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At #NBA75, They Made NBA Come Alive

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By TERRY LYONS

BOSTON – The last two columns were dedicated to one reporter’s viewpoint on the NBA’s 75 Greatest Players. Many a basketball pundit will be coming forth with their own lists before the league unveils the official “75” this week (October 19-21). It’ll be great.

Meanwhile, our friends at the Sports Business Journal did a “Fan-Tastic” job at listing their view on “The NBA at 75: 75 People Who Grew the NBA’s Business.” It was a great idea and, while they went a bit heavy on sports agents, they nailed a bunch of true gems in listing colleagues (Val Ackerman, Ski Austin, Kathy Behrens, Wayne Embry, and, yes, agent and the NBA Players Association’s first executive director Larry Fleisher).

I was very happy to see Michael Goldberg, (my NBA boss) Brian McIntyre, NBA colleagues Amy Brooks, Russ Granik, Paula Hanson – with a tip of the hat to the NBA’s first-ever head of (Team Business Operations aka Team Services, Team-Bo) Bob King, too – Bill Koenig, Sal LaRocca, Joel Litvin, Jeff Mishkin, Rod Thorn, and Rick Welts). Of course, the list included “must-haves” and rightfully so with former Commissioners Maurice Podoloff, Walter Kennedy, Larry O’Brien and – the big guy – David Stern.

Stern’s transition to pass the business torch and mission along to current Commissioner Adam Silver and Deputy Commish Mark Tatum was also duly recognized in the SBJs terrific listing.

That said and recognizing they only had 75 slots and maybe tossed 10 turnovers, they did miss a few people from a list that could’ve been 750 instead of only 75. Here are a few to consider:

Amongst the players named, I would nominate players who truly changed the game. They are:

  1. George Mikan
  2. Wilt Chamberlain
  3. Bill Russell
  4. Elgin Baylor
  5. Bob Cousy and Oscar Robertson
  6. Kareem Abdul-Jabbar
  7. Julius Erving
  8. Larry/Earvin … aka Bird/Magic
  9. Michael Jordan
  10. Charles Barkley
  11. Shaquille O’Neal and Kobe Bryant
  12. LeBron James
  13. Steph Curry

On the NBA business and outside the four lines basketball front, I think the SBJ missed out on:

  1. Si Gourdine
  2. Joe Axelson (the NBA’s first VO, Basketball Operations)
  3. Matt Winick (Axelson’s first deputy and incredible NBA resource)
  4. Paul Gilbert (the creator of NBA … It’s Fan-Tastic!)
  5. Leah Wilcox (possibly the NBA’s most valuable resource with its players)
  6. Satch Sanders (first Director of Player Programs)
  7. Ed Desser (NBA Director of Broadcasting and television guru)
  8. Bill Marshall (the creator and father of NBA consumer products)
  9. Boris Stankovic (the late FIBA exec who worked hand-in-hand with NBA)
  10. The Basketball w/o Borders crew of: Kim Bohuny, Bret MacTavish, Helen Wong (my former assistant/director), FIBA’s Zoran Radovic, former NBA scout/Nike rep Rich Sheubrooks and the UN’s (now President of Ripon College) Zach Messetti.

Surely, there are hundreds of others that could be listed, including many colleagues who ventured to the likes of Hong Kong, other points in Asia, Australia, Europe and Latin America to spread the NBA gospel and business efforts.

Lastly, on the TV front, there were a number of omissions and I’ll list just a few:

  1. Sandy Grossman (CBS Sports Director)
  2. Ted Shaker (Exec Producer of CBS Sports as NBA came of age on broadcast TV)
  3. Mike Burks (Lead producer of the NBA on CBS)
  4. Dick Stockton and Tommy Heinsohn – (CBS Sports NBA announce team)
  5. Tommy Roy (Lead producer of the NBA on NBC)
  6. Ernie Johnson Jr. (NBA on TNT anchor, and possibly the No. 1 person overlooked by the SBJ NBA 75 Business list). Ernie, Kenny and Charles impacted the NBA on TNT more than any other and a legion of TBS, TNT “people in the truck” did as much for the NBA as any person listed here.

There are plenty more, but let’s call it a wrap and tip-off the NBA 75 this week.

HERE NOW, THE NOTES: It’s the year of a once in a 100 years global pandemic, right? In 2021, somehow the firm of Goldman Sachs has its best year in its history after only nine months, according to Front Office Sports reviews of Goldman’s latest earnings reports. … Goldman generated $13.61 billion in Q-3 and $46.7 billion in its last three quarters … FOS wrote: “Goldman is also helping the NFL find investment partners for its major media assets, including the NFL Network, RedZone, and NFL.com. … “After hiring Goldman, NFL Commissioner Roger Goodell reportedly told league staff in a memo that the league plans to leverage live games, events like the NFL Draft, and opportunities around sports betting. In April, Goldman Sachs estimated that the sports betting market could reach $39 billion by 2033.”

Go figure.