BOSTON – Bushmills Irish Whiskey, from the world’s oldest licensed whiskey distillery, announced its designation as an official partner of the Boston Celtics, one of America’s original NBA teams. Extending through the 2023 season and just in time for St. Patrick’s Day, the deal celebrates two champion institutions coming together and marks Bushmills’ first partnership with an NBA team
As both brands honor a unique, rich history, Bushmills and the Celtics unite to bring Boston fans a taste of two iconic originals. “We’re an organization that places a great value on tradition and authenticity, and found Bushmills to be a seamless fit. We are proud to welcome Bushmills Irish Whiskey as an official partner of the Boston Celtics and we look forward to working together to create unique and memorable experiences for our fans,” said Ted Dalton, Senior Vice President, Partnerships & Business Development of the Boston Celtics.
Bushmills is teaming up with one of the most beloved Celtics in team history, 2008 NBA World Champion Paul Pierce. “As a former player on the Boston Celtics, one of the original NBA teams, I recognize another original when I see one. Bushmills is the original Irish whiskey and to celebrate the partnership, they’re buying the city of Boston a drink made for champions. No better way to cheer our team on,” said Pierce.