BOSTON – Malik Beasley scored 26 points in 22 minutes off the bench and the host Detroit Pistons extended their winning streak to eight games by cooling off the Boston Celtics 117-97 on Wednesday.

Detroit now has its longest winning streak in 17 years. The last time the Pistons won eight or more consecutive games came in 2008, when they strung together 10 victories from Jan. 23-Feb. 13.

Cade Cunningham had 21 points and 11 assists for Detroit, and Tobias Harris tossed in 16 points while grabbing nine rebounds. Jalen Duren added 13 points and 11 rebounds.

Jayson Tatum led the Celtics, who saw their six-game winning streak snapped, with 27 points. Derrick White and Payton Pritchard had 18 points apiece, while Kristaps Porzingis chipped in 11 points. Al Horford logged nine points and 10 rebounds.

Boston played without Jaylen Brown (left thigh contusion).

The Pistons led by nine points after the first quarter and pushed the advantage early in the second. Boston rallied to tie it at 55-apiece entering halftime by making 11 3-pointers in the second quarter.

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DETROIT – (Staff and Wire Service Report) – The surprising Detroit Pistons will try to do something on Wednesday that they haven’t accomplished in 17 years. They’ll look to stretch their winning streak to eight games when they host the defending champion Boston Celtics.

The last time Detroit won eight or more consecutive games came in 2008, when it strung together 10 victories from Jan. 23-Feb. 13.

The Pistons reached the Eastern Conference finals for the sixth straight time that season and lost to the eventual champion Celtics.

Detroit posted back-to-back victories in very different ways on Sunday and Monday. The Pistons won an offensive showdown at Atlanta, 148-143, then relied on a solid defensive effort to defeat the Los Angeles Clippers, 106-97.

“It took grit. It wasn’t easy,” coach J.B. Bickerstaff said. “I think both teams were coming in a little fatigued. The style of basketball they play is rough, rugged and physical — a lot of hands, a lot of grabbing and holding. So, it wasn’t going to come easy for us.”

That game began a four-game homestand for the Pistons. They’ll also face Denver on Friday and Brooklyn on Saturday before heading out on a four-game road trip.

“I know how much this team means to this city when our guys are playing at the level they are playing at,” Bickerstaff said. “They aren’t doing it for themselves. We need our fans. We love it when they’re in the building. They’ve got our back. It just brings a different vibe to the group because we want to make them happy.”

No one is making them happier than All-Star Cade Cunningham, who is averaging career highs in points (25.8 per game), assists (9.5) and rebounds (6.3). Cunningham believes Bickerstaff, who replaced Monty Williams after he was fired by Cleveland following last season, deserves a lot of credit for the franchise’s turnaround.

“I think he’s Coach of the Year, obviously,” Cunningham said. “The things that he’s done, how prepared that we’ve been, I’m not surprised that we’ve won so many games. We feel more prepared than other teams.”

Boston will be playing the second game of the back-to-back. The Celtics collected their sixth consecutive victory by defeating Toronto, 111-101.

Jaylen Brown led the way with 24 points, Derrick White supplied 22 and Payton Pritchard contributed 20 off the bench.

Pritchard has reached the 20-point mark in four of his last seven games.

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FT MYERS – (Staff Report from Official News Release) – The Boston Red Sox added left-handed pitcher Matt Moore to the club’s 2025 Spring Training roster as a non-roster invitee. He will wear number 56.

