as the league conducted Media Days in every franchise city.

From Andrew Wiggins in Golden State to Kyrie Irving in Brooklyn to Bradley Beal in Washington DC, the unvaccinated few became the story. So be it.

The NBA forewarned the fact certain state and local government jurisdictions will have their own say on the matter and players will not be able to enter the very arena where the games are to be played, one being the Barclays Center in Brooklyn which would cut Irving’s season in half, right off the bat.

The league made matters known about foregoing paychecks for those games, the NBA Players Association, in transition at both the President (Chris Paul to CJ McCollom) and Executive Director (Michelle Roberts to Tamika Tremaglio) levels, are encouraging vaccinations and pointing out their Union membership is vaccinated at a much higher rate than the American public rates. Joining the NBA players, the NFL, MLB and NHL unions are also encouraging vaccinations while the NBA league is requiring all personnel who interact with the players at practices and games be fully vaccinated by this past Friday, October 1.

Players who choose not to be vaccinated will undergo extensive testing procedures throughout the season and teams will go to the length of securing separate transportation and dressing facilities, as best they can arrange.

What is an amazing juxtaposition on the issue? The fact the NFL was lauded as its season kicked-off and to some 93.5% vaccination rate for the players, yet the few NBA players are being criticized despite the slightly higher (up to 95%) rate of vaccinated union members. Go figure?

The voice of reason this week was the point of view of Kareem Abdul-Jabbar, the retired NBA legend, Hall of Famer and very high on the short list of the NBA’s all-time greatest players.

“The NBA should insist that all players and staff are vaccinated or remove them from the team,” Abdul-Jabbar told Rolling Stone (magazine/online). “There is no room for players who are willing to risk the health and lives of their teammates, the staff and the fans simply because they are unable to grasp the seriousness of the situation or do the necessary research. What I find especially disingenuous about the vaccine deniers is their arrogance at disbelieving immunology and other medical experts. Yet, if their child was sick or they themselves needed emergency medical treatment, how quickly would they do exactly what those same experts told them to do?

In its lengthy article (highly recommended by WWYI) Abdul-Jabbar said that players who remain silent about the (COVID-19) vaccine are no longer legitimate role models.

“They are failing to live up to the responsibilities that come with celebrity. Athletes are under no obligation to be spokespersons for the government, but this is a matter of public health,” Abdul-Jabbar detailed to Rolling Stone in an e-mail. The former LA Lakers’ team captain, Milwaukee Bucks superstar and UCLA all-time great remains especially disappointed in athletes of color: “By not encouraging their people to get the vaccine, they’re contributing to these deaths. I’m also concerned about how this perpetuates the stereotype of dumb jocks who are unable to look at verified scientific evidence and reach a rational conclusion.”

TO GET YOUR OWN FULL DOSE OF WHILE WE’RE YOUNG (Ideas): Click HERE.

HERE NOW, THE NOTES: As stated, short of the vaccination controversy, this column would’ve begun with my personal list of the 75 Greatest Players in NBA History. As the league prepares to unveil its official list, I’ll list mine but will do so in groups of 10, holding back my Top 10 and my choices for No. 60-75.

NBA AT 75: You can plan to read about my Top 10 NBA Players of the first 75 years in next Sunday’s column. This week, I’ll start with my “Next Ten,” listed in alphabetical order, you’ll notice) and move along until I hit No. 60.

NBA at 75: Next 10 or No. 11-20:

Rick Barry

Tim Duncan

Julius Erving

Karl Malone

Moses Malone

Dirk Nowitzki

Hakeem Olajuwon

Shaquille O’Neal

Bob Pettit

Jerry West

And, the Next Ten: (21-30)

Charles Barkley

Steph Curry

Kevin Durant

John Havlicek

Allen Iverson

George Mikan

Scottie Pippen

David Robinson

John Stockton

Isiah Thomas

And, the Next Ten: (31-40)

Bob Cousy

Walt Frazier

George Gervin

Dan Issel

Sam Jones

Bob McAdoo

Kevin McHale

Willis Reed

Dwayne Wade

Bill Walton

Next Ten (which is my No. 41-50):

Ray Allen

Nate Archibald

Dave Bing

Dave Cowens

Artis Gilmore

Hal Greer

Elvin Hayes

Earl Monroe

Lenny Wilkens

James Worthy

The Next Ten: (51-60)

Paul Arizon

Billy Cunningham

Clyde Drexler

Alex English

Patrick Ewing

Reggie Miller

Jason Kidd

Wes Unseld

Russell Westbrook

Dominique Wilkins

WHO’S GOT NEXT? That leaves the naming of a relatively easy Top 10 list of NBA players and then the more difficult (No. 61-75) to be named in this missive next week. Joining the final list, I’ll also name a small group of players who will remain “On the Bubble.” Although they remain worthy of consideration and would make almost anyone’s Top 100, the challenging aspect of this celebration is drawing a line at No. 75.

I chose to list in groups of ten for a strong method of easy organization and an attempt at some level of talent grouping, but, in reality, I ask: Can anyone say whether Nate “Tiny” Archibald is better or worse that Elvin Hayes? Or whether David Robinson was better than Dan Issel, Bob McAdoo or Wes Unseld?

It’s impossible to factor in the changes in the game over the years, the comparison of point guards to centers or power forwards or whether the players made their teammates better or those who might’ve been void of talented teammates? Would Utah’s John Stockton be a lock at an all-time great if he didn’t have Karl Malone finishing at his side?

At the “NBA@50” celebration with the late, great Wilt Chamberlain at his side, Bill Russell casually explained to the assembled media that there are simply a lot of “ties” for best, asking no one, “Can you say Oscar Robertson was better than Jerry West or Elgin Baylor?” No. They’re all in a tie for first.”

In the past, the NBA celebrated its history with an NBA 25th, 35th and 50th anniversary teams.