Moore, 35, posted a 5.03 ERA (27 ER/48.1 IP) with 41 strikeouts in 51 relief appearances for the Los Angeles Angels in 2024. The left-hander did not allow an earned run from July 25 to August 19 (10.2 IP) and did not surrender an earned run in 37 of his 51 total appearances. Since the start of 2022, he owns a 2.98 ERA (58.0 IP/175.0 IP) and .210 opponent batting average (134-for-639) in 164 games. Originally selected by the Tampa Bay Rays in the eighth round of the 2007 First-Year Player Draft, the Florida native has a 4.39 ERA (557 ER/1,142.2 IP) with 1,053 strikeouts in 369 career Major League games (164 starts) with the Rays (2011-15), San Francisco Giants (2016-17), Texas Rangers (2018, 2022), Detroit Tigers (2019), Philadelphia Phillies (2021), Cleveland Guardians (2023), Miami Marlins (2023), and Angels (2023-24). The 2013 American League All-Star has also posted a 3.33 ERA (9 ER/24.1 IP) in five career Postseason games with the Rays (2011, 2013) and Giants (2016).

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BOSTON – (Staff and Wire Service Report) – Two nights after TD Garden hosted the thrilling 4 Nations Face-Off finale, the Boston Bruins are going back to work on their Eastern Conference wild-card chase.

Boston begins the final stretch of the regular season Saturday with the first of a three-game homestand, facing an Anaheim Ducks team that surged into the NHL’s two-week break.

Bruins coach Joe Sacco knows how important it will be for his team to come out strong. The Bruins remain one point below the playoff cut line — with the three teams both above and below them holding games in hand.

“We have to play some good hockey here in the last 25 games to put ourselves in a position to compete for a playoff spot,” Sacco said. “I don’t know the exact number of (points) that it’s going to take to get in. … But let’s look short term here, two or three games (at a time) and try to take care of business.”

Boston team captain Brad Marchand and goaltender Jeremy Swayman are both expected to play Saturday after concluding 4 Nations on opposite sides of the United States-Canada final. However, top defensemen Charlie McAvoy and Hampus Lindholm will not suit up.

While Lindholm has remained sidelined with a lower-body injury since November, McAvoy had “an infection in his right shoulder” and suffered “a significant injury to his AC joint” during Team USA’s 4 Nations opener last week, the Bruins said.

“(McAvoy is) such a gamer,” Bruins forward Charlie Coyle said. “He plays hard. Yeah, injuries and things happen, but he was a man possessed playing those games. He was so much fun to watch. It fired me up watching on TV.”

McAvoy was released from the hospital on Thursday and is reportedly on a week-to-week timeline.

The 36-year-old Marchand posted points in six of his final seven games before the break. Now, he looks to carry the momentum of a medal-winning week back to the Bruins.

“It means a little bit more being here,” Marchand said of winning the best-on-best tournament in Boston. “I care tremendously about this city and the people and the fans; have a lot of friends and family here. But at the end of the day, when you get on the ice, you don’t think about that stuff.”

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NASHVILLE – (Staff and Wire Service Report) – The New England Revolution and Nashville SC were two of the worst teams in the Eastern Conference last season. Those facts led to some roster makeovers as both teams hope to improve this year, beginning when the Revolution visit Nashville on Saturday night.

Nashville finished in 13th place in the East and was next-to-last with 38 goals.

The Revolution hope they have elevated the attack with the acquisition of forward Leo Campana from Inter Miami and the signing of free-agent midfielder Jackson Yueill, formerly of the San Jose Earthquakes.

Campana, 24, scored 28 goals in three seasons with Miami, with the Ecuadorian netting eight last season. Yueill, 27, had 13 goals and 19 assists in eight seasons with San Jose.

“We’re hungry, ambitious. I think it’s a new team who really wants to do well this year, so it’s really important to do well at the beginning of the season,” Yueill told reporters. “The guys are eager to play. Everyone loves soccer and loves to be out there. The games are what matter, and everyone is eager to do well this year.”

Forward Giacomo Vrioni was the Revolution’s leading scorer last season with nine goals but he was shipped to CF Montreal in the offseason. Carles Gil (seven goals, 10 assists) was the only other New England player with more than three goals. Gil was the 2021 MLS MVP.

Nashville’s departures include defenders Shaq Moore and Lukas MacNaughton and midfielders Sean Davis, Anibal Godoy and Randall Leal.

Davis was traded to the Los Angeles Galaxy for midfielder Gaston Brugman, the MLS Cup MVP.

Brugman, the 32-year-old from Uruguay, was a part-time starter for the Galaxy.

Nashville coach B.J. Callaghan is in his first full season running the club and sees no reason why his squad can’t make a huge jump up the standings.

“The message that we have is that we’re committed,” Callaghan told reporters. “We’ve replenished the roster, we have a lot of new players, players that are exciting as individuals but also fit the team that we want to bring to Nashville.”

The top scoring holdovers are forward Sam Surridge (12 goals) and midfielder Hany Mukhtar (eight goals, 10 assists). Mukhtar was the 2022 MLS MVP.

New England went 2-0-1 against Nashville last season and holds a 3-2-3 edge in the all-time series.

–Field Level Media

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TAMPA – (Staff and Wire Service Report) – Where’s Johnny Damon when you need him?

Why?

It’s “Bring back the beards to the Bronx” year for the New York Yankees.

Yankees managing general partner Hal Steinbrenner declared “well groomed beards” would be permitted in declaring an end to the franchise’s longstanding policy that allowed mustaches but not beards or unruly sideburns.

“In recent weeks I have spoken to a large number of former and current Yankees – spanning several eras – to elicit their perspectives on our longstanding facial hair and grooming policy, and I appreciate their earnest and varied feedback,” Steinbrenner said Friday morning in a statement. “These most recent conversations are an extension of ongoing internal dialogue that dates back several years. Ultimately the final decision rests with me, and after great consideration, we will be amending our expectations to allow our players and uniformed personnel to have well-groomed beards moving forward. It is the appropriate time to move beyond the familiar comfort of our former policy.”

The policy on player appearance includes the length of their mane — stating “hair cannot touch the uniform collar” — and came about in 1976. When George Steinbrenner died in 2010, his daughter and Yankees managing partner, Jennifer, insisted the team’s rule not be changed.

A generational shift that came too late for infamously shaggy stars such as Damon and Randy Johnson takes effect immediately.

Ironic timing or part of a plan as Steinbrenner claimed, there is at least one current Yankees player who appreciates the razor relief. New closer Devin Williams reported to Tampa with the goatee look he’s had for several years. When the topic of the facial hair policy came up, Williams was coy and said only “we’ll see” when pressed on his plans for altering his appearance.

–Field Level Media

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FT. MYERS – (Staff and Wire Service Report) – Boston’s top prospect Roman Anthony was scratched from the Red Sox lineup Friday with right elbow soreness.

Manager Alex Cora said the move is a precaution after Anthony was hit by a pitch in the right elbow on Thursday, and he might be back after sitting out Boston’s spring training exhibition opener against Northeastern.

Anthony was slated to hit leadoff and play left field with Boston’s “Big Three” prospects in the top three spots in the batting order. Second baseman Kristian Campbell and shortstop Marcelo Mayer remained in the lineup Friday.

“He’s sore,” Cora said after Anthony arrived to take batting practice.

The No. 2 prospect in baseball, Anthony was replaced by Trayce Thompson, a spring training non-roster invitee. Thompson has played seven seasons with five teams prior to joining the Red Sox.

Anthony, 20, was a second-round pick in the 2022 draft. Baseball Prospectus ranks him first among all MLB prospects with Major League Baseball Pipeline and Baseball America ranking Anthony second.

In parts of three minor league seasons, he has a combined .284 batting average with 32 home runs, 141 RBIs and 38 stolen bases in 245 games.

–Field Level Media

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BOSTON – (Staff and Wire Service Report) – Canada’s Connor McDavid scored 8:18 into overtime, propelling his national team to a 3-2 win over the United States in the championship game of the inaugural 4 Nations Face-Off on Thursday.

McDavid, the Edmonton Oilers star received Mitch Marner’s centering feed and buried a wrist shot from the slot to score the golden goal, his third tally of the tournament.

Marner assisted on Canada’s final two goals. Sam Bennett scored the tying marker with six minutes left in the second period.

Nathan MacKinnon’s tournament-leading fourth goal opened the scoring for Canada.

Jordan Binnington made 31 saves in the Canadian net, including six in overtime.

Binnington was spectacular while denying a U.S. surge early in the extra session, including a stop on Auston Matthews’ drive to the doorstep at 2:51. Less than two minutes later, the St. Louis Blues goalie stopped another Matthews shot, then saved Brady Tkachuk’s rebound chance.

Tkachuk and Jake Sanderson netted back-to-back goals to lead the U.S. out of an early 1-0 deficit. Matthews assisted on both.

U.S. goaltender Connor Hellebuyck stopped 24 shots.

It was the North American archrivals’ first best-on-best championship meeting since the 2010 Vancouver Olympics — also won by Canada 3-2 in overtime. The U.S. earned a 3-1 victory over Canada in the teams’ round-robin clash on Saturday in Montreal.

MacKinnon scored first 4:48 in, receiving Thomas Harley’s pass from the left point and curling into the slot to send a shot into heavy traffic and past Hellebuyck’s blocker.

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NEW YORK – (Staff and Wire Service Report) – ESPN and Major League Baseball will no longer be partners following the 2025 season, as the sides agreed to mutually opt out of their broadcast contract Thursday.

MLB commissioner Rob Manfred sent a memo to clubs that was obtained by The Athletic, in which he confirmed ESPN had asked the league to “reduce the amount (ESPN) pay for MLB content over the remainder of the term.” MLB put that on the record in a statement released Thursday night.

“Unfortunately in recent years, we have seen ESPN scale back their baseball coverage and investment in a way that is not consistent with the sport’s appeal or performance on their platform,” the statement said in part. “Given that MLB provides strong viewership, valuable demographics, and the exclusive right to cover unique events like the Home Run Derby, ESPN’s demand to reduce rights fees is simply unacceptable. As a result, we have mutually agreed to terminate our agreement.

“… The positive energy around the sport has also led to significant interest from both traditional media companies and streaming services who would like to obtain rights to MLB games. We will be exploring those opportunities for a new agreement which would start in the 2026 season following the conclusion of ESPN’s agreement at the end of this year.”

ESPN’s current deal was for seven years and $550 million annually, and featured Sunday Night Baseball, the Home Run Derby and wild-card games. But Apple and Roku have since negotiated slimmer packages of games for less cash.

MLB did not want to renegotiate, and the league felt ESPN wasn’t doing enough to promote baseball on its platforms.

“Furthermore, we have not been pleased with the minimal coverage that MLB has received on ESPN’s platforms over the past several years outside of the actual live game coverage,” Manfred wrote in his memo.

“While ESPN has stated they would like to continue to have MLB on their platform, particularly in light of the upcoming launch of their DTC product, we do not think its beneficial for us to accept a smaller deal to remain on a shrinking platform. In order to best position MLB to optimize our rights going in to our next deal cycle, we believe it is not prudent to devalue our rights with an existing partner but rather to have our marquee regular season games, Home Run Derby and Wild Card playoff round on a new broadcast and/or streaming platform.”

“We are grateful for our longstanding relationship with Major League Baseball and proud of how ESPN’s coverage super-serves fans,” the statement said. “In making this decision, we applied the same discipline and fiscal responsibility that has built ESPN’s industry-leading live events portfolio as we continue to grow our audience across linear, digital and social platforms. As we have been throughout the process, we remain open to exploring new ways to serve MLB fans across our platforms beyond 2025.”

MLB’s other main broadcast partner on linear TV is Fox. Comcast (NBC) and Paramount (CBS) may have interest in working with the league, while Amazon and Netflix are potential streamers to join Apple and Roku as Manfred eyes a larger streaming package for 2028.

–Field Level Media

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By TERRY LYONS, Editor of Digital Sports Desk

BOSTON – The NBA All-Star Game has taken a few lumps over the past few years. After years and years of entertaining games – earning the recognition as the best All-Star Game in sports – the Sunday night All-Star Games and the NBA Rookie/Rising Stars Games turned into three-point hoists and dunk fests, with barely a lick of defense being played on either end of the court.

The final scores of the last four All-Star Games tells the tale:

• 2024 – East 211, West 186
• 2023 – Team Giannis 184, Team Lebron 175
• 2022 – Team Lebron 163, Team Durant 160
• 2021 – Team Lebron 170, Team Durant 150

In 2020, barely a month before the global pandemic shut down the NBA, the world of sports and then the world itself, the league experimented with the infamous “Elam Ending” which resulted in a Team Lebron 157, Team Durant 155 thriller at the United Center in Chicago.

It was at the 2020 game in Chicago when the critics and nay-sayers thought the NBA finally stumbled into the perfect solution to the end the lackluster games. The fourth quarter of that 2020 NBA All-Star Game was as intense as any NBA Playoff game, the biggest stars in the league holding nothing back, blocking shots, taking charges, you name it. At the end of three quarters, a 133-124 Team Giannis lead over Team Lebron placed the final/winning “target score” at 157.

Team Lebron came storming back with James’ teammate Kawhi Leonard taking MVP honors and Anthony Davis draining the game-winning free thrown to cement the comeback victory. The intensity and excitement was back in the NBA All-Star Game, but the wonderous story of Chicago was short-lived. The most recent pair of ASGs sealed the deal. Changes had to be made.

That brings us to this weekend as the NBA has completely changed the format and instituted a Friday night play-in for one team to advance to Sunday. The G-League All-Stars faced the Rising Stars, the latter led to victory by San Antonio’s Stephon Castle who helped his team qualify for Sunday night. The four teams of eight players will compete in a mini-tournament with all three games played to the target score of 40.

The Friday night contests were highly competitive and entertaining, so there’s some cautious optimism for a tripleheader of great games Sunday Night. WWYI is sticking to its deep-rooted thoughts of enjoying the All-Star Weekend and not putting the exhibition to the same litmus test as a regular season or playoff game. Overall, the weekend is supposed to be fun. And that means fun for everyone, the fans, the players, the NBA industry as a whole (sponsors, guests, family members). Too often it is forgotten that the All-Star Game was initiated by original NBA publicity man Haskell Cohen, on March 2, 1951, as a way of gaining interest in the game of basketball. In other words, it’s a giant photo op.

Let’s not forget that on Sunday night.

HERE NOW, THE NOTES: This section of notes might qualify as a “Humor Me” and “Read On” section as the NBA All-Star Weekend brings back a lot of great memories from this columnist’s 25+ year stint of attending the games. Here’s a random list of memories, anecdotes and some “Inside Stuff” from the 1981-1993 era of NBA All-Star events. I’ll shoot for 1993 to 2025 another day.

1981: Although I’d watched many an NBA All-Star Game (ASG), and scored a bunch in my very own basketball scorebook, my first ASG working with the NBA put me in front of the TV screen once again. … As an intern, I did not make the cut to attend the game in Richfield, Ohio as the NBA celebrated its 35th Anniversary. I did create my very first NBA Media Guide, cranking out bios of dozens upon dozens of players to prepare for the 24 players selected to play. There were a few traveling hockey tournaments when “the boys” were playing cards or going out for a refreshment and I was holed-up in my hotel room typing (yes, typing on paper) a half-dozen or more bios per night.

1982: The game was at the brand-spanking new Brendan Byrne Arena in beautiful East Rutherford, NJ (Meadowlands) and I was excited to work (and enjoy) the festivities as hotel HQ was the Grand Hyatt in NYC. The league was kind enough to furnish me with some tickets for friends and family, too. … Trivia note: The Saturday of the 1982 weekend was the starting point for official NBA All-STAR SATURDAY events. In ‘82, that merely consisted of a few media pick-up games and the Continental Basketball Association All-Star Game.

Now, I’ll start a little word association for a whole slew of games but will call it quits with this section in about 1993.

1983: Marvin Gaye doing the greatest USA National Anthem of all-time at The Fabulous Forum and CBS Director, the late Sandy Grossman in his Century Plaza suite, playing a recording of the anthem and the first 10-minutes of the game itself, which might’ve been one of the great segments in NBA history. Every time someone new came into the suite, Sandy cranked it up again, saying, “You’ve gotta see this!” (I’d rank the ‘83 game as No. 2 on my all-time list).

1984: The “real” beginning of NBA All-Star Saturday. A great “Old Timer’s Game,” featuring the likes of the late Celtics’ great Tommy Heinsohn and Chicago’s Johnny “Red” Kerr pulling on each other’s shorts, then tossing pinpoint behind the back bounce passes for lay-ups. … A post ASG recap meeting hatched the idea of calling them all “Legends” rather than Old Timers and that term certainly stuck. Legends they are.

1985: A crowd of 43,146 witnessed Michael Jordan getting the 10th Avenue Freeze-Out and Earvin “Magic” Johnson deciding Ralph Sampson was going to be the MVP. One memory stands out: The game was played in the inflatable Hoosier Dome in Indianapolis, and at some point someone wrongly opened a door and the air flow created a giant draft that blew every single piece of paper, including all of our special 1985 NBA All-Star Game logo play-by-play sheets all over the Dome in the pregame.

1986: In a pregame production meeting, CBS producer extraordinaire Michael Burks asked that we have an old fashioned chalk board in the East Locker Room because KC Jones would always sketch-out some plays and important team goals and instructions, and Mike wanted the visual – something he could never do in a “real” game. The problem? Reunion Arena had not an old fashioned chalkboard in the house. … However, the Hyatt Regency had a very nice chalkboard or two, and it was within walking distance to the arena, across a large courtyard. … Seemed fine, until a rare winter, ice storm hit Dallas that Saturday when I “stole” the blackboard and wheeled it to Reunion in the snow. … I wonder if that chalkboard ever made it back?

1987: A great overtime All-Star Game when injury replacement Tom Chambers of the Seattle SuperSonics won (and earned) MVP honors in a sold-out Kingdome. There’s memorable footage of Dallas’ Rolando Blackman draining two free throws to put the game into OT, shouting, “Confidence, baby, Confidence.” → MUST WATCH CLIP is HERE. (Notice the four East players converging on Blackman as he drove the lane).

1988: Chicago Stadium. Coldest day I’ve ever experienced in my life, but a “normal” day for anyone from Chicago. The Saturday temperature read (-22) – (-60 with the wind chill factor) but it warmed up to a balmy ZERO degrees on Sunday. Larry Bird won the Three-Point Contest in grand fashion and Michael Jordan took flight that weekend, that is for sure. (I’d rank this one as No. 3 on my list).

1989-90-91: Houston, Miami and Charlotte. … In Houston we utilized the infamous Astrodome, a place I’d seen on TV as a young New York Mets fan when the Mets played against the Toy Cannon (Jimmy Wynn) and the Astros. … In 1990, the All-Star Saturday buzz was undermined when Buster Douglas upset heavyweight champion Mike Tyson in Tokyo. … In ‘91, the Gulf War broke out about 10 days before the ASW and security became a main focus, turning a lot of plans made the previous March (I scouted the ACC Tournament) upside down and sideways. … A stunning national anthem by pianist Bruce Hornsby, accompanied by Branford Marsalis stands out more than Charles Barkley’s MVP effort. Getting that piano on and off the court was a major accomplishment.

1992: The ‘92 All-Star Game was the best and most memorable of my lifetime. The entire story of Earvin “Magic” Johnson retiring from the NBA after he learned he had contracted the HIV virus shook the league (and the sports industry) at the core. Earvin’s performance was a storybook unfolding one play at a time until the 4th quarter crescendo of amazement. No writing can do it justice.

1993: A very vivid memory leads me to a last two minutes of the ‘93 game and a sprint around courtside which produced an MVP vote that was never counted, as the

ASG at Salt Lake City went into OT. We tore up the ballots and, ten minutes later, it was deja vu all over again. The West defeated the East 135-132 and hometown stars, Karl Malone and John Stockton actually tied for All-Star MVP. I remember doing the counting on a press table in the far right corner of the Delta Center and showing the media who happened to be sitting there the result to prove its authenticity, stacking the voting ballots (if I remember it was six-six and one for Michael Jordan). I think I counted it three times before we passed the news of the tie along to the NBA Game Operations people at the scorer’s table and to NBC Sports as they staged the presentations.

There are thousands of other great memories from 1994 to 2008 when I bid adieu to my job at the NBA. There’s also quite a few from ‘08 until today, as I rarely missed a game – either returning in person in NOLA (twice), Houston, or watching on TV.

In general, I might call myself a traditionalist but for the ASW, I like the new ideas and attempts by the league office to make the weekend more exciting and the games more competitive. We’ll see on Sunday night if it works in the new format.

THIS JUST IN: The Naismith Basketball Hall of Fame announced this weekend that Boston Celtics Vice President of Media Services and Alumni Relations, Jeff Twiss, has been named the 2025 recipient of the John W. Bunn Lifetime Achievement Award.

The John W. Bunn Lifetime Achievement Award was instituted by the Basketball Hall of Fame’s Board of Trustees in 1973 and is the most prestigious award presented by the Hall of Fame outside of Enshrinement. Named in honor of Hall of Famer John W. Bunn (Class of 1964), the first chairman of the Basketball Hall of Fame Committee who served from 1949-64, the award honors coaches, players, and contributors whose outstanding accomplishments have impacted the high school, college, professional, and/or the international game.

“Jeff’s contributions to the Celtics organization are too numerous to list, but perhaps his biggest impact is as a living embodiment of the best aspects of what it means to be a Boston Celtic,” said Rich Gotham, President of the Boston Celtics. “It was Red Auerbach who said, ‘The Celtics are a way of life,’ and Jeff represents the selflessness and the drive to uplift others for the greater good that is at the heart of that notion.”

Jeff Twiss has been a leader of the Celtics PR staff through 40 post-season experiences, including nine Eastern Conference Finals appearances, seven NBA Finals appearances, and four NBA Championships (1984, ‘86, ‘08, ‘24). Twiss joined the organization in 1981, after being hired by Red Auerbach. He has served as a conduit for the media with Celtics coaches, players and staff and has overseen alumni relations for the organization. Twiss was elected by his peers to serve as President of the National Basketball Public Relations Directors Association in 1987. In 1992, he received the Distinguished Alumni Award from the University of Vermont. In 1999, Twiss received the University of Massachusetts Sports Management department’s Harold J. VanderZwaag Distinguished Alumni Award. In September 2004, he was inducted into the New England Basketball Hall of Fame. And in 2005, Twiss received the NBA’s McHugh/Splaver “Tribute to Excellence” award. Twiss was recognized by the Boston Press Photographer’s Association as their Sports Personality Award winner for 2009. On September 18, 2024, he received the International Sports Heritage Association Legacy Award.

“Jeff Twiss is a beloved member of the Celtics, and we are all so excited that he is being honored with the John Bunn Lifetime Achievement Award,” said Boston Celtics President of Basketball OperationsBrad Stevens. “Jeff is the definition of a servant-leader and has made an incredible impact not only within these walls, but on his peers across the league. In addition to his great work in Public Relations, he has been a caretaker of our history and an ambassador that keeps multiple generations of Celtics players and staff connected. I’m personally thankful to have had the privilege of working with Jeff for the past twelve years – roughly a quarter of his total time with the Celtics. When I think about that impact over time, it’s clear why he’s a Hall of Famer.”

